Attack The Block - Film Trailer Analysis

By Paida

Film Background -Distributor

• Optimum Releasing now known as StudioCanal UK, is a distribution company which works exclusively in England and Ireland, releases a variety of films including foreign language and amine's.

Film Background -Distributor

• Screen Gems (United States) is nan production company and also division company for Sony pictures entertainment and has served man different purposes for its parent cooperation's over the last couple years. Based mainly in the Unites states of America.

Film Background • Attack the Block is a 2011 British

science fiction thriller film written and directed by Joe Cornish. The film stars Jodie Whittaker, John Boyega, Alex Esmail, Franz Drameh, Leeon Jones, and Simon Howard. Set on a council estate in South London on Bonfire night, the film follows members of a street gang who have to defend themselves from hostile alien invaders. The film was released in the United Kingdom on 11 May 2011. Attack the Block is the directorial debut of Cornish.

• This star stands out among thousands, shows what genre the movie is going to be and the fact is zooming in at speed shows t hat it will be a fast paced movie and also gets the audience interested as it is the establishing shot sets the tone for the rest of the trailer.

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• It tells you that its going to be out this year but not when, but keeps the audience waiting as it just says this year, doesn’t say when the release day is, which builds up on the suspense and makes the audience watch the trailer till the end to discover when it is released.

Screenshots• Gives away a bit of the story

line gives away that there going to be a sci-fi element to the film. When they said inner city you would never think they meant a teenage gang. This is the USP (Unique Selling Point) for the film as these are the 2 most contrasting subjects which would attract audiences to come watch it. Its very intriguing as it includes the binary opposites system (aliens v humans) but with a very new, different and unique twist to it.

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• Body language makes him look very aggressive, and makes him looks as if he is getting ready for battle. This goes against the stereotype of black teenage boys from London estates, as in movies they're are usually the trouble makers. The fact he has his backed turned to the camera, and the medium shows you what he is looking at shows that they want the audience to feel as if they are in his shoes.

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• The mist makes it very difficult to see who it is, but his body language makes him look heroic, but could also be interpreted as he looks scared like he is running from something. The lighting shows the fact he is scared and running from something, the colour yellow also helps this as it often means cowardice.

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• They look very unorganised, like sheep waiting for one to move, before they all move. They way they are positioned they look like scobby doo and crew, this coincide with the plot of the movie as the yare trying to find out the mystery of the aliens and why they are there.

Screenshots• Same writing in all three (And

also the same producers of HOT FUZZ) movies, which kind of link all the movies and is kind of a trademark writing for the producers. They used the same actors in Shaun the dead and hot fuzz, but not in this movie, which shows that they wanted to focus on teenagers and also says that could have looking for a change of target audience.

Screenshots• The claws and teeth are mad

bright blue to indicate that they are the only weapons they have which highlights the fact they are not intelligent species. This goes against the usually stereotypical view of as aliens are usually represented as intelligent species but here they made look like just animals, I say this because of the body language of the alien which looks like a dog playing fetch because of the camera angle. This also the first image we see of the aliens so I believe they wanted us to be intimidated a bit to bring a bit of a thrill to the trailer.

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• The water gun and the kids arguing brings a comedy feel to the trailer/film and also reminds us of how this is attacking the stereotype of young people teenagers. This is a good way too close out the trailer very calm and mellow after the climax of the trailer.

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• As usual the font contrasts the writing to make it stand out more. The background is scratched and tarnish just to remind of the and the fact is the same colour as the aliens teeth reminds you of their presents in the film. This name of the film is revealed right at the very end in Arial capital block/bold type font.

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• This kind of like an establishing shot but at the end of the film, which tells where the film is set. And also when because of the lights. They used a long shot while looking up at the flats/block .