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Julia ChewFILM 260
Clicktivism to Activism
Julia Chew, FILM 260
Photo via bestpfdfreebies
From retweets,
shares, 'likes', clickthroughs,
to online petitions, and
charitable donations....
"Clicktivism" is the new Internet activism.Photo via Agent-x Comics
There has been continuous debate as to whether clicktivism can generate
real world change.Photo via benchilada
" For a lot of people, the mere act of posting relives that need or feeling for them to be involved. They feel like they did their part"
Heather LaMarre, Strategic Communication Professor at the University of Minnesota
Photo via Juan Iraola
While social media can inform, inspire, and organize broad numbers of people to an issue, is
clicktivism missing the "act" in activism?
Photo via Peter Duke
KONY 2012's viral video landed more than 80 million views in its first week on Youtube
However, the second video barely exceeded 1.5 million views in its first week.
Photo via Mateusz Opasinski
The online buzz translated into a poorly attended KONY 2012: Cover the Night
On Facebook: 21, 000 in Vancouver said "attending" 17 attended
5000 in NYC said "attending"14 attended
19 000 in Sydney, Australia said "attending"18 attended
Photo via William Murphy
Is clicktivism simply a trend for the moment- to click "like" and "retweeting" something for a
relation to our peers?
Take the #TellVicEverything campaign when Minister of Public Safety, Vic Toews
introduced privacy infringing legislation...
Photo via heseoduke
Twitter exploded with tweets containing the hashtag #TellVicEverything to voice their
opposition.
Photo via Mark Crowley
Upon thousands of tweets directly to the Minister, the bill was subsequently tossed aside.
As such, this is an example among many that "clicktivism" works, but is it enough?
Photo via 777ahan
Clicktivism can be said to be effective in specific situations such as "Crowdsourcing"
Crowdsourcing is the utilization of the public to solve police investigations
Photo via Rebecca Hildreth
"Clicktivism negates the human element of activism when we become obsessed with the
digital marketing measurements of click-throughs, retweets, and likes"
Cerian Jenkins, University of Bath
Photo via Kevin Krejci
Most recently, social media served as a form of
communication and political awareness and organization
to the Arab Spring
Photo via Gwenael Piaser
In Egypt for example, while it was neither Facebook, Twitter, nor Youtube that brought down Hosni Mubarack, social media enabled
Egyptians to act in an informed and organized manner.
Photo via Generation Bass
As such, what can be deduced of clicktivism?
On one hand, it is an effective tool for awareness and organization...
Photo via Quinn Norton
However, on the other hand, it can turn our sense of activism into a lazy means of
action through the easy click of a mouse.
Photo via Chris He
What is of utmost importance is the need to be informed utilizing social media while
being able to act in the most efficient way to contribute.
Photo via Steve Neufield
Joining a local protest, sharing issues in-person, contributing your efforts to a
grassroots organization, can all revitalize the "act" in "activism".
Photo via genvessel
A Georgetown University study found that 55% of digitally active American adults were likely to
do more than simply "like" a cause.
Engaging with causes via social media prompted them to donate money (68%), attend or participate in an event (43%) and volunteer
(53%)
Photo via Official Navy Page
However, we can also ask: if social media was private to whom "Liked" what, would people
still participate in clicktivism without their actions displayed to friends?
Photo via moodboard
Furthermore, we can ask if clicktivism is truly more about
demonstrating our empathetic sides to
our internet audience than dedication to a
cause.
Photo via Cali4Beach
If clicktivism contains this
desire to flaunt to our friends, we can spin influence by
utilizing our "clicktivist power",
to encourage action among our
friends and families.
Photo via cambodia4kidsorg
Let us truly display the "act" in activism to demonstrate we are not merely a generation
of uninspired clicktivists.
Photo via Mark Hillary
Sources:http://www.startribune.com/politics/202047841.html?refer=yhttp://stream.aljazeera.com/story/clicktivism-destroying-meaningful-social-activism-0022095http://www.thejournal.ie/clicktivism-isnt-a-replacement-for-boots-on-the-ground-activism-but-it-does-work-455486-May2012/http://blogs.bath.ac.uk/hss-placements/2012/12/02/clicktivism/http://www.guardian.co.uk/commentisfree/2010/aug/12/clicktivism-ruining-leftist-activism
Further Links for Interest:http://www.huffingtonpost.co.uk/cerian-jenkins/clicktivism-a-model-for-2_b_2210340.htmlhttp://www.clicktivism.org/http://www.clicktivist.org/2011/12/what-is-clicktivism/