Film poster typesL/O: to be able to identify different types of film posters and consider

questions that film posters create amongst an audience

Starter • Explain the difference between these posters. Think about purpose.

And these….

Teaser posters• This poster contains basic information to tease the audience. It often

does not indicate much about the plot, but may have a picture of the stars, the name of the film and release date.• Sometimes there is also ‘expert’ quotes or ratings

• Bigger the film, less info (audience can fill the gaps) esp sequels• More enigmatic (more mysterious to draw audience in, so they want

to find out more)

Teaser posters

Main poster• This contains information about the production personnel, the stars,

tagline, website, social media, and the distributors.• Production = who involved in making of film• Distribution = who financed, marketed and released the film

THE MAIN BITS• Who is TA and how have they targeted that particular audience?• How does the poster signify the genre/subgenre?• What does the written text communicate?• What clues are to the narrative? (what about the story is being

revealed?)• What are the narrative enigmas?

Character posters• To highlight or feature the main actor or actors • When actor is USP (unique selling point) of the film• Often more in rom coms, comedy and dramas

3 types of posters• Teaser• Main• Character (can be teaser or main)

Consistency • Consistency is

important in the marketing of films• Between posters and

other posters• Trailers and posters

• This is for familiarity for the audience• So they can recognize

the film and the ‘brand’

• Keep this in mind, you might create 2 posters for your task!

Key ConceptsGenre Narrative Representation Audience Media Language

Is the subgenre clear?

What are you trying to tell the audience?

What are the enigmas?

How do you represent your characters and places?

Who is the poster aimed at?

How do you create meaning for audience?