MEDIA DESIGN PROJECT : FILM

POSTER

By Sharine Rose

Gender

MaleFemale

How old are you?

11 or 1213 or 1415 or 16

Questionnaire

What are your interests?

Sport/LeisureBeauty/FashionMusic/TV/GamingOther

Do you enjoy watching films?

YesSometimesNo

Favourite film genre?

ActionDramaHorror/ThrillerComedyAdventureOther

Favourite Colours?

BlueRedGreenPurpleBlackOrangeYellowPinkOther

Do you use any social media sites?

YesNo

What social sites do you use?

FacebookYoutube AccountTwitterMyspaceOther

Aimed at teenage girls.

Stereotypical girly colours, pink and purple.

Self-Esteem and Aspirational Needs. She has a desire to fit in.

Celebrity Endorsement: Lindsay Lohan.

Serif font – Contemporary and youthful. Eye – catching to teenagers.

Characters are around the same age as the target audience, allowing teenagers to relate. Role Models etc.

Informality. “Watch Your Back” would be a phrase teenagers/youths would say.

Clear difference in dress sense and fashion. Teenagers are conscious of how they look and what they wear.

There are no gaps in-between the words and it’s all in capital letters, showing informality. You wouldn’t write a sentence in this way. It’s different and unusual which appeals to youths.

Mid-shot camera angle.

Establishing shot. Showing a connection between this group.

Teenage Market

Horror/Thriller Market

A spooky background/scene.Forests are vast and mysterious and anything could be lurking amongst them.

Shadows/silhouettes of characters. Adds secrecy and mystery and makes the audience intrigued.

Red, patchy, bold text. Use of bold adds emphasis. Connotations of red are danger, blood, sacrifices… all elements that would be present in a horror film.

The lady has dirty clothes and skin. Spent a lot of time attempting to get away.

The fact she’s hiding shows she doesn’t want to be found and her facial expressions/body posture shows anticipation and a sense insecurity. She is in the forest and at risk of danger.

Not many colours, all of them are dark. Blacks, Reds, the character in the foreground looks washed-out.

Not much lighting. Light from behind outlines the 3 characters more quickly.

Bold text adds emphasis.

The strange face on the deer as it peeks out from behind the man makes it humorous.

All the kids laying sprawled out behind him tells the audience it’s crazy and out of control, which makes it funny, as people enjoy watching characters tackle situations out of their comfort zone. Strange, funny, unusual

facial expressions.

Colourful, vibrant, busy background/scene.

In the middle of the road, which is unusual. Comedy films are usually in new or unusual situations.

Comedy MarketLots of light, very bright.

COMEDY FILM

Bright ColoursDark Colours

Product plans/outlines:New Movie At Harris

From market research, the two most popular genre of film that teenagers between the age of 11 and 16 enjoy watching are horror and comedy. Due to these factors, the movie poster will be advertising a hybrid genre of horror and comedy. It is an unusual mix of two very common genres but for this reason, could be very popular with teenagers. One of main characters on the poster will be projected to have quite a humorous and silly personality, (shown in facial expressions and postures of the character) to project the comedy genre. The background will be quite eerie and mysterious with the use of dark, cool colours to project the horror/thriller genre.

At the bottom of the poster will be logo’s of the 3 main popular networking sites; Facebook, Twitter and YouTube to attract the attention of teenagers and also to show them that trailers, behind-the-scene clips, and more information can all be found easily on their favourite websites.

Name: Jake NicholsonGender: MaleAge: 15Ethnicity: EnglishArea he lives: West NorwoodInterests: Sports, Gaming, Likes watching films with friends, especially within the horror or comedy genre.Favourite Colours: Green, Red, BlackNetworking sites: YouTube and Twitter

Audience Profile:

Treatment:New Movie At Harris

Period 9 is the name of the new thrillcom (thriller and comedy) film. When one careless, unemployed, x-box playing layabout Mike bags himself a new job as a caretaker at a local secondary school, he is soon quite satisfied with his new career. With his best friend, Alan, a current teacher at the school, Mike’s believes his life is finally running nice and smoothly. His hard-working, aspiring friend Alan couldn’t be more happier that Mike is now working at his school. After all, what could be better then spending everyday with your best friend? Or so he thought. After a misfortunate happening, the two friends find themselves locked alone together within the school grounds on a Friday night. To make matters worse, spine-chilling events are taking place and peculiar noises are heard coming from the school’s downstairs basement…. How will they survive being caged away, with no form of escape, and relying only on each other, until school starts 8:50 on Monday morning? It is guaranteed to be the most funniest, most gripping, most adrenaline pumping teenage thrillcom movie of the year!

Flat Plan

Mock up

EvaluationBy the end of the summer term, I aimed to have researched, planned, designed and finally created a film poster for a teenage market audience. To ensure that it would be appealing to teenagers, I had to do some market research. This helped me to find out what genre of film was most popular to teenagers between the ages of 11-16. I also found out what colours were their favourites and also what social media sites are used amongst them. I furthermore had to find similar products to the one I was going to be creating, and analyse them, which would help me when I came to creating my own. I examined a movie poster from the teenage market, from the horror/thriller market and lastly from the comedy market. This helped me to find out what conventions I needed on my movie poster that portrayed all 3 genre’s. With all this in mind, I made sure that my movie poster had Facebook, Twitter and YouTube icons at the bottom of the page after finding out my target audience loved to use social media sites. This would be giving them the pleasure of being able to follow and keep up to date with the latest on the movie, while socialising with friends and being on there favourite websites. I used a black background because not only does it relate to horror films, it was a colour that was quite popular amongst my target audience. To create my poster, I used a web tutorial to help me to understand the features of Illustrator. I also watched a tutorial on how to create a poster. After watching the videos, I had a better understanding of how to use the program, and I was able to create my film poster, adding extra features and layers. Overall, I don’t believe the production process was extremely difficult or challenging however if I hadn’t watched the tutorials, I don’t believe my film poster would have been that good.

EvaluationThe film poster conforms to a typical horror film poster because of the use of dark colours and minimal light, which implies the fear of the unknown, which is a key feature in horror/thriller films. However I could say that it subverts from generic conventions of a comedy film because there isn’t anything humorous, there are no bright colours and there is no way of telling that there are any comedic elements to this movie by the typography. School buildings are portrayed to be dark, mysterious and hidden with secrets in my poster. Since schools are usually lively, bright and filled with bustling students, it proves that there is something strange and peculiar going on if the school corridor happens to be eerie and deserted. It’s a diversion as it helps teenagers to escape from there everyday school lives, and makes something more interesting and exciting of a place teenagers stereotypically, find boring.

In the real world, this movie poster would be located in places and areas that teenagers hang out. E.g. Cinema’s shopping centres, and also general public areas where it can be seen by teenagers on a regular basis, maybe travelling to and from school for example. E.g. At bus stops and other transport stations, on the side of buses, on billboards etc.