Film poster research

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Transcript of Film poster research

Page 1: Film poster research
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Key ImageThe key image is of the main character, who’s face is more highlighted than the other characters featured on the poster.

LogoThe logo is of a Mockingjay pin, which features in all of the films and ‘Mockingjay’ is the title of the third book/film. This logo is on all of the posters for the film, normally appearing behind the film title. The logo is iconic to the films and is recognised by many and is always associated with the film.

TitleThe title of the film is ‘The Hunger Games’ they have made it bright compared to the rest of the poster, making it eye catching and tells the audience what they need to look out for when it comes into cinemas.

Release Date The release date for the film is not featured on this poster, suggesting that it is yet to be announced.

Billing InformationThere is a small amount of billing information at the bottom of the poster in a small font and is in white writing, not making it too eye catching as it is not as important to look at.

Target AudienceThe target audience for this film is both males and females. It appeals to females because the main character is female and plays a strong part as a heroine, and also the love triangle that occurs in the film. It appeals to a male audience because of the violence and action that features throughout the whole of the film. The target audience age range for the film is 16-23.

Appeal to Target AudienceThis poster appeals to the target audience because of the dark atmosphere that is created on it. Also, they have serious facial expressions which shows that they are also determined, this suggests that something serious is going to happen and that this film isn’t upbeat.

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Key ImageThe key image is of the main character in his Spiderman costume. Compared to the rest of the poster he is the colour red making him eye catching. The background is of the setting of the film in New York and has been photo shopped to be the colour blue. The two main colours of the poster are red and blue, which are the colours associated with Spiderman.

TitleThe title is ‘The Amazing Spider-Man’ and is made to stand out on the poster by being the colour white, because the rest of the poster is quite dark this makes it eye catching. The font is kept the same as the font that is related to Spiderman.

Billing The billing information includes ‘Marvel’ ,the comic book company that created the character, and the production company that produced the film. They are in a small font size and are in grey so that although it is visible it isn’t main information to the audience.

DateAt the time when this poster was released the release date was yet to be confirmed to the public, so is teasing the audience as to what is to come.

Target audienceThe target audience for this film is males at the age of 13-21, the superhero already has a fanbase that ranges over many age groups of people who will still go and see the film. The film may also appeal to females because of the love story between Peter Parker and Mary Jan.

Appeal to Target AudienceThis poster appeals to the target audience because the superhero is the key image and stereotypically blue is the colour that is linked to boys. Also the colour red on the Spiderman suit suggests danger, which hints that something bad is going to happen.

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Katniss EverdeenThe character Katniss Everdeen would appeal to the audience because just from this one image we can already see that she is a strong character and is determined, judging by her facial expressions. The audience can already see that she is not a ‘girly girl’ character because she is wearing dark colours, she is carrying a bow and arrow which suggests that she has experience with this weapon and her hair is pulled out of her face, this could mean that she is about to participate in something serious. This character may show an appeal to teenage girls because they are used to seeing strong and courageous male characters, whereas this film is instead a female with the same qualities as a typical male hero. The logo for the film, the Mockingjay pin, is featured in this picture as it is something that she is given and wears on her uniform throughout all of the films. Her clothing also isn’t girly which reflects her characters personality.

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Peter ParkerThe character Peter Parker would appeal to the target audience