CREATING THE TEASER POSTER/ FILM POSTER:INSPIRATION: TIM BURTON

Tim Burton always has a weird and unique style to his fantasy films and I want to replicate something like this into mine. As you can see from below the cast are in bright extravagant make up and detailed outfits. This is one way I could get across the fantasy theme. Another one is his choice of location which looks like it has been done on a green screen, I however am limited on professional resources so i may have to find a suitable location myself. What I can learn from Tim Burtons movie is the use of lots of colour in his location, creepy but colourful. This image looks as if it has a lot of layers and all the characters possibly shot in the studio.

INSPIRATION INTO PROFESSIONAL PHOTOGRAPHY: PHOTOGRAPHER – TIM WALKER

The reason i decided to look at a professional photographer was to look at how I would create my film poster in a more photographical way than a way of over editing as this could make my film look unrealistic. Photography is my stronger side and Tim Walkers use of posing, location and colours have all been taken account off. The way he has used a type of smoke which looks like it is leaking from the magenta coloured flowers makes it look much more realistic than if you would possibly do it in the editing stage. However some of the flower buds may have been photo shopped in because it looks like they are neatly placed in the image. This could be something i do with the butterflies when it comes to shooting as working with paper butterflies is going to be a hard job.

Tim Walker is a photographer which bases majority of his work around

Fashion and Fantasy based like genres. His work has been in vogue and has done a lot of advertising work also.

HELENA BONHAM CARTER/EFFIE TRINKET – ACTRESS APPEARANCE INSPIRATION

MAKE UP AND HAIR

LES MISERABLES

THE HUNGER GAMES: CATCHING FIRE

This was very difficult to conduct, to find suitable fantasy like figures which i would be able to initiate and get inspiration from.

Effie Trinket is known to be a quirky, flamboyant character in the hunger games always happy and smiley. Her vibrant bright use of clothing is key when it comes to the fantasy genre as this is an indication of ‘surreal’ and people will not general wear this day to day life.

Helena Bonham Carter is famously known for her dark villain roles in movies and was very useful to study for one of the main protagonist of my movie. Her defined jaw line, bright red lipstick and dark eye shadow make up all contribute to her character.

DIFFERENT LOCATIONS:- I wanted to get the location where I would shoot the film poster to be in the film teaser as well, so shooting in the studio was not the best idea. The things I looked for when searching for the location was colour, amount of people in that area also. All of the places I discovered appeared to have not a lot of people which was very good as I could use the area to my advantage without any disturbance.

-This location reminded me of a dolls house, it was big and colourful however it wasn't the thing i was looking for my film poster.

This is the town hall which had a very vintage royal look inside, however I couldn't get a booking session for it.

There was 3 different colours in this location which made it ideal to shoot for my film poster. The way it was structured was very fantasy like also and it was a one way road which was a bonus.

I was intrigued by the different coloured

doors as you don’t see something like this

normally.

TEASER POSTER’sI felt a good way to promote my promotional film trailer was to do a teaser poster for it, one which was very

effective in advertising was the Harry Potter – Deathly

Hallow posters – Each had a different character of the

film on it and I think it was a noticeable thing to do as

the target audience will recognise the different characters instantly (by

watching the other films)The Hobbit is a fantasy like movie and i like how this

teaser poster has the main protagonist in the center of

everything it doesn’t tell us a lot and the way that the

image is made up of location could suggest adventure

too?

Captain America’s teaser poster i felt was effective using a iconic signature of the superhero to present

the teaser poster. His shield is well known everywhere

and is what makes his character just like all the

other superheroes – Thor with his hammer etc.

SHOOTING FOR THE TEASER POSTER

Both of these images are important icons in

the plot. Lust on the left is the main

character and on the right is the pocket

watch to symbolise time and hope in the

movie. Lust looks chained by her own

jewellery to show her punishment for her devious crimes. On the other hand the

pocket watch has been placed in the center of

‘Lusts’ hands ticking away. I think they both are very good

images for my teaser poster.

EXPERIMENTING WITH TOOLS IN PHOTOSHOP

Colour Cast Correction-

Burning/Dodging-

Opacity and Layering-

I did this task in order to make it easier to identify

which tools would help me when it came down to

making the film poster. Learning

how to use different layers helped me the most as this is

very commonly used in film

posters with their heaps of layers.

PUTTING EDITING INTO PRACTICE

This image that i have taken and edited to appears be more

horror/spooky like with the moon and the characters expression – their is not a lot of colour which

suggests that the film may be from the horror genre – i will not choose this image simply because it does not put across the fantasy genre

well.

This image only includes one of the main actresses, i feel does not sum up the plot as a whole and the clothing

needs to be worked on also.

Lots of layers have been used.

Outer glow on font

Smoky background – Photoshop brushes

HDR effect on image

SLOGAN IDEASA slogan is a short and striking or memorable phrase used in advertising.

Slogan’s are a very effective in how they are used in film posters, they sum up what the film may be about and I definitely would like to have one in mine.

There is a love aspect in the story line in my movie and I think this was a good

place to start.

LOVE synonyms –LustPassion DelightRapture

Inspiring Slogans:1) “WE are All Mad Here” – Alice in

Wonderland2) “FOUR NATIONS, ONE DESTINY”

–The Last Airbender3) “Every family has its Demons” –

Dark ShadowsKey words in the PLOT -

FATE (Pocket Watch)

HOPE (Butterflies)

“When love depends on FATE, the only option left is HOPE”

“Love or Lust”-Short and Catchy

-Descriptive, gets the target audience thinking

“What would you do if your sister took your lover?” - Too simple, boring and does not get straight to the point

DIFFERENT KINDS OF FONTS-I have a tested out a lot of fonts for the film poster from a variety of places/websites to widen the fonts ill be able to choose for my

final poster.

-I found that DaFont was a very good website of finding unusual fonts that may

be suitable for my film poster.

-This type of font reminds me of the font used in the movie “Underworld” film poster. This is because of the simple but quirky aspect to it. Underworld is a film in the genre of Action|Fantasy|Thriller and i do not think my movie would lead towards action and thriller so this would not be the best font to

use for my film poster.

EXPANDING FONT IDEAS -This was my favourite font by far, I liked the way this font was not too over top like some fantasy like fonts (Alice in Wonderland) for example. It is simple (showing the serious side of the film poster) with some wavy lines (fantasy like) which re minds me of a similar font

used in the ‘Stardust’ film poster.

-The font by itself looks quite boring for a fantasy font so I thought of possibly adding some things which

would sum/signify the movie.

Using Brush Presets on Photoshop )BrushEeezy.com)

The banner was chosen because it reminded me of a script – related to the PLOT and the slogan.

The pocket watch was chosen due to the ‘Race against time ‘ aspect and i thought making it fit into one of the ‘O’s would be a great feature.

TEASER POSTER FINAL-I thought that the pocket watch was more suitable for the Teaser poster as it doesn’t give much away and it reminded me of the captain American poster.

-I wanted the teaser poster to be simple but effective as I have learnt this works best with this kind of poster from looking at official ones. I haven’t over edited it and kept the image sharp with good quality.

-The movie title and slogan fitted very well with the teaser poster as it gives a

mysterious but fantasy like feeling.

‘Coming Soon’ has been used not to give too much away about the poster and i have added a butterfly so that synergy runs along the teaser and film poster.

The pocket watch is a big part of the plot in the movie and i have added

this using a Photoshop vector free brush from Brusheezy. I feel

like this works very well giving subtle

clues to the customer that its something to do

with racing against time.

I found that the different tones of colours were quite dark except from one of the models dresses. One other problem was the model on the right (Lust) did not look or portray this character in anyway, the model looks more thriller like with her missing glove in one hand.

Possibly change the styling of the clothes – go for vibrant reds instead? This will symbolise Lusts personality more than the black and blue in this image. Perhaps change the hair also into more of a sexy fiery hairstyle? The one in the image looks too formal.

FILM POSTER EDITING

FURTHER EDITING – Using Photoshop brushes

Just like Photoshop fonts, brushes can be downloaded also I have used the brushes for the film title/logo sp o was familiar with it however i wanted to see if I could come up with a basic poster using lots of brushes and from the image on the right you can see that the background is full of brushes the border is also.

PHOTOSHOP TOOLS – FURTHER LAYERING WITH CORRECT COLOURS

An important part of putting together a film poster is the layering bit, professional film posters use lots of layers to create one final image and I was determined to build this skill up so I could use it to the best of my ability when making my final film poster.

This is something I was experimenting on my goal was to come up with a professional image that consisted of 7 or more layers. And you can see from the layers panel how many i have done.

-I analysed this film poster because I felt that it was a very good example of different layers and everything fits well together in the frame.

FILM POSTER FINAL IMAGE (EDITING)Option 1 Option 2

This image was the first image I chose for my final image. As you can see I have used

the Photoshop effect of increasing saturation and vibrance to bring out the

bold colours and add to the fantasy themed style that id like to put across. I

have also used the colour correction level’s tool to bring the colours a bit more.

This image reminds me of something Tim Walker would create for his fantasy films – image gives off the same feeling

as the one from Dark Shadows. However dark shadows is a bit more mysterious and dark whereas I want romance and love running through mine to capture

the target audience’s attention.

FURTHER FILM POSTER INSPIRATION

One of the things that stood out to me about this poster was that it was landscape format it gives a different feeling to the film and almost creates a setting for the viewer.

The way that this image has a border around it gives it a mystical fantasia effect and i feel that placing the moon in the middle draws the viewers gaze towards it.

I like how the quotes have been

used perhaps

from critics? It

gives a professional look to the film poster.

The title is not ordinary one and it looks like it has an outer glow effect and the font does not look as if its a simplistic one from the basic fonts in

Photoshop. It is mysterious and the bright line underneath gives it that extra mystical feeling.

DEVELOPING FILM POSTERMy aim for my film poster was to capture the audiences attention as much as

possible. I do not feel like the film poster draft on the left did all that it could to stand out so I decided to go to an extend by adding brushes, critics and credits etc.

Using a brush from DaFont – it was difficult to get the

transparency right and not effect the main image too

much. However i feel overall it works really well where it

has been placed.

The critics was used to make the film poster more professional looking.

Credits and WebsiteFilm production company logo

FILM POSTER in Real life Locations

I have taken this image to put my own film poster on the billboard. It was very difficult to transform the film poster to fit perfectly as it needed to be skewed to make it look realistic – this was a tool I had never used before but it gave me the results that I had wanted.

TEASER POSTER IN REAL LIFE LOCATIONI have blurred out the background to give the film poster that centralised effect from the viewers perspective.I think this

was an ideal place for my Teaser poster it fits really well, there is everything in the frame and the txt is big enough for viewers to remember.