FILM POSTER ANALYSIS

PaperTowns Ginger&Rosa Me Before You

ALEXANDRA SHERMAN

ImagesHigh key lighting is used to convey the uplifting nature of the film and genre. The eye contact from the two characters tells us that there is a lot a layers in the film and that these characters have a story to tell as the eye contract is so strong and and intense. A close up shot is used which makes it more personal to the audience which upholds the important emotive connection that is a convention in the drama genre.

Colour SchemeThe use of bright colours in this poster again brings a sense of an uplifting nature showing that the film is fun and exciting, making the audience want to watch it. TextThe typography of the title of the film is bold, large and has a modern/qurkiy font. This conveys the fun nature of the film. The use of a short slogan “Get Lost, Get Found” works really well with the plot of the film. Also the date in which the film comes out is displayed.

PAPER TOWNS

ImageThe Image in the poster conveys the plot of this film extremely well. It establishes the two main characters and their proxemics in the shot show that they are close, suggesting a close relationship, showing they are looking away from each other, suggesting that they drift apart in the story. The image has been edited to give it a 1960s feel. The colours that are highlighted are the same as the title typography.There are small images on the poster showing the over credited characters in the film so we get to see who will be in the film as it is important to show the audience your actors.

TextThe typography in this poster is very bold and large, getting the title

of the film across easily. The font is very

sophisticated, expressing complexity of the issues involved

in the plot.The colours used,

match the characters names as Ginger is

orange and Rosa is the Colour of rose. This just

ties the whole poster with the characters

GINGER AND ROSA

ME BEFORE YOU ImageThe image shows the relationship between

the two characters very well. Their proxemics

show their close relationship, and the eye contact between

shows that this film is a romantic drama. The

high key lighting conveys that this film is

uplifting, fun and exciting to watch. The background of clouds

creates a heavenly feel to the poster, again

showing the romantic factors in the film.

TextThe typography of the text has a very classy and sophisticated font, which complements the romantic drama very well as it is smooth, lowercase and carefull on the eye rather than text that is really harsh. The Colour of white contrast against the dark Colour of the blue jacket, making it clear for the audience.

WHY ARE FILM POSTERS IMPORTANT AND WHAT FACTORS DO I NEED TO HAVE?

Film posters are important for advertising purposes to be used a DVD covers, billboards, posters in cinemas, adverts in magazines etc. These posters are meant to reach larger audiences clearly and easily therefore they don’t have a lot of text on them as they are ‘movies at a glace’. This means that the poster is able to sum up the genre and main factor of the plot (e,g-Paper towns poster shows a relationship between two people) creating iconography. This is why they play off of visual effects and not text.

In my poster I need to:- Have an image that is clear and

involves my characters - Use minimal text- Use striking colours to attract

attention- Use larger bold text- Iconography - Make it recognizable