En

Below is a table I have found about Entertainment weekly's readership information.This table tells me that most its its readers are from the age of 18-49 and are mainly between the ages of 25-49. This shows that this magazine is mainly read by adults.

masthead

Main cover line

Date line

Cover lines

Main Image

Actor credit and cover line

Actor/photography credit and cover line

• From looking at the magazine cover on the previous slide I can see how Entertainment weekly make their magazines fit the audience they are selling too. The magazine cover is quite empty with not much going on which will captivate adults more as It is not a busy page. Also the film they are advertising is a very sophisticated/serious film (Gone Girl) which is a film who’s target audience will be married/single/divorced adults similar to the magazines target audience.

• This type of magazine would not be one us as a group think would be suitable to use for our magazine poster. I think this because our film is based around a teenager at a college who is searching for the killer of her boyfriend showing our film will have more of a young adult audience; displaying how Entertainment weekly is not a good magazine for us as a group to use for our magazine cover.

Empire magazine mainly has a male readership with 77% of its readers being male. Most of its readers are also between the age of 15-24 with 34.8% of their readers being this age. Just from this I can tell this magazine would be more likely to advertise our film as the target audience for our film will be mainly young adults who are the main readers of Empire Magazine.

• As you can see on the two previous slides are examples of past issues of ‘Empire’ Magazine. The films they advertise are from a variety of genres such as action, thriller and fantasy.

• From this I can imagine our film being advertised on the cover of this magazine. I can imagine this as our film has a thriller element and its main audience will be 15-24 which is the same as the main readership audience for this magazine.

Gold and white colour scheme, which indicates to the audience that the magazine and its content is exclusive/special edition. Also shown that this is a special edition as the colour scheme for Empire magazine is normally red and white. The change in colour scheme will excite its regular readers and new readers.

Highlights ‘exclusiveness’ of issue. (cover line)

Basic white font in places, allows there to be more emphasis on the image and the general gold colour that is shown.

Two characters placed at different depths of front cover (one in foreground other in background). This adds effect to the audience looking at the page as they can see an aspect of the film as one character is lurking behind, Indicating he may be a character that causes trouble.

Small sticker and cover lines are smaller so will help make sure the image is the first part of the magazine that the audience are drawn to. Gives the audience a glimpse of what else to expect in magazine, making them want to read it more.

RULE OF THIRDSThis rule is used very well in this magazine cover. The two characters are positioned on either side of the magazine, which makes sure the whole of the magazine has an element to do with the film in it; advertising it better.The Title like all other magazines takes up the top third. This is done well as the title stands out amongst the rest as it is important for the audience to know what they are reading. The main title of the film and description is placed directly in the bottom third of the magazine which is a good area to place this in as it replicates the main tile in the top third of the magazine.

The image is very dark and mysterious to replicate the type of movie that is being shown. The two most well known/favored characters are shown on the front cover, this is done as by putting them on; the audience will be drawn in to the magazine more.

Text is kept to a minimal as the magazine want to image to be the main part of the magazine that the audience pay attention to. There is a lot of focus on the film ‘Hobbit’ showing it is the main issue in the magazine and more of the magazine will be dedicated to this. They have done this as they mainly want this magazine issue to appeal to the ‘niche’ audience of the Hobbit.

The prop the character in the foreground is holding is a sword this shows how in the film he will have more of an action role/ fighting against something. He is also looking into the distance with a worried look on his face. This has connotations that in the film he will be looking for something and that his eagerness for this distances him from what is going on around him.

As in foreground is main character in film/most important.

In background/less important character. Looking directly at other character with a sneaky look on his face, suggests he may do something bad/portray main character

Also in background which could suggest he is cut away from life and is always in the background/never seen. He is also not as clear and is in darker colours suggesting his is a bad character and the main man in the foreground is a character that always try's to do good.

Blue background gives a fantasy feel to film