Film Marketing

What is Film Marketing?

• Film Marketing is the practice of promotion and is a crucial component in getting a film viewed by the public.

• Promotion is carried through advertising by a particular film company and can determine whether a film is successful or not. This is because the way in which a film is promoted encourages audiences to watch the film.

For more information is different types of marketing please look at the ‘Marketing a Short Film’ PowerPoint.

EXTRA READING

• You can find more information here:

• http://www.nationalmediamuseum.org.uk/BradfordInternationalFilmFestival/AboutPages/AboutBIFF.aspx