Film industry (media management)
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GROWTH OF INDIAN CINEMA
SUMBITTED BY: SUNAINA ANAND DIVYANGANA AGARWAL PALVI JASWAL ARUSHI KAUSHIK
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The Film Industry
The Film Industry consists of technological and commercial
institutions of filmmaking
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The Indian Film Industry…
• India is the largest producer of films in the world, in terms of ticket sales and number of films produced
• The Indian film industry is Multi-Lingual
• The industry is supported mainly by a vast film-going Indian public, and Indian films have been gaining increasing popularity in the rest of the world—notably in countries with large numbers of expatriate Indians
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The Constituents of The Indian Film Industry
Rank Language No. of films
1 Hindi (Bollywood) 235
2 Telugu (Tollywood) 218
3 Tamil (Kollywood) 190
4 Kannada (Sandalwood) 177
5 Marathi 99
6 Malayalam 94
7 Bengali 84
8 Bhojpuri 64
9 Gujarati 62
Break-up of 2009 Indian feature films
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Bollywood – The Hindi Film Industry
Money, Business, Gossip, Entertainment
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Bollywood
• Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai
• The term is often incorrectly used to refer to the whole of Indian cinema
• The name "Bollywood" is derived from Bombay (the former
name for Mumbai) and Hollywood (the center of the American film industry)
• One of the largest film producers not only in India, but in the world
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History of Bollywood…
• Raja Harishchandra (1913), by Dadasaheb Phalke, was the first silent feature film made in India.
• In the 1930s, the industry was producing over 200 films per annum. The first Indian sound film, Ardeshir Irani's Alam Ara (1931), was a major commercial
success• 1940s to the 1960s is
regarded by film historians as the "Golden Age" of Hindi cinema. Colour movies become a popular feature in the late 1950s
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Modern Cinema
• In the 1970s, Themes revolved around gritty, violent films about gangsters and bandits. Amitabh Bachchan was known for his "angry young man" roles
• During the 1980s, the pendulum swung back toward family-centric romantic musicals
• 1990s witnessed the
emergence of stars of a new generation of actors (Aamir Khan, Salman Khan and Shahrukh Khan) and actresses (Sridevi, Madhuri Dixit and Kajol)
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Bollywood –The Functioning, Structure and
Components of the Entertainment Industry
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Components of the Industry…
• Production Houses
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Components of the Industry…
• Actors & Actresses
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Components of the Industry…
• Directors
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Components of the Industry…
• Miscellaneous
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Buyers Involved…
• DistributorsEROS ENTERTAINMENT -- B.O.: $6.6
million
YASH RAJ FILMS -- B.O.: $4.3 million
BIG PICTURES -- B.O.: $3.7 million
• ExhibitorsBIG Cinemas
CineMAX
PVR Cinemas
INOX
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Buyers Involved…
• Satellite Rights• SET Max aired two of the film industry’s
biggest hits, 3 Idiots and Rajnikanth’s Robot, and also Band Baaja Baraat
• Star Gold has the rights of SRK’s Ra.One, Zoya Akhtar’s Zindagi Na Milegi Dobara,
• Zee Cinema will screen Shaitan and Pyar Ka Punchnama
• Music Rights
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Money flow in the Film Industry
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Bollywood –The Current Scenario
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Indian Film Industry Size
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Current Market Situation
• Bollywood is the largest film producer in the world. They produce roughly 1000 movies a year. Hollywood only produces 500 and Japan produces 400 movies a year
• The Bollywood industry had a revenue of US$ 2.5 billion in 2008, and has been growing at approx. 9% a year. The revenue is expected to reach US$ 4.1bn by 2013
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Revenue Distribution of Bollywood
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Revenue Growth – Bollywood
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The Turnaround – “Industry” Status
• One of the major policy initiatives has been the Government of India granting the "industry" status to the entertainment sector in India including the film sector in 2001. This allows the sector to access institutional finance and clean credit for new projects
• Before the reform, the filmmakers were hugely dependent on diamond merchants and underworld for finances
• Quite a few banks, including IDBI, Exim Bank and Bank of Baroda, are pumping money into movie-making business
Hence, it’s one of the Key drivers for the growth in the Industry
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Bollywood – Challenges faced by the Industry
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Piracy!!!
• The Indian film industry is significantly impacted by online piracy. A study undertaken by Motion Picture Distributors Association (MPDAI) has put India among the top ten countries in the world, where online piracy is at its peak
• In India, counterfeiting and piracy costs the entertainment industry US$4billion and losses of approximately 800,000 jobs annually.
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Piracy!!!
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Entertainment
A crisis plaguing the industry is the distortionary rate of entertainment tax within states in India. For instance, in Andhra Pradesh and Tamil Nadu, the tax rate is low. However, this has not been the case with the rest of the states in India.
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Content Regulation
A long-standing debate continues amongst the industry members on regulation of content. Some of the issues that need to be addressed in this sphere include:
• Should there be a content regulator or should the industry be allowed self-regulation under a broad framework?
Delhi Belly Banned In Nepal
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Content
• One of the problems is that younger generations sometimes find the stories a bit predictable, and get bored of similar tales.
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Increasing Talent Cost
Figures are approximate
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Bollywood – Future of the Industry
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What’s in store for Bollywood…
• By 2040, Hollywood (Los Angeles) is forecasted to remain the largest filmed entertainment cluster. However, Bollywood may close the gap significantly to become the second largest cluster.
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What’s in store for Bollywood…• Bollywood company tie-ups/collaborations
(Corporatization)
Reliance Big Entertainment signed a deal worth US$ 1.2 billion with Steven Spielberg’s ‘Dream Works SKG’ to produce 36 films for the next 6 years
Reliance also acquired around 200 theatres in 28 locations in North America to screen Bollywood and other regional movies from India
Walt Disney has invested around US$ 324 million in a deal with Yash Raj Films.
Ramesh Sippy Entertainment has collaborated with Warner Bros.
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What’s in store for Bollywood…
• The Hollywood Connect
Bollywood to Hollywood
Anil Kapoor in ‘Slum Dog Millionaire’ and later in ’24’
Aishwarya Rai Bachchan in ’Pink Panther 2’ with
Steve Martin and ‘The Last Legion’ with Colin Firth
Hollywood to Bollywood
Ben Kingsley in Teen Patti (Three Cards)
Sylvester Stallone in ‘Kambakht Ishq’
Jennifer Chambers directed ‘Hiss’
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What’s in store for Bollywood…
• Better Content
Once known for their gimmick flicks and illogical story line, the whole genre of Indian movies are transforming into something much more substantial
• Breaking the Conventions
Another aspect undergoing a marked change is the resurgence of actors that may or may not be good looking but are very fine actors in themselves indeed
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