CREATING IMMERSIVE MEDIA PROJECTS

Mike Knowlton – @murmurco !

WiFi – mbcmbc123

IMMERSIVE STORYTELLING

TIPPING POINT

GOOGLE EARTH + HTML5

FLASH + OBJECTIVE C

WORDPRESS + PARALLAX JS +

HTML5

VIDEO.JS + HTML5 + TUMBLR

HTML5 + D3

OCULUS RIFT SDK + UNITY

CODE OR BE CODED

STORY AS SOFTWARE

FILMMAKING AS USER EXPERIENCE DESIGN

INTERFACE IS STORY

PROCESS MASHUP

IMMERSIVE MEDIA CREATION PROCESS

Concept

Script

Wireframes

Storyboards

Tech Spec

Design

Development

IMMERSIVE MEDIA CREATION PROCESS

Concept -> Director

Script -> Writer

Wireframes -> Information Architect

Storyboards -> Interaction Designer

Tech Spec -> Software Architect

Design -> Interaction Designer

Development -> Software Architect

SCRIPT/STORYBOARDS EXAMPLE

HOW WE NEED TO EVOLVE

EVOLVING

Writing - anticipate narrative scale and shifting

structures.

!Directing - provide choice and plan to shift fluidly from

linear to non-linear narrative experiences.

!Distro / Mktg - communicate to viewers their different

choices for where/how they can consume the story.

THE PROMISE

New revenue opportunities - a film is also a tv/web

series/motion comic/indie-game/etc.

!Production costs savings - assets can be used across

various channels.

!In some cases Mktg can better blend into storytelling.

!A new canvas to create moments of magic / innovation.

IT’S COMPLICATED

Find Collaborators

Hire Experts

Use Existing Tools &

Platforms

Hackathons

Prototypes/MVP

DIY

GETTING STARTED

HACKATHONS

HACKATHON + STORY

PATTERNS

Non-Linear !

CYOA Alma

Aatsinki Season

Real Time Conversations

!Disaster Resilience

Journal

Personalized !

Take this Lollipop Wilderness Downtown

Participatory Documentary

!Hollow

Dadaab Stories

WIREFRAMES THE SECRET SAUCE

BEST PRACTICES STORYCODE REPORT

REFERENCES

REFERENCES

storycode.org - Immersive Media Dispatch Newsletter !“The Art of Immersion”, Frank Rose !“Spreadable Media”, Henry Jenkins, Sam Ford, and Joshua Green !“A Creator’s Guide to Transmedia Storytelling”, Andrea Phillips !!futureofstorytelling.org

QUICK SPRINT EXERCISE

EXERCISE

Premise: The population demographics of the United States are changing. It is predicted that in the next 20 years, white descendants of European immigrants will no longer be the majority in this country. This year, the subject of immigration will take center stage as a bipartisan push to tackle immigration reform ensues. !Idea: Most people in the U.S. have an immigrant journey to share -- be it their own or the voyage of a relative in the past. !Goal: Create an experience that helps people share their own immigration story, and enables them to see the common threads between the stories of potential immigrants, new immigrants and longtime residents.

EXERCISE

Goal: Create an experience that helps people share their own immigration story, and enables them to see the common threads between the stories of potential immigrants, new immigrants and longtime residents.

Non-Linear

Real Time Conversations

Personalized

Participatory Documentary

Facebook

Twitter

Tumblr

YouTube / Vimeo

Main Site

DISPERSIVE DOCUMENTARY

MURMURCO.COM @MURMURCO

WIREFRAME WORKSHOP