The Death Of Traditional Television:How The Internet Has Taken Over

Widespread internet access has

lead to internet television and

streaming slowly taking over the

traditional television market.

The explosion of brands such as Netflix and

YouTube has lead to a movement known as

“cable cutting” which consists of

abandoning traditional television

altogether.

For Just

$11.99/month, Netflix

offers customers

unlimited commercial

free streaming using

any device with

internet access.

Traditional cable costs

at least $25 per

month.

Netflix uses advanced

algorithms to track what you

watch, skip and rate in order

to suggest other titles you are

likely to enjoy without limiting

you from the other unrelated

content.

And its working. Forbes Reported Netflix to be worth $41.1 Billion in 2016.

It doesn’t stop

there either.

Netflix continues

to purchase the

rights to TV

shows and movies

for streaming,

and plans to

release 20 shows

of its own in 2017.

Companies like

YouTube allow

user created

content to be

shared with

millions of

people at the

click of a button.

YouTube has over one

billion registered

users – accounting for

almost 33% of all

people on the

internet. YouTube is

viewed by 18-49 year

olds more than any

cable net worth in the

United States

Top YouTube star Felix

“PewDiePie” Kjellberg

has made an estimated

$155 million since

starting his channel in

2010. He is estimated to

be worth $90 million in

total today.

This makes Felix the

17th highest paid TV

personality of all

time, ranking higher

than household

names such as Alex

Trebek and Kim

Kardashian

This makes Felix the

17th highest paid TV

personality of all

time, ranking higher

than household

names such as Alex

Trebek and Kim

Kardashian

The growth of these two major companies has been

felt by traditional television. Over the past 5 years,

there has been a 37.6% decrease in television viewing

time for people aged 12-17, and a 27.7% decrease for

people aged 25-34.

For the first time

ever, the amount

of people

subscribed to

major TV

providers is about

to drop below 40

million.

With this change,

advertisers have needed

to adapt in major ways.

YouTube only allows for 30

second commercials to play

occasionally at the

beginning of videos. With

adblocking software

becoming more popular,

and a decrease in overall

attention span, a 2 minute

commercial break simply

doesn’t cut it anymore.

With constant stimulus from mobile

phones to distract us, humans aren’t

able to focus as well on commercials

over a two minute break. A study by

Microsoft found that the average

attention span for a human has

dropped to 8 seconds, which is a

second less than the attention span

of a goldfish.

YouTube’s 30 second

ads have been cashing

in on our short attention

span. YouTube grossed

over $10 billion in 2016,

and is on track to gross

over $27 billion by 2020.

Traditional television

providers need to

adapt quickly. As

internet television

continues to increase

in popularity – it gains

more market power.

Analysts simply don’t

know if traditional

television can survive

this internet

revolution.

Netflix’s chief product officer

predicts that by the year 2025,

internet television will have

completely taken over. He

predicts that television will be

virtually commercial free and

provide access to 48 million

channels

Netflix’s chief product officer

predicts that by the year 2025,

internet television will have

completely taken over. He

predicts that television will be

virtually commercial free and

provide access to 48 million

channels

Though impossible to see the

future, its clear that if traditional

TV doesn’t quickly adapt to

compete with the modern

market, we’re most likely

watching its series finale.

Though impossible to see the

future, its clear that if traditional

TV doesn’t quickly adapt to

compete with the modern

market, we’re most likely

watching its series finale.

References"Analyst: Youtube Estimated To Have Revenues Of $27.4 Billion In 2020". Tubefilter. N.p., 2017. Web. 8 Mar. 2017.

Borreli, Lizette. "Why A Goldfish Probably Has A Better Attention Span Than You". Medical Daily. N.p., 2017. Web. 8 Mar. 2017.

Edwards, Jim. "TV Is Dying, And Here Are The Stats That Prove It". Business Insider. N.p., 2017. Web. 8 Mar. 2017.

"Forbes Welcome". Forbes.com. N.p., 2017. Web. 8 Mar. 2017.

"Forbes Welcome". Forbes.com. N.p., 2017. Web. 8 Mar. 2017.

Krashinsky, Susan. "Shibboleth Authentication Request". Go.galegroup.com.proxy.queensu.ca. N.p., 2017. Web. 8 Mar. 2017.

Lapowsky, Issie. "What Television Will Look Like In 2025, According To Netflix". WIRED. N.p., 2017. Web. 8 Mar. 2017.

Mail, The. "Four Ways Canadians Are Consuming Media Differently". The Globe and Mail. N.p., 2017. Web. 8 Mar. 2017.

"Statistics - Youtube". Youtube.com. N.p., 2017. Web. 8 Mar. 2017.

"Televisions Scariest Generation: Cord Cutters And Cord Nevers". 4 (2017): 95-123. Print.

"The Digital Media Industry Needs To React To Ad Blockers … Or Else". Columbia Journalism Review. N.p., 2017. Web. 8 Mar. 2017.

"The State Of Traditional TV: Updated With Q3 2016 Data". MarketingCharts. N.p., 2017. Web. 8 Mar. 2017.

"Top 100 Richest TV Personalities - Therichest". Therichest.com. N.p., 2017. Web. 8 Mar. 2017.

WIRED, The. "The Science Behind The Netflix Algorithms That Decide What You’Ll Watch Next". WIRED. N.p., 2017. Web. 8 Mar. 2017.

Note: Bolded references are from course content

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