Fourth Report of the Receiver Filed October ... - KPMG Global
Filed Wrk Report
Transcript of Filed Wrk Report
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Product analysisOnAir Conditioner (AC)
SUBMITTED BY
Vishnu GSection: C
Reg: No: T6001
SUBMITTED TO
Prof. Madana Mohan
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Contents
Introduction
Industries in India
Major Players
Product Types
Market Share
Future prospects
Questionnaire
Conclusion
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IntroductionAn air conditioner (often referred to as AC) is a home appliance, system, or mechanism
designed to dehumidify and extract heat from an area. The cooling is done using a simple
refrigeration cycle. In construction, a complete system of heating, ventilation and air
conditioning is referred to as "HVAC". Its purpose, in a building or an automobile, is to
provide comfort during either hot or cold weather
Portable air conditioners are movable units that can be used to cool a specific region of
building in a modular fashion, not requiring permanent installation. Most portable air
conditioners are refrigeration based rather than evaporative, and it is this type that is
described in this section. Portable air conditioner units are often rented in emergency
situations such as power failures at warehouses or data centers.
All refrigerated type portable air conditioners require exhaust hoses for venting. Through
this process of air intake, cooling and venting, air is continually cycled through the unit
until the room reaches the desired temperature setting. Also, the refrigerant works to not
only cool the air but also dehumidify air in the room, owing to the temperature decrease
in the air which results in the saturation of the water content of the air, causing
condensation when the air is returned to the room. The air will therefore be left without
this zonal water content. The water loss rate is sufficiently high to require collection or
drainage. The exact conditions for the condensation of the water from the air can be
estimated using a Psychometric chart for air at room pressure.
Air conditioner equipment power in the U.S. is often described in terms of "tons ofrefrigeration". A "ton of refrigeration" is defined as the cooling power of one short ton
(2000 pounds or 907 kilograms) of ice melting in a 24-hour period. This is equal to
12,000 BTU per hour, or 3517 watt. Residential central air systems are usually from 1 to
5 tons (3 to 20 kilowatts (kW)) in capacity.
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Industries in IndiaThe Top lists of AC manufacturers that are profound in India are:
LG India Samsung India ACs Voltas AC India Godrej
Blue star India ACs Carrier ACs Onida AC Hitachi ACs
The Top lists of AC Suppliers that are profound in world are
Harvest Air Conditioner Limited Xigo Electric Co., Ltd. Shenzhen Yonan Air Conditioning Co., Ltd. Foshan City Nanhai Zuodan Electrical Co., Ltd. Asia Comfort Appliances Group Limited Shanghai VS Imp. & Exp. Co., Ltd. Delpho Tech. (Asia) Co., Ltd.
.
http://www.samsung.com/in/consumer/home-appliances/air-conditioner/index.idx?pagetype=typehttp://www.samsung.com/in/consumer/home-appliances/air-conditioner/index.idx?pagetype=typehttp://www.voltasac.com/http://www.godrejappliances.com/http://www.bluestarindia.com/products/room-acs/default.asphttp://www.bluestarindia.com/products/room-acs/default.asphttp://www.bluestarindia.com/products/room-acs/default.asphttp://www.carrierindia.com/http://www.carrierindia.com/http://beta.onida.com/ac.htmlhttp://www.hitachi-hli.com/homeAirConditioners.htmlhttp://www.hitachi-hli.com/homeAirConditioners.htmlhttp://harvestac.en.made-in-china.com/http://xigoelec.en.made-in-china.com/http://yonanac99.en.made-in-china.com/http://fszuodan.en.made-in-china.com/http://asiacomfort.en.made-in-china.com/http://vselectronics.en.made-in-china.com/http://delpho.en.made-in-china.com/http://delpho.en.made-in-china.com/http://vselectronics.en.made-in-china.com/http://asiacomfort.en.made-in-china.com/http://fszuodan.en.made-in-china.com/http://yonanac99.en.made-in-china.com/http://xigoelec.en.made-in-china.com/http://harvestac.en.made-in-china.com/http://www.hitachi-hli.com/homeAirConditioners.htmlhttp://beta.onida.com/ac.htmlhttp://www.carrierindia.com/http://www.bluestarindia.com/products/room-acs/default.asphttp://www.godrejappliances.com/http://www.voltasac.com/http://www.samsung.com/in/consumer/home-appliances/air-conditioner/index.idx?pagetype=type -
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Major PlayersLG Corp
LG Corp is the second largest Korean conglomerate company that produces electronics,
chemicals, and telecommunications products and operates subsidiaries like LGElectronics, LG Display, LG Telecom and LG Chem. in over 80 countries.LG Corp
founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. in 1947.In 1952,
Lak-Hui became the first Korean company to enter the plastics industry. As the company
expanded its plastics business, it established Gold Star Co., Ltd., (currently LG
Electronics Inc.) in 1958.
Samsung Group
The Samsung Group is a multinational conglomerate corporation headquartered in
Samsung Town, Seoul, South Korea. It is South Korea's largest chaebol and the world's
largest conglomerate by revenue with annual revenue of US $173.4 billion in 2008. The
Samsung Group comprises numerous international affiliated businesses, most of them
united under the Samsung brand including Samsung Electronics, the world's largest
technology company by sales.
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Voltas
Voltas Limited is an engineering, air conditioning and refrigeration company based in
Mumbai, India. It offers engineering solutions for a wide spectrum of industries in areas
such as heating, ventilation and air conditioning, refrigeration, construction equipment,
materials handling, water management, building management systems, indoor air quality
and chemicals.
Godrej Group
Godrej Group is one of the largest conglomerates based in Mumbai, India, involved in
various industries that include appliances, precision equipment, machine tools, furniture,
healthcare, interior solutions, office equipment, food-processing, security, materials
handling and industrial storage solutions, construction and information technology. . The
Group is headed by Adi Godrej and Jamshyd Godrej.
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Hitachi
Hitachi Ltd. is a Japanese multinational corporation specializing in high-technology and
services headquartered in Marunouchi Itchome, Chiyoda, and Tokyo, Japan. The
company is the parent of the Hitachi Group as part of the larger DKB Group companies.
Hitachi is the third largest technological company by revenue as of 2009.On the 2007
Forbes Global 2000 list, Hitachi was ranked number 371
Blue Star
Blue Star is India's largest central air-conditioning company with an annual turnover of
Rs 2556 crores, a network of 29 offices, 5 modern manufacturing facilities, 700 dealers
and around 2600 employees. It fulfills the air-conditioning needs of a large number of
corporate and commercial customers and has also established leadership in the field of
commercial refrigeration.
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Product TypesGodrej
Two main product types: - Split AC and Windows AC
LG Corp
Three main Product Types: - Split AC, Windows AC and Multi
Voltas
Four main product types: - Split AC, Windows AC, Casette AC, Slimline
http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401 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Samsung
Two main Product types: - Split AC and Windows AC
Hitachi
Two main product types: - Split AC and Windows AC both using direct efficient
technology
Blue Star
Main Products are
Windows AC, Hi-Wall Split AC,Cassette AC, Verticool Split AC& Concealed Split AC
http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27); -
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Market share
15%
15%
15%
21%
19%
5% 10%
Demand of Ac
Small Pvt sector
Public Sectr
Govt
Med n large Pvt comp
Household
Hospital
small Business
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Future aspectsAir conditioners are still on revolution .Different types of ACs are released to the market
each month. Blue Star and LG Corp tops the chart followed by Voltas, Hitachi, Samsung
and Godrej. Videocon and Carriers are also behind them. From the global market
perspective, the world economic slowdown, or even in trouble in some countries and
regions, these factors impact on the export of a huge air-conditioning in 2009, expected
2009 annual air-conditioning refrigeration export situation may be more severe than in
2008. Judging from the current production pattern analysis of the overall air-
conditioning, refrigeration air-conditioning throughout the year two years 2008, 2009
major policy adjustment should be a new air conditioner energy efficiency standards for
the development and implementation schedule
The key aspects what I found out was
Rapid growth Affordability Higher temperatures More value added models Higher competition Global players Removal of Restrictions Higher R&D
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Questionnaire on Customer satisfaction ofAir Conditioner (AC)
Name:
Age:
Gender (M/F): Place:
1. What is your Occupation?a) Govt servant
b) Business
c) Engineer/Doctor
d) Others (Please specify)
2. What is the Ac brand you are using?a) LG Corpb) Blue Starc) Voltasd) Others (Please Specify)
3. What is the reason for buying your specified brand?a) Priceb) Quality
c) Loyalty
d) Others (Please Specify)
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4. Do the advertisements affect your buying of AC brand?a) Yes
b) No
5. Which type of Ac you are using?a) Split AC
b) Windows AC
c) Slim line AC
d) Others (Please Specify)
6. Where you are using AC?a) Home
b) Work area
c) Automobiles
d) Others (Please Specify)
7. Are you completely happy with the Brand of Ac you are using?a) Yesb) Noc) No comments
Thank you for taking time to fill out the questionnaire with patience
Yours Sincerely
Date: Vishnu G
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ConclusionField work on Product Analysis of Air conditioner has been carried out on October 30
and 31 of 2010 on Secunderabad among normal people. A questionnaire has been carried
out and a comparative study on different types of products on Ac has been identified. The
Marketing Strategies identified for the growth of Ac in India are
Facilitate growth in exports Benchmark Indian plants to the best in the world Understand best practices in operations and educate Indian players Participate in tradeshows, conferences in target markets Work with government to shape policies Ensure implementation of safety standards Ensure national level quality/performance standards Define clear procedures/paperwork for imports/exports