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Fighting on All Fronts A Critical Review of the US Strategy Against ISIL
A Monograph
By
MAJ Ryan Nacin United States Army
School of Advanced Military Studies United States Army Command and General Staff College
Fort Leavenworth Kansas
2016
Approved for public release distribution is unlimited
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Fighting on All Fronts A Critical Review of the US Strategy Against ISIL
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MAJ Ryan Nacin
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Advanced Military Studies Program
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14 ABSTRACT
The current US counter-ISIL strategy from the White House is to degrade and destroy ISIL in Iraq and Syria This strategy is a military focused strategy that fails to account for the deep complexity involved in the region of which ISIL is only a part Looking at ISIL through the lens of complexity makes it clear that military intervention should only be part of a much broader more comprehensive whole of government approach to address the root causes of ISIL As part of a comprehensive and long-term approach the United States should also be looking at ways to discredit the ISIL narrative while providing viable alternatives These changes will require strategic patience and many will be generational shifts Finally the use of information operations and strategic communications to effectively engage adversaries in the infonnation environment is key now in the fight against ISIL More importantly it will shape how the United States engages in future conflicts with near peer competitors who have already exercised these trade-crafts and have woven them into all aspects of their national strategy
15 SUBJECT TERMS
Islamic State in Iraq and Syria ISIL Infonnation Environment Information Operations Narrative Counter Narrative Complexity Science Complexity Theory Iraq Syria Strategic Communication Levant Counter ISIL Strategy
16 SECURITY CLASSIFICATION OF
a REPORT b ABSTRACT c THIS PAGE
(U) (U) (U)
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PAGES (U) 52
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Standard Form 298 (Rev 8 98) ___R_e_s_e_t _ _ Prescribed by ANSI S1d Z3918
Monograph Approval Page
Name of Candidate MAJ Ryan M Nacin
Monograph Title Fighting on All Fronts A Critical Review of the US Strategy Against ISIL
Approved by
________________________________________ Monograph Director Alice Butler-Smith PhD
________________________________________ Seminar Leader Walter Schulte COL
________________________________________ Director School of Advanced Military Studies Henry A Arnold III COL
Accepted this 26th day of May 2016 by
________________________________________ Director Graduate Degree Programs Robert F Baumann PhD
The opinions and conclusions expressed herein are those of the student author and do not necessarily represent the views of the US Army Command and General Staff College or any other governmental agency (References to this study should include the foregoing statement)
Fair use determination or copyright permission has been obtained for the inclusion of pictures maps graphics and any other works incorporated into this manuscript A work of the United States Government is not subject to copyright however further publication or sale of copyrighted images is not permissible
ii
Abstract
Fighting on All Fronts A Critical Review of the US Strategy Against ISIL by MAJ Ryan M Nacin 47 pages
The current US counter-ISIL strategy from the White House is to degrade and destroy ISIL in Iraq and Syria This strategy is a military focused strategy that fails to account for the deep complexity involved in the region of which ISIL is only a part In effect only the symptom of a problem is being addressed instead of the getting at the core of the problem Looking at ISIL through the lens of complexity makes it clear that military intervention should only be part of a much broader more comprehensive whole of government approach to address the root causes of ISIL such as political and security vacuums as well as radical Islamic extremism As part of a comprehensive and long-term approach the United States should also be looking at ways to discredit the ISIL narrative while providing viable alternatives These changes will require strategic patience and many will be generational shifts Finally the use of information operations and strategic communications to effectively engage adversaries in the information environment is key now in the fight against ISIL More importantly it will shape how the United States engages in future conflicts with near peer competitors who have already exercised these tradecrafts and have woven them into all aspects of their national strategy
iii
Contents
Acronyms v
Figures vi
Introduction 1
The Rise of ISIL and the Counter-ISIL Strategyhellip 5
Literature Review 13
Solving the Right Problem Framing ISIL Through Complexity Science 17
Asymmetric Strategy and the Elusive Decisive Blowhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 26
A Battle of Narrativeshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 34
Reframing Information Operationshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 41
Conclusion 45
Bibliography 48
iv
Acronyms
ADP Army Doctrine Publication
AEI American Enterprise Institute
AQI Al Qaida in Iraq
BPC Building Partner Capacity
CARL Combined Arms Research Library
CGSC US Army Command and General Staff College
CJCS Chairman of the Joint Chiefs of Staff
CTF Combined Task Force
COG Center of Gravity
FM Field Manual
IO Information Operations
IRC Information Related Capability
IRGC Iranian Revolutionary Guard Corps
IS Islamic State
ISI Islamic State in Iraq
ISIS Islamic State in Iraq and Sham
ISIL Islamic State in Iraq and the Levant
ISF Iraqi Security Forces
JCS Joint Chiefs of Staff
JFC Joint Force Commander
JP Joint Publication
MISO Military Information Support Operations
NSC National Security Council
OIR Operation Inherent Resolve
SOCCENT Special Operations Command Central
USCENTCOM United States Central Command
USG United States Government
USSOCOM United States Special Operations Command
v
1
2
3
4
5
6
Figures
Timeline The Roots of the Islamic Statehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8
Status of Islamic State Held Territory January 2016helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 9
The Seven Phases for Islamic Caliphatehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 10
The Information Environmenthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 16
The White House Anti-ISIL Strategyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 27
Operation Inherent Resolve Targets Damaged and Destroyed Reporthelliphelliphelliphelliphelliphellip 28
vi
Introduction
We do not understand the movement and until we do we are not going to defeat it We have not defeated the idea We do not even understand the idea
mdash MG Mike Nagata Commander of Special Operations Command Central
The world is increasingly threatened by a dangerous ideology that manifests itself in the
physical world as radical Islamic extremism One of the most recent manifestations of this
ideology in the twenty-first century is the group that calls itself the Islamic State in Iraq and the
Levant (ISIL) Based out of Syria ISIL has expanded rapidly into Iraq using a calculated mixture
of horrific violence military organization governmental semblances and a propaganda campaign
which has allowed them to recruit fighters supporters and allegiances from across the globe
What started as a localized offshoot of Al Qaida in Iraq has grown into an organization of over
thirty-thousand gunmen in Iraq and Syria combined with an alarming increase in Islamic
extremist organizations and individuals from across the globe pledging support As ISIL
continues to gain territory additional recruits and momentum the global response has been
steadily mounting to counter them
A number of factors have converged to set the stage for how this phenomenon came to
flourish in the region One of the most critical factors included the United States Military
complete withdrawal from Iraq in 2011 Power in Iraq was left in the hands of a Shia hardliner
who polarized relations with the majority Sunni populations This coupled with the instability
that was created when the Assad Regime crumbled and began fighting its own people in Syria
helped create ripe conditions for ISILrsquos rise and propagation The resulting power vacuum in
Syria became the assembly area for the remnants of Al Qaida in Iraq and the beginning of what
would become ISIL ISILrsquos carnage began dominating international media in 2014 with their
capture of Mosul and Tikrit in northern Iraq rendering the borders between Syria and Iraq
politically irrelevant in the process With over 1 million Iraqi residents displaced from their
1
homes ISILrsquos brutal tactics against Christians and fellow Muslims made front page news on
media outlets around the world ISIL capitalized on this media surge on June 29 2014 when their
leader Abu Bakr al-Baghdadi appointed himself as the leader of the Caliphate and therefore the
new leader of the worldrsquos roughly 15 billion Muslims In September 2014 a month after ISIL
beheaded the Western journalists James Foley and Steven Sotloff the United States began an
intensive air campaign against ISIL in both Iraq and Syria In addition to the air campaign a
small number of US military advisers deployed to assist the fledgling Iraqi Security Forces (ISF)
who at best were conceding vast swaths of territory after defeat by ISIL forces and at worst
abandoning their posts and US-provided vehicles and equipment without a fight and even
defecting to ISIL As US airpower and the training mission ramped up dramatically during the
first several months so did the ISIL brutality propaganda and recruiting campaign The
campaign harnessed the propaganda value of the United Statesrsquo intervention to fuel a popular
anti-Western narrative which drew thousands of foreign fighters to Iraq and Syria to directly
support their cause in addition to eliciting indirect support from sympathizers around the globe
The United States was not alone in this fight though The White House emphasized that
there were sixty-five partners in the global coalition to fight ISIL Many of these partners are the
habitual partners such as the UK Germany and Australia Some of the other actors in the region
such as Russia and Iran add further complexity to an already complex problem set in the region
The first example of one of these countries is Iran Iran sent in two battalions of its Iranian
Revolutionary Guard Corps (IRGC) to support the predominately Shia-based Iraqi government in
the fight against ISIL1 While at first glance it would appear that Iranian contributions would
directly support the US interests of supporting the ISF and defeating ISIL the Iranian political
and military leadership declined to coordinate with US military forces already operating in the
1 Colin Freeman ldquoUS Under Pressure to Act as Iran Helps Iraq Fight Al-Qaidardquo News Middle East (13 June 2014) Accessed 16 March 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
2
area Operational this disconnect forced the US military to halt offensive actions against ISIL
until proper battlefield coordination was established Strategically Iranrsquos support of the Shiashy
dominated Iraqi Government exacerbated Shia-Sunni relations that already served as the basis for
the ISIL movement
The second major event in the regional conflict was Russiarsquos deployment of military
support to prop up the Assad regime in Syria in October 2015 Under the guise of assisting the
coalition to defeat ISIL forces Russiarsquos true interest became apparent as it prioritized preserving
the Assad regimersquos survival through mitigating the opposition including the rebel forces that the
United States was directly supporting in the fight against ISIL Russiarsquos involvement further
muddied the waters in an already complex regional situation and dangerously risks the chances of
military miscalculations between the United States and Russia that could lead to an irreversible
escalation of tensions
Between the United States-led coalition and the Iranian and Russian interventions there
are numerous forces and strategies being leveraged in the fight against ISIL This monograph will
focus only on the current US counter-ISIL strategy and evaluate the strategyrsquos assumptions goals
and intent and methods and metrics The goal currently articulated from the White House
counter-ISIL internet homepage is ldquodegrade and ultimately destroy ISIL through a
comprehensive and sustained counterterrorism strategyrdquo2 This website also has a running tally of
actions-to-date that are displayed as a metric of success The metrics presented span the last four
months and list the number of airstrikes carried out by the United States and its coalition partners
along with what countries are contributing to these airstrikes and to the train and advise mission
with the ISF
2 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
3
The central question this monograph will address is whether the US military strategy that
currently shapes actions against ISIL is tailored to achieve the President of the United Statesrsquo
specified goal of degrading and defeating ISIL This monograph will argue that the current
military strategy against ISIL is based on an incomplete understanding of the overall ISIL
phenomenon as well as a national strategy prioritizing near-term impacts while minimizing
domestic political risks Subsequently the military strategy is disproportionately weighted
towards the destruction of ISIL in the physical environment and not on exploiting the causes and
ideology that underpins it Most importantly the United States has never had a contextual
understanding of ISIL as a phenomenon from its initial engagements against them
In order to expose this the monograph will look at the ISIL phenomenon in its strategic
setting through the lens of complexity theory to highlight the disconnects within the current
strategy This monograph will also examine external factors such as Iranian and Russian
involvement in Syria Iraq and the wider Middle East that would require a strategic reframing of
the environment and possibly a modification of the strategy
Next the monograph will explore the kinetically weighted strategy and the usefulness of
a center of gravity (COG) analysis This section endeavors to show how the US military strategy
against ISIL is too heavily weighted on the destruction of ISIL in the physical domain while
largely ignoring the information domain that ISIL so expertly exploits A discussion on the value
of a COG analysis of ISIL and whether or not that COG is being effectively engaged across any
of the aforementioned domains makes up the other part of this section
Finally this work shows how the United States participation in the battle of narratives
falls short for lack of relevance This will include an examination of the ISIL narrative the
usefulness and reality of a coalition counter narrative and credibility gaps in narrative delivery
4
Tying these three components together will be an analysis of how the United States
engages adversaries in the information domain through information operations and strategic
communications This discussion will posit that if the United States has a hard time conducting
operations in the information environment against an asymmetric threat group like ISIL that it
will struggle to do the same against a near-peer opponent such as Russia whose mature
information operations are embedded into every facet of their updated military doctrine and
national strategy Before delving into the crux of the thesis a brief summation of the rise of ISIL
and the strategy being waged by the West to combat them will set the context for what follows
The Rise of ISIL and the Counter-ISIL Strategy
The story of ISIL began well before the name became a recurring theme on the nightly
news Even the name ISIL and its genesis tells a story about the group and how it sees itself In
fact the group has only recently become labeled as ldquoISILrdquo by officials in the Western
governments and mainstream media The name used by the group to refer to itself and the name
used by those who oppose it has undergone several iterations of change From October of 2006
until April of 2013 the group referred to itself as the Islamic State of Iraq or ISI From then until
June of 2014 they referred to themselves as the Islamic State of Iraq and Sham (ISIS) and from
June 2014 until the present day only as the Islamic State (IS)3 There have been debates within
government and media circles about what to refer to this group as and the term being used most
by the White House and the US Department of Defense is Islamic State of Iraq and the Levant or
ISIL The term ldquoDAISHrdquo has also been used frequently in the media ldquoDAISH is the Arab
acronym for Al-Dawlah Al-Islamiyah fe Al-Iraq wa Al-Sham (the Islamic State of Iraq and Syria
3 Cole Bunzel From paper state to caliphate the ideology of the islamic state The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
5
or Sham) for which the acronym is ISIL or ISIS as was originally used by the group that now
prefers to be called Khilafat or Islamic State (IS)rdquo4 The term DAISH carries a negative
connotation which is used intentionally by some Western media and governments as a jab at ISIL
but it has not caught on in official channels
There is significant meaning inherent in these names that are central to the understanding
of ISIL from a cultural and political perspective In 2006 when the Al Qaida in Iraq (AQI)
spokesman announced that it had changed its name to the Islamic State of Iraq Cole Bunzel of
Brookings said it was a monumental shift in strategy for the group signaling ldquothe start of an
ambitious political project the founding of a state in Iraq a proto-caliphate that would ultimately
expand across the region proclaim itself the full-fledged caliphate and go on to conquer the rest
of the worldrdquo5 This is not just semantics as an Islamic State must exist to fulfill the claim of the
Caliphate Amin Saikal of the Sydney Morning Herald says
The reason for the groups insistence on using the term IS is because it wants to be recognized and respected as a sovereign independent entity in the region and beyond Its leadership under the self-styled khalif Abu Bakr Al-Baghdadi wishes to promote this unit as borderless encompassing not only the Muslim Middle East but also the entire Muslim world and therefore attracting Muslims to support it and join it from wherever they are located6
This is the reason there is some resistance from the anti-ISIL coalition to call them by any
name that serves to feed the ISIL narrative that they are actually an ldquoIslamic Staterdquo as they claim
Although this is more than just a simple problem of semantics the term used in the White House
anti-ISIL strategy is ldquoISILrdquo and therefore is the term that will be used throughout this monograph
What later became ISIL was initiated by Abu Musab al Zarqawi who established AQI in
2004 When he was killed two years later by a US airstrike in Iraq Abu ayyub al Masri replaced
4 Amin Saikal What Should We Call Islamic State Daish or IS The Sydney Morning Herald January 18 2015 accessed March 14 2016 httpwwwsmhcomaucommentwhatshyshould-we-call-islamic-state-daish-or-is-20150117-12sii7html
5 Bunzel From Paper State to Caliphate 4
6 Saikal What Should We Call Islamic State Daish or IS
6
him at the helm A few months later on October 15th 2006 Masri announced that Abu Omar al
Baghdadi would be the leader of a newly established Islamic State in Iraq (ISI) This
announcement was the beginning of a new and radical path which sought regional and global rule
through the reestablishment of the caliphate Between 2007 and 2010 the ISI was achieving only
limited success in Iraq when a US-led military operation killed both Masri and Baghdadi in a
joint raid in April 2010 It was then that Abu Bakr al Baghdadi took the reins and began planning
for a resurgence in the region He ordered forces from Iraq into Syria in 2011 which later became
what is known as the ldquoNusra Frontrdquo another Al Qaida affiliate Another significant event in 2011
was the final withdrawal of US military forces from Iraq This helped to breathe new life into ISI
and ceded maneuver space to them across large swaths of Iraq where the Iraqi government was
unable to exert sufficient influence and security In 2013 the Syrian town of Raqqa fell to the
Syrian opposition and set the conditions for the Nusra Front and Baghdadirsquos ISI to coalesce in
that area and to build combat power refocus on recruitment and regain momentum Later in
2013 Baghdadirsquos ISI staged in Raqqa and declared that the ISI and Nusra Front have merged to
become the ldquoIslamic State in Iraq and Syriardquo but the leader of the Nusra Front rejected this
alliance and maintained his allegiance to Al Qaida This began to exacerbate some of the tensions
between ISIL and Al Qaida even though ISIL originated from Al Qaida7 Michael Morell the
former Deputy Director of the Central Intelligence Agency (CIA) describes this relationship best
in his book ldquoThe Great War of Our Timerdquo when he writes
Although there is a deep rift between the leadership of Al Qaida and the leadership if ISIS (ISIL) it is important to note that ISIS shares Bin Ladenrsquos long-term goal of establishing a global caliphate it sees both the West and its allies in the Middle East as its primary enemies and it sees violence as the most effective means of achieving its goals The only reason that ISIS is not formally part of Al Qaida is that the group does not want to have to follow the guidance of Zawahiri Itrsquos an issue of lsquowho should be calling the shotsrsquo not an issue of a different vision8
7 ldquoTimeline Rise and Spread of the Islamic Staterdquo (Wilson Center March 22 2016) Accessed March 21 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-theshyislamic-state
7
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
REPORT DOCUMENTATION PAGE Form Approved OMB No 0704-0188
The public repor1ing burden for this collection of information is es1imated to average 1 hour per response including the time for reviewing instructions searching existing data sources ga1hering and maintaining the data needed and completing and review ing the collection of information Send comments regarding this burden estimate or any other aspect of this collection of informa1ion including suggestions for reducing the burden to Department of Defense Washington Headquarters Services Directorate for Information Operations and Reports (0704-0188) 1215 Jefferson Davis Highway Suite 1204 Arlington VA 22202-4302 Respondents should be aware that notwithstanding any other provision of law no person shall be subject to any penalty for failing to comply with a collection of information if it does not display a currently valid OMB control number
PLEASE DO NOT RETURN YOUR FORM TO THE ABOVE ADDRESS
1 REPORT DATE (DD-MM-YYYYJ 12
REPORT TYPE 3 DATES COVERED (From - To)
07-04-2016 Masters Thesis TIJN 2015 - MAY 2016 4 TITLE AND SUBTITLE 5a CONTRACT NUMBER
Fighting on All Fronts A Critical Review of the US Strategy Against ISIL
5b GRANT NUMBER
5c PROGRAM ELEMENT NUMBER
6 AUTHOR(SI 5d PROJECT NUMBER
MAJ Ryan Nacin
5e TASK NUMBER
5f WORK UNIT NUMBER
7 PERFORMING ORGANIZATION NAME(SI AND ADDRESS(ESI 8 PERFORMING ORGANIZATION
US Army Command and General Staff College REPORT NUMBER
ATTN ATZL-SWD-GD Fort Leavenworth KS 66027-2301
9 SPONSORINGMONITORING AGENCY NAME(SI AND ADDRESS(ESI 10 SPONSORMONITORS ACRONYM(SI
Advanced Military Studies Program
11 SPONSORMONITORS REPORT NUMBER(SI
12 DISTRIBUTIONAVAILABILITY STATEMENT
Approved for Public Release Distribution is Unlimited
13 SUPPLEMENTARY NOTES
14 ABSTRACT
The current US counter-ISIL strategy from the White House is to degrade and destroy ISIL in Iraq and Syria This strategy is a military focused strategy that fails to account for the deep complexity involved in the region of which ISIL is only a part Looking at ISIL through the lens of complexity makes it clear that military intervention should only be part of a much broader more comprehensive whole of government approach to address the root causes of ISIL As part of a comprehensive and long-term approach the United States should also be looking at ways to discredit the ISIL narrative while providing viable alternatives These changes will require strategic patience and many will be generational shifts Finally the use of information operations and strategic communications to effectively engage adversaries in the infonnation environment is key now in the fight against ISIL More importantly it will shape how the United States engages in future conflicts with near peer competitors who have already exercised these trade-crafts and have woven them into all aspects of their national strategy
15 SUBJECT TERMS
Islamic State in Iraq and Syria ISIL Infonnation Environment Information Operations Narrative Counter Narrative Complexity Science Complexity Theory Iraq Syria Strategic Communication Levant Counter ISIL Strategy
16 SECURITY CLASSIFICATION OF
a REPORT b ABSTRACT c THIS PAGE
(U) (U) (U)
17 LIMITATION OF 18 NUMBER ABSTRACT OF
PAGES (U) 52
19a NAME OF RESPONSIBLE PERSON
MAJ Ryan Nacin 19b TELEPHONE NUMBER (Include area code)
Standard Form 298 (Rev 8 98) ___R_e_s_e_t _ _ Prescribed by ANSI S1d Z3918
Monograph Approval Page
Name of Candidate MAJ Ryan M Nacin
Monograph Title Fighting on All Fronts A Critical Review of the US Strategy Against ISIL
Approved by
________________________________________ Monograph Director Alice Butler-Smith PhD
________________________________________ Seminar Leader Walter Schulte COL
________________________________________ Director School of Advanced Military Studies Henry A Arnold III COL
Accepted this 26th day of May 2016 by
________________________________________ Director Graduate Degree Programs Robert F Baumann PhD
The opinions and conclusions expressed herein are those of the student author and do not necessarily represent the views of the US Army Command and General Staff College or any other governmental agency (References to this study should include the foregoing statement)
Fair use determination or copyright permission has been obtained for the inclusion of pictures maps graphics and any other works incorporated into this manuscript A work of the United States Government is not subject to copyright however further publication or sale of copyrighted images is not permissible
ii
Abstract
Fighting on All Fronts A Critical Review of the US Strategy Against ISIL by MAJ Ryan M Nacin 47 pages
The current US counter-ISIL strategy from the White House is to degrade and destroy ISIL in Iraq and Syria This strategy is a military focused strategy that fails to account for the deep complexity involved in the region of which ISIL is only a part In effect only the symptom of a problem is being addressed instead of the getting at the core of the problem Looking at ISIL through the lens of complexity makes it clear that military intervention should only be part of a much broader more comprehensive whole of government approach to address the root causes of ISIL such as political and security vacuums as well as radical Islamic extremism As part of a comprehensive and long-term approach the United States should also be looking at ways to discredit the ISIL narrative while providing viable alternatives These changes will require strategic patience and many will be generational shifts Finally the use of information operations and strategic communications to effectively engage adversaries in the information environment is key now in the fight against ISIL More importantly it will shape how the United States engages in future conflicts with near peer competitors who have already exercised these tradecrafts and have woven them into all aspects of their national strategy
iii
Contents
Acronyms v
Figures vi
Introduction 1
The Rise of ISIL and the Counter-ISIL Strategyhellip 5
Literature Review 13
Solving the Right Problem Framing ISIL Through Complexity Science 17
Asymmetric Strategy and the Elusive Decisive Blowhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 26
A Battle of Narrativeshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 34
Reframing Information Operationshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 41
Conclusion 45
Bibliography 48
iv
Acronyms
ADP Army Doctrine Publication
AEI American Enterprise Institute
AQI Al Qaida in Iraq
BPC Building Partner Capacity
CARL Combined Arms Research Library
CGSC US Army Command and General Staff College
CJCS Chairman of the Joint Chiefs of Staff
CTF Combined Task Force
COG Center of Gravity
FM Field Manual
IO Information Operations
IRC Information Related Capability
IRGC Iranian Revolutionary Guard Corps
IS Islamic State
ISI Islamic State in Iraq
ISIS Islamic State in Iraq and Sham
ISIL Islamic State in Iraq and the Levant
ISF Iraqi Security Forces
JCS Joint Chiefs of Staff
JFC Joint Force Commander
JP Joint Publication
MISO Military Information Support Operations
NSC National Security Council
OIR Operation Inherent Resolve
SOCCENT Special Operations Command Central
USCENTCOM United States Central Command
USG United States Government
USSOCOM United States Special Operations Command
v
1
2
3
4
5
6
Figures
Timeline The Roots of the Islamic Statehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8
Status of Islamic State Held Territory January 2016helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 9
The Seven Phases for Islamic Caliphatehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 10
The Information Environmenthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 16
The White House Anti-ISIL Strategyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 27
Operation Inherent Resolve Targets Damaged and Destroyed Reporthelliphelliphelliphelliphelliphellip 28
vi
Introduction
We do not understand the movement and until we do we are not going to defeat it We have not defeated the idea We do not even understand the idea
mdash MG Mike Nagata Commander of Special Operations Command Central
The world is increasingly threatened by a dangerous ideology that manifests itself in the
physical world as radical Islamic extremism One of the most recent manifestations of this
ideology in the twenty-first century is the group that calls itself the Islamic State in Iraq and the
Levant (ISIL) Based out of Syria ISIL has expanded rapidly into Iraq using a calculated mixture
of horrific violence military organization governmental semblances and a propaganda campaign
which has allowed them to recruit fighters supporters and allegiances from across the globe
What started as a localized offshoot of Al Qaida in Iraq has grown into an organization of over
thirty-thousand gunmen in Iraq and Syria combined with an alarming increase in Islamic
extremist organizations and individuals from across the globe pledging support As ISIL
continues to gain territory additional recruits and momentum the global response has been
steadily mounting to counter them
A number of factors have converged to set the stage for how this phenomenon came to
flourish in the region One of the most critical factors included the United States Military
complete withdrawal from Iraq in 2011 Power in Iraq was left in the hands of a Shia hardliner
who polarized relations with the majority Sunni populations This coupled with the instability
that was created when the Assad Regime crumbled and began fighting its own people in Syria
helped create ripe conditions for ISILrsquos rise and propagation The resulting power vacuum in
Syria became the assembly area for the remnants of Al Qaida in Iraq and the beginning of what
would become ISIL ISILrsquos carnage began dominating international media in 2014 with their
capture of Mosul and Tikrit in northern Iraq rendering the borders between Syria and Iraq
politically irrelevant in the process With over 1 million Iraqi residents displaced from their
1
homes ISILrsquos brutal tactics against Christians and fellow Muslims made front page news on
media outlets around the world ISIL capitalized on this media surge on June 29 2014 when their
leader Abu Bakr al-Baghdadi appointed himself as the leader of the Caliphate and therefore the
new leader of the worldrsquos roughly 15 billion Muslims In September 2014 a month after ISIL
beheaded the Western journalists James Foley and Steven Sotloff the United States began an
intensive air campaign against ISIL in both Iraq and Syria In addition to the air campaign a
small number of US military advisers deployed to assist the fledgling Iraqi Security Forces (ISF)
who at best were conceding vast swaths of territory after defeat by ISIL forces and at worst
abandoning their posts and US-provided vehicles and equipment without a fight and even
defecting to ISIL As US airpower and the training mission ramped up dramatically during the
first several months so did the ISIL brutality propaganda and recruiting campaign The
campaign harnessed the propaganda value of the United Statesrsquo intervention to fuel a popular
anti-Western narrative which drew thousands of foreign fighters to Iraq and Syria to directly
support their cause in addition to eliciting indirect support from sympathizers around the globe
The United States was not alone in this fight though The White House emphasized that
there were sixty-five partners in the global coalition to fight ISIL Many of these partners are the
habitual partners such as the UK Germany and Australia Some of the other actors in the region
such as Russia and Iran add further complexity to an already complex problem set in the region
The first example of one of these countries is Iran Iran sent in two battalions of its Iranian
Revolutionary Guard Corps (IRGC) to support the predominately Shia-based Iraqi government in
the fight against ISIL1 While at first glance it would appear that Iranian contributions would
directly support the US interests of supporting the ISF and defeating ISIL the Iranian political
and military leadership declined to coordinate with US military forces already operating in the
1 Colin Freeman ldquoUS Under Pressure to Act as Iran Helps Iraq Fight Al-Qaidardquo News Middle East (13 June 2014) Accessed 16 March 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
2
area Operational this disconnect forced the US military to halt offensive actions against ISIL
until proper battlefield coordination was established Strategically Iranrsquos support of the Shiashy
dominated Iraqi Government exacerbated Shia-Sunni relations that already served as the basis for
the ISIL movement
The second major event in the regional conflict was Russiarsquos deployment of military
support to prop up the Assad regime in Syria in October 2015 Under the guise of assisting the
coalition to defeat ISIL forces Russiarsquos true interest became apparent as it prioritized preserving
the Assad regimersquos survival through mitigating the opposition including the rebel forces that the
United States was directly supporting in the fight against ISIL Russiarsquos involvement further
muddied the waters in an already complex regional situation and dangerously risks the chances of
military miscalculations between the United States and Russia that could lead to an irreversible
escalation of tensions
Between the United States-led coalition and the Iranian and Russian interventions there
are numerous forces and strategies being leveraged in the fight against ISIL This monograph will
focus only on the current US counter-ISIL strategy and evaluate the strategyrsquos assumptions goals
and intent and methods and metrics The goal currently articulated from the White House
counter-ISIL internet homepage is ldquodegrade and ultimately destroy ISIL through a
comprehensive and sustained counterterrorism strategyrdquo2 This website also has a running tally of
actions-to-date that are displayed as a metric of success The metrics presented span the last four
months and list the number of airstrikes carried out by the United States and its coalition partners
along with what countries are contributing to these airstrikes and to the train and advise mission
with the ISF
2 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
3
The central question this monograph will address is whether the US military strategy that
currently shapes actions against ISIL is tailored to achieve the President of the United Statesrsquo
specified goal of degrading and defeating ISIL This monograph will argue that the current
military strategy against ISIL is based on an incomplete understanding of the overall ISIL
phenomenon as well as a national strategy prioritizing near-term impacts while minimizing
domestic political risks Subsequently the military strategy is disproportionately weighted
towards the destruction of ISIL in the physical environment and not on exploiting the causes and
ideology that underpins it Most importantly the United States has never had a contextual
understanding of ISIL as a phenomenon from its initial engagements against them
In order to expose this the monograph will look at the ISIL phenomenon in its strategic
setting through the lens of complexity theory to highlight the disconnects within the current
strategy This monograph will also examine external factors such as Iranian and Russian
involvement in Syria Iraq and the wider Middle East that would require a strategic reframing of
the environment and possibly a modification of the strategy
Next the monograph will explore the kinetically weighted strategy and the usefulness of
a center of gravity (COG) analysis This section endeavors to show how the US military strategy
against ISIL is too heavily weighted on the destruction of ISIL in the physical domain while
largely ignoring the information domain that ISIL so expertly exploits A discussion on the value
of a COG analysis of ISIL and whether or not that COG is being effectively engaged across any
of the aforementioned domains makes up the other part of this section
Finally this work shows how the United States participation in the battle of narratives
falls short for lack of relevance This will include an examination of the ISIL narrative the
usefulness and reality of a coalition counter narrative and credibility gaps in narrative delivery
4
Tying these three components together will be an analysis of how the United States
engages adversaries in the information domain through information operations and strategic
communications This discussion will posit that if the United States has a hard time conducting
operations in the information environment against an asymmetric threat group like ISIL that it
will struggle to do the same against a near-peer opponent such as Russia whose mature
information operations are embedded into every facet of their updated military doctrine and
national strategy Before delving into the crux of the thesis a brief summation of the rise of ISIL
and the strategy being waged by the West to combat them will set the context for what follows
The Rise of ISIL and the Counter-ISIL Strategy
The story of ISIL began well before the name became a recurring theme on the nightly
news Even the name ISIL and its genesis tells a story about the group and how it sees itself In
fact the group has only recently become labeled as ldquoISILrdquo by officials in the Western
governments and mainstream media The name used by the group to refer to itself and the name
used by those who oppose it has undergone several iterations of change From October of 2006
until April of 2013 the group referred to itself as the Islamic State of Iraq or ISI From then until
June of 2014 they referred to themselves as the Islamic State of Iraq and Sham (ISIS) and from
June 2014 until the present day only as the Islamic State (IS)3 There have been debates within
government and media circles about what to refer to this group as and the term being used most
by the White House and the US Department of Defense is Islamic State of Iraq and the Levant or
ISIL The term ldquoDAISHrdquo has also been used frequently in the media ldquoDAISH is the Arab
acronym for Al-Dawlah Al-Islamiyah fe Al-Iraq wa Al-Sham (the Islamic State of Iraq and Syria
3 Cole Bunzel From paper state to caliphate the ideology of the islamic state The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
5
or Sham) for which the acronym is ISIL or ISIS as was originally used by the group that now
prefers to be called Khilafat or Islamic State (IS)rdquo4 The term DAISH carries a negative
connotation which is used intentionally by some Western media and governments as a jab at ISIL
but it has not caught on in official channels
There is significant meaning inherent in these names that are central to the understanding
of ISIL from a cultural and political perspective In 2006 when the Al Qaida in Iraq (AQI)
spokesman announced that it had changed its name to the Islamic State of Iraq Cole Bunzel of
Brookings said it was a monumental shift in strategy for the group signaling ldquothe start of an
ambitious political project the founding of a state in Iraq a proto-caliphate that would ultimately
expand across the region proclaim itself the full-fledged caliphate and go on to conquer the rest
of the worldrdquo5 This is not just semantics as an Islamic State must exist to fulfill the claim of the
Caliphate Amin Saikal of the Sydney Morning Herald says
The reason for the groups insistence on using the term IS is because it wants to be recognized and respected as a sovereign independent entity in the region and beyond Its leadership under the self-styled khalif Abu Bakr Al-Baghdadi wishes to promote this unit as borderless encompassing not only the Muslim Middle East but also the entire Muslim world and therefore attracting Muslims to support it and join it from wherever they are located6
This is the reason there is some resistance from the anti-ISIL coalition to call them by any
name that serves to feed the ISIL narrative that they are actually an ldquoIslamic Staterdquo as they claim
Although this is more than just a simple problem of semantics the term used in the White House
anti-ISIL strategy is ldquoISILrdquo and therefore is the term that will be used throughout this monograph
What later became ISIL was initiated by Abu Musab al Zarqawi who established AQI in
2004 When he was killed two years later by a US airstrike in Iraq Abu ayyub al Masri replaced
4 Amin Saikal What Should We Call Islamic State Daish or IS The Sydney Morning Herald January 18 2015 accessed March 14 2016 httpwwwsmhcomaucommentwhatshyshould-we-call-islamic-state-daish-or-is-20150117-12sii7html
5 Bunzel From Paper State to Caliphate 4
6 Saikal What Should We Call Islamic State Daish or IS
6
him at the helm A few months later on October 15th 2006 Masri announced that Abu Omar al
Baghdadi would be the leader of a newly established Islamic State in Iraq (ISI) This
announcement was the beginning of a new and radical path which sought regional and global rule
through the reestablishment of the caliphate Between 2007 and 2010 the ISI was achieving only
limited success in Iraq when a US-led military operation killed both Masri and Baghdadi in a
joint raid in April 2010 It was then that Abu Bakr al Baghdadi took the reins and began planning
for a resurgence in the region He ordered forces from Iraq into Syria in 2011 which later became
what is known as the ldquoNusra Frontrdquo another Al Qaida affiliate Another significant event in 2011
was the final withdrawal of US military forces from Iraq This helped to breathe new life into ISI
and ceded maneuver space to them across large swaths of Iraq where the Iraqi government was
unable to exert sufficient influence and security In 2013 the Syrian town of Raqqa fell to the
Syrian opposition and set the conditions for the Nusra Front and Baghdadirsquos ISI to coalesce in
that area and to build combat power refocus on recruitment and regain momentum Later in
2013 Baghdadirsquos ISI staged in Raqqa and declared that the ISI and Nusra Front have merged to
become the ldquoIslamic State in Iraq and Syriardquo but the leader of the Nusra Front rejected this
alliance and maintained his allegiance to Al Qaida This began to exacerbate some of the tensions
between ISIL and Al Qaida even though ISIL originated from Al Qaida7 Michael Morell the
former Deputy Director of the Central Intelligence Agency (CIA) describes this relationship best
in his book ldquoThe Great War of Our Timerdquo when he writes
Although there is a deep rift between the leadership of Al Qaida and the leadership if ISIS (ISIL) it is important to note that ISIS shares Bin Ladenrsquos long-term goal of establishing a global caliphate it sees both the West and its allies in the Middle East as its primary enemies and it sees violence as the most effective means of achieving its goals The only reason that ISIS is not formally part of Al Qaida is that the group does not want to have to follow the guidance of Zawahiri Itrsquos an issue of lsquowho should be calling the shotsrsquo not an issue of a different vision8
7 ldquoTimeline Rise and Spread of the Islamic Staterdquo (Wilson Center March 22 2016) Accessed March 21 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-theshyislamic-state
7
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Monograph Approval Page
Name of Candidate MAJ Ryan M Nacin
Monograph Title Fighting on All Fronts A Critical Review of the US Strategy Against ISIL
Approved by
________________________________________ Monograph Director Alice Butler-Smith PhD
________________________________________ Seminar Leader Walter Schulte COL
________________________________________ Director School of Advanced Military Studies Henry A Arnold III COL
Accepted this 26th day of May 2016 by
________________________________________ Director Graduate Degree Programs Robert F Baumann PhD
The opinions and conclusions expressed herein are those of the student author and do not necessarily represent the views of the US Army Command and General Staff College or any other governmental agency (References to this study should include the foregoing statement)
Fair use determination or copyright permission has been obtained for the inclusion of pictures maps graphics and any other works incorporated into this manuscript A work of the United States Government is not subject to copyright however further publication or sale of copyrighted images is not permissible
ii
Abstract
Fighting on All Fronts A Critical Review of the US Strategy Against ISIL by MAJ Ryan M Nacin 47 pages
The current US counter-ISIL strategy from the White House is to degrade and destroy ISIL in Iraq and Syria This strategy is a military focused strategy that fails to account for the deep complexity involved in the region of which ISIL is only a part In effect only the symptom of a problem is being addressed instead of the getting at the core of the problem Looking at ISIL through the lens of complexity makes it clear that military intervention should only be part of a much broader more comprehensive whole of government approach to address the root causes of ISIL such as political and security vacuums as well as radical Islamic extremism As part of a comprehensive and long-term approach the United States should also be looking at ways to discredit the ISIL narrative while providing viable alternatives These changes will require strategic patience and many will be generational shifts Finally the use of information operations and strategic communications to effectively engage adversaries in the information environment is key now in the fight against ISIL More importantly it will shape how the United States engages in future conflicts with near peer competitors who have already exercised these tradecrafts and have woven them into all aspects of their national strategy
iii
Contents
Acronyms v
Figures vi
Introduction 1
The Rise of ISIL and the Counter-ISIL Strategyhellip 5
Literature Review 13
Solving the Right Problem Framing ISIL Through Complexity Science 17
Asymmetric Strategy and the Elusive Decisive Blowhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 26
A Battle of Narrativeshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 34
Reframing Information Operationshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 41
Conclusion 45
Bibliography 48
iv
Acronyms
ADP Army Doctrine Publication
AEI American Enterprise Institute
AQI Al Qaida in Iraq
BPC Building Partner Capacity
CARL Combined Arms Research Library
CGSC US Army Command and General Staff College
CJCS Chairman of the Joint Chiefs of Staff
CTF Combined Task Force
COG Center of Gravity
FM Field Manual
IO Information Operations
IRC Information Related Capability
IRGC Iranian Revolutionary Guard Corps
IS Islamic State
ISI Islamic State in Iraq
ISIS Islamic State in Iraq and Sham
ISIL Islamic State in Iraq and the Levant
ISF Iraqi Security Forces
JCS Joint Chiefs of Staff
JFC Joint Force Commander
JP Joint Publication
MISO Military Information Support Operations
NSC National Security Council
OIR Operation Inherent Resolve
SOCCENT Special Operations Command Central
USCENTCOM United States Central Command
USG United States Government
USSOCOM United States Special Operations Command
v
1
2
3
4
5
6
Figures
Timeline The Roots of the Islamic Statehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8
Status of Islamic State Held Territory January 2016helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 9
The Seven Phases for Islamic Caliphatehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 10
The Information Environmenthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 16
The White House Anti-ISIL Strategyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 27
Operation Inherent Resolve Targets Damaged and Destroyed Reporthelliphelliphelliphelliphelliphellip 28
vi
Introduction
We do not understand the movement and until we do we are not going to defeat it We have not defeated the idea We do not even understand the idea
mdash MG Mike Nagata Commander of Special Operations Command Central
The world is increasingly threatened by a dangerous ideology that manifests itself in the
physical world as radical Islamic extremism One of the most recent manifestations of this
ideology in the twenty-first century is the group that calls itself the Islamic State in Iraq and the
Levant (ISIL) Based out of Syria ISIL has expanded rapidly into Iraq using a calculated mixture
of horrific violence military organization governmental semblances and a propaganda campaign
which has allowed them to recruit fighters supporters and allegiances from across the globe
What started as a localized offshoot of Al Qaida in Iraq has grown into an organization of over
thirty-thousand gunmen in Iraq and Syria combined with an alarming increase in Islamic
extremist organizations and individuals from across the globe pledging support As ISIL
continues to gain territory additional recruits and momentum the global response has been
steadily mounting to counter them
A number of factors have converged to set the stage for how this phenomenon came to
flourish in the region One of the most critical factors included the United States Military
complete withdrawal from Iraq in 2011 Power in Iraq was left in the hands of a Shia hardliner
who polarized relations with the majority Sunni populations This coupled with the instability
that was created when the Assad Regime crumbled and began fighting its own people in Syria
helped create ripe conditions for ISILrsquos rise and propagation The resulting power vacuum in
Syria became the assembly area for the remnants of Al Qaida in Iraq and the beginning of what
would become ISIL ISILrsquos carnage began dominating international media in 2014 with their
capture of Mosul and Tikrit in northern Iraq rendering the borders between Syria and Iraq
politically irrelevant in the process With over 1 million Iraqi residents displaced from their
1
homes ISILrsquos brutal tactics against Christians and fellow Muslims made front page news on
media outlets around the world ISIL capitalized on this media surge on June 29 2014 when their
leader Abu Bakr al-Baghdadi appointed himself as the leader of the Caliphate and therefore the
new leader of the worldrsquos roughly 15 billion Muslims In September 2014 a month after ISIL
beheaded the Western journalists James Foley and Steven Sotloff the United States began an
intensive air campaign against ISIL in both Iraq and Syria In addition to the air campaign a
small number of US military advisers deployed to assist the fledgling Iraqi Security Forces (ISF)
who at best were conceding vast swaths of territory after defeat by ISIL forces and at worst
abandoning their posts and US-provided vehicles and equipment without a fight and even
defecting to ISIL As US airpower and the training mission ramped up dramatically during the
first several months so did the ISIL brutality propaganda and recruiting campaign The
campaign harnessed the propaganda value of the United Statesrsquo intervention to fuel a popular
anti-Western narrative which drew thousands of foreign fighters to Iraq and Syria to directly
support their cause in addition to eliciting indirect support from sympathizers around the globe
The United States was not alone in this fight though The White House emphasized that
there were sixty-five partners in the global coalition to fight ISIL Many of these partners are the
habitual partners such as the UK Germany and Australia Some of the other actors in the region
such as Russia and Iran add further complexity to an already complex problem set in the region
The first example of one of these countries is Iran Iran sent in two battalions of its Iranian
Revolutionary Guard Corps (IRGC) to support the predominately Shia-based Iraqi government in
the fight against ISIL1 While at first glance it would appear that Iranian contributions would
directly support the US interests of supporting the ISF and defeating ISIL the Iranian political
and military leadership declined to coordinate with US military forces already operating in the
1 Colin Freeman ldquoUS Under Pressure to Act as Iran Helps Iraq Fight Al-Qaidardquo News Middle East (13 June 2014) Accessed 16 March 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
2
area Operational this disconnect forced the US military to halt offensive actions against ISIL
until proper battlefield coordination was established Strategically Iranrsquos support of the Shiashy
dominated Iraqi Government exacerbated Shia-Sunni relations that already served as the basis for
the ISIL movement
The second major event in the regional conflict was Russiarsquos deployment of military
support to prop up the Assad regime in Syria in October 2015 Under the guise of assisting the
coalition to defeat ISIL forces Russiarsquos true interest became apparent as it prioritized preserving
the Assad regimersquos survival through mitigating the opposition including the rebel forces that the
United States was directly supporting in the fight against ISIL Russiarsquos involvement further
muddied the waters in an already complex regional situation and dangerously risks the chances of
military miscalculations between the United States and Russia that could lead to an irreversible
escalation of tensions
Between the United States-led coalition and the Iranian and Russian interventions there
are numerous forces and strategies being leveraged in the fight against ISIL This monograph will
focus only on the current US counter-ISIL strategy and evaluate the strategyrsquos assumptions goals
and intent and methods and metrics The goal currently articulated from the White House
counter-ISIL internet homepage is ldquodegrade and ultimately destroy ISIL through a
comprehensive and sustained counterterrorism strategyrdquo2 This website also has a running tally of
actions-to-date that are displayed as a metric of success The metrics presented span the last four
months and list the number of airstrikes carried out by the United States and its coalition partners
along with what countries are contributing to these airstrikes and to the train and advise mission
with the ISF
2 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
3
The central question this monograph will address is whether the US military strategy that
currently shapes actions against ISIL is tailored to achieve the President of the United Statesrsquo
specified goal of degrading and defeating ISIL This monograph will argue that the current
military strategy against ISIL is based on an incomplete understanding of the overall ISIL
phenomenon as well as a national strategy prioritizing near-term impacts while minimizing
domestic political risks Subsequently the military strategy is disproportionately weighted
towards the destruction of ISIL in the physical environment and not on exploiting the causes and
ideology that underpins it Most importantly the United States has never had a contextual
understanding of ISIL as a phenomenon from its initial engagements against them
In order to expose this the monograph will look at the ISIL phenomenon in its strategic
setting through the lens of complexity theory to highlight the disconnects within the current
strategy This monograph will also examine external factors such as Iranian and Russian
involvement in Syria Iraq and the wider Middle East that would require a strategic reframing of
the environment and possibly a modification of the strategy
Next the monograph will explore the kinetically weighted strategy and the usefulness of
a center of gravity (COG) analysis This section endeavors to show how the US military strategy
against ISIL is too heavily weighted on the destruction of ISIL in the physical domain while
largely ignoring the information domain that ISIL so expertly exploits A discussion on the value
of a COG analysis of ISIL and whether or not that COG is being effectively engaged across any
of the aforementioned domains makes up the other part of this section
Finally this work shows how the United States participation in the battle of narratives
falls short for lack of relevance This will include an examination of the ISIL narrative the
usefulness and reality of a coalition counter narrative and credibility gaps in narrative delivery
4
Tying these three components together will be an analysis of how the United States
engages adversaries in the information domain through information operations and strategic
communications This discussion will posit that if the United States has a hard time conducting
operations in the information environment against an asymmetric threat group like ISIL that it
will struggle to do the same against a near-peer opponent such as Russia whose mature
information operations are embedded into every facet of their updated military doctrine and
national strategy Before delving into the crux of the thesis a brief summation of the rise of ISIL
and the strategy being waged by the West to combat them will set the context for what follows
The Rise of ISIL and the Counter-ISIL Strategy
The story of ISIL began well before the name became a recurring theme on the nightly
news Even the name ISIL and its genesis tells a story about the group and how it sees itself In
fact the group has only recently become labeled as ldquoISILrdquo by officials in the Western
governments and mainstream media The name used by the group to refer to itself and the name
used by those who oppose it has undergone several iterations of change From October of 2006
until April of 2013 the group referred to itself as the Islamic State of Iraq or ISI From then until
June of 2014 they referred to themselves as the Islamic State of Iraq and Sham (ISIS) and from
June 2014 until the present day only as the Islamic State (IS)3 There have been debates within
government and media circles about what to refer to this group as and the term being used most
by the White House and the US Department of Defense is Islamic State of Iraq and the Levant or
ISIL The term ldquoDAISHrdquo has also been used frequently in the media ldquoDAISH is the Arab
acronym for Al-Dawlah Al-Islamiyah fe Al-Iraq wa Al-Sham (the Islamic State of Iraq and Syria
3 Cole Bunzel From paper state to caliphate the ideology of the islamic state The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
5
or Sham) for which the acronym is ISIL or ISIS as was originally used by the group that now
prefers to be called Khilafat or Islamic State (IS)rdquo4 The term DAISH carries a negative
connotation which is used intentionally by some Western media and governments as a jab at ISIL
but it has not caught on in official channels
There is significant meaning inherent in these names that are central to the understanding
of ISIL from a cultural and political perspective In 2006 when the Al Qaida in Iraq (AQI)
spokesman announced that it had changed its name to the Islamic State of Iraq Cole Bunzel of
Brookings said it was a monumental shift in strategy for the group signaling ldquothe start of an
ambitious political project the founding of a state in Iraq a proto-caliphate that would ultimately
expand across the region proclaim itself the full-fledged caliphate and go on to conquer the rest
of the worldrdquo5 This is not just semantics as an Islamic State must exist to fulfill the claim of the
Caliphate Amin Saikal of the Sydney Morning Herald says
The reason for the groups insistence on using the term IS is because it wants to be recognized and respected as a sovereign independent entity in the region and beyond Its leadership under the self-styled khalif Abu Bakr Al-Baghdadi wishes to promote this unit as borderless encompassing not only the Muslim Middle East but also the entire Muslim world and therefore attracting Muslims to support it and join it from wherever they are located6
This is the reason there is some resistance from the anti-ISIL coalition to call them by any
name that serves to feed the ISIL narrative that they are actually an ldquoIslamic Staterdquo as they claim
Although this is more than just a simple problem of semantics the term used in the White House
anti-ISIL strategy is ldquoISILrdquo and therefore is the term that will be used throughout this monograph
What later became ISIL was initiated by Abu Musab al Zarqawi who established AQI in
2004 When he was killed two years later by a US airstrike in Iraq Abu ayyub al Masri replaced
4 Amin Saikal What Should We Call Islamic State Daish or IS The Sydney Morning Herald January 18 2015 accessed March 14 2016 httpwwwsmhcomaucommentwhatshyshould-we-call-islamic-state-daish-or-is-20150117-12sii7html
5 Bunzel From Paper State to Caliphate 4
6 Saikal What Should We Call Islamic State Daish or IS
6
him at the helm A few months later on October 15th 2006 Masri announced that Abu Omar al
Baghdadi would be the leader of a newly established Islamic State in Iraq (ISI) This
announcement was the beginning of a new and radical path which sought regional and global rule
through the reestablishment of the caliphate Between 2007 and 2010 the ISI was achieving only
limited success in Iraq when a US-led military operation killed both Masri and Baghdadi in a
joint raid in April 2010 It was then that Abu Bakr al Baghdadi took the reins and began planning
for a resurgence in the region He ordered forces from Iraq into Syria in 2011 which later became
what is known as the ldquoNusra Frontrdquo another Al Qaida affiliate Another significant event in 2011
was the final withdrawal of US military forces from Iraq This helped to breathe new life into ISI
and ceded maneuver space to them across large swaths of Iraq where the Iraqi government was
unable to exert sufficient influence and security In 2013 the Syrian town of Raqqa fell to the
Syrian opposition and set the conditions for the Nusra Front and Baghdadirsquos ISI to coalesce in
that area and to build combat power refocus on recruitment and regain momentum Later in
2013 Baghdadirsquos ISI staged in Raqqa and declared that the ISI and Nusra Front have merged to
become the ldquoIslamic State in Iraq and Syriardquo but the leader of the Nusra Front rejected this
alliance and maintained his allegiance to Al Qaida This began to exacerbate some of the tensions
between ISIL and Al Qaida even though ISIL originated from Al Qaida7 Michael Morell the
former Deputy Director of the Central Intelligence Agency (CIA) describes this relationship best
in his book ldquoThe Great War of Our Timerdquo when he writes
Although there is a deep rift between the leadership of Al Qaida and the leadership if ISIS (ISIL) it is important to note that ISIS shares Bin Ladenrsquos long-term goal of establishing a global caliphate it sees both the West and its allies in the Middle East as its primary enemies and it sees violence as the most effective means of achieving its goals The only reason that ISIS is not formally part of Al Qaida is that the group does not want to have to follow the guidance of Zawahiri Itrsquos an issue of lsquowho should be calling the shotsrsquo not an issue of a different vision8
7 ldquoTimeline Rise and Spread of the Islamic Staterdquo (Wilson Center March 22 2016) Accessed March 21 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-theshyislamic-state
7
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Abstract
Fighting on All Fronts A Critical Review of the US Strategy Against ISIL by MAJ Ryan M Nacin 47 pages
The current US counter-ISIL strategy from the White House is to degrade and destroy ISIL in Iraq and Syria This strategy is a military focused strategy that fails to account for the deep complexity involved in the region of which ISIL is only a part In effect only the symptom of a problem is being addressed instead of the getting at the core of the problem Looking at ISIL through the lens of complexity makes it clear that military intervention should only be part of a much broader more comprehensive whole of government approach to address the root causes of ISIL such as political and security vacuums as well as radical Islamic extremism As part of a comprehensive and long-term approach the United States should also be looking at ways to discredit the ISIL narrative while providing viable alternatives These changes will require strategic patience and many will be generational shifts Finally the use of information operations and strategic communications to effectively engage adversaries in the information environment is key now in the fight against ISIL More importantly it will shape how the United States engages in future conflicts with near peer competitors who have already exercised these tradecrafts and have woven them into all aspects of their national strategy
iii
Contents
Acronyms v
Figures vi
Introduction 1
The Rise of ISIL and the Counter-ISIL Strategyhellip 5
Literature Review 13
Solving the Right Problem Framing ISIL Through Complexity Science 17
Asymmetric Strategy and the Elusive Decisive Blowhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 26
A Battle of Narrativeshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 34
Reframing Information Operationshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 41
Conclusion 45
Bibliography 48
iv
Acronyms
ADP Army Doctrine Publication
AEI American Enterprise Institute
AQI Al Qaida in Iraq
BPC Building Partner Capacity
CARL Combined Arms Research Library
CGSC US Army Command and General Staff College
CJCS Chairman of the Joint Chiefs of Staff
CTF Combined Task Force
COG Center of Gravity
FM Field Manual
IO Information Operations
IRC Information Related Capability
IRGC Iranian Revolutionary Guard Corps
IS Islamic State
ISI Islamic State in Iraq
ISIS Islamic State in Iraq and Sham
ISIL Islamic State in Iraq and the Levant
ISF Iraqi Security Forces
JCS Joint Chiefs of Staff
JFC Joint Force Commander
JP Joint Publication
MISO Military Information Support Operations
NSC National Security Council
OIR Operation Inherent Resolve
SOCCENT Special Operations Command Central
USCENTCOM United States Central Command
USG United States Government
USSOCOM United States Special Operations Command
v
1
2
3
4
5
6
Figures
Timeline The Roots of the Islamic Statehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8
Status of Islamic State Held Territory January 2016helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 9
The Seven Phases for Islamic Caliphatehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 10
The Information Environmenthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 16
The White House Anti-ISIL Strategyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 27
Operation Inherent Resolve Targets Damaged and Destroyed Reporthelliphelliphelliphelliphelliphellip 28
vi
Introduction
We do not understand the movement and until we do we are not going to defeat it We have not defeated the idea We do not even understand the idea
mdash MG Mike Nagata Commander of Special Operations Command Central
The world is increasingly threatened by a dangerous ideology that manifests itself in the
physical world as radical Islamic extremism One of the most recent manifestations of this
ideology in the twenty-first century is the group that calls itself the Islamic State in Iraq and the
Levant (ISIL) Based out of Syria ISIL has expanded rapidly into Iraq using a calculated mixture
of horrific violence military organization governmental semblances and a propaganda campaign
which has allowed them to recruit fighters supporters and allegiances from across the globe
What started as a localized offshoot of Al Qaida in Iraq has grown into an organization of over
thirty-thousand gunmen in Iraq and Syria combined with an alarming increase in Islamic
extremist organizations and individuals from across the globe pledging support As ISIL
continues to gain territory additional recruits and momentum the global response has been
steadily mounting to counter them
A number of factors have converged to set the stage for how this phenomenon came to
flourish in the region One of the most critical factors included the United States Military
complete withdrawal from Iraq in 2011 Power in Iraq was left in the hands of a Shia hardliner
who polarized relations with the majority Sunni populations This coupled with the instability
that was created when the Assad Regime crumbled and began fighting its own people in Syria
helped create ripe conditions for ISILrsquos rise and propagation The resulting power vacuum in
Syria became the assembly area for the remnants of Al Qaida in Iraq and the beginning of what
would become ISIL ISILrsquos carnage began dominating international media in 2014 with their
capture of Mosul and Tikrit in northern Iraq rendering the borders between Syria and Iraq
politically irrelevant in the process With over 1 million Iraqi residents displaced from their
1
homes ISILrsquos brutal tactics against Christians and fellow Muslims made front page news on
media outlets around the world ISIL capitalized on this media surge on June 29 2014 when their
leader Abu Bakr al-Baghdadi appointed himself as the leader of the Caliphate and therefore the
new leader of the worldrsquos roughly 15 billion Muslims In September 2014 a month after ISIL
beheaded the Western journalists James Foley and Steven Sotloff the United States began an
intensive air campaign against ISIL in both Iraq and Syria In addition to the air campaign a
small number of US military advisers deployed to assist the fledgling Iraqi Security Forces (ISF)
who at best were conceding vast swaths of territory after defeat by ISIL forces and at worst
abandoning their posts and US-provided vehicles and equipment without a fight and even
defecting to ISIL As US airpower and the training mission ramped up dramatically during the
first several months so did the ISIL brutality propaganda and recruiting campaign The
campaign harnessed the propaganda value of the United Statesrsquo intervention to fuel a popular
anti-Western narrative which drew thousands of foreign fighters to Iraq and Syria to directly
support their cause in addition to eliciting indirect support from sympathizers around the globe
The United States was not alone in this fight though The White House emphasized that
there were sixty-five partners in the global coalition to fight ISIL Many of these partners are the
habitual partners such as the UK Germany and Australia Some of the other actors in the region
such as Russia and Iran add further complexity to an already complex problem set in the region
The first example of one of these countries is Iran Iran sent in two battalions of its Iranian
Revolutionary Guard Corps (IRGC) to support the predominately Shia-based Iraqi government in
the fight against ISIL1 While at first glance it would appear that Iranian contributions would
directly support the US interests of supporting the ISF and defeating ISIL the Iranian political
and military leadership declined to coordinate with US military forces already operating in the
1 Colin Freeman ldquoUS Under Pressure to Act as Iran Helps Iraq Fight Al-Qaidardquo News Middle East (13 June 2014) Accessed 16 March 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
2
area Operational this disconnect forced the US military to halt offensive actions against ISIL
until proper battlefield coordination was established Strategically Iranrsquos support of the Shiashy
dominated Iraqi Government exacerbated Shia-Sunni relations that already served as the basis for
the ISIL movement
The second major event in the regional conflict was Russiarsquos deployment of military
support to prop up the Assad regime in Syria in October 2015 Under the guise of assisting the
coalition to defeat ISIL forces Russiarsquos true interest became apparent as it prioritized preserving
the Assad regimersquos survival through mitigating the opposition including the rebel forces that the
United States was directly supporting in the fight against ISIL Russiarsquos involvement further
muddied the waters in an already complex regional situation and dangerously risks the chances of
military miscalculations between the United States and Russia that could lead to an irreversible
escalation of tensions
Between the United States-led coalition and the Iranian and Russian interventions there
are numerous forces and strategies being leveraged in the fight against ISIL This monograph will
focus only on the current US counter-ISIL strategy and evaluate the strategyrsquos assumptions goals
and intent and methods and metrics The goal currently articulated from the White House
counter-ISIL internet homepage is ldquodegrade and ultimately destroy ISIL through a
comprehensive and sustained counterterrorism strategyrdquo2 This website also has a running tally of
actions-to-date that are displayed as a metric of success The metrics presented span the last four
months and list the number of airstrikes carried out by the United States and its coalition partners
along with what countries are contributing to these airstrikes and to the train and advise mission
with the ISF
2 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
3
The central question this monograph will address is whether the US military strategy that
currently shapes actions against ISIL is tailored to achieve the President of the United Statesrsquo
specified goal of degrading and defeating ISIL This monograph will argue that the current
military strategy against ISIL is based on an incomplete understanding of the overall ISIL
phenomenon as well as a national strategy prioritizing near-term impacts while minimizing
domestic political risks Subsequently the military strategy is disproportionately weighted
towards the destruction of ISIL in the physical environment and not on exploiting the causes and
ideology that underpins it Most importantly the United States has never had a contextual
understanding of ISIL as a phenomenon from its initial engagements against them
In order to expose this the monograph will look at the ISIL phenomenon in its strategic
setting through the lens of complexity theory to highlight the disconnects within the current
strategy This monograph will also examine external factors such as Iranian and Russian
involvement in Syria Iraq and the wider Middle East that would require a strategic reframing of
the environment and possibly a modification of the strategy
Next the monograph will explore the kinetically weighted strategy and the usefulness of
a center of gravity (COG) analysis This section endeavors to show how the US military strategy
against ISIL is too heavily weighted on the destruction of ISIL in the physical domain while
largely ignoring the information domain that ISIL so expertly exploits A discussion on the value
of a COG analysis of ISIL and whether or not that COG is being effectively engaged across any
of the aforementioned domains makes up the other part of this section
Finally this work shows how the United States participation in the battle of narratives
falls short for lack of relevance This will include an examination of the ISIL narrative the
usefulness and reality of a coalition counter narrative and credibility gaps in narrative delivery
4
Tying these three components together will be an analysis of how the United States
engages adversaries in the information domain through information operations and strategic
communications This discussion will posit that if the United States has a hard time conducting
operations in the information environment against an asymmetric threat group like ISIL that it
will struggle to do the same against a near-peer opponent such as Russia whose mature
information operations are embedded into every facet of their updated military doctrine and
national strategy Before delving into the crux of the thesis a brief summation of the rise of ISIL
and the strategy being waged by the West to combat them will set the context for what follows
The Rise of ISIL and the Counter-ISIL Strategy
The story of ISIL began well before the name became a recurring theme on the nightly
news Even the name ISIL and its genesis tells a story about the group and how it sees itself In
fact the group has only recently become labeled as ldquoISILrdquo by officials in the Western
governments and mainstream media The name used by the group to refer to itself and the name
used by those who oppose it has undergone several iterations of change From October of 2006
until April of 2013 the group referred to itself as the Islamic State of Iraq or ISI From then until
June of 2014 they referred to themselves as the Islamic State of Iraq and Sham (ISIS) and from
June 2014 until the present day only as the Islamic State (IS)3 There have been debates within
government and media circles about what to refer to this group as and the term being used most
by the White House and the US Department of Defense is Islamic State of Iraq and the Levant or
ISIL The term ldquoDAISHrdquo has also been used frequently in the media ldquoDAISH is the Arab
acronym for Al-Dawlah Al-Islamiyah fe Al-Iraq wa Al-Sham (the Islamic State of Iraq and Syria
3 Cole Bunzel From paper state to caliphate the ideology of the islamic state The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
5
or Sham) for which the acronym is ISIL or ISIS as was originally used by the group that now
prefers to be called Khilafat or Islamic State (IS)rdquo4 The term DAISH carries a negative
connotation which is used intentionally by some Western media and governments as a jab at ISIL
but it has not caught on in official channels
There is significant meaning inherent in these names that are central to the understanding
of ISIL from a cultural and political perspective In 2006 when the Al Qaida in Iraq (AQI)
spokesman announced that it had changed its name to the Islamic State of Iraq Cole Bunzel of
Brookings said it was a monumental shift in strategy for the group signaling ldquothe start of an
ambitious political project the founding of a state in Iraq a proto-caliphate that would ultimately
expand across the region proclaim itself the full-fledged caliphate and go on to conquer the rest
of the worldrdquo5 This is not just semantics as an Islamic State must exist to fulfill the claim of the
Caliphate Amin Saikal of the Sydney Morning Herald says
The reason for the groups insistence on using the term IS is because it wants to be recognized and respected as a sovereign independent entity in the region and beyond Its leadership under the self-styled khalif Abu Bakr Al-Baghdadi wishes to promote this unit as borderless encompassing not only the Muslim Middle East but also the entire Muslim world and therefore attracting Muslims to support it and join it from wherever they are located6
This is the reason there is some resistance from the anti-ISIL coalition to call them by any
name that serves to feed the ISIL narrative that they are actually an ldquoIslamic Staterdquo as they claim
Although this is more than just a simple problem of semantics the term used in the White House
anti-ISIL strategy is ldquoISILrdquo and therefore is the term that will be used throughout this monograph
What later became ISIL was initiated by Abu Musab al Zarqawi who established AQI in
2004 When he was killed two years later by a US airstrike in Iraq Abu ayyub al Masri replaced
4 Amin Saikal What Should We Call Islamic State Daish or IS The Sydney Morning Herald January 18 2015 accessed March 14 2016 httpwwwsmhcomaucommentwhatshyshould-we-call-islamic-state-daish-or-is-20150117-12sii7html
5 Bunzel From Paper State to Caliphate 4
6 Saikal What Should We Call Islamic State Daish or IS
6
him at the helm A few months later on October 15th 2006 Masri announced that Abu Omar al
Baghdadi would be the leader of a newly established Islamic State in Iraq (ISI) This
announcement was the beginning of a new and radical path which sought regional and global rule
through the reestablishment of the caliphate Between 2007 and 2010 the ISI was achieving only
limited success in Iraq when a US-led military operation killed both Masri and Baghdadi in a
joint raid in April 2010 It was then that Abu Bakr al Baghdadi took the reins and began planning
for a resurgence in the region He ordered forces from Iraq into Syria in 2011 which later became
what is known as the ldquoNusra Frontrdquo another Al Qaida affiliate Another significant event in 2011
was the final withdrawal of US military forces from Iraq This helped to breathe new life into ISI
and ceded maneuver space to them across large swaths of Iraq where the Iraqi government was
unable to exert sufficient influence and security In 2013 the Syrian town of Raqqa fell to the
Syrian opposition and set the conditions for the Nusra Front and Baghdadirsquos ISI to coalesce in
that area and to build combat power refocus on recruitment and regain momentum Later in
2013 Baghdadirsquos ISI staged in Raqqa and declared that the ISI and Nusra Front have merged to
become the ldquoIslamic State in Iraq and Syriardquo but the leader of the Nusra Front rejected this
alliance and maintained his allegiance to Al Qaida This began to exacerbate some of the tensions
between ISIL and Al Qaida even though ISIL originated from Al Qaida7 Michael Morell the
former Deputy Director of the Central Intelligence Agency (CIA) describes this relationship best
in his book ldquoThe Great War of Our Timerdquo when he writes
Although there is a deep rift between the leadership of Al Qaida and the leadership if ISIS (ISIL) it is important to note that ISIS shares Bin Ladenrsquos long-term goal of establishing a global caliphate it sees both the West and its allies in the Middle East as its primary enemies and it sees violence as the most effective means of achieving its goals The only reason that ISIS is not formally part of Al Qaida is that the group does not want to have to follow the guidance of Zawahiri Itrsquos an issue of lsquowho should be calling the shotsrsquo not an issue of a different vision8
7 ldquoTimeline Rise and Spread of the Islamic Staterdquo (Wilson Center March 22 2016) Accessed March 21 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-theshyislamic-state
7
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Contents
Acronyms v
Figures vi
Introduction 1
The Rise of ISIL and the Counter-ISIL Strategyhellip 5
Literature Review 13
Solving the Right Problem Framing ISIL Through Complexity Science 17
Asymmetric Strategy and the Elusive Decisive Blowhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 26
A Battle of Narrativeshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 34
Reframing Information Operationshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 41
Conclusion 45
Bibliography 48
iv
Acronyms
ADP Army Doctrine Publication
AEI American Enterprise Institute
AQI Al Qaida in Iraq
BPC Building Partner Capacity
CARL Combined Arms Research Library
CGSC US Army Command and General Staff College
CJCS Chairman of the Joint Chiefs of Staff
CTF Combined Task Force
COG Center of Gravity
FM Field Manual
IO Information Operations
IRC Information Related Capability
IRGC Iranian Revolutionary Guard Corps
IS Islamic State
ISI Islamic State in Iraq
ISIS Islamic State in Iraq and Sham
ISIL Islamic State in Iraq and the Levant
ISF Iraqi Security Forces
JCS Joint Chiefs of Staff
JFC Joint Force Commander
JP Joint Publication
MISO Military Information Support Operations
NSC National Security Council
OIR Operation Inherent Resolve
SOCCENT Special Operations Command Central
USCENTCOM United States Central Command
USG United States Government
USSOCOM United States Special Operations Command
v
1
2
3
4
5
6
Figures
Timeline The Roots of the Islamic Statehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8
Status of Islamic State Held Territory January 2016helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 9
The Seven Phases for Islamic Caliphatehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 10
The Information Environmenthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 16
The White House Anti-ISIL Strategyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 27
Operation Inherent Resolve Targets Damaged and Destroyed Reporthelliphelliphelliphelliphelliphellip 28
vi
Introduction
We do not understand the movement and until we do we are not going to defeat it We have not defeated the idea We do not even understand the idea
mdash MG Mike Nagata Commander of Special Operations Command Central
The world is increasingly threatened by a dangerous ideology that manifests itself in the
physical world as radical Islamic extremism One of the most recent manifestations of this
ideology in the twenty-first century is the group that calls itself the Islamic State in Iraq and the
Levant (ISIL) Based out of Syria ISIL has expanded rapidly into Iraq using a calculated mixture
of horrific violence military organization governmental semblances and a propaganda campaign
which has allowed them to recruit fighters supporters and allegiances from across the globe
What started as a localized offshoot of Al Qaida in Iraq has grown into an organization of over
thirty-thousand gunmen in Iraq and Syria combined with an alarming increase in Islamic
extremist organizations and individuals from across the globe pledging support As ISIL
continues to gain territory additional recruits and momentum the global response has been
steadily mounting to counter them
A number of factors have converged to set the stage for how this phenomenon came to
flourish in the region One of the most critical factors included the United States Military
complete withdrawal from Iraq in 2011 Power in Iraq was left in the hands of a Shia hardliner
who polarized relations with the majority Sunni populations This coupled with the instability
that was created when the Assad Regime crumbled and began fighting its own people in Syria
helped create ripe conditions for ISILrsquos rise and propagation The resulting power vacuum in
Syria became the assembly area for the remnants of Al Qaida in Iraq and the beginning of what
would become ISIL ISILrsquos carnage began dominating international media in 2014 with their
capture of Mosul and Tikrit in northern Iraq rendering the borders between Syria and Iraq
politically irrelevant in the process With over 1 million Iraqi residents displaced from their
1
homes ISILrsquos brutal tactics against Christians and fellow Muslims made front page news on
media outlets around the world ISIL capitalized on this media surge on June 29 2014 when their
leader Abu Bakr al-Baghdadi appointed himself as the leader of the Caliphate and therefore the
new leader of the worldrsquos roughly 15 billion Muslims In September 2014 a month after ISIL
beheaded the Western journalists James Foley and Steven Sotloff the United States began an
intensive air campaign against ISIL in both Iraq and Syria In addition to the air campaign a
small number of US military advisers deployed to assist the fledgling Iraqi Security Forces (ISF)
who at best were conceding vast swaths of territory after defeat by ISIL forces and at worst
abandoning their posts and US-provided vehicles and equipment without a fight and even
defecting to ISIL As US airpower and the training mission ramped up dramatically during the
first several months so did the ISIL brutality propaganda and recruiting campaign The
campaign harnessed the propaganda value of the United Statesrsquo intervention to fuel a popular
anti-Western narrative which drew thousands of foreign fighters to Iraq and Syria to directly
support their cause in addition to eliciting indirect support from sympathizers around the globe
The United States was not alone in this fight though The White House emphasized that
there were sixty-five partners in the global coalition to fight ISIL Many of these partners are the
habitual partners such as the UK Germany and Australia Some of the other actors in the region
such as Russia and Iran add further complexity to an already complex problem set in the region
The first example of one of these countries is Iran Iran sent in two battalions of its Iranian
Revolutionary Guard Corps (IRGC) to support the predominately Shia-based Iraqi government in
the fight against ISIL1 While at first glance it would appear that Iranian contributions would
directly support the US interests of supporting the ISF and defeating ISIL the Iranian political
and military leadership declined to coordinate with US military forces already operating in the
1 Colin Freeman ldquoUS Under Pressure to Act as Iran Helps Iraq Fight Al-Qaidardquo News Middle East (13 June 2014) Accessed 16 March 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
2
area Operational this disconnect forced the US military to halt offensive actions against ISIL
until proper battlefield coordination was established Strategically Iranrsquos support of the Shiashy
dominated Iraqi Government exacerbated Shia-Sunni relations that already served as the basis for
the ISIL movement
The second major event in the regional conflict was Russiarsquos deployment of military
support to prop up the Assad regime in Syria in October 2015 Under the guise of assisting the
coalition to defeat ISIL forces Russiarsquos true interest became apparent as it prioritized preserving
the Assad regimersquos survival through mitigating the opposition including the rebel forces that the
United States was directly supporting in the fight against ISIL Russiarsquos involvement further
muddied the waters in an already complex regional situation and dangerously risks the chances of
military miscalculations between the United States and Russia that could lead to an irreversible
escalation of tensions
Between the United States-led coalition and the Iranian and Russian interventions there
are numerous forces and strategies being leveraged in the fight against ISIL This monograph will
focus only on the current US counter-ISIL strategy and evaluate the strategyrsquos assumptions goals
and intent and methods and metrics The goal currently articulated from the White House
counter-ISIL internet homepage is ldquodegrade and ultimately destroy ISIL through a
comprehensive and sustained counterterrorism strategyrdquo2 This website also has a running tally of
actions-to-date that are displayed as a metric of success The metrics presented span the last four
months and list the number of airstrikes carried out by the United States and its coalition partners
along with what countries are contributing to these airstrikes and to the train and advise mission
with the ISF
2 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
3
The central question this monograph will address is whether the US military strategy that
currently shapes actions against ISIL is tailored to achieve the President of the United Statesrsquo
specified goal of degrading and defeating ISIL This monograph will argue that the current
military strategy against ISIL is based on an incomplete understanding of the overall ISIL
phenomenon as well as a national strategy prioritizing near-term impacts while minimizing
domestic political risks Subsequently the military strategy is disproportionately weighted
towards the destruction of ISIL in the physical environment and not on exploiting the causes and
ideology that underpins it Most importantly the United States has never had a contextual
understanding of ISIL as a phenomenon from its initial engagements against them
In order to expose this the monograph will look at the ISIL phenomenon in its strategic
setting through the lens of complexity theory to highlight the disconnects within the current
strategy This monograph will also examine external factors such as Iranian and Russian
involvement in Syria Iraq and the wider Middle East that would require a strategic reframing of
the environment and possibly a modification of the strategy
Next the monograph will explore the kinetically weighted strategy and the usefulness of
a center of gravity (COG) analysis This section endeavors to show how the US military strategy
against ISIL is too heavily weighted on the destruction of ISIL in the physical domain while
largely ignoring the information domain that ISIL so expertly exploits A discussion on the value
of a COG analysis of ISIL and whether or not that COG is being effectively engaged across any
of the aforementioned domains makes up the other part of this section
Finally this work shows how the United States participation in the battle of narratives
falls short for lack of relevance This will include an examination of the ISIL narrative the
usefulness and reality of a coalition counter narrative and credibility gaps in narrative delivery
4
Tying these three components together will be an analysis of how the United States
engages adversaries in the information domain through information operations and strategic
communications This discussion will posit that if the United States has a hard time conducting
operations in the information environment against an asymmetric threat group like ISIL that it
will struggle to do the same against a near-peer opponent such as Russia whose mature
information operations are embedded into every facet of their updated military doctrine and
national strategy Before delving into the crux of the thesis a brief summation of the rise of ISIL
and the strategy being waged by the West to combat them will set the context for what follows
The Rise of ISIL and the Counter-ISIL Strategy
The story of ISIL began well before the name became a recurring theme on the nightly
news Even the name ISIL and its genesis tells a story about the group and how it sees itself In
fact the group has only recently become labeled as ldquoISILrdquo by officials in the Western
governments and mainstream media The name used by the group to refer to itself and the name
used by those who oppose it has undergone several iterations of change From October of 2006
until April of 2013 the group referred to itself as the Islamic State of Iraq or ISI From then until
June of 2014 they referred to themselves as the Islamic State of Iraq and Sham (ISIS) and from
June 2014 until the present day only as the Islamic State (IS)3 There have been debates within
government and media circles about what to refer to this group as and the term being used most
by the White House and the US Department of Defense is Islamic State of Iraq and the Levant or
ISIL The term ldquoDAISHrdquo has also been used frequently in the media ldquoDAISH is the Arab
acronym for Al-Dawlah Al-Islamiyah fe Al-Iraq wa Al-Sham (the Islamic State of Iraq and Syria
3 Cole Bunzel From paper state to caliphate the ideology of the islamic state The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
5
or Sham) for which the acronym is ISIL or ISIS as was originally used by the group that now
prefers to be called Khilafat or Islamic State (IS)rdquo4 The term DAISH carries a negative
connotation which is used intentionally by some Western media and governments as a jab at ISIL
but it has not caught on in official channels
There is significant meaning inherent in these names that are central to the understanding
of ISIL from a cultural and political perspective In 2006 when the Al Qaida in Iraq (AQI)
spokesman announced that it had changed its name to the Islamic State of Iraq Cole Bunzel of
Brookings said it was a monumental shift in strategy for the group signaling ldquothe start of an
ambitious political project the founding of a state in Iraq a proto-caliphate that would ultimately
expand across the region proclaim itself the full-fledged caliphate and go on to conquer the rest
of the worldrdquo5 This is not just semantics as an Islamic State must exist to fulfill the claim of the
Caliphate Amin Saikal of the Sydney Morning Herald says
The reason for the groups insistence on using the term IS is because it wants to be recognized and respected as a sovereign independent entity in the region and beyond Its leadership under the self-styled khalif Abu Bakr Al-Baghdadi wishes to promote this unit as borderless encompassing not only the Muslim Middle East but also the entire Muslim world and therefore attracting Muslims to support it and join it from wherever they are located6
This is the reason there is some resistance from the anti-ISIL coalition to call them by any
name that serves to feed the ISIL narrative that they are actually an ldquoIslamic Staterdquo as they claim
Although this is more than just a simple problem of semantics the term used in the White House
anti-ISIL strategy is ldquoISILrdquo and therefore is the term that will be used throughout this monograph
What later became ISIL was initiated by Abu Musab al Zarqawi who established AQI in
2004 When he was killed two years later by a US airstrike in Iraq Abu ayyub al Masri replaced
4 Amin Saikal What Should We Call Islamic State Daish or IS The Sydney Morning Herald January 18 2015 accessed March 14 2016 httpwwwsmhcomaucommentwhatshyshould-we-call-islamic-state-daish-or-is-20150117-12sii7html
5 Bunzel From Paper State to Caliphate 4
6 Saikal What Should We Call Islamic State Daish or IS
6
him at the helm A few months later on October 15th 2006 Masri announced that Abu Omar al
Baghdadi would be the leader of a newly established Islamic State in Iraq (ISI) This
announcement was the beginning of a new and radical path which sought regional and global rule
through the reestablishment of the caliphate Between 2007 and 2010 the ISI was achieving only
limited success in Iraq when a US-led military operation killed both Masri and Baghdadi in a
joint raid in April 2010 It was then that Abu Bakr al Baghdadi took the reins and began planning
for a resurgence in the region He ordered forces from Iraq into Syria in 2011 which later became
what is known as the ldquoNusra Frontrdquo another Al Qaida affiliate Another significant event in 2011
was the final withdrawal of US military forces from Iraq This helped to breathe new life into ISI
and ceded maneuver space to them across large swaths of Iraq where the Iraqi government was
unable to exert sufficient influence and security In 2013 the Syrian town of Raqqa fell to the
Syrian opposition and set the conditions for the Nusra Front and Baghdadirsquos ISI to coalesce in
that area and to build combat power refocus on recruitment and regain momentum Later in
2013 Baghdadirsquos ISI staged in Raqqa and declared that the ISI and Nusra Front have merged to
become the ldquoIslamic State in Iraq and Syriardquo but the leader of the Nusra Front rejected this
alliance and maintained his allegiance to Al Qaida This began to exacerbate some of the tensions
between ISIL and Al Qaida even though ISIL originated from Al Qaida7 Michael Morell the
former Deputy Director of the Central Intelligence Agency (CIA) describes this relationship best
in his book ldquoThe Great War of Our Timerdquo when he writes
Although there is a deep rift between the leadership of Al Qaida and the leadership if ISIS (ISIL) it is important to note that ISIS shares Bin Ladenrsquos long-term goal of establishing a global caliphate it sees both the West and its allies in the Middle East as its primary enemies and it sees violence as the most effective means of achieving its goals The only reason that ISIS is not formally part of Al Qaida is that the group does not want to have to follow the guidance of Zawahiri Itrsquos an issue of lsquowho should be calling the shotsrsquo not an issue of a different vision8
7 ldquoTimeline Rise and Spread of the Islamic Staterdquo (Wilson Center March 22 2016) Accessed March 21 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-theshyislamic-state
7
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Acronyms
ADP Army Doctrine Publication
AEI American Enterprise Institute
AQI Al Qaida in Iraq
BPC Building Partner Capacity
CARL Combined Arms Research Library
CGSC US Army Command and General Staff College
CJCS Chairman of the Joint Chiefs of Staff
CTF Combined Task Force
COG Center of Gravity
FM Field Manual
IO Information Operations
IRC Information Related Capability
IRGC Iranian Revolutionary Guard Corps
IS Islamic State
ISI Islamic State in Iraq
ISIS Islamic State in Iraq and Sham
ISIL Islamic State in Iraq and the Levant
ISF Iraqi Security Forces
JCS Joint Chiefs of Staff
JFC Joint Force Commander
JP Joint Publication
MISO Military Information Support Operations
NSC National Security Council
OIR Operation Inherent Resolve
SOCCENT Special Operations Command Central
USCENTCOM United States Central Command
USG United States Government
USSOCOM United States Special Operations Command
v
1
2
3
4
5
6
Figures
Timeline The Roots of the Islamic Statehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8
Status of Islamic State Held Territory January 2016helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 9
The Seven Phases for Islamic Caliphatehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 10
The Information Environmenthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 16
The White House Anti-ISIL Strategyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 27
Operation Inherent Resolve Targets Damaged and Destroyed Reporthelliphelliphelliphelliphelliphellip 28
vi
Introduction
We do not understand the movement and until we do we are not going to defeat it We have not defeated the idea We do not even understand the idea
mdash MG Mike Nagata Commander of Special Operations Command Central
The world is increasingly threatened by a dangerous ideology that manifests itself in the
physical world as radical Islamic extremism One of the most recent manifestations of this
ideology in the twenty-first century is the group that calls itself the Islamic State in Iraq and the
Levant (ISIL) Based out of Syria ISIL has expanded rapidly into Iraq using a calculated mixture
of horrific violence military organization governmental semblances and a propaganda campaign
which has allowed them to recruit fighters supporters and allegiances from across the globe
What started as a localized offshoot of Al Qaida in Iraq has grown into an organization of over
thirty-thousand gunmen in Iraq and Syria combined with an alarming increase in Islamic
extremist organizations and individuals from across the globe pledging support As ISIL
continues to gain territory additional recruits and momentum the global response has been
steadily mounting to counter them
A number of factors have converged to set the stage for how this phenomenon came to
flourish in the region One of the most critical factors included the United States Military
complete withdrawal from Iraq in 2011 Power in Iraq was left in the hands of a Shia hardliner
who polarized relations with the majority Sunni populations This coupled with the instability
that was created when the Assad Regime crumbled and began fighting its own people in Syria
helped create ripe conditions for ISILrsquos rise and propagation The resulting power vacuum in
Syria became the assembly area for the remnants of Al Qaida in Iraq and the beginning of what
would become ISIL ISILrsquos carnage began dominating international media in 2014 with their
capture of Mosul and Tikrit in northern Iraq rendering the borders between Syria and Iraq
politically irrelevant in the process With over 1 million Iraqi residents displaced from their
1
homes ISILrsquos brutal tactics against Christians and fellow Muslims made front page news on
media outlets around the world ISIL capitalized on this media surge on June 29 2014 when their
leader Abu Bakr al-Baghdadi appointed himself as the leader of the Caliphate and therefore the
new leader of the worldrsquos roughly 15 billion Muslims In September 2014 a month after ISIL
beheaded the Western journalists James Foley and Steven Sotloff the United States began an
intensive air campaign against ISIL in both Iraq and Syria In addition to the air campaign a
small number of US military advisers deployed to assist the fledgling Iraqi Security Forces (ISF)
who at best were conceding vast swaths of territory after defeat by ISIL forces and at worst
abandoning their posts and US-provided vehicles and equipment without a fight and even
defecting to ISIL As US airpower and the training mission ramped up dramatically during the
first several months so did the ISIL brutality propaganda and recruiting campaign The
campaign harnessed the propaganda value of the United Statesrsquo intervention to fuel a popular
anti-Western narrative which drew thousands of foreign fighters to Iraq and Syria to directly
support their cause in addition to eliciting indirect support from sympathizers around the globe
The United States was not alone in this fight though The White House emphasized that
there were sixty-five partners in the global coalition to fight ISIL Many of these partners are the
habitual partners such as the UK Germany and Australia Some of the other actors in the region
such as Russia and Iran add further complexity to an already complex problem set in the region
The first example of one of these countries is Iran Iran sent in two battalions of its Iranian
Revolutionary Guard Corps (IRGC) to support the predominately Shia-based Iraqi government in
the fight against ISIL1 While at first glance it would appear that Iranian contributions would
directly support the US interests of supporting the ISF and defeating ISIL the Iranian political
and military leadership declined to coordinate with US military forces already operating in the
1 Colin Freeman ldquoUS Under Pressure to Act as Iran Helps Iraq Fight Al-Qaidardquo News Middle East (13 June 2014) Accessed 16 March 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
2
area Operational this disconnect forced the US military to halt offensive actions against ISIL
until proper battlefield coordination was established Strategically Iranrsquos support of the Shiashy
dominated Iraqi Government exacerbated Shia-Sunni relations that already served as the basis for
the ISIL movement
The second major event in the regional conflict was Russiarsquos deployment of military
support to prop up the Assad regime in Syria in October 2015 Under the guise of assisting the
coalition to defeat ISIL forces Russiarsquos true interest became apparent as it prioritized preserving
the Assad regimersquos survival through mitigating the opposition including the rebel forces that the
United States was directly supporting in the fight against ISIL Russiarsquos involvement further
muddied the waters in an already complex regional situation and dangerously risks the chances of
military miscalculations between the United States and Russia that could lead to an irreversible
escalation of tensions
Between the United States-led coalition and the Iranian and Russian interventions there
are numerous forces and strategies being leveraged in the fight against ISIL This monograph will
focus only on the current US counter-ISIL strategy and evaluate the strategyrsquos assumptions goals
and intent and methods and metrics The goal currently articulated from the White House
counter-ISIL internet homepage is ldquodegrade and ultimately destroy ISIL through a
comprehensive and sustained counterterrorism strategyrdquo2 This website also has a running tally of
actions-to-date that are displayed as a metric of success The metrics presented span the last four
months and list the number of airstrikes carried out by the United States and its coalition partners
along with what countries are contributing to these airstrikes and to the train and advise mission
with the ISF
2 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
3
The central question this monograph will address is whether the US military strategy that
currently shapes actions against ISIL is tailored to achieve the President of the United Statesrsquo
specified goal of degrading and defeating ISIL This monograph will argue that the current
military strategy against ISIL is based on an incomplete understanding of the overall ISIL
phenomenon as well as a national strategy prioritizing near-term impacts while minimizing
domestic political risks Subsequently the military strategy is disproportionately weighted
towards the destruction of ISIL in the physical environment and not on exploiting the causes and
ideology that underpins it Most importantly the United States has never had a contextual
understanding of ISIL as a phenomenon from its initial engagements against them
In order to expose this the monograph will look at the ISIL phenomenon in its strategic
setting through the lens of complexity theory to highlight the disconnects within the current
strategy This monograph will also examine external factors such as Iranian and Russian
involvement in Syria Iraq and the wider Middle East that would require a strategic reframing of
the environment and possibly a modification of the strategy
Next the monograph will explore the kinetically weighted strategy and the usefulness of
a center of gravity (COG) analysis This section endeavors to show how the US military strategy
against ISIL is too heavily weighted on the destruction of ISIL in the physical domain while
largely ignoring the information domain that ISIL so expertly exploits A discussion on the value
of a COG analysis of ISIL and whether or not that COG is being effectively engaged across any
of the aforementioned domains makes up the other part of this section
Finally this work shows how the United States participation in the battle of narratives
falls short for lack of relevance This will include an examination of the ISIL narrative the
usefulness and reality of a coalition counter narrative and credibility gaps in narrative delivery
4
Tying these three components together will be an analysis of how the United States
engages adversaries in the information domain through information operations and strategic
communications This discussion will posit that if the United States has a hard time conducting
operations in the information environment against an asymmetric threat group like ISIL that it
will struggle to do the same against a near-peer opponent such as Russia whose mature
information operations are embedded into every facet of their updated military doctrine and
national strategy Before delving into the crux of the thesis a brief summation of the rise of ISIL
and the strategy being waged by the West to combat them will set the context for what follows
The Rise of ISIL and the Counter-ISIL Strategy
The story of ISIL began well before the name became a recurring theme on the nightly
news Even the name ISIL and its genesis tells a story about the group and how it sees itself In
fact the group has only recently become labeled as ldquoISILrdquo by officials in the Western
governments and mainstream media The name used by the group to refer to itself and the name
used by those who oppose it has undergone several iterations of change From October of 2006
until April of 2013 the group referred to itself as the Islamic State of Iraq or ISI From then until
June of 2014 they referred to themselves as the Islamic State of Iraq and Sham (ISIS) and from
June 2014 until the present day only as the Islamic State (IS)3 There have been debates within
government and media circles about what to refer to this group as and the term being used most
by the White House and the US Department of Defense is Islamic State of Iraq and the Levant or
ISIL The term ldquoDAISHrdquo has also been used frequently in the media ldquoDAISH is the Arab
acronym for Al-Dawlah Al-Islamiyah fe Al-Iraq wa Al-Sham (the Islamic State of Iraq and Syria
3 Cole Bunzel From paper state to caliphate the ideology of the islamic state The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
5
or Sham) for which the acronym is ISIL or ISIS as was originally used by the group that now
prefers to be called Khilafat or Islamic State (IS)rdquo4 The term DAISH carries a negative
connotation which is used intentionally by some Western media and governments as a jab at ISIL
but it has not caught on in official channels
There is significant meaning inherent in these names that are central to the understanding
of ISIL from a cultural and political perspective In 2006 when the Al Qaida in Iraq (AQI)
spokesman announced that it had changed its name to the Islamic State of Iraq Cole Bunzel of
Brookings said it was a monumental shift in strategy for the group signaling ldquothe start of an
ambitious political project the founding of a state in Iraq a proto-caliphate that would ultimately
expand across the region proclaim itself the full-fledged caliphate and go on to conquer the rest
of the worldrdquo5 This is not just semantics as an Islamic State must exist to fulfill the claim of the
Caliphate Amin Saikal of the Sydney Morning Herald says
The reason for the groups insistence on using the term IS is because it wants to be recognized and respected as a sovereign independent entity in the region and beyond Its leadership under the self-styled khalif Abu Bakr Al-Baghdadi wishes to promote this unit as borderless encompassing not only the Muslim Middle East but also the entire Muslim world and therefore attracting Muslims to support it and join it from wherever they are located6
This is the reason there is some resistance from the anti-ISIL coalition to call them by any
name that serves to feed the ISIL narrative that they are actually an ldquoIslamic Staterdquo as they claim
Although this is more than just a simple problem of semantics the term used in the White House
anti-ISIL strategy is ldquoISILrdquo and therefore is the term that will be used throughout this monograph
What later became ISIL was initiated by Abu Musab al Zarqawi who established AQI in
2004 When he was killed two years later by a US airstrike in Iraq Abu ayyub al Masri replaced
4 Amin Saikal What Should We Call Islamic State Daish or IS The Sydney Morning Herald January 18 2015 accessed March 14 2016 httpwwwsmhcomaucommentwhatshyshould-we-call-islamic-state-daish-or-is-20150117-12sii7html
5 Bunzel From Paper State to Caliphate 4
6 Saikal What Should We Call Islamic State Daish or IS
6
him at the helm A few months later on October 15th 2006 Masri announced that Abu Omar al
Baghdadi would be the leader of a newly established Islamic State in Iraq (ISI) This
announcement was the beginning of a new and radical path which sought regional and global rule
through the reestablishment of the caliphate Between 2007 and 2010 the ISI was achieving only
limited success in Iraq when a US-led military operation killed both Masri and Baghdadi in a
joint raid in April 2010 It was then that Abu Bakr al Baghdadi took the reins and began planning
for a resurgence in the region He ordered forces from Iraq into Syria in 2011 which later became
what is known as the ldquoNusra Frontrdquo another Al Qaida affiliate Another significant event in 2011
was the final withdrawal of US military forces from Iraq This helped to breathe new life into ISI
and ceded maneuver space to them across large swaths of Iraq where the Iraqi government was
unable to exert sufficient influence and security In 2013 the Syrian town of Raqqa fell to the
Syrian opposition and set the conditions for the Nusra Front and Baghdadirsquos ISI to coalesce in
that area and to build combat power refocus on recruitment and regain momentum Later in
2013 Baghdadirsquos ISI staged in Raqqa and declared that the ISI and Nusra Front have merged to
become the ldquoIslamic State in Iraq and Syriardquo but the leader of the Nusra Front rejected this
alliance and maintained his allegiance to Al Qaida This began to exacerbate some of the tensions
between ISIL and Al Qaida even though ISIL originated from Al Qaida7 Michael Morell the
former Deputy Director of the Central Intelligence Agency (CIA) describes this relationship best
in his book ldquoThe Great War of Our Timerdquo when he writes
Although there is a deep rift between the leadership of Al Qaida and the leadership if ISIS (ISIL) it is important to note that ISIS shares Bin Ladenrsquos long-term goal of establishing a global caliphate it sees both the West and its allies in the Middle East as its primary enemies and it sees violence as the most effective means of achieving its goals The only reason that ISIS is not formally part of Al Qaida is that the group does not want to have to follow the guidance of Zawahiri Itrsquos an issue of lsquowho should be calling the shotsrsquo not an issue of a different vision8
7 ldquoTimeline Rise and Spread of the Islamic Staterdquo (Wilson Center March 22 2016) Accessed March 21 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-theshyislamic-state
7
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
1
2
3
4
5
6
Figures
Timeline The Roots of the Islamic Statehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 8
Status of Islamic State Held Territory January 2016helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 9
The Seven Phases for Islamic Caliphatehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 10
The Information Environmenthelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 16
The White House Anti-ISIL Strategyhelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 27
Operation Inherent Resolve Targets Damaged and Destroyed Reporthelliphelliphelliphelliphelliphellip 28
vi
Introduction
We do not understand the movement and until we do we are not going to defeat it We have not defeated the idea We do not even understand the idea
mdash MG Mike Nagata Commander of Special Operations Command Central
The world is increasingly threatened by a dangerous ideology that manifests itself in the
physical world as radical Islamic extremism One of the most recent manifestations of this
ideology in the twenty-first century is the group that calls itself the Islamic State in Iraq and the
Levant (ISIL) Based out of Syria ISIL has expanded rapidly into Iraq using a calculated mixture
of horrific violence military organization governmental semblances and a propaganda campaign
which has allowed them to recruit fighters supporters and allegiances from across the globe
What started as a localized offshoot of Al Qaida in Iraq has grown into an organization of over
thirty-thousand gunmen in Iraq and Syria combined with an alarming increase in Islamic
extremist organizations and individuals from across the globe pledging support As ISIL
continues to gain territory additional recruits and momentum the global response has been
steadily mounting to counter them
A number of factors have converged to set the stage for how this phenomenon came to
flourish in the region One of the most critical factors included the United States Military
complete withdrawal from Iraq in 2011 Power in Iraq was left in the hands of a Shia hardliner
who polarized relations with the majority Sunni populations This coupled with the instability
that was created when the Assad Regime crumbled and began fighting its own people in Syria
helped create ripe conditions for ISILrsquos rise and propagation The resulting power vacuum in
Syria became the assembly area for the remnants of Al Qaida in Iraq and the beginning of what
would become ISIL ISILrsquos carnage began dominating international media in 2014 with their
capture of Mosul and Tikrit in northern Iraq rendering the borders between Syria and Iraq
politically irrelevant in the process With over 1 million Iraqi residents displaced from their
1
homes ISILrsquos brutal tactics against Christians and fellow Muslims made front page news on
media outlets around the world ISIL capitalized on this media surge on June 29 2014 when their
leader Abu Bakr al-Baghdadi appointed himself as the leader of the Caliphate and therefore the
new leader of the worldrsquos roughly 15 billion Muslims In September 2014 a month after ISIL
beheaded the Western journalists James Foley and Steven Sotloff the United States began an
intensive air campaign against ISIL in both Iraq and Syria In addition to the air campaign a
small number of US military advisers deployed to assist the fledgling Iraqi Security Forces (ISF)
who at best were conceding vast swaths of territory after defeat by ISIL forces and at worst
abandoning their posts and US-provided vehicles and equipment without a fight and even
defecting to ISIL As US airpower and the training mission ramped up dramatically during the
first several months so did the ISIL brutality propaganda and recruiting campaign The
campaign harnessed the propaganda value of the United Statesrsquo intervention to fuel a popular
anti-Western narrative which drew thousands of foreign fighters to Iraq and Syria to directly
support their cause in addition to eliciting indirect support from sympathizers around the globe
The United States was not alone in this fight though The White House emphasized that
there were sixty-five partners in the global coalition to fight ISIL Many of these partners are the
habitual partners such as the UK Germany and Australia Some of the other actors in the region
such as Russia and Iran add further complexity to an already complex problem set in the region
The first example of one of these countries is Iran Iran sent in two battalions of its Iranian
Revolutionary Guard Corps (IRGC) to support the predominately Shia-based Iraqi government in
the fight against ISIL1 While at first glance it would appear that Iranian contributions would
directly support the US interests of supporting the ISF and defeating ISIL the Iranian political
and military leadership declined to coordinate with US military forces already operating in the
1 Colin Freeman ldquoUS Under Pressure to Act as Iran Helps Iraq Fight Al-Qaidardquo News Middle East (13 June 2014) Accessed 16 March 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
2
area Operational this disconnect forced the US military to halt offensive actions against ISIL
until proper battlefield coordination was established Strategically Iranrsquos support of the Shiashy
dominated Iraqi Government exacerbated Shia-Sunni relations that already served as the basis for
the ISIL movement
The second major event in the regional conflict was Russiarsquos deployment of military
support to prop up the Assad regime in Syria in October 2015 Under the guise of assisting the
coalition to defeat ISIL forces Russiarsquos true interest became apparent as it prioritized preserving
the Assad regimersquos survival through mitigating the opposition including the rebel forces that the
United States was directly supporting in the fight against ISIL Russiarsquos involvement further
muddied the waters in an already complex regional situation and dangerously risks the chances of
military miscalculations between the United States and Russia that could lead to an irreversible
escalation of tensions
Between the United States-led coalition and the Iranian and Russian interventions there
are numerous forces and strategies being leveraged in the fight against ISIL This monograph will
focus only on the current US counter-ISIL strategy and evaluate the strategyrsquos assumptions goals
and intent and methods and metrics The goal currently articulated from the White House
counter-ISIL internet homepage is ldquodegrade and ultimately destroy ISIL through a
comprehensive and sustained counterterrorism strategyrdquo2 This website also has a running tally of
actions-to-date that are displayed as a metric of success The metrics presented span the last four
months and list the number of airstrikes carried out by the United States and its coalition partners
along with what countries are contributing to these airstrikes and to the train and advise mission
with the ISF
2 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
3
The central question this monograph will address is whether the US military strategy that
currently shapes actions against ISIL is tailored to achieve the President of the United Statesrsquo
specified goal of degrading and defeating ISIL This monograph will argue that the current
military strategy against ISIL is based on an incomplete understanding of the overall ISIL
phenomenon as well as a national strategy prioritizing near-term impacts while minimizing
domestic political risks Subsequently the military strategy is disproportionately weighted
towards the destruction of ISIL in the physical environment and not on exploiting the causes and
ideology that underpins it Most importantly the United States has never had a contextual
understanding of ISIL as a phenomenon from its initial engagements against them
In order to expose this the monograph will look at the ISIL phenomenon in its strategic
setting through the lens of complexity theory to highlight the disconnects within the current
strategy This monograph will also examine external factors such as Iranian and Russian
involvement in Syria Iraq and the wider Middle East that would require a strategic reframing of
the environment and possibly a modification of the strategy
Next the monograph will explore the kinetically weighted strategy and the usefulness of
a center of gravity (COG) analysis This section endeavors to show how the US military strategy
against ISIL is too heavily weighted on the destruction of ISIL in the physical domain while
largely ignoring the information domain that ISIL so expertly exploits A discussion on the value
of a COG analysis of ISIL and whether or not that COG is being effectively engaged across any
of the aforementioned domains makes up the other part of this section
Finally this work shows how the United States participation in the battle of narratives
falls short for lack of relevance This will include an examination of the ISIL narrative the
usefulness and reality of a coalition counter narrative and credibility gaps in narrative delivery
4
Tying these three components together will be an analysis of how the United States
engages adversaries in the information domain through information operations and strategic
communications This discussion will posit that if the United States has a hard time conducting
operations in the information environment against an asymmetric threat group like ISIL that it
will struggle to do the same against a near-peer opponent such as Russia whose mature
information operations are embedded into every facet of their updated military doctrine and
national strategy Before delving into the crux of the thesis a brief summation of the rise of ISIL
and the strategy being waged by the West to combat them will set the context for what follows
The Rise of ISIL and the Counter-ISIL Strategy
The story of ISIL began well before the name became a recurring theme on the nightly
news Even the name ISIL and its genesis tells a story about the group and how it sees itself In
fact the group has only recently become labeled as ldquoISILrdquo by officials in the Western
governments and mainstream media The name used by the group to refer to itself and the name
used by those who oppose it has undergone several iterations of change From October of 2006
until April of 2013 the group referred to itself as the Islamic State of Iraq or ISI From then until
June of 2014 they referred to themselves as the Islamic State of Iraq and Sham (ISIS) and from
June 2014 until the present day only as the Islamic State (IS)3 There have been debates within
government and media circles about what to refer to this group as and the term being used most
by the White House and the US Department of Defense is Islamic State of Iraq and the Levant or
ISIL The term ldquoDAISHrdquo has also been used frequently in the media ldquoDAISH is the Arab
acronym for Al-Dawlah Al-Islamiyah fe Al-Iraq wa Al-Sham (the Islamic State of Iraq and Syria
3 Cole Bunzel From paper state to caliphate the ideology of the islamic state The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
5
or Sham) for which the acronym is ISIL or ISIS as was originally used by the group that now
prefers to be called Khilafat or Islamic State (IS)rdquo4 The term DAISH carries a negative
connotation which is used intentionally by some Western media and governments as a jab at ISIL
but it has not caught on in official channels
There is significant meaning inherent in these names that are central to the understanding
of ISIL from a cultural and political perspective In 2006 when the Al Qaida in Iraq (AQI)
spokesman announced that it had changed its name to the Islamic State of Iraq Cole Bunzel of
Brookings said it was a monumental shift in strategy for the group signaling ldquothe start of an
ambitious political project the founding of a state in Iraq a proto-caliphate that would ultimately
expand across the region proclaim itself the full-fledged caliphate and go on to conquer the rest
of the worldrdquo5 This is not just semantics as an Islamic State must exist to fulfill the claim of the
Caliphate Amin Saikal of the Sydney Morning Herald says
The reason for the groups insistence on using the term IS is because it wants to be recognized and respected as a sovereign independent entity in the region and beyond Its leadership under the self-styled khalif Abu Bakr Al-Baghdadi wishes to promote this unit as borderless encompassing not only the Muslim Middle East but also the entire Muslim world and therefore attracting Muslims to support it and join it from wherever they are located6
This is the reason there is some resistance from the anti-ISIL coalition to call them by any
name that serves to feed the ISIL narrative that they are actually an ldquoIslamic Staterdquo as they claim
Although this is more than just a simple problem of semantics the term used in the White House
anti-ISIL strategy is ldquoISILrdquo and therefore is the term that will be used throughout this monograph
What later became ISIL was initiated by Abu Musab al Zarqawi who established AQI in
2004 When he was killed two years later by a US airstrike in Iraq Abu ayyub al Masri replaced
4 Amin Saikal What Should We Call Islamic State Daish or IS The Sydney Morning Herald January 18 2015 accessed March 14 2016 httpwwwsmhcomaucommentwhatshyshould-we-call-islamic-state-daish-or-is-20150117-12sii7html
5 Bunzel From Paper State to Caliphate 4
6 Saikal What Should We Call Islamic State Daish or IS
6
him at the helm A few months later on October 15th 2006 Masri announced that Abu Omar al
Baghdadi would be the leader of a newly established Islamic State in Iraq (ISI) This
announcement was the beginning of a new and radical path which sought regional and global rule
through the reestablishment of the caliphate Between 2007 and 2010 the ISI was achieving only
limited success in Iraq when a US-led military operation killed both Masri and Baghdadi in a
joint raid in April 2010 It was then that Abu Bakr al Baghdadi took the reins and began planning
for a resurgence in the region He ordered forces from Iraq into Syria in 2011 which later became
what is known as the ldquoNusra Frontrdquo another Al Qaida affiliate Another significant event in 2011
was the final withdrawal of US military forces from Iraq This helped to breathe new life into ISI
and ceded maneuver space to them across large swaths of Iraq where the Iraqi government was
unable to exert sufficient influence and security In 2013 the Syrian town of Raqqa fell to the
Syrian opposition and set the conditions for the Nusra Front and Baghdadirsquos ISI to coalesce in
that area and to build combat power refocus on recruitment and regain momentum Later in
2013 Baghdadirsquos ISI staged in Raqqa and declared that the ISI and Nusra Front have merged to
become the ldquoIslamic State in Iraq and Syriardquo but the leader of the Nusra Front rejected this
alliance and maintained his allegiance to Al Qaida This began to exacerbate some of the tensions
between ISIL and Al Qaida even though ISIL originated from Al Qaida7 Michael Morell the
former Deputy Director of the Central Intelligence Agency (CIA) describes this relationship best
in his book ldquoThe Great War of Our Timerdquo when he writes
Although there is a deep rift between the leadership of Al Qaida and the leadership if ISIS (ISIL) it is important to note that ISIS shares Bin Ladenrsquos long-term goal of establishing a global caliphate it sees both the West and its allies in the Middle East as its primary enemies and it sees violence as the most effective means of achieving its goals The only reason that ISIS is not formally part of Al Qaida is that the group does not want to have to follow the guidance of Zawahiri Itrsquos an issue of lsquowho should be calling the shotsrsquo not an issue of a different vision8
7 ldquoTimeline Rise and Spread of the Islamic Staterdquo (Wilson Center March 22 2016) Accessed March 21 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-theshyislamic-state
7
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Introduction
We do not understand the movement and until we do we are not going to defeat it We have not defeated the idea We do not even understand the idea
mdash MG Mike Nagata Commander of Special Operations Command Central
The world is increasingly threatened by a dangerous ideology that manifests itself in the
physical world as radical Islamic extremism One of the most recent manifestations of this
ideology in the twenty-first century is the group that calls itself the Islamic State in Iraq and the
Levant (ISIL) Based out of Syria ISIL has expanded rapidly into Iraq using a calculated mixture
of horrific violence military organization governmental semblances and a propaganda campaign
which has allowed them to recruit fighters supporters and allegiances from across the globe
What started as a localized offshoot of Al Qaida in Iraq has grown into an organization of over
thirty-thousand gunmen in Iraq and Syria combined with an alarming increase in Islamic
extremist organizations and individuals from across the globe pledging support As ISIL
continues to gain territory additional recruits and momentum the global response has been
steadily mounting to counter them
A number of factors have converged to set the stage for how this phenomenon came to
flourish in the region One of the most critical factors included the United States Military
complete withdrawal from Iraq in 2011 Power in Iraq was left in the hands of a Shia hardliner
who polarized relations with the majority Sunni populations This coupled with the instability
that was created when the Assad Regime crumbled and began fighting its own people in Syria
helped create ripe conditions for ISILrsquos rise and propagation The resulting power vacuum in
Syria became the assembly area for the remnants of Al Qaida in Iraq and the beginning of what
would become ISIL ISILrsquos carnage began dominating international media in 2014 with their
capture of Mosul and Tikrit in northern Iraq rendering the borders between Syria and Iraq
politically irrelevant in the process With over 1 million Iraqi residents displaced from their
1
homes ISILrsquos brutal tactics against Christians and fellow Muslims made front page news on
media outlets around the world ISIL capitalized on this media surge on June 29 2014 when their
leader Abu Bakr al-Baghdadi appointed himself as the leader of the Caliphate and therefore the
new leader of the worldrsquos roughly 15 billion Muslims In September 2014 a month after ISIL
beheaded the Western journalists James Foley and Steven Sotloff the United States began an
intensive air campaign against ISIL in both Iraq and Syria In addition to the air campaign a
small number of US military advisers deployed to assist the fledgling Iraqi Security Forces (ISF)
who at best were conceding vast swaths of territory after defeat by ISIL forces and at worst
abandoning their posts and US-provided vehicles and equipment without a fight and even
defecting to ISIL As US airpower and the training mission ramped up dramatically during the
first several months so did the ISIL brutality propaganda and recruiting campaign The
campaign harnessed the propaganda value of the United Statesrsquo intervention to fuel a popular
anti-Western narrative which drew thousands of foreign fighters to Iraq and Syria to directly
support their cause in addition to eliciting indirect support from sympathizers around the globe
The United States was not alone in this fight though The White House emphasized that
there were sixty-five partners in the global coalition to fight ISIL Many of these partners are the
habitual partners such as the UK Germany and Australia Some of the other actors in the region
such as Russia and Iran add further complexity to an already complex problem set in the region
The first example of one of these countries is Iran Iran sent in two battalions of its Iranian
Revolutionary Guard Corps (IRGC) to support the predominately Shia-based Iraqi government in
the fight against ISIL1 While at first glance it would appear that Iranian contributions would
directly support the US interests of supporting the ISF and defeating ISIL the Iranian political
and military leadership declined to coordinate with US military forces already operating in the
1 Colin Freeman ldquoUS Under Pressure to Act as Iran Helps Iraq Fight Al-Qaidardquo News Middle East (13 June 2014) Accessed 16 March 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
2
area Operational this disconnect forced the US military to halt offensive actions against ISIL
until proper battlefield coordination was established Strategically Iranrsquos support of the Shiashy
dominated Iraqi Government exacerbated Shia-Sunni relations that already served as the basis for
the ISIL movement
The second major event in the regional conflict was Russiarsquos deployment of military
support to prop up the Assad regime in Syria in October 2015 Under the guise of assisting the
coalition to defeat ISIL forces Russiarsquos true interest became apparent as it prioritized preserving
the Assad regimersquos survival through mitigating the opposition including the rebel forces that the
United States was directly supporting in the fight against ISIL Russiarsquos involvement further
muddied the waters in an already complex regional situation and dangerously risks the chances of
military miscalculations between the United States and Russia that could lead to an irreversible
escalation of tensions
Between the United States-led coalition and the Iranian and Russian interventions there
are numerous forces and strategies being leveraged in the fight against ISIL This monograph will
focus only on the current US counter-ISIL strategy and evaluate the strategyrsquos assumptions goals
and intent and methods and metrics The goal currently articulated from the White House
counter-ISIL internet homepage is ldquodegrade and ultimately destroy ISIL through a
comprehensive and sustained counterterrorism strategyrdquo2 This website also has a running tally of
actions-to-date that are displayed as a metric of success The metrics presented span the last four
months and list the number of airstrikes carried out by the United States and its coalition partners
along with what countries are contributing to these airstrikes and to the train and advise mission
with the ISF
2 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
3
The central question this monograph will address is whether the US military strategy that
currently shapes actions against ISIL is tailored to achieve the President of the United Statesrsquo
specified goal of degrading and defeating ISIL This monograph will argue that the current
military strategy against ISIL is based on an incomplete understanding of the overall ISIL
phenomenon as well as a national strategy prioritizing near-term impacts while minimizing
domestic political risks Subsequently the military strategy is disproportionately weighted
towards the destruction of ISIL in the physical environment and not on exploiting the causes and
ideology that underpins it Most importantly the United States has never had a contextual
understanding of ISIL as a phenomenon from its initial engagements against them
In order to expose this the monograph will look at the ISIL phenomenon in its strategic
setting through the lens of complexity theory to highlight the disconnects within the current
strategy This monograph will also examine external factors such as Iranian and Russian
involvement in Syria Iraq and the wider Middle East that would require a strategic reframing of
the environment and possibly a modification of the strategy
Next the monograph will explore the kinetically weighted strategy and the usefulness of
a center of gravity (COG) analysis This section endeavors to show how the US military strategy
against ISIL is too heavily weighted on the destruction of ISIL in the physical domain while
largely ignoring the information domain that ISIL so expertly exploits A discussion on the value
of a COG analysis of ISIL and whether or not that COG is being effectively engaged across any
of the aforementioned domains makes up the other part of this section
Finally this work shows how the United States participation in the battle of narratives
falls short for lack of relevance This will include an examination of the ISIL narrative the
usefulness and reality of a coalition counter narrative and credibility gaps in narrative delivery
4
Tying these three components together will be an analysis of how the United States
engages adversaries in the information domain through information operations and strategic
communications This discussion will posit that if the United States has a hard time conducting
operations in the information environment against an asymmetric threat group like ISIL that it
will struggle to do the same against a near-peer opponent such as Russia whose mature
information operations are embedded into every facet of their updated military doctrine and
national strategy Before delving into the crux of the thesis a brief summation of the rise of ISIL
and the strategy being waged by the West to combat them will set the context for what follows
The Rise of ISIL and the Counter-ISIL Strategy
The story of ISIL began well before the name became a recurring theme on the nightly
news Even the name ISIL and its genesis tells a story about the group and how it sees itself In
fact the group has only recently become labeled as ldquoISILrdquo by officials in the Western
governments and mainstream media The name used by the group to refer to itself and the name
used by those who oppose it has undergone several iterations of change From October of 2006
until April of 2013 the group referred to itself as the Islamic State of Iraq or ISI From then until
June of 2014 they referred to themselves as the Islamic State of Iraq and Sham (ISIS) and from
June 2014 until the present day only as the Islamic State (IS)3 There have been debates within
government and media circles about what to refer to this group as and the term being used most
by the White House and the US Department of Defense is Islamic State of Iraq and the Levant or
ISIL The term ldquoDAISHrdquo has also been used frequently in the media ldquoDAISH is the Arab
acronym for Al-Dawlah Al-Islamiyah fe Al-Iraq wa Al-Sham (the Islamic State of Iraq and Syria
3 Cole Bunzel From paper state to caliphate the ideology of the islamic state The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
5
or Sham) for which the acronym is ISIL or ISIS as was originally used by the group that now
prefers to be called Khilafat or Islamic State (IS)rdquo4 The term DAISH carries a negative
connotation which is used intentionally by some Western media and governments as a jab at ISIL
but it has not caught on in official channels
There is significant meaning inherent in these names that are central to the understanding
of ISIL from a cultural and political perspective In 2006 when the Al Qaida in Iraq (AQI)
spokesman announced that it had changed its name to the Islamic State of Iraq Cole Bunzel of
Brookings said it was a monumental shift in strategy for the group signaling ldquothe start of an
ambitious political project the founding of a state in Iraq a proto-caliphate that would ultimately
expand across the region proclaim itself the full-fledged caliphate and go on to conquer the rest
of the worldrdquo5 This is not just semantics as an Islamic State must exist to fulfill the claim of the
Caliphate Amin Saikal of the Sydney Morning Herald says
The reason for the groups insistence on using the term IS is because it wants to be recognized and respected as a sovereign independent entity in the region and beyond Its leadership under the self-styled khalif Abu Bakr Al-Baghdadi wishes to promote this unit as borderless encompassing not only the Muslim Middle East but also the entire Muslim world and therefore attracting Muslims to support it and join it from wherever they are located6
This is the reason there is some resistance from the anti-ISIL coalition to call them by any
name that serves to feed the ISIL narrative that they are actually an ldquoIslamic Staterdquo as they claim
Although this is more than just a simple problem of semantics the term used in the White House
anti-ISIL strategy is ldquoISILrdquo and therefore is the term that will be used throughout this monograph
What later became ISIL was initiated by Abu Musab al Zarqawi who established AQI in
2004 When he was killed two years later by a US airstrike in Iraq Abu ayyub al Masri replaced
4 Amin Saikal What Should We Call Islamic State Daish or IS The Sydney Morning Herald January 18 2015 accessed March 14 2016 httpwwwsmhcomaucommentwhatshyshould-we-call-islamic-state-daish-or-is-20150117-12sii7html
5 Bunzel From Paper State to Caliphate 4
6 Saikal What Should We Call Islamic State Daish or IS
6
him at the helm A few months later on October 15th 2006 Masri announced that Abu Omar al
Baghdadi would be the leader of a newly established Islamic State in Iraq (ISI) This
announcement was the beginning of a new and radical path which sought regional and global rule
through the reestablishment of the caliphate Between 2007 and 2010 the ISI was achieving only
limited success in Iraq when a US-led military operation killed both Masri and Baghdadi in a
joint raid in April 2010 It was then that Abu Bakr al Baghdadi took the reins and began planning
for a resurgence in the region He ordered forces from Iraq into Syria in 2011 which later became
what is known as the ldquoNusra Frontrdquo another Al Qaida affiliate Another significant event in 2011
was the final withdrawal of US military forces from Iraq This helped to breathe new life into ISI
and ceded maneuver space to them across large swaths of Iraq where the Iraqi government was
unable to exert sufficient influence and security In 2013 the Syrian town of Raqqa fell to the
Syrian opposition and set the conditions for the Nusra Front and Baghdadirsquos ISI to coalesce in
that area and to build combat power refocus on recruitment and regain momentum Later in
2013 Baghdadirsquos ISI staged in Raqqa and declared that the ISI and Nusra Front have merged to
become the ldquoIslamic State in Iraq and Syriardquo but the leader of the Nusra Front rejected this
alliance and maintained his allegiance to Al Qaida This began to exacerbate some of the tensions
between ISIL and Al Qaida even though ISIL originated from Al Qaida7 Michael Morell the
former Deputy Director of the Central Intelligence Agency (CIA) describes this relationship best
in his book ldquoThe Great War of Our Timerdquo when he writes
Although there is a deep rift between the leadership of Al Qaida and the leadership if ISIS (ISIL) it is important to note that ISIS shares Bin Ladenrsquos long-term goal of establishing a global caliphate it sees both the West and its allies in the Middle East as its primary enemies and it sees violence as the most effective means of achieving its goals The only reason that ISIS is not formally part of Al Qaida is that the group does not want to have to follow the guidance of Zawahiri Itrsquos an issue of lsquowho should be calling the shotsrsquo not an issue of a different vision8
7 ldquoTimeline Rise and Spread of the Islamic Staterdquo (Wilson Center March 22 2016) Accessed March 21 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-theshyislamic-state
7
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
homes ISILrsquos brutal tactics against Christians and fellow Muslims made front page news on
media outlets around the world ISIL capitalized on this media surge on June 29 2014 when their
leader Abu Bakr al-Baghdadi appointed himself as the leader of the Caliphate and therefore the
new leader of the worldrsquos roughly 15 billion Muslims In September 2014 a month after ISIL
beheaded the Western journalists James Foley and Steven Sotloff the United States began an
intensive air campaign against ISIL in both Iraq and Syria In addition to the air campaign a
small number of US military advisers deployed to assist the fledgling Iraqi Security Forces (ISF)
who at best were conceding vast swaths of territory after defeat by ISIL forces and at worst
abandoning their posts and US-provided vehicles and equipment without a fight and even
defecting to ISIL As US airpower and the training mission ramped up dramatically during the
first several months so did the ISIL brutality propaganda and recruiting campaign The
campaign harnessed the propaganda value of the United Statesrsquo intervention to fuel a popular
anti-Western narrative which drew thousands of foreign fighters to Iraq and Syria to directly
support their cause in addition to eliciting indirect support from sympathizers around the globe
The United States was not alone in this fight though The White House emphasized that
there were sixty-five partners in the global coalition to fight ISIL Many of these partners are the
habitual partners such as the UK Germany and Australia Some of the other actors in the region
such as Russia and Iran add further complexity to an already complex problem set in the region
The first example of one of these countries is Iran Iran sent in two battalions of its Iranian
Revolutionary Guard Corps (IRGC) to support the predominately Shia-based Iraqi government in
the fight against ISIL1 While at first glance it would appear that Iranian contributions would
directly support the US interests of supporting the ISF and defeating ISIL the Iranian political
and military leadership declined to coordinate with US military forces already operating in the
1 Colin Freeman ldquoUS Under Pressure to Act as Iran Helps Iraq Fight Al-Qaidardquo News Middle East (13 June 2014) Accessed 16 March 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
2
area Operational this disconnect forced the US military to halt offensive actions against ISIL
until proper battlefield coordination was established Strategically Iranrsquos support of the Shiashy
dominated Iraqi Government exacerbated Shia-Sunni relations that already served as the basis for
the ISIL movement
The second major event in the regional conflict was Russiarsquos deployment of military
support to prop up the Assad regime in Syria in October 2015 Under the guise of assisting the
coalition to defeat ISIL forces Russiarsquos true interest became apparent as it prioritized preserving
the Assad regimersquos survival through mitigating the opposition including the rebel forces that the
United States was directly supporting in the fight against ISIL Russiarsquos involvement further
muddied the waters in an already complex regional situation and dangerously risks the chances of
military miscalculations between the United States and Russia that could lead to an irreversible
escalation of tensions
Between the United States-led coalition and the Iranian and Russian interventions there
are numerous forces and strategies being leveraged in the fight against ISIL This monograph will
focus only on the current US counter-ISIL strategy and evaluate the strategyrsquos assumptions goals
and intent and methods and metrics The goal currently articulated from the White House
counter-ISIL internet homepage is ldquodegrade and ultimately destroy ISIL through a
comprehensive and sustained counterterrorism strategyrdquo2 This website also has a running tally of
actions-to-date that are displayed as a metric of success The metrics presented span the last four
months and list the number of airstrikes carried out by the United States and its coalition partners
along with what countries are contributing to these airstrikes and to the train and advise mission
with the ISF
2 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
3
The central question this monograph will address is whether the US military strategy that
currently shapes actions against ISIL is tailored to achieve the President of the United Statesrsquo
specified goal of degrading and defeating ISIL This monograph will argue that the current
military strategy against ISIL is based on an incomplete understanding of the overall ISIL
phenomenon as well as a national strategy prioritizing near-term impacts while minimizing
domestic political risks Subsequently the military strategy is disproportionately weighted
towards the destruction of ISIL in the physical environment and not on exploiting the causes and
ideology that underpins it Most importantly the United States has never had a contextual
understanding of ISIL as a phenomenon from its initial engagements against them
In order to expose this the monograph will look at the ISIL phenomenon in its strategic
setting through the lens of complexity theory to highlight the disconnects within the current
strategy This monograph will also examine external factors such as Iranian and Russian
involvement in Syria Iraq and the wider Middle East that would require a strategic reframing of
the environment and possibly a modification of the strategy
Next the monograph will explore the kinetically weighted strategy and the usefulness of
a center of gravity (COG) analysis This section endeavors to show how the US military strategy
against ISIL is too heavily weighted on the destruction of ISIL in the physical domain while
largely ignoring the information domain that ISIL so expertly exploits A discussion on the value
of a COG analysis of ISIL and whether or not that COG is being effectively engaged across any
of the aforementioned domains makes up the other part of this section
Finally this work shows how the United States participation in the battle of narratives
falls short for lack of relevance This will include an examination of the ISIL narrative the
usefulness and reality of a coalition counter narrative and credibility gaps in narrative delivery
4
Tying these three components together will be an analysis of how the United States
engages adversaries in the information domain through information operations and strategic
communications This discussion will posit that if the United States has a hard time conducting
operations in the information environment against an asymmetric threat group like ISIL that it
will struggle to do the same against a near-peer opponent such as Russia whose mature
information operations are embedded into every facet of their updated military doctrine and
national strategy Before delving into the crux of the thesis a brief summation of the rise of ISIL
and the strategy being waged by the West to combat them will set the context for what follows
The Rise of ISIL and the Counter-ISIL Strategy
The story of ISIL began well before the name became a recurring theme on the nightly
news Even the name ISIL and its genesis tells a story about the group and how it sees itself In
fact the group has only recently become labeled as ldquoISILrdquo by officials in the Western
governments and mainstream media The name used by the group to refer to itself and the name
used by those who oppose it has undergone several iterations of change From October of 2006
until April of 2013 the group referred to itself as the Islamic State of Iraq or ISI From then until
June of 2014 they referred to themselves as the Islamic State of Iraq and Sham (ISIS) and from
June 2014 until the present day only as the Islamic State (IS)3 There have been debates within
government and media circles about what to refer to this group as and the term being used most
by the White House and the US Department of Defense is Islamic State of Iraq and the Levant or
ISIL The term ldquoDAISHrdquo has also been used frequently in the media ldquoDAISH is the Arab
acronym for Al-Dawlah Al-Islamiyah fe Al-Iraq wa Al-Sham (the Islamic State of Iraq and Syria
3 Cole Bunzel From paper state to caliphate the ideology of the islamic state The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
5
or Sham) for which the acronym is ISIL or ISIS as was originally used by the group that now
prefers to be called Khilafat or Islamic State (IS)rdquo4 The term DAISH carries a negative
connotation which is used intentionally by some Western media and governments as a jab at ISIL
but it has not caught on in official channels
There is significant meaning inherent in these names that are central to the understanding
of ISIL from a cultural and political perspective In 2006 when the Al Qaida in Iraq (AQI)
spokesman announced that it had changed its name to the Islamic State of Iraq Cole Bunzel of
Brookings said it was a monumental shift in strategy for the group signaling ldquothe start of an
ambitious political project the founding of a state in Iraq a proto-caliphate that would ultimately
expand across the region proclaim itself the full-fledged caliphate and go on to conquer the rest
of the worldrdquo5 This is not just semantics as an Islamic State must exist to fulfill the claim of the
Caliphate Amin Saikal of the Sydney Morning Herald says
The reason for the groups insistence on using the term IS is because it wants to be recognized and respected as a sovereign independent entity in the region and beyond Its leadership under the self-styled khalif Abu Bakr Al-Baghdadi wishes to promote this unit as borderless encompassing not only the Muslim Middle East but also the entire Muslim world and therefore attracting Muslims to support it and join it from wherever they are located6
This is the reason there is some resistance from the anti-ISIL coalition to call them by any
name that serves to feed the ISIL narrative that they are actually an ldquoIslamic Staterdquo as they claim
Although this is more than just a simple problem of semantics the term used in the White House
anti-ISIL strategy is ldquoISILrdquo and therefore is the term that will be used throughout this monograph
What later became ISIL was initiated by Abu Musab al Zarqawi who established AQI in
2004 When he was killed two years later by a US airstrike in Iraq Abu ayyub al Masri replaced
4 Amin Saikal What Should We Call Islamic State Daish or IS The Sydney Morning Herald January 18 2015 accessed March 14 2016 httpwwwsmhcomaucommentwhatshyshould-we-call-islamic-state-daish-or-is-20150117-12sii7html
5 Bunzel From Paper State to Caliphate 4
6 Saikal What Should We Call Islamic State Daish or IS
6
him at the helm A few months later on October 15th 2006 Masri announced that Abu Omar al
Baghdadi would be the leader of a newly established Islamic State in Iraq (ISI) This
announcement was the beginning of a new and radical path which sought regional and global rule
through the reestablishment of the caliphate Between 2007 and 2010 the ISI was achieving only
limited success in Iraq when a US-led military operation killed both Masri and Baghdadi in a
joint raid in April 2010 It was then that Abu Bakr al Baghdadi took the reins and began planning
for a resurgence in the region He ordered forces from Iraq into Syria in 2011 which later became
what is known as the ldquoNusra Frontrdquo another Al Qaida affiliate Another significant event in 2011
was the final withdrawal of US military forces from Iraq This helped to breathe new life into ISI
and ceded maneuver space to them across large swaths of Iraq where the Iraqi government was
unable to exert sufficient influence and security In 2013 the Syrian town of Raqqa fell to the
Syrian opposition and set the conditions for the Nusra Front and Baghdadirsquos ISI to coalesce in
that area and to build combat power refocus on recruitment and regain momentum Later in
2013 Baghdadirsquos ISI staged in Raqqa and declared that the ISI and Nusra Front have merged to
become the ldquoIslamic State in Iraq and Syriardquo but the leader of the Nusra Front rejected this
alliance and maintained his allegiance to Al Qaida This began to exacerbate some of the tensions
between ISIL and Al Qaida even though ISIL originated from Al Qaida7 Michael Morell the
former Deputy Director of the Central Intelligence Agency (CIA) describes this relationship best
in his book ldquoThe Great War of Our Timerdquo when he writes
Although there is a deep rift between the leadership of Al Qaida and the leadership if ISIS (ISIL) it is important to note that ISIS shares Bin Ladenrsquos long-term goal of establishing a global caliphate it sees both the West and its allies in the Middle East as its primary enemies and it sees violence as the most effective means of achieving its goals The only reason that ISIS is not formally part of Al Qaida is that the group does not want to have to follow the guidance of Zawahiri Itrsquos an issue of lsquowho should be calling the shotsrsquo not an issue of a different vision8
7 ldquoTimeline Rise and Spread of the Islamic Staterdquo (Wilson Center March 22 2016) Accessed March 21 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-theshyislamic-state
7
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
area Operational this disconnect forced the US military to halt offensive actions against ISIL
until proper battlefield coordination was established Strategically Iranrsquos support of the Shiashy
dominated Iraqi Government exacerbated Shia-Sunni relations that already served as the basis for
the ISIL movement
The second major event in the regional conflict was Russiarsquos deployment of military
support to prop up the Assad regime in Syria in October 2015 Under the guise of assisting the
coalition to defeat ISIL forces Russiarsquos true interest became apparent as it prioritized preserving
the Assad regimersquos survival through mitigating the opposition including the rebel forces that the
United States was directly supporting in the fight against ISIL Russiarsquos involvement further
muddied the waters in an already complex regional situation and dangerously risks the chances of
military miscalculations between the United States and Russia that could lead to an irreversible
escalation of tensions
Between the United States-led coalition and the Iranian and Russian interventions there
are numerous forces and strategies being leveraged in the fight against ISIL This monograph will
focus only on the current US counter-ISIL strategy and evaluate the strategyrsquos assumptions goals
and intent and methods and metrics The goal currently articulated from the White House
counter-ISIL internet homepage is ldquodegrade and ultimately destroy ISIL through a
comprehensive and sustained counterterrorism strategyrdquo2 This website also has a running tally of
actions-to-date that are displayed as a metric of success The metrics presented span the last four
months and list the number of airstrikes carried out by the United States and its coalition partners
along with what countries are contributing to these airstrikes and to the train and advise mission
with the ISF
2 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
3
The central question this monograph will address is whether the US military strategy that
currently shapes actions against ISIL is tailored to achieve the President of the United Statesrsquo
specified goal of degrading and defeating ISIL This monograph will argue that the current
military strategy against ISIL is based on an incomplete understanding of the overall ISIL
phenomenon as well as a national strategy prioritizing near-term impacts while minimizing
domestic political risks Subsequently the military strategy is disproportionately weighted
towards the destruction of ISIL in the physical environment and not on exploiting the causes and
ideology that underpins it Most importantly the United States has never had a contextual
understanding of ISIL as a phenomenon from its initial engagements against them
In order to expose this the monograph will look at the ISIL phenomenon in its strategic
setting through the lens of complexity theory to highlight the disconnects within the current
strategy This monograph will also examine external factors such as Iranian and Russian
involvement in Syria Iraq and the wider Middle East that would require a strategic reframing of
the environment and possibly a modification of the strategy
Next the monograph will explore the kinetically weighted strategy and the usefulness of
a center of gravity (COG) analysis This section endeavors to show how the US military strategy
against ISIL is too heavily weighted on the destruction of ISIL in the physical domain while
largely ignoring the information domain that ISIL so expertly exploits A discussion on the value
of a COG analysis of ISIL and whether or not that COG is being effectively engaged across any
of the aforementioned domains makes up the other part of this section
Finally this work shows how the United States participation in the battle of narratives
falls short for lack of relevance This will include an examination of the ISIL narrative the
usefulness and reality of a coalition counter narrative and credibility gaps in narrative delivery
4
Tying these three components together will be an analysis of how the United States
engages adversaries in the information domain through information operations and strategic
communications This discussion will posit that if the United States has a hard time conducting
operations in the information environment against an asymmetric threat group like ISIL that it
will struggle to do the same against a near-peer opponent such as Russia whose mature
information operations are embedded into every facet of their updated military doctrine and
national strategy Before delving into the crux of the thesis a brief summation of the rise of ISIL
and the strategy being waged by the West to combat them will set the context for what follows
The Rise of ISIL and the Counter-ISIL Strategy
The story of ISIL began well before the name became a recurring theme on the nightly
news Even the name ISIL and its genesis tells a story about the group and how it sees itself In
fact the group has only recently become labeled as ldquoISILrdquo by officials in the Western
governments and mainstream media The name used by the group to refer to itself and the name
used by those who oppose it has undergone several iterations of change From October of 2006
until April of 2013 the group referred to itself as the Islamic State of Iraq or ISI From then until
June of 2014 they referred to themselves as the Islamic State of Iraq and Sham (ISIS) and from
June 2014 until the present day only as the Islamic State (IS)3 There have been debates within
government and media circles about what to refer to this group as and the term being used most
by the White House and the US Department of Defense is Islamic State of Iraq and the Levant or
ISIL The term ldquoDAISHrdquo has also been used frequently in the media ldquoDAISH is the Arab
acronym for Al-Dawlah Al-Islamiyah fe Al-Iraq wa Al-Sham (the Islamic State of Iraq and Syria
3 Cole Bunzel From paper state to caliphate the ideology of the islamic state The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
5
or Sham) for which the acronym is ISIL or ISIS as was originally used by the group that now
prefers to be called Khilafat or Islamic State (IS)rdquo4 The term DAISH carries a negative
connotation which is used intentionally by some Western media and governments as a jab at ISIL
but it has not caught on in official channels
There is significant meaning inherent in these names that are central to the understanding
of ISIL from a cultural and political perspective In 2006 when the Al Qaida in Iraq (AQI)
spokesman announced that it had changed its name to the Islamic State of Iraq Cole Bunzel of
Brookings said it was a monumental shift in strategy for the group signaling ldquothe start of an
ambitious political project the founding of a state in Iraq a proto-caliphate that would ultimately
expand across the region proclaim itself the full-fledged caliphate and go on to conquer the rest
of the worldrdquo5 This is not just semantics as an Islamic State must exist to fulfill the claim of the
Caliphate Amin Saikal of the Sydney Morning Herald says
The reason for the groups insistence on using the term IS is because it wants to be recognized and respected as a sovereign independent entity in the region and beyond Its leadership under the self-styled khalif Abu Bakr Al-Baghdadi wishes to promote this unit as borderless encompassing not only the Muslim Middle East but also the entire Muslim world and therefore attracting Muslims to support it and join it from wherever they are located6
This is the reason there is some resistance from the anti-ISIL coalition to call them by any
name that serves to feed the ISIL narrative that they are actually an ldquoIslamic Staterdquo as they claim
Although this is more than just a simple problem of semantics the term used in the White House
anti-ISIL strategy is ldquoISILrdquo and therefore is the term that will be used throughout this monograph
What later became ISIL was initiated by Abu Musab al Zarqawi who established AQI in
2004 When he was killed two years later by a US airstrike in Iraq Abu ayyub al Masri replaced
4 Amin Saikal What Should We Call Islamic State Daish or IS The Sydney Morning Herald January 18 2015 accessed March 14 2016 httpwwwsmhcomaucommentwhatshyshould-we-call-islamic-state-daish-or-is-20150117-12sii7html
5 Bunzel From Paper State to Caliphate 4
6 Saikal What Should We Call Islamic State Daish or IS
6
him at the helm A few months later on October 15th 2006 Masri announced that Abu Omar al
Baghdadi would be the leader of a newly established Islamic State in Iraq (ISI) This
announcement was the beginning of a new and radical path which sought regional and global rule
through the reestablishment of the caliphate Between 2007 and 2010 the ISI was achieving only
limited success in Iraq when a US-led military operation killed both Masri and Baghdadi in a
joint raid in April 2010 It was then that Abu Bakr al Baghdadi took the reins and began planning
for a resurgence in the region He ordered forces from Iraq into Syria in 2011 which later became
what is known as the ldquoNusra Frontrdquo another Al Qaida affiliate Another significant event in 2011
was the final withdrawal of US military forces from Iraq This helped to breathe new life into ISI
and ceded maneuver space to them across large swaths of Iraq where the Iraqi government was
unable to exert sufficient influence and security In 2013 the Syrian town of Raqqa fell to the
Syrian opposition and set the conditions for the Nusra Front and Baghdadirsquos ISI to coalesce in
that area and to build combat power refocus on recruitment and regain momentum Later in
2013 Baghdadirsquos ISI staged in Raqqa and declared that the ISI and Nusra Front have merged to
become the ldquoIslamic State in Iraq and Syriardquo but the leader of the Nusra Front rejected this
alliance and maintained his allegiance to Al Qaida This began to exacerbate some of the tensions
between ISIL and Al Qaida even though ISIL originated from Al Qaida7 Michael Morell the
former Deputy Director of the Central Intelligence Agency (CIA) describes this relationship best
in his book ldquoThe Great War of Our Timerdquo when he writes
Although there is a deep rift between the leadership of Al Qaida and the leadership if ISIS (ISIL) it is important to note that ISIS shares Bin Ladenrsquos long-term goal of establishing a global caliphate it sees both the West and its allies in the Middle East as its primary enemies and it sees violence as the most effective means of achieving its goals The only reason that ISIS is not formally part of Al Qaida is that the group does not want to have to follow the guidance of Zawahiri Itrsquos an issue of lsquowho should be calling the shotsrsquo not an issue of a different vision8
7 ldquoTimeline Rise and Spread of the Islamic Staterdquo (Wilson Center March 22 2016) Accessed March 21 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-theshyislamic-state
7
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
The central question this monograph will address is whether the US military strategy that
currently shapes actions against ISIL is tailored to achieve the President of the United Statesrsquo
specified goal of degrading and defeating ISIL This monograph will argue that the current
military strategy against ISIL is based on an incomplete understanding of the overall ISIL
phenomenon as well as a national strategy prioritizing near-term impacts while minimizing
domestic political risks Subsequently the military strategy is disproportionately weighted
towards the destruction of ISIL in the physical environment and not on exploiting the causes and
ideology that underpins it Most importantly the United States has never had a contextual
understanding of ISIL as a phenomenon from its initial engagements against them
In order to expose this the monograph will look at the ISIL phenomenon in its strategic
setting through the lens of complexity theory to highlight the disconnects within the current
strategy This monograph will also examine external factors such as Iranian and Russian
involvement in Syria Iraq and the wider Middle East that would require a strategic reframing of
the environment and possibly a modification of the strategy
Next the monograph will explore the kinetically weighted strategy and the usefulness of
a center of gravity (COG) analysis This section endeavors to show how the US military strategy
against ISIL is too heavily weighted on the destruction of ISIL in the physical domain while
largely ignoring the information domain that ISIL so expertly exploits A discussion on the value
of a COG analysis of ISIL and whether or not that COG is being effectively engaged across any
of the aforementioned domains makes up the other part of this section
Finally this work shows how the United States participation in the battle of narratives
falls short for lack of relevance This will include an examination of the ISIL narrative the
usefulness and reality of a coalition counter narrative and credibility gaps in narrative delivery
4
Tying these three components together will be an analysis of how the United States
engages adversaries in the information domain through information operations and strategic
communications This discussion will posit that if the United States has a hard time conducting
operations in the information environment against an asymmetric threat group like ISIL that it
will struggle to do the same against a near-peer opponent such as Russia whose mature
information operations are embedded into every facet of their updated military doctrine and
national strategy Before delving into the crux of the thesis a brief summation of the rise of ISIL
and the strategy being waged by the West to combat them will set the context for what follows
The Rise of ISIL and the Counter-ISIL Strategy
The story of ISIL began well before the name became a recurring theme on the nightly
news Even the name ISIL and its genesis tells a story about the group and how it sees itself In
fact the group has only recently become labeled as ldquoISILrdquo by officials in the Western
governments and mainstream media The name used by the group to refer to itself and the name
used by those who oppose it has undergone several iterations of change From October of 2006
until April of 2013 the group referred to itself as the Islamic State of Iraq or ISI From then until
June of 2014 they referred to themselves as the Islamic State of Iraq and Sham (ISIS) and from
June 2014 until the present day only as the Islamic State (IS)3 There have been debates within
government and media circles about what to refer to this group as and the term being used most
by the White House and the US Department of Defense is Islamic State of Iraq and the Levant or
ISIL The term ldquoDAISHrdquo has also been used frequently in the media ldquoDAISH is the Arab
acronym for Al-Dawlah Al-Islamiyah fe Al-Iraq wa Al-Sham (the Islamic State of Iraq and Syria
3 Cole Bunzel From paper state to caliphate the ideology of the islamic state The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
5
or Sham) for which the acronym is ISIL or ISIS as was originally used by the group that now
prefers to be called Khilafat or Islamic State (IS)rdquo4 The term DAISH carries a negative
connotation which is used intentionally by some Western media and governments as a jab at ISIL
but it has not caught on in official channels
There is significant meaning inherent in these names that are central to the understanding
of ISIL from a cultural and political perspective In 2006 when the Al Qaida in Iraq (AQI)
spokesman announced that it had changed its name to the Islamic State of Iraq Cole Bunzel of
Brookings said it was a monumental shift in strategy for the group signaling ldquothe start of an
ambitious political project the founding of a state in Iraq a proto-caliphate that would ultimately
expand across the region proclaim itself the full-fledged caliphate and go on to conquer the rest
of the worldrdquo5 This is not just semantics as an Islamic State must exist to fulfill the claim of the
Caliphate Amin Saikal of the Sydney Morning Herald says
The reason for the groups insistence on using the term IS is because it wants to be recognized and respected as a sovereign independent entity in the region and beyond Its leadership under the self-styled khalif Abu Bakr Al-Baghdadi wishes to promote this unit as borderless encompassing not only the Muslim Middle East but also the entire Muslim world and therefore attracting Muslims to support it and join it from wherever they are located6
This is the reason there is some resistance from the anti-ISIL coalition to call them by any
name that serves to feed the ISIL narrative that they are actually an ldquoIslamic Staterdquo as they claim
Although this is more than just a simple problem of semantics the term used in the White House
anti-ISIL strategy is ldquoISILrdquo and therefore is the term that will be used throughout this monograph
What later became ISIL was initiated by Abu Musab al Zarqawi who established AQI in
2004 When he was killed two years later by a US airstrike in Iraq Abu ayyub al Masri replaced
4 Amin Saikal What Should We Call Islamic State Daish or IS The Sydney Morning Herald January 18 2015 accessed March 14 2016 httpwwwsmhcomaucommentwhatshyshould-we-call-islamic-state-daish-or-is-20150117-12sii7html
5 Bunzel From Paper State to Caliphate 4
6 Saikal What Should We Call Islamic State Daish or IS
6
him at the helm A few months later on October 15th 2006 Masri announced that Abu Omar al
Baghdadi would be the leader of a newly established Islamic State in Iraq (ISI) This
announcement was the beginning of a new and radical path which sought regional and global rule
through the reestablishment of the caliphate Between 2007 and 2010 the ISI was achieving only
limited success in Iraq when a US-led military operation killed both Masri and Baghdadi in a
joint raid in April 2010 It was then that Abu Bakr al Baghdadi took the reins and began planning
for a resurgence in the region He ordered forces from Iraq into Syria in 2011 which later became
what is known as the ldquoNusra Frontrdquo another Al Qaida affiliate Another significant event in 2011
was the final withdrawal of US military forces from Iraq This helped to breathe new life into ISI
and ceded maneuver space to them across large swaths of Iraq where the Iraqi government was
unable to exert sufficient influence and security In 2013 the Syrian town of Raqqa fell to the
Syrian opposition and set the conditions for the Nusra Front and Baghdadirsquos ISI to coalesce in
that area and to build combat power refocus on recruitment and regain momentum Later in
2013 Baghdadirsquos ISI staged in Raqqa and declared that the ISI and Nusra Front have merged to
become the ldquoIslamic State in Iraq and Syriardquo but the leader of the Nusra Front rejected this
alliance and maintained his allegiance to Al Qaida This began to exacerbate some of the tensions
between ISIL and Al Qaida even though ISIL originated from Al Qaida7 Michael Morell the
former Deputy Director of the Central Intelligence Agency (CIA) describes this relationship best
in his book ldquoThe Great War of Our Timerdquo when he writes
Although there is a deep rift between the leadership of Al Qaida and the leadership if ISIS (ISIL) it is important to note that ISIS shares Bin Ladenrsquos long-term goal of establishing a global caliphate it sees both the West and its allies in the Middle East as its primary enemies and it sees violence as the most effective means of achieving its goals The only reason that ISIS is not formally part of Al Qaida is that the group does not want to have to follow the guidance of Zawahiri Itrsquos an issue of lsquowho should be calling the shotsrsquo not an issue of a different vision8
7 ldquoTimeline Rise and Spread of the Islamic Staterdquo (Wilson Center March 22 2016) Accessed March 21 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-theshyislamic-state
7
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Tying these three components together will be an analysis of how the United States
engages adversaries in the information domain through information operations and strategic
communications This discussion will posit that if the United States has a hard time conducting
operations in the information environment against an asymmetric threat group like ISIL that it
will struggle to do the same against a near-peer opponent such as Russia whose mature
information operations are embedded into every facet of their updated military doctrine and
national strategy Before delving into the crux of the thesis a brief summation of the rise of ISIL
and the strategy being waged by the West to combat them will set the context for what follows
The Rise of ISIL and the Counter-ISIL Strategy
The story of ISIL began well before the name became a recurring theme on the nightly
news Even the name ISIL and its genesis tells a story about the group and how it sees itself In
fact the group has only recently become labeled as ldquoISILrdquo by officials in the Western
governments and mainstream media The name used by the group to refer to itself and the name
used by those who oppose it has undergone several iterations of change From October of 2006
until April of 2013 the group referred to itself as the Islamic State of Iraq or ISI From then until
June of 2014 they referred to themselves as the Islamic State of Iraq and Sham (ISIS) and from
June 2014 until the present day only as the Islamic State (IS)3 There have been debates within
government and media circles about what to refer to this group as and the term being used most
by the White House and the US Department of Defense is Islamic State of Iraq and the Levant or
ISIL The term ldquoDAISHrdquo has also been used frequently in the media ldquoDAISH is the Arab
acronym for Al-Dawlah Al-Islamiyah fe Al-Iraq wa Al-Sham (the Islamic State of Iraq and Syria
3 Cole Bunzel From paper state to caliphate the ideology of the islamic state The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
5
or Sham) for which the acronym is ISIL or ISIS as was originally used by the group that now
prefers to be called Khilafat or Islamic State (IS)rdquo4 The term DAISH carries a negative
connotation which is used intentionally by some Western media and governments as a jab at ISIL
but it has not caught on in official channels
There is significant meaning inherent in these names that are central to the understanding
of ISIL from a cultural and political perspective In 2006 when the Al Qaida in Iraq (AQI)
spokesman announced that it had changed its name to the Islamic State of Iraq Cole Bunzel of
Brookings said it was a monumental shift in strategy for the group signaling ldquothe start of an
ambitious political project the founding of a state in Iraq a proto-caliphate that would ultimately
expand across the region proclaim itself the full-fledged caliphate and go on to conquer the rest
of the worldrdquo5 This is not just semantics as an Islamic State must exist to fulfill the claim of the
Caliphate Amin Saikal of the Sydney Morning Herald says
The reason for the groups insistence on using the term IS is because it wants to be recognized and respected as a sovereign independent entity in the region and beyond Its leadership under the self-styled khalif Abu Bakr Al-Baghdadi wishes to promote this unit as borderless encompassing not only the Muslim Middle East but also the entire Muslim world and therefore attracting Muslims to support it and join it from wherever they are located6
This is the reason there is some resistance from the anti-ISIL coalition to call them by any
name that serves to feed the ISIL narrative that they are actually an ldquoIslamic Staterdquo as they claim
Although this is more than just a simple problem of semantics the term used in the White House
anti-ISIL strategy is ldquoISILrdquo and therefore is the term that will be used throughout this monograph
What later became ISIL was initiated by Abu Musab al Zarqawi who established AQI in
2004 When he was killed two years later by a US airstrike in Iraq Abu ayyub al Masri replaced
4 Amin Saikal What Should We Call Islamic State Daish or IS The Sydney Morning Herald January 18 2015 accessed March 14 2016 httpwwwsmhcomaucommentwhatshyshould-we-call-islamic-state-daish-or-is-20150117-12sii7html
5 Bunzel From Paper State to Caliphate 4
6 Saikal What Should We Call Islamic State Daish or IS
6
him at the helm A few months later on October 15th 2006 Masri announced that Abu Omar al
Baghdadi would be the leader of a newly established Islamic State in Iraq (ISI) This
announcement was the beginning of a new and radical path which sought regional and global rule
through the reestablishment of the caliphate Between 2007 and 2010 the ISI was achieving only
limited success in Iraq when a US-led military operation killed both Masri and Baghdadi in a
joint raid in April 2010 It was then that Abu Bakr al Baghdadi took the reins and began planning
for a resurgence in the region He ordered forces from Iraq into Syria in 2011 which later became
what is known as the ldquoNusra Frontrdquo another Al Qaida affiliate Another significant event in 2011
was the final withdrawal of US military forces from Iraq This helped to breathe new life into ISI
and ceded maneuver space to them across large swaths of Iraq where the Iraqi government was
unable to exert sufficient influence and security In 2013 the Syrian town of Raqqa fell to the
Syrian opposition and set the conditions for the Nusra Front and Baghdadirsquos ISI to coalesce in
that area and to build combat power refocus on recruitment and regain momentum Later in
2013 Baghdadirsquos ISI staged in Raqqa and declared that the ISI and Nusra Front have merged to
become the ldquoIslamic State in Iraq and Syriardquo but the leader of the Nusra Front rejected this
alliance and maintained his allegiance to Al Qaida This began to exacerbate some of the tensions
between ISIL and Al Qaida even though ISIL originated from Al Qaida7 Michael Morell the
former Deputy Director of the Central Intelligence Agency (CIA) describes this relationship best
in his book ldquoThe Great War of Our Timerdquo when he writes
Although there is a deep rift between the leadership of Al Qaida and the leadership if ISIS (ISIL) it is important to note that ISIS shares Bin Ladenrsquos long-term goal of establishing a global caliphate it sees both the West and its allies in the Middle East as its primary enemies and it sees violence as the most effective means of achieving its goals The only reason that ISIS is not formally part of Al Qaida is that the group does not want to have to follow the guidance of Zawahiri Itrsquos an issue of lsquowho should be calling the shotsrsquo not an issue of a different vision8
7 ldquoTimeline Rise and Spread of the Islamic Staterdquo (Wilson Center March 22 2016) Accessed March 21 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-theshyislamic-state
7
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
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Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
or Sham) for which the acronym is ISIL or ISIS as was originally used by the group that now
prefers to be called Khilafat or Islamic State (IS)rdquo4 The term DAISH carries a negative
connotation which is used intentionally by some Western media and governments as a jab at ISIL
but it has not caught on in official channels
There is significant meaning inherent in these names that are central to the understanding
of ISIL from a cultural and political perspective In 2006 when the Al Qaida in Iraq (AQI)
spokesman announced that it had changed its name to the Islamic State of Iraq Cole Bunzel of
Brookings said it was a monumental shift in strategy for the group signaling ldquothe start of an
ambitious political project the founding of a state in Iraq a proto-caliphate that would ultimately
expand across the region proclaim itself the full-fledged caliphate and go on to conquer the rest
of the worldrdquo5 This is not just semantics as an Islamic State must exist to fulfill the claim of the
Caliphate Amin Saikal of the Sydney Morning Herald says
The reason for the groups insistence on using the term IS is because it wants to be recognized and respected as a sovereign independent entity in the region and beyond Its leadership under the self-styled khalif Abu Bakr Al-Baghdadi wishes to promote this unit as borderless encompassing not only the Muslim Middle East but also the entire Muslim world and therefore attracting Muslims to support it and join it from wherever they are located6
This is the reason there is some resistance from the anti-ISIL coalition to call them by any
name that serves to feed the ISIL narrative that they are actually an ldquoIslamic Staterdquo as they claim
Although this is more than just a simple problem of semantics the term used in the White House
anti-ISIL strategy is ldquoISILrdquo and therefore is the term that will be used throughout this monograph
What later became ISIL was initiated by Abu Musab al Zarqawi who established AQI in
2004 When he was killed two years later by a US airstrike in Iraq Abu ayyub al Masri replaced
4 Amin Saikal What Should We Call Islamic State Daish or IS The Sydney Morning Herald January 18 2015 accessed March 14 2016 httpwwwsmhcomaucommentwhatshyshould-we-call-islamic-state-daish-or-is-20150117-12sii7html
5 Bunzel From Paper State to Caliphate 4
6 Saikal What Should We Call Islamic State Daish or IS
6
him at the helm A few months later on October 15th 2006 Masri announced that Abu Omar al
Baghdadi would be the leader of a newly established Islamic State in Iraq (ISI) This
announcement was the beginning of a new and radical path which sought regional and global rule
through the reestablishment of the caliphate Between 2007 and 2010 the ISI was achieving only
limited success in Iraq when a US-led military operation killed both Masri and Baghdadi in a
joint raid in April 2010 It was then that Abu Bakr al Baghdadi took the reins and began planning
for a resurgence in the region He ordered forces from Iraq into Syria in 2011 which later became
what is known as the ldquoNusra Frontrdquo another Al Qaida affiliate Another significant event in 2011
was the final withdrawal of US military forces from Iraq This helped to breathe new life into ISI
and ceded maneuver space to them across large swaths of Iraq where the Iraqi government was
unable to exert sufficient influence and security In 2013 the Syrian town of Raqqa fell to the
Syrian opposition and set the conditions for the Nusra Front and Baghdadirsquos ISI to coalesce in
that area and to build combat power refocus on recruitment and regain momentum Later in
2013 Baghdadirsquos ISI staged in Raqqa and declared that the ISI and Nusra Front have merged to
become the ldquoIslamic State in Iraq and Syriardquo but the leader of the Nusra Front rejected this
alliance and maintained his allegiance to Al Qaida This began to exacerbate some of the tensions
between ISIL and Al Qaida even though ISIL originated from Al Qaida7 Michael Morell the
former Deputy Director of the Central Intelligence Agency (CIA) describes this relationship best
in his book ldquoThe Great War of Our Timerdquo when he writes
Although there is a deep rift between the leadership of Al Qaida and the leadership if ISIS (ISIL) it is important to note that ISIS shares Bin Ladenrsquos long-term goal of establishing a global caliphate it sees both the West and its allies in the Middle East as its primary enemies and it sees violence as the most effective means of achieving its goals The only reason that ISIS is not formally part of Al Qaida is that the group does not want to have to follow the guidance of Zawahiri Itrsquos an issue of lsquowho should be calling the shotsrsquo not an issue of a different vision8
7 ldquoTimeline Rise and Spread of the Islamic Staterdquo (Wilson Center March 22 2016) Accessed March 21 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-theshyislamic-state
7
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
him at the helm A few months later on October 15th 2006 Masri announced that Abu Omar al
Baghdadi would be the leader of a newly established Islamic State in Iraq (ISI) This
announcement was the beginning of a new and radical path which sought regional and global rule
through the reestablishment of the caliphate Between 2007 and 2010 the ISI was achieving only
limited success in Iraq when a US-led military operation killed both Masri and Baghdadi in a
joint raid in April 2010 It was then that Abu Bakr al Baghdadi took the reins and began planning
for a resurgence in the region He ordered forces from Iraq into Syria in 2011 which later became
what is known as the ldquoNusra Frontrdquo another Al Qaida affiliate Another significant event in 2011
was the final withdrawal of US military forces from Iraq This helped to breathe new life into ISI
and ceded maneuver space to them across large swaths of Iraq where the Iraqi government was
unable to exert sufficient influence and security In 2013 the Syrian town of Raqqa fell to the
Syrian opposition and set the conditions for the Nusra Front and Baghdadirsquos ISI to coalesce in
that area and to build combat power refocus on recruitment and regain momentum Later in
2013 Baghdadirsquos ISI staged in Raqqa and declared that the ISI and Nusra Front have merged to
become the ldquoIslamic State in Iraq and Syriardquo but the leader of the Nusra Front rejected this
alliance and maintained his allegiance to Al Qaida This began to exacerbate some of the tensions
between ISIL and Al Qaida even though ISIL originated from Al Qaida7 Michael Morell the
former Deputy Director of the Central Intelligence Agency (CIA) describes this relationship best
in his book ldquoThe Great War of Our Timerdquo when he writes
Although there is a deep rift between the leadership of Al Qaida and the leadership if ISIS (ISIL) it is important to note that ISIS shares Bin Ladenrsquos long-term goal of establishing a global caliphate it sees both the West and its allies in the Middle East as its primary enemies and it sees violence as the most effective means of achieving its goals The only reason that ISIS is not formally part of Al Qaida is that the group does not want to have to follow the guidance of Zawahiri Itrsquos an issue of lsquowho should be calling the shotsrsquo not an issue of a different vision8
7 ldquoTimeline Rise and Spread of the Islamic Staterdquo (Wilson Center March 22 2016) Accessed March 21 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-theshyislamic-state
7
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
ISIL spent the remainder of 2013 and 2014 expanding their footprint and span of control
in Syria with Raqqa as their Headquarters Meanwhile Al Qaida decided to completely cut
formal ties with ISIL due to their differences in approach and not necessarily difference in their
desired end states Al Qaida and ISIL both share the goal of establishing the Caliphate and
worldwide Sharia law but their timeframes for doing so their methodologies differ In June of
2014 ISIL publicly declared itself to be the caliphate and leader of all Islam around the world At
the same time it pushed into Iraq and began to take territory beginning with Tal Afar and Mosul
in northern Iraq and moving quickly south to Tikrit which is only a few hoursrsquo drive from
Baghdad While ISIL swept across northern Iraq they did so in an exceptionally violent way that
rapidly captured the awe of the civilized world Figure one provides graphical depiction of the
timeline and some additional details of these events overlaid on top of when US military forces
were present in Iraq
Figure 1 Timeline The Roots of the Islamic State
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 8 httpfasorgsgpcrsmideastR43612pdf
8 Michael Morell The Great War of Our Time The CIArsquos Fight Against Terrorism-shyFrom Al Qaida to ISIS (New York NY Little Brown amp Company 2015) 307
8
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Figure 2 Status of Islamic State Held Territory January 2016
Source Christopher M Blanchard and Carla E Humud ldquoThe Islamic State and US Policyrdquo (Congressional Research Service February 9 2016) accessed March 21 2016 3 httpfasorgsgpcrsmideastR43612pdf
The military strategy ISIL is using is driven by its desired end states and beliefs systems
Dr Sebastian Gorka of the Knowledge Threat Group maintains that ldquoISIS presents itself first and
foremost as a theocratic enterprise with the goal to reestablish the Caliphate and return all
Muslims to a pure form of Islam as it was lived during the time of Mohammedrdquo9 He goes on to
say that ISILrsquos goal is to institute a lsquopurersquo form of Islam through the establishment of the
caliphate destruction of democracy and adherence to a strict form of Sharia law for everyone
These goals feed right into already established Al Qaida goals that were translated and published
by Jordanian journalist Fouad Hussein in a 2005 Al Qaida manifesto In this manifesto Al Qaida
outlined a seven-point plan that spanned over a 20-year period and labeled it as ldquoAn Islamic
Caliphate in Seven Easy Stepsrdquo See Figure 3 below
9 Sebastian L Gorka and Katharine C Gorka ldquoISIS The Threat to the United Statesrdquo Threat Knowledge Group (November 17 2015) 5 accessed March 7 2016 httpthreatknowledgeorgwp-contentuploads201511TKG-Report_The-ISIS-Threatpdf
9
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Figure 3 The Seven Phases for Islamic Caliphate
Source mdashMatar Matar ldquoIslamic Caliphaste Birth After Long Pregnancyrdquo (The Syrian Times 26 June 2014) accessed March 21 2016 httpthesyriantimescom20140626islamic-caliphate-birth-after-long-pregnancy
Based on this diagram and the seven steps for the establishment of the Islamic
Caliphate it is clear that ISIL has taken the strategy from the Al Qaida playbook and is in the
execution phase While this strategy is vague and only represents major events it helps frame
the strategic goals of radical Islam and the ideology that fuels groups like ISIL and Al Qaida
Yet ISIL is not like Al Qaida Dr Gorka explains why ISIL is far more dangerous than Al
Qaida in four key points First ISIL holds territory roughly the size of the United Kingdom
with a population of around six million people This can be described as the worldrsquos first transshy
10
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
national insurgency in that it holds territories in at least three countries Second ISIL is the
richest threat group of its type in human history and this excludes funds from black market oil
sales and ransom from kidnappings Third the recruiting capacity of ISIL is staggering Their
combination of social media and one-on-one recruiting has proven highly effective Finally he
argues that there is no peer competitor for ISIL in the region and that airstrikes alone will not
stop their progress There will be a need for boots in order to take and hold territory back from
them10
When ISIL claimed the establishment of the caliphate this fundamentally meant their
influence will bound out of the confines of Iraq and Syria This creates the potential to draw
Muslim supporters from around the globe as their radical Islamic ideology spreads through the
media and social media For example ISIL has secured the allegiances of militant groups in
Egypt Nigeria Pakistan Afghanistan Indonesia and the Philippines11 ISIL has also supported
and inspired attacks around the globe including the tragic shootings in Paris France and San
Bernardino CA as well as the March 2016 attacks in Brussels Belgium The most recent
string of ISIL attacks against the West has Western leaders relooking at the strategies being
applied to ISIL in Iraq Syria and now at home
The United States policy against ISIL was hastily developed in 2014 in response to
ISILrsquos proclaiming the establishment of the caliphate and physically taking territory in northern
Iraq In September 2014 President Barack Obama made a public statement defining his
counter-ISIL strategy He defined the overall objective to ldquodegrade and ultimately destroy
10 Sebastian Gorka ldquo4 Reasons Why ISIS is More Dangerous Than Al Qaedardquo The Gorka Briefing (July 10 2015) accessed 27 March 2016 httpthegorkabriefingcom4-reasonsshywhy-isis-is-more-dangerous-than-al-qaeda
11 Zachary Laub and Jonathan Masters ldquoCouncil on Foreign Relations Backgrounder The Islamic Staterdquo Council on Foreign Relations last updated 22 March 2016 accessed 26 March 2016 httpwwwcfrorgiraqislamic-statep14811
11
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
ISIL through a comprehensive and sustained counterterrorism strategyrdquo He then described the
four pillars of his strategy
First we will conduct a systematic campaign of airstrikes against these terrorists Second we will increase our support to forces fighting these terrorists on the ground Third we will continue to draw on our substantial counterterrorism capabilities to prevent ISIL attacks Fourth we will continue to provide humanitarian assistance to innocent civilians who have been displaced by this terrorist organization This includes Sunni and Shia Muslims who are at grave risk as well as tens of thousands of Christians and other religious minorities12
The US military began launching airstrikes on ISIL targets in Iraq and Syria in August of
2014 even before the President laid out the above strategy to the public On October 15 2014
the US Department of Defense Central Command (USCENTCOM) made the official
announcement that US military operations in Iraq and Syria against ISIL terrorists were
designated as Operation Inherent Resolve (OIR)13 The White House boasts that as of March
2016 there are sixty-six nations that are partnered with the United States in OIR The simple fact
is the United States is leads the effort in military and monetary commitments and in many cases
still trying to influence our partners to assist more substantially
To review the context ISIL is a growing danger that threatens regional and global
security and stability and must be dealt with Although ISIL was created from elements of Al
Qaida and in many cases still has members who were previously aligned with Al Qaida it is a
considerably more dangerous version of radical Islamic extremism ISIL is trying to co-opt the
worldsrsquo Muslim population into their struggle to establish the caliphate and impose Sharia law
throughout the world ISIL thrived in the perfect storm of events that included the United States
withdrawal from Iraq the internal conflict in Syria and an increasingly dissatisfied Sunni
12 Barack Obama ldquoStatement by the President on ISILrdquo White House Office of the Press Secretary September 10 2014 accessed 22 March 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
13 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
12
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
population in the region that was promulgated by the strong-arming Shia-led Iraqi government
The US counter-ISIL strategy is one of airstrikes and limited ground forces responsible for
building partner capacity and arming the various organizations aligned against ISIL and creating
a coalition of allies who will help in the fight to degrade and destroy ISIL in Iraq and Syria With
a firm grasp of the overall context with regards to the situation in the region there are some
important military doctrinal references that require a brief understanding as they will support the
thesis development
Literature Review
Much has already been published about ISIL by analysts historians pundits and
academics What has already been written spans everything from the history of ISIL to policy
recommendations on combating them and everything in between When ISIL began making the
news on a regular basis in 2014 a slew of books and white papers flooded the media describing
ISIL and its origins Now a few years into the strategy to defeat ISIL there are a number of
papers books and editorials about the effectiveness of the strategy While many of these pieces
will be cited in the following pages this monograph will address an area that has thus far
received negligible attention from previous authors Few if any authors have attempted to take
the systems theory approach to the United States strategy to combat ISIL more specifically
examining the strategy specifically in the context of the information environment as opposed to
only the physical environment In attempting to fill that gap this monograph is informed heavily
by the open-source counter-ISIL strategies of the White House the United States Central
Command (USCENTCOM) statements from world leaders and subject matter experts joint
military doctrine media reports and commentary perspectives detailed reports and thought-
pieces from think tanks and academia and military professional journals Other background
resources include Islamic organization statements on ISIL primary source documents on the
13
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Islamic religion and the teachings of Sharia Law a variety of books from interagency subject
matter experts and perhaps most importantly ISIL strategy in their own words which includes
their publications and propaganda
To fully comprehend the arguments presented below it is important to create a baseline
in understanding on how US military doctrine defines the space in which military operations
occur This is fundamental in that many of the key arguments presented in this monograph will
discuss the incongruities between the different domains with regard to the US military strategy
against ISIL United States military operations take place in what is termed the operational
environment The Joint Publication (JP) 3-0 Operations has been described as the ldquolinchpinrdquo of
the US military doctrine hierarchy by former Chairman of the Joint Chiefs of Staff Admiral Mike
Mullen This publication provides the ldquocommon perspective from which to plan and execute joint
operations independently or in cooperation with our multinational partners other US
Government departments and agencies and intergovernmental and nongovernmental
organizationsrdquo14 The JP 3-0 defines the operational environment as
The operational environment is the composite of the conditions circumstances and influences that affect employment of capabilities and bear on the decisions of the commander It encompasses physical areas and factors (of the air land maritime and space domains) and the information environment (which includes cyberspace)15
This definition divides the operational environment into two separate environments that
always coexist and overlap the physical environment and the information environment The
physical environment contains the tangible elements of an area such as roads rivers mountains
population centers ports and military formations The information environment is defined in the
JP 3-0 as
14 Joint Publication (JP) 3-0 Joint Operations (Washington DC Government Printing Office 2011) Introduction Letter Admiral Michael Mullen
15 Ibid IV-1
14
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Where humans and automated systems observe orient decide and act upon information and is therefore the principal environment of decision making This environment is pervasive to all activities worldwide and to the air land maritime and space domains of the Joint Force Commanders operational environment The actors in the information environment include military and civilian leaders decision makers individuals and organizations16
The information environment is further broken down into three separate dimensions
physical informational and cognitive (see Figure 4) A further explanation of these three
domains is provided below from the Joint Pub 3-13 Information Operations
Within the information environment the physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effects The cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information17
As the thesis depends heavily on the argument that the US military strategy is not being
effectively waged in the information environment it is critical to delve into more detail on each
of these three domains within the information environment so that there is a clear understanding
of what each encompasses and why it is so important
The physical dimension is composed of command and control systems key decision makers and supporting infrastructure that enable individuals and organizations to create effectshellipThe informational dimension encompasses where and how information is collected processed stored disseminated and protected Actions in this dimension affect the content and flow of informationhellipThe cognitive dimension encompasses the minds of those who transmit receive and respond to or act on information It refers to individualsrsquo or groupsrsquo information processing perception judgment and decision making18
Just as the information domain and the physical domains overlap the dimensions within
the information domain (physical informational and cognitive) also overlap and blend into each
other For example an influence operation aimed at garnering support for a new national law in a
conflict area can be targeted at the local influence leaders in the informational dimension by using
16 JP 3-0 IV-2
17 Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) ix
18 Ibid I2-I3
15
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Figure 4 The Information Environment
Source Joint Publication (JP) 3-13 Information Operations (Washington DC Government Printing Office 2014) I-2
hand bills talking points and television radio and internet ads in the physical dimension to help
facilitate the message that will help influence the thoughts beliefs and behaviors of the wider
population in the cognitive dimension The cell phone towers television networks radio stations
and internet servers all exist in this physical dimension of the information environment as well as
in the overall physical environment This same example holds true for the elements of the
informational and cognitive domains The thought leaders people and their beliefs all exist in the
information environment as well as the physical environment This is an important distinction to
make as there is a tendency within the US military to focus a majority of the military efforts on
elements of the physical environment while the analysis on the information environment is left to
specialists such as information operations and intelligence officers The outcome of this divide
results in a plan that divorces the physical realities and the informational consequences The
16
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
information environment and operating environment are so inextricably intertwined that they
cannot be viewed as separate entities Armed with the doctrinal concepts and terminology that
will help frame the thesis being presented the first component of the thesis is to examine whether
or not the United States is solving the right problem in terms of its strategy against ISIL
Solving the Right Problem Framing ISIL Through Complexity Science
The United States entry point into the war against ISIL is based on an incomplete
understanding of the phenomena as a whole as evidenced by the strategy being executed on the
ground Since the US military and coalition partners began kinetic operations against ISIL there
have been over eleven-thousand airstrikes against ISIL in Iraq and Syria19 However the radical
Islamic extremist ideology persists and continues to spread its tentacles from the Middle East to
the furthest reaches of the globe In the physical realm of the operational environment surely
ISIL has taken some severe blows to their material organization but in an almost ldquocatch-22rdquo type
fashion their setbacks are being exploited to feed recruitment efforts through their sophisticated
propaganda apparatuses Even if the military strategy was one hundred percent successful at
eliminating ISIL fighters in Iraq and Syria the ideology behind the ISIL movement will continue
to swell outside of the region through social media and other groups who have pledged allegiance
to the cause Unless the United States is willing to lead or create Anti-ISIL military operations
around the globe indefinitely in a game of cat-and-mouse it is prudent that the right problem is
being solved
The current military strategy of airstrikes and building partner capacity (BPC) operations
is akin to an analogy in the medical world of conducting only pain-management instead of
19 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed on March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
17
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
treating the actual root causes of the pain While the treatments and the military strategy may
have some short term benefits they fail to address the underlying issues and will therefore never
solve the actual problem ISIL is the physical manifestation of the much more complex issue of
radical Islamic extremism which has taken advantage of a region rife with instability corruption
and ethnic grievances Applying complexity science to the study of the problems in the region
will help planners paint a more detailed picture of the of the underlying problems in a system as
opposed to only the superficial By examining the ISIL phenomenon through the lens of
complexity science it becomes evident that ISIL is merely the symptom of much deeper
underlying problems in the region
Complexity science is the scientific study of complex systems systems with many parts
that interact to produce global behavior that cannot easily be explained in terms of interactions
between the individual constituent elements20 In his book ldquoMaking Things Work Solving
Complex Problems in a Complex Worldrdquo Yaneer Bar-Yam defines complex systems as ldquoa new
approach to science which studies how relationships between parts give rise to collective
behaviors of a system and how the system interacts and forms relationships with its
environmentrdquo21 Another leader in complexity science Antoine Bousquet reminds everyone that
complexity theory is not a unified body of theory It is an emerging approach or framework set of
theoretical and conceptual tools and not a single theory to be adopted holisticallyrdquo22 Robert
Jervis a notable author on issues of complexity and international relations describes some of the
distinctive attributes of a system ldquoWe are dealing with a system when (a) a set of units or
20 ldquoComplexity Science Focusrdquo Agents Interaction and Complexity Group University of Southampton UK accessed 22 March 2016 httpwwwcomplexityecssotonacuk
21 Yaneer Bar-Yam Making Things Work Solving Complex Problems in a Complex World (Cambridge Mass Knowledge Press NECSI Knowledge Press 2005) 24
22 Antoine Bousquet and Curtis Simon Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 01 (2011) 43-62
18
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
elements is interconnected so that changes in some elements or their relations produce changes in
other parts of the system and (b) the entire system exhibits properties and behaviors that are
different from those of the partsrdquo23 Thinking about this in terms of ISIL it becomes clear that the
situation in Iraq Syria the region as a whole and increasingly the worldwide information
domain is all part of a large system made up of a myriad of subsystems Using Jervisrsquo parameters
of a system ISIL is completely interconnected with its environment in both positive and negative
ways and that any change in this environment would in-turn produce changes across many other
parts of the environment For example coalition strikes against ISIL-held oil facilities will have
far reaching effects with troop movements vehicle capabilities overall funding their ability to
govern and the list can continue As for the second part of Jervisrsquo parameters for a system the
many different agents within the overall system of the Levant region interact together in
particular ways that cannot be understood simply by a close examination of one agent at a time It
is a futile effort to attempt an understanding of ISIL without understanding them in the context of
the dynamic relationships and linkages they have with the other actors in the system Without this
type of understanding or at least some attempt at it a successful strategy could not take form
Devising a strategy against a group like ISIL is inherently difficult because there is no
single solution to this complex problem Jervis highlights this issue when he says ldquoWe can never
do merely one thing in a system The chains of consequences extend over time and many areas
the effects of action are always multiplerdquo24 Applied to the situation in the Levant this would
suggest that airstrikes alone by the United States against ISIL will not achieve the desired goal
and may in fact have unintended consequences Jervis goes on to say that ldquooutcomes do not
follow from intentions In a system actions have unintended effects on the actor others and the
system as a whole which means that one cannot infer results from desires and expectations and
23 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 6
24 Ibid 10
19
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
vice versardquo25 Because of the complexity involved with ISIL and the region there is no way of
ever completely understanding all the elements of the system their linkages and their reactions to
changes in the any part of the environment Measuring success cannot be accomplished by
counting the number of airstrikes successfully striking an ISIL target Without understanding how
the many parts of the system react to this new input there is a real danger in not only failing to
achieve actual success but in also enabling an eventual catastrophic failure of the overall system
Complexity theory can be used to help build understanding of the system at all levels and
between all linkages so that the strategists can better frame and anticipate how the system might
react to perturbations The military strategist familiar with complexity science can then apply this
to common military planning efforts
Charles Lister captures this point best in his 2014 Brookings Institute research paper
ldquoProfiling the Islamic Staterdquo when he asserts that ldquoby expanding amidst a tremendous wave of
regional instability and by exploiting and exacerbating such conditions ISIL successfully gained
military power a multiplying international membership and unprecedented financial resources
The key to undermining ISrsquos long-term sustainability therefore is to solve the socio-political
failures within its areas of operationrdquo26 Lister identifies the underlying problems to be the socio-
political failures in the region that have created vacuums that ISIL has filled Jessica Lewis from
the Institute for the Study of War states ldquoISIS draws strength from the complex circumstances
that are independently causing Iraq and Syria to fail including domestic civil and sectarian
cleavages authoritarian leadership and polarizing regional stressorsrdquo27 The complexity of the
25 Robert Jervis System Effects Complexity in Political and Social Life 3rd ed (United States Princeton University Press 1998) 61
26 Charles Lister ldquoProfiling the Islamic Staterdquo Brookings Doha Center Analysis (Analysis Paper Number 13 November 2014) 2-3 accessed 24 February 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
27 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 4 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
20
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
systems at play in Iraq and Syria cannot be overstated The following points will assist
developing a base sense of the sheer complexity
The Shia led Iraqi government has exacerbated tensions with the Sunnis through its
heavy-handedness and dominant grip on Iraqi power ISIL has exacerbated this already present
rift and co-opted many Sunnis in their cause to re-establish the Caliphate at the expense of all
who oppose them The Kurds in the northern portion of Iraq have been fighting for their own
autonomous region that they refer to as ldquoKurdistanrdquo and though they are not necessarily loyal to
the Iraq government they fight against ISIL Iran which is predominantly Shia is assisting the
Shia dominated Iraqi government in its fight against ISIL while at the same time maintaining a
tenuous relationship with the United States The Saudi Arabian government which is
predominantly Sunni is also taking part alongside the United States in the airstrikes against ISIL
in Syria but not in Iraq With the exception of Jordan other Muslim nations in the region who
are conducting airstrikes against ISIL are only conducting them within Syria and not Iraq
Moreover Turkey who is a member of NATO and has a long-standing dispute with the Kurdish
forces in northern Iraq which are directly supported by the United States has been ratcheting up
tensions with the Russians in Syria while also enduring horrific terrorist attacks within its own
borders at the hand of ISIL and the militant Kurdistan Workers Party Exacerbating these
tensions was the downing of a Russian fighter jet by Turkish forces in late November of 2015
over the Turkey-Syrian border region
The Russian military entered the fray in Syria to prop up the Assad regime under the
guise of fighting ISIL in September 2015 Fighting against the Assad regime in Syria is the Free
Syria Army (FSA) and other anti-Assad forces who are in many cases aligned with or even give
their tacit support to ISIL Enter the United States
The US military strategy has been to conduct airstrikes against ISIL leadership in both
Syria and Iraq as well as to provide military support to the remains of the Iraqi government the
Kurds in the north part of Iraq and the Free Syria Army in Syria There is a diverse cast of
21
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
competing characters currently receiving either direct or tacit military support from the United
States While all the factions receiving US military support are aligned against ISIL many of
them are also aligned against each other This dynamic should have policy makers in Washington
DC asking questions about what will happen after the physical manifestations of ISIL are
defeated in Iraq and Syria who will fill that void and what does that mean in regards to the larger
implications for the region The current actions being taken by the United States in the region
would indicate that the strategy against ISIL is shortsighted and does not take into account the
complex problem set that actually set a group like ISIL into motion in the first place A greater
appreciation of the operational and information environments that ISIL operates in may have
better shaped the United States strategy This highly complex problem-set is where complexity
science and operational design become invaluable tools for national level strategy development
and military campaign planning28
Joint military doctrine states that the Joint Force Commander (JFC) and staff develops
plans and orders through the application of operational art and operational design They combine
art and science to develop products that describe how (ways) the joint force will employ its
capabilities (means) to achieve the military end state (ends)29 Operational art is the design studio
in which tactics are developed and executed to achieve the strategic aims while operational
design is a planning methodology based in conceptual planning that later feeds more detailed
planning efforts The complexity science described above informs the operational design process
and enables operational art The design methodology is applicable for complex ambiguous
problems and is one way to conceptualize and explore the intricacies of the environment in terms
of what it looks like in the present and what the desired future state is as well as how to frame the
28 Joint Publication (JP) 5-0 Joint Operation Planning (Washington DC Government Printing Office 2011) III-2
29 Ibid III-1
22
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
problems being examined and then examine approaches to achieving that desired state It would
be nearly impossible to use this doctrinal methodology without incorporating elements of
complexity science One of the first elements of the design methodology is to frame the
environment as it currently is30 Complexity science allows the military planner to examine the
operating environment as a system of systems with many different agents who are linked together
in an unfathomable amount of non-linear ways31 This way of analyzing the operational and
information environment will garner a deeper understanding of the system and sub-systems
which will in turn help to frame the actual underlying problems as opposed to just the symptoms
that bubble to the surface and gain the most attention This view brings the United States strategy
against ISIL into question as an effective strategy
Unfortunately this appears to be the case with the United States approach to defeating
ISIL which complexity science helps illuminate The strategy that the United States is
employing against ISIL suggests that during the planning process the wrong problem was
defined With the wrong problem set defined the strategy will most certainly miss the mark in
achieving an overall successful strategy The problem set defined by the White House is one
where ISIL is at the root of all problems in Iraq and Syria32 This view does not take into account
the initial state of affairs that set the conditions for the manifestation of ISIL as well as all of the
other intricate linkages between the players incorporated within the system of systems While
ISIL certainly is causing many problems in the region it is not the root cause of what ails the
region It appears as if the military operation is being conducted in a vacuum devoid of political
and regional realities Carl Von Clausewitz discussed this in 1827 when he critiqued a friendrsquos
30 Ibid III-8
31 Antoine Bousquet and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 46
32 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
23
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
military strategy created as a mental exercise Major von Roeder a Prussian general-staff officer
asked his friend and mentor Clausewitz for advice on his strategy for the fictitious defense of
Prussia from an Austrian aggressor When Clausewitz found out that the exercise was only from
the military purview and devoid of any politics he asked his friend ldquohow then is it possible to
plan a campaign whether for one theatre of war or several without indicating the political
condition of the belligerents and the politics of the relationship to each otherrdquo33 This same type
of question can be asked today of the military strategist who are executing a military campaign
against ISIL without a political strategy beyond the ldquodegrading and destruction of ISILrdquo34
Is ISIL really the problem or is the problem much deeper and more complex with ISIL
being only the symptom One way of answering that question is to ask another question What
happens if ISIL in its physical form it completely destroyed in Iraq and Syria Will all the major
problems in the Levant come to an end and stability and governance flourish abundantly This
question may sound ridiculous but it helps to frame the complexity involved in this problem set
Regrettably destroying ISIL in Iraq and Syria with a strategy focused almost completely on
military means will only create a new set of challenges in the region One of these new challenges
will likely include competition for power between the regional competitors who are supported by
the United States such as the Free Syria Army Kurds Iraq government and Saudi Arabia35
Each of these entities is vying for a political aim that does not necessarily compliment the others
Another challenge will be in denying the existence of a vacuum that helped precipitate the rise of
ISIL in the first place Of course there is also the expected backlash on social media that will
33 Carl von Clausewitz Peter Paret and Daniel Moran Carl Von Clausewitz Two Letters on Strategy (Fort Leavenworth Kansas US Army Command and General Staff College 1984) 22
34 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
35 BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
24
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
surely frame the defeat of ISIL as a war against Islam and another Christian crusade All of these
new challenges will have to be addressed should ISIL be completely vanquished
The crux of the issue here is that the wrong problem is being solved in the region and
that even the complete destruction of ISIL in the absence of a much more comprehensive
strategy that at least addresses the multi-faceted politics and socio-economic issues in the region
will result in conditions that will likely be worse than the current conditions The strategy now
being used now against ISIL looks remarkably similar to the strategy that was waged against ISI
and Al Qaida in Iraq36 The differences between the groups are stark and an old strategy will not
work against this new threat as the environmental physical and informational contexts are
widely disparate These differences are the fundamental reason why there is a distinct asymmetry
in the overall strategy against ISIL a strategy that has an overwhelming military emphasis where
a whole of government approach is needed One step in the right direction came from the
Ambassador-at-Large and Coordinator for Counterterrorism Tina Kaidanow when she stated
Efforts will continue in the military realm with vigor and a continued amount of focus and attention but I think itrsquos clear we cannot address counterterrorism solely through military means We need to keep denying them the supply of foreign terrorist fighters cut off their access to financing disrupt and expose their messaging and stabilize the vulnerable communities that have been liberated from ISIL control37
Her comments reflect the complexity involved in the region by showing that one option for action
is not an option but that it will take many actions done over a span of time to many different
parts of the system
36 Audrey Cronin ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terroristshygroup
37 Tina Kaidanow Ambassador-at-Large and Coordinator for Counterterrorism Department of State Transcript (Remarks at the Center for Strategic and International Studies Washington DC 3 FEB 2016) accessed on 22 March 2016 httpwwwstategovjctrls rm252082htm
25
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Asymmetric Strategy and the Elusive Decisive Blow
The blame for the failure to adequately frame the operational and information
environment in regards to ISIL and the region cannot be placed solely on the US military
planners The overarching United States counter-ISIL strategy developed by the White house is
focused almost entirely on military objectives instead of regional desired end states In effect the
political strategy is the military strategy with only negligible asymmetric effort placed on
anything other than direct military action military partnerships and aid Figure 5 below shows
the White Housersquos four-part plan to defeat and degrade ISIL abroad These components include
military strikes training and equipping of anti-ISIL forces stopping the financing and recruiting
stream enabling ISIL and ironically in the last bullet to establish a cease-fire and political
resolution to the Syrian civil war More important that what is stated in the strategy is what is not
stated There is no mention of an overall strategic communications plan by Western governments
to combat the rise of radical Islamic extremism that is the driving force behind groups like ISIL38
Nor is there any mention of a plan to ease ethnic tensions between the Shia-based Iraqi
government and the majority Sunni population in Iraq which feeds Sunni recruits straight into the
ranks of ISIL There is also no mention of how Russian Iranian and Saudi Arabian involvement
in the conflict each in their own way and with their own agenda change the overall calculus of
the situation Undoubtedly these are being discussed behind closed doors at the highest levels of
the US government but even so none of these issues have made their way into the strategy being
executed on the ground Military means are being used to achieve limited military objectives It is
apparent that a more comprehensive whole of government approach that addresses political and
strategic objectives is needed to defeat ISIL combat the ideology that feeds it and to work to
38 Graeme Wood What ISIS Really Wants The Atlantic February 15 2015 accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-reallyshywants384980
26
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
create political resolutions that address more than just Syria Only then can stability begin to take
hold in the region and deny other radical groups from filling the void that ISIL will leave
Figure 5 The White House Strategy Against ISIL
Source White House ldquoISIL Strategy The US Strategy to Defeat ISIL and Combat the Terrorist Threatrdquo accessed March 15 2016 httpswwwwhitehousegovisil-strategy
It will not come as a shock to anyone that based on the US military strategy success is
being measured in terms of kinetic effects on the enemy as Figure 6 describes below The
Department of Defense is quick to show the financial costs associated with this military strategy
as well ldquoAs of February 29 2016 the total cost of operations related to ISIL since kinetic
operations started on August 8 2014 is $65 billion and the average daily cost is $114 million
for 571 days of operationsrdquo39 This conflict is already six billion dollars deep and growing daily
all the while the politicians in the United States talk of fiscal austerity and cuts to the military
forces which have already begun limiting capabilities40 This is exactly why having a correct
39 Department of Defense Operation Inherent Resolve Homepage updated on March 17 2016 accessed March 21 2016 httpwwwdefensegovNewsSpecial-reports0814_ Inherent-Resolve
40 Mark Moyar How Obama Shrank the Military The Wall Street Journal August 2 2015 accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
27
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
strategy is so important Defining success in terms of enemies killed and equipment destroyed is
surely the wrong measure of effectiveness in this complex problem set
Figure 6 Operation Inherent Resolve Targets Damaged and Destroyed Report
Source US Department of Defense Operation Inherent Resolve Homepage accessed on 28 March 2016 httpwwwdefensegovNewsSpecial-Reports0814_Inherent-Resolve
As it stands the US military is executing a military strategy based on the strategic
guidance given to them by the US President and his National Security Council (NSC) There is
nothing inherently wrong or improper about this as this is how military doctrine defines the chain
of command and the relationship between the Presidentsrsquo administration and the military The
President and the NSC are responsible for giving strategic guidance Joint military doctrine
defines strategic guidance as the formulation of politico-military assessments at the strategic level
that develop and evaluate military strategy and objectives apportion and allocate forces and other
resources formulate concepts and strategic military options and develop planning guidance
leading to the preparation of courses of action A whole of government approach is used to
28
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
formulate strategic end states with suitable and feasible national strategic objectives that reflect
US national interests41
Herein lies the tension with the current US counter-ISIL strategy The strategic guidance
from the White House did not address strategic end states but instead chose to focus on the
military end states to degrade and defeat ISIL in Iraq and Syria This could have been the case for
a number of reasons ranging from politics and risk to a lack of clarity on the desired end states
Whatever the reason the US military has been given a mission that they are currently executing
and are using easily identified metrics such as body counts and equipment strikes to measure
success
As with any military action leaders want to achieve a quick and decisive victory and
therefore spend a lot of time trying to decide where to deliver the decisive blow to the enemy
Clausewitz refers to this as the ldquocenter of gravityhellipthe point against which all our energies should
be directedrdquo42 US Joint military doctrine defines the center of gravity (COG) as a source of
power that provides moral or physical strength freedom of action or will to act and that an
objective is always linked to a COG43 The Joint doctrine goes on to explain that ldquothis process
cannot be taken lightly since a faulty conclusion resulting from a poor or hasty analysis can have
very serious consequences such as the inability to achieve strategic and operational objectives at
an acceptable costrdquo44
A quick search of the internet or any number of recent military professional journal will
turn up several author who have solved the ISIL problem single-handedly by identifying the
enemy COG Part of the problem is that there are so many different ideas circulating within the
41 JP 5-0 II-19
42 Carl von Clausewitz On War edited and translated by Michael Howard and Peter Paret (Princeton Princeton University Press 1976) 595-596
43 JP 5-0 xxi
44 Ibid III-23
29
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
military academia think tanks and media circles that each have identified different COGs and
they cannot possibly all be correct or wrong for that matter Is finding the ISIL COG an exercise
in futility or is it that having so many different COGs identified by such a wide audience of so-
called experts just a testament to complexity involved with ISIL and the region as a whole While
this monograph has no intention of trying to add to the list of identifying the one COG that will
solve all the problems in the region it will take a brief look at some of the COGs that have been
identified to examine the utility of COG analysis and the breadth of the complexity
In July of 2014 the Institute for the Study of War published a paper called The Islamic
State A Counter-Strategy for a Counter-State In it author Jessica Lewis proposed that ISIL has
two distinct COGs that combine together to give them strength in the region ldquoThe first is a
classical military center of gravity that ISIS uses to wrest physical control from modern states and
hold what it has gained The second ISIS center of gravity is a political capacity to provide
essential state functions within the territory that ISIS controls ISIS strength emanates from the
ability to translate military control into political control and thereby to claim that the Caliphate is
manifestrdquo45 Simply stated she proposes the COG as ISILrsquos combination of military and political
capabilities
Dr Anthony Cordesman a well-known national security analyst from the Center for
Strategic and International Studies cites his view of the COG in the battle against ISIL as
ldquohaving an Iraqi government and set of political compromises that is functional enough to unite
its key factions that offers all the incentives of security and a fair share of power and the nationrsquos
oil wealth and that can make a quick and real start in job creation economic development and
reviving the nationrsquos education and medical systems when security is restoredrdquo46 In agreement
45 Jessica Lewis The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 accessed March 7 2016 httpwwwunderstandingwar orgreportislamic-state-counter-strategy-counter-state
46 Anthony Cordesman ldquoThe Real Center of Gravity in the War Against the Islamic Staterdquo Center for Strategic and International Studies 30 September 2014
30
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
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Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
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Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
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Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
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Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
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Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
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Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
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Gray zones 2015 US Special Operations Command Department of Defense
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Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
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Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
with Dr Cordesman is Michael Doran from the Brookings Institute who says the COG is ldquoSyria
where Assad Iranrsquos closest ally presents the alliance at its most brutal if also its most
vulnerable Until Assad is gone Syria will remain the regionrsquos most powerful magnet of global
jihad So long as the Jihadis enjoy a safe haven in Syria they will continue to dominate the Sunni
heartland of Iraqrdquo47 Again there are other experts pointing to something other than a military
focus as key to the defeat of ISIL
Another perspective comes from Retired Army Four-star General Jack Keane who states
that the ISIL COG is Syria ldquoThe facts are the headquarters is there The logistical infrastructure
is there Thats where the recruiting takes place And thats where the training takes place48
General Keanersquos assessment is that the COG is a physical location as opposed to the previous two
assessments that had listed it as the grouprsquos military control and a system of functional
governments in the region This is interesting since ISIL is attempting to reestablish a Caliphate
and in order to do so needs to possess a territory to do so with With that logic it could be
deduced that to deny ISIL any territory they are denied the ability to establish their caliphate
which then delegitimizes their strategic goals This view is also shared by Dr Michael Williams
of the Mackenzie Institute where he states ldquoThe most critical center of gravity then is territory
Territory provides ISIS with legitimacy which helps recruitment and provides the ability to fund
the ISIS state and war Thus unlike de-territorialized networked actors like Al-Qaida ISIS must
be dismantled on the ground Allowing ISIS to maintain control of physical territory in the
Middle East will only allow the cancer to grow and eventually expandrdquo49
47 Michael Doran ldquoMisidentifying the Conflict in Iraq and Syriardquo (Brookings July 10 2014) accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710shydoran-obama-iraq-syria-strategy
48 Wanda Carruthers ldquoGen Jack Keane Syria Center of Gravity for ISISrdquo News Max (January 16 2015) accessed 21 March 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
31
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Counter-Insurgency Expert Dr Sebastian Gorka declares that the ISIL COG is their
ideology Dr Gorka asserts that ldquoyou can stop or kill an individual terrorist or jihadi leader but
that wonrsquot stop the ideology that will continue to motivate people to commit terrorist attacksrdquo50
Scholars from the American Enterprise Institute (AEI) including Fred and Kimberly Kagan
agree with Dr Gorka in that ideology is the COG for ISIL and Al Qaida In a paper published in
December of 2015 titled ldquoA global strategy for combating al Qaida and the Islamic Staterdquo the
authors state that ldquothe center of gravity for both ISIS and al Qaida is their ideology a form of
Jihadi-Salafism That is by delegitimizing the ideology that attracts Muslims to al Qaida and
other extremist organizations and motivates their subsequent actions we can defeat them
Conversely if we fail to deal with the underlying ideology that motivates al Qaida and its
affiliates we are likely to enjoy only limited successrdquo51
It is evident that there is a wide array of ideas on what exactly the ISIL COG is Ideas
include the actual ISIL fighters ISIL leadership Syria and other physical locations the
governmental and political conditions in the region that allowed ISIL to manifest as it did and the
ideology that feeds the recruits and fervor in the organization Some of the COGs similarly look
at the COG as a physical manifestation while others agree that it is an intangible idea or
condition As was mentioned earlier none of these are wrong It would be interesting to pair
these COG ideas up with the current counter-ISIL strategy to gauge if the strategy could
potentially affect any of these COGs mentioned Those who believe the ISIL COG is the fighters
49 Michael Williams ldquoISIS as a Strategic Actor Strategy and Counter-Strategyrdquo (Mackenzie Institute APR 15 2015) accessed 22 March 2016 httpmackenzieinstitutecomisis-strategic-actor-strategy-counter-strategy
50 Sebastian Gorka ldquoTargeting the Center of Gravityrdquo The Gorka Briefing (4 JAN 2016) accessed March 21 2016 httpthegorkabriefingcomtargeting-center-gravity
51 Mary Habeck et al ldquoA Global Strategy for Combating Al Qaeda and the Islamic Staterdquo (American Enterprise Institute December 7 2015) accessed March 17 2016 httpwwwaeiorgpublicationa-global-strategy-for-combating-al-Qaeda-and-the-islamic-state
32
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
the leadership and the physical locations are likely satisfied that the strategy is addressing the
COGs that they have identified The experts who believe that the COG is the stability of the
region through governmental and political conditions are most likely not happy with the strategy
as it does little if anything to address the issues that they see as key to the conflict Similarly the
experts who think that the ISIL ideology of radical Islamic extremism is the COG are left with
little consolation as the strategy is monopolized by military action through airstrikes and partner
capacity building operations52
The White Housersquos current counter-ISIL strategy is only effectively engaging ISIL in the
physical part of the operational environment and not in the information environment where ISIL
is making its most strategically significant gains with recruiting and propaganda that promotes its
growth and resilience The strategy remains narrowly focused on the symptoms of more strategic
concerns such as socio-economic instability that comprise the root cause Without an amended
strategy to address the primary socio-economic and political conditions that sustain ISIL the
military-centric strategy will likely fail to achieve the current administrationrsquos stated goal of
degrading and destroying ISIL in Iraq and Syria Military means will remain only one aspect of a
comprehensive anti-ISIL strategy that would ideally include plans to address Iraqi governance
political structures and most importantly radical Islamic extremism
ISIL is winning in the information environment and in the battle of wills due to the White
Housersquos minimal efforts to contest ISIL in the information environment ISILrsquos narrative
continues to gain momentum despite military setbacks due in part to their mastery of media
propaganda and recruiting The flaws in the White Housersquos current anti-ISIL strategy are driven
home in the US Army Strategic Land Power study of 2013 which states ldquolasting strategic success
is not a function of enemy units eliminated or targets destroyed A successful strategic outcome
52 ISIL Strategy White House Homepage accessed March 15 2016 httpswwwwhitehousegovisil-strategy
33
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
rests as it has since time immemorial on winning the contest of willsrdquo53 These wills are shaped
by the information environment and are driven by powerful narratives that must be addressed
A Battle of Narratives
While the kinetic fight against ISIL is underway the one fight that is not being waged
against ISIL in a strategic manner is the fight within the information environment In order to
counter the radical Islamic ideology that fuels terrorism around the globe a battle must also be
waged in the information environment on a strategic not just tactical level While speaking of
Al Qaida in the book Fighting the Ideological War Winning Strategies from Communism to
Islamism Dr Sebastian Gorka writes ldquoAlthough we have proven our capacity in the last 10 years
kinetically to engage our enemy at the operational and tactical level with unsurpassed
effectiveness we have not even begun to take the war to Al Qaida at the strategic level of
counter-ideology to attack it at its heart ndash the ideology of global jihadrdquo54 This is where the
asymmetry in strategy comes into play again The United States is fighting a localized kinetic war
against a transnational and ideologically driven enemy that has mastered the information
environment This sentiment is further confirmed by the former commander of US Special
Operations forces in the Middle East Army Major General Mike Nagata General Nagata
summed up the power of the narrative and the information environment when he says of ISIL
ldquoAmong all its various strengths the one that has increasingly demanded attention has been the
53 Raymond Odierno John Amos and William McRaven ldquoStrategic Landpower Winning the Clash of Willsrdquo US Army US Marine Corps and US Special Operations Command combined white paper (October 2013) 7 accessed date 11 March 2016 httpwwwarcicarmymilapp_DocumentsStrategic-Landpower-White-Paper-28OCT2013pdf
54 The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism ed Patrick Sookhdeo and Katharine C Gorka (United States Isaac Publishing 2012)185-186
34
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
ldquointangiblerdquo power of DArsquoISHmdashits ability to persuade its ability to inspire its ability to attract
young men and women from across the globe and its ability to create an image of unstoppable
power and spiritual passion and commitmentrdquo55 General Nagata goes on to say that this is one
area where the current US strategy is inadequate and vulnerable
The current overall US strategy to counter ISIL would suggest that there is little
understanding of the enemy in the information domain The previous sections of this monograph
emphasized the battle occurring almost exclusively in the physical domain of the operational
environment Intelligence analysts across the US Government who work against ISIL can almost
certainly point to data about the size composition and movement of ISIL forces with extreme
accuracy It is highly questionable whether the same number of people in the intelligence
community and policy circles would be able to discuss the ISIL beliefs goals threat doctrine and
their narratives This incomplete and unbalanced understanding of the enemy is the driving force
behind the failings of the current strategy to defeat ISIL
There is much more to the story than just ISIL in its physical form The ideology and
narratives that feed the ISIL movement should be examined closely as part of any strategy to
defeat them Army Lieutenant Colonel Brian Steed a subject matter expert on narratives
describes the importance of understanding the narrative when he says ldquoThe lsquodecisive operationrsquo
on the current Middle Eastern battlefield is narrative Violence is still a critical portion of armed
conflict but it optimally serves a supporting role Darsquoash (ISIL) and others use violence primarily
to communicate confirm or advance their narrativerdquo56 Based on Lieutenant Colonel Steeds
point the US strategy is focusing its own main effort on the supporting effort of the enemy The
terms lsquonarrativersquo and lsquocounter-narrativersquo have been increasingly used in defense strategy circles
55 Hriar Cabayan and Sarah Canna Multi-Method Assessment of ISIL (Washington DC Strategic Multilayer Assessment Office Office of the Secretary of Defense 2014) 1
56 Brian Steed ldquoChanging the Conversation Conceptualizing the Fight against Non-State and Post-State Actorsrdquo (May 2015) 3
35
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
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Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
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Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
over the past several years when trying to describe ways to understand what motivates groups of
people and how best to influence them It may be useful examine a few definitions of the concept
of narrative from a scholarly perspective a military practitioner perspective and a military
doctrine perspective These three unique ways of looking at a narrative provide insight on what a
narrative is and how a narrative can be used as influencing agents internally and externally
A scholar on narratives and narrative theory H Porter Abbott defines narrative simply
as ldquothe representation of events consisting of story and narrative discourse story is an event or
sequence of events (the action) and narrative discourse is those events as representedrdquo57 In the
2016 white paper Maneuver in the Narrative Space a narrative is said to be an
organizing framework through which individuals make sense of their world and provides insight into the beliefs norms and values of a group Narratives facilitate sense-making the process of interpretation and production of meaning Insurgent groups often employ narratives as a means of communicating grievances goals and justifications for their actions within a story-like framework58
Army doctrine also mentions narrative in the 2013 version of the ldquoInform and Influence
Activitiesrdquo manual Field Manual 3-13 where narrative is said to be ldquoa brief description of a
commanderrsquos story used to visualize the effects the commander wants to achieve in the
information environment to support and shape their operational environmentsrdquo59 These three
definitions provide a broad understanding from both a civilian and a military perspective on what
a narrative is In its most basic form a narrative is a story with events that aids in the
understanding and recognition of multiple world views One example is the American narrative of
the tragic events on 9-11 America was attacked by terrorists but pulled together as a country to
57 Porter H Abbott The Cambridge Introduction to Narrative 2nd ed (Cambridge Cambridge University Press 2008) 19
58 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
59 Field Manual (FM) 3-13 Inform and Influence Activities (Washington DC Government Printing Office 2013) 1-4
36
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
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Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
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Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
show the terrorists and the world that the American spirit can never be crushed60 Some version of
this narrative would likely resonate with everyone who was old enough to remember that day in
2001 These narratives the stories that people tell themselves and each other become woven into
the fabric of their lives and shape their world view and decisions61 This is why understanding the
concept of narratives and more importantly understanding the narratives of an enemy is critical
to any strategy
The ISIL narrative is rich with history religion stories of victimization and triumph and
the belief that everything the organization is trying to achieve has been pre-ordained through their
religious beliefs It is a multi-faceted narrative that can be tailored to specific audiences
depending on what their target of influence is In its most basic form components of the ISIL
strategic narrative include the establishment of the Caliphate universal Sharia law conquest of
the Infidels and a message of hope and purpose for a largely hopeless and disenfranchised
population While an entire separate monograph can be written on the ISIL narrative there is one
summation provided in the US Special Operations Command Strategic Multilayer Assessment
White Paper Maneuver and Engagement in the Narrative Space that succinctly sums up the
salient points included in the ISIL narrative This White Paper suggests that some of the key
components of the ISIL narratives include ldquovictimization the plight of Iraqi Sunni Arabs Sunni-
Shia antipathy an alternative to chaos and an alternative to the nation-staterdquo62 The paper goes on
60 Thom Shanker and Eric Schmitt How Resilient is Post-911 America Sunday Review August 24 2014 accessed February 11 2016 httpwwwnytimescom201209 09sunday-reviewhow-resilient-is-post-9-11-americahtml_r=0
61 Julie Beck The Story of Your Life The Atlantic August 10 2015 accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
62 Brigadier General Charles L Moore et al ldquoStrategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Spacerdquo (January 2016) 5 accessed 17 March 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative 20Spacepdf
37
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
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Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
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Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
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Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
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Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
to explain that ldquoWhile narratives provided the informational backdrop for ISILrsquos appeal the
group was able to take advantage of regional instability to transform its goal of a state into reality
and implemented successful recruiting practicesrdquo63 This suggests that ISIL had successfully
synchronized their operations across the information and the physical domains of the operational
environment and lend credibility to Lieutenant Colonel Steeds assertion that ISIL uses violence
and military action as an enabler to their main effort of controlling and propagating their
narrative Omar Hammami a relatively notorious Islamic extremist who used the pseudonym
ldquoAbu Mansoor Al-Amrikirdquo made the comment that ldquoThe war of narratives has become even
more important than the war of navies napalm and knivesrdquo64 That statement provides a telling
look inside the mindset that drives the ideology fueling ISIL
ISIL puts forth a significant amount of effort into running their media campaign
propaganda and recruiting They see themselves at war in the information environment equally
if not more so than in the physical environment65 The leader of Al Qaida Ayman al-Zawahiri
said back in 2005 that ldquowe are in a battle and more than half of this battle is taking place in the
battlefield of the mediahellipwe are in a media battle for the hearts and minds of our ummardquo66 This
media campaign appears to be successful if the number of foreign fighters recruited to the cause
is a valid metric As of early 2015 over twenty-thousand foreign fighters have traveled to Syria to
63 Moore Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space5
64 Omar Hammami The Story of an American Jihadi (Abu Muhammad As-Somaali 2012) accessed on 22 March 2016 httpwwwscribdcomdoc93732117The-Story-of-anshyAmerican-Jihaadiscribd
65 Ayman Al-Zawahri ldquoLetter from Al-Zawahiri to Al-Zarqawirdquo Global Security October 11 2005 accessed 15 March 2016 httpwwwglobalsecurityorgsecuritylibrary report2005zawahiri-zarqawi-letter_9jul2005htm
66 Ibid
38
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
join the ranks of ISIL67 The message is obviously resonating with their intended audiences and
poses a significant challenge to the counter ISIL strategy
One of the best ways to understand ISIL is to look at what they say and publish on a
regular basis They publish professional-quality magazines and periodicals in English to aid in
their narrative propaganda and recruitment efforts They are also active on social media sites
like Twitter Facebook YouTube etc where they release propaganda videos and recruit both
passive and active support from the broader Muslim community68 In a 2015 Brookings Institute
paper titled ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Alberto
Fernandez makes a compelling case as to why the ISIL media is so effective He argues that if
one was to summarize all the ISIL media into a few short words the concepts that would emerge
would be urgency agency authenticity and victory The urgency is created by emphasizing that
innocent Sunni Arab Muslims including children are being slaughtered in Syria by the nonshy
believers The agency comes into play in that the viewer can do something to join the cause to
right this wrong Authenticity is established by the actions on the ground that show the
establishment of the Caliphate as already underway The last is victory which is evident by the
success on the ground in Iraq and Syria and the fact that despite the amount of international
attention focused on the region ISIL still thrives69 These four elements combine to drive home a
powerful narrative that has acted as an accelerant to fuel the fire of this dangerous brand of
radical Islamic extremism To contest this powerful narrative the West will need more than just
airstrikes and a few boots on the ground
67 Peter Neumann ldquoForeign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980srdquo The International Centre for the Study of Radicalisation and Political Violence January 26 2015 httpicsrinfo201501
68 Javier Lesaca Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 accessed January 14 2016 httpwwwbrookingsedublogstechtank posts20151119-isis-social-media-power-lesaca
69 Alberto Fernandez ldquoHere to Stay and Growing Combating ISIS Propaganda Networksrdquo Brookings Institute October 2015 11-12
39
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
A 2015 white paper endorsed by General Joseph Votel the commander of US Special
Operations Command (USSOCOM) comments that ldquoThousands of airstrikes helped to check
their (ISILrsquos) rapid expansion but the decisive effort against them will require discrediting their
narrative and connecting the people to legitimate governing structures - areas where Department
of Defense should not have primacyrdquo70 There is considerable talk in strategic communications
circles about developing a counter-narrative to ISIL that discredits their narrative71 Some are
directed directly towards ISIL others towards the radical extremism that feeds it It is as if the
term narrative is being weaponized to further onersquos cause and if someone wants to negate
someone elsersquos narrative they fire back with their own There are several problems with this
notion though To begin with narratives are not just lsquothingsrsquo that can be manipulated and negated
through crafty wordsmithing Going back to the earlier example it would be hard to imagine that
a non-Westerner could sell a counter-narrative to an American regarding the events of 9-11 that
would fundamentally change any Americanrsquos perceptions of that event That event is woven into
the collective memory of the society and even a well-crafted message has little chance of
changing that How then can anyone expect to create a counter-narrative to the ISIL narrative
and expect to gain traction
This is especially true if that narrative was to come from the Western world where the
population is comprised mostly of what ISIL would call ldquoInfidelsrdquo There is a significant gap
between the reality of the West and that of ISIL and Muslims in general in the Middle East This
gap creates a perception challenge from both sides that clouds how each side interprets the others
messages and intentions American attempts to message ISIL on a more moderate method of
70 US Special Operations Command White Paper ldquoThe Gray Zonerdquo September 15 2015 7 accessed 15 March 2015 httpwwwsocmilswcsProjectGrayGray20Zones20shy20USSOCOM20White20Paper 20920Sep202015pdf
71 Simon Cottee Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
40
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
practicing Islam would meet certain dismissal as it would not be a credible message from that
particular source That same message coming from respected Islamic clerics would carry more
credibility Part of any potential counter narrative efforts should take the audience and the
messenger into great account to ensure that there is as little gap in understanding and credibility
as possible A counter narrativersquos aim should not be to completely change what the target
audience believes as that would be near impossible Narratives are comprised of stories that are
part of everyday life and the reality of that cannot simply be erased from the mind It is possible
though to alter perceptions of the stories within the narratives that are being countered This leads
to counter narratives being more of a long term project as opposed to an immediate response to a
threatening narrative Therefore a counter narrative is most successful when woven into a
broader strategy that supports the overall strategic objectives72
There is an ongoing in the information domain that the West is losing While airstrikes
and more troops flow into Iraq and Syria ISIL continues to spread its narrative beyond the
borders of the current conflict In order to devise a strategy with any possibility for long term
regional stability and to slow the growing cancer that is radical Islamic extremism United States
policy makers must begin focusing on the ISIL problem in a broader context and with a more
comprehensive strategy This should include following the lead of ISIL in that the Western
narratives start driving operations instead of the other way around A serious review is needed in
terms of Information Operations and Strategic Communications at the strategic level
Reframing Information Operations
Successfully challenging ISIL in the information environment requires serious
introspection about how the United States wages war in this domain Strategic level engagements
72 Daveed Gartenstein-Ross and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
41
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
in the information environment occur typically through the White House and Department of State
and fall into the realms of diplomacy and strategic communications73 Military-type engagements
in the information environment are executed by the Department of Defense specifically through
information operations and have effects that range anywhere from tactical to strategic The
military is in the unique position of being able to conduct direct actions in both the physical and
information environment and is therefore the usual implementation instrument for disseminating
messaging and propagating narratives Yet when no higher level strategic plan or narrative exists
to nest into military information operations will inevitably be relegated to only tactical
information operations that achieve local and limited effects To be effective messaging at all
levels should be tied to an overall strategy and strategic messaging that guides all actions and
communication efforts This would typically be created by the administration and the Department
of State In the absence of an overarching strategy and narrative there should be little surprise
when successful tactical and operational successes still manage to result in a strategic failure
A poignant example of the disconnect between military success on the ground yet a
failure to win the enduring narrative is presented in Steven Cormanrsquos 2013 book Narrating the
Exit from Afghanistan Corman examines a case study of the well-planned and orderly Soviet
withdrawal from Afghanistan and explains how despite this the enduring narrative is that the
Soviets were forced out of Afghanistan by the Mujahedeen His case study concludes that the
military aspects of the withdrawal plan were quite well planned and organized but it was the
strategic level politics and dialogue particularly with Pakistan that forever branded the entire
venture as a failure in the eyes of anyone but the Soviets themselves74 This case study helps
illuminate the challenges of synchronizing military and diplomatic efforts to ensure that the
73 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 1-16
74 Steven Corman Narrating the Exit from Afghanistan (Tempe AZ Center for Strategic Communication 2013) 38-70
42
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
desired strategic narratives are reinforced The narrative from the Afghan Mujahedeen and the
West on the Soviet withdrawal representing a strategic failure is by far the more powerful and
remembered of any competing narrative from that event75
Present day Russia has taken an increased interest in information operations and has
woven it into nearly every aspect of their newly released Russian Federation National Security
dated December 15 2015 Russia has identified the importance of information in both defensive
and offensive capabilities and has worked it into all of their elements of national power as a tool
to shape their internal and external narrative76 While this interest is not necessarily new the
successes that Russia had with their information operations against Estonia Georgia and most
recently the Ukraine have validated the utility of incorporating and synchronizing information
operations during all levels of conflicts77
Russiarsquos incorporation of information operations at all levels of strategy and warfare
should be a warning for the West In the United States information operations are typically used
to accentuate military plans instead of drive them Part of the reason for this is a lack of
understanding of the capabilities that information operations specialists bring to the fight78 Joint
military doctrine defines information operations as ldquothe integrated employment during military
75 Corman Narrating the Exit from Afghanistan 67-70
76 Vladimir Putin Russian Federation Presidential Edict 683 approving appended text of The Russian Federations National Security Strategyrdquo accessed 21 March 2016 httpwwwieeeesGaleriasficheroOtrasPublicacionesInternacional2016Russian-NationalshySecurity-Strategy-31Dec2015pdf
77 Maria Snegovaya Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) 21 accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine-20Soviet20Origins20of20Russias 20Hybrid20Warfarepdf
78 Brigadier General Ralph O Baker and US Army Information operations from good to great Military Review July-Aug 2011 (July 2011) accessed April 1 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_art00 4pdf
43
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
operations of Information Related Capabilities (IRCs) in concert with other lines of operation to
influence disrupt corrupt or usurp the decision making of adversaries and potentialrdquo79 The IRCs
mentioned in the definition include capabilities such as psychological operations civil affairs
public affairs military deception electronic warfare computer network attack defense and
exploitation capabilities and special technical operations The Information Operations Officers
at all levels of the military serve to synchronize these assets to best meet the commanderrsquos
military objectives These officers spend a considerable amount of time trying to understand the
overall strategy and driving narratives of any operation because unlike a bullet from a gun which
has a small impact on its target the information operations officer has the ability to have far-
reaching effects with the information related tools at his or her disposal When a military
commander understands how to use an Information Operations Officer it becomes a force
multiplier and in some cases may even become the main effort This was evident in Afghanistan
in 2013 and 2014 as the military was restricted from conducting offensive operations outside of
the relative safety of the forward operating bases Commanders began to realize that they could
still have powerful effects in their assigned areas of operations in the information environment
through the use of information operations While this is a tactical example it has strategic
implications
Another key component of engagement in the information environment is through
strategic communication At the most basic level strategic communication is the synchronization
of words deeds and images on a strategic level Thinking of it like a three-legged stool where
words deeds and images are each a leg If even one leg is missing the chair will fall This
concept advocates saying what is going to be accomplished doing what was said then showing
audiences that you did what you said It sounds simple but it is the building block of a successful
information campaign that builds credibility A common misperception is that strategic
79 JP 3-13 ix
44
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
communication is just the making of talking points and writing speeches for senior leaders in
government While that may be a part of it Christopher Paul debunks this in his book Strategic
Communication when he states ldquostrategic communication does not seek to have everyone in
government speaking with the same voice or repeating the same three talking pointshellip but to
have everyone speaking in the same direction and avoiding orthogonal and contradictory
utterances and behaviorsrdquo80
It will take a synchronized effort between the information operations and strategic
communications practitioners to effectively wage war on ISIL in the information environment
and to begin chipping away at the credibility of their narrative as well as the larger narrative of
radical Jihadism It does not matter if this is done by an actual schoolhouse-trained information
operations officer or strategic communications officer but it should be done by someone who
understands the importance of these types of engagements Ideally the information environment
will be given as much prominence as the physical environment during campaign planning and
done in conjunction with as opposed to after major combat operations planning
Conclusion
The current United Statesrsquo strategy against ISIL is based on a myopic understanding of
the overall system in which ISIL is but one of many members Because of this the counter-ISIL
strategy is disproportionately weighted towards the destruction of ISIL in the physical
environment and not on exploiting the root causes and ideology that underpins it While the
White House may in-fact achieve its stated goal of defeating ISIL the narrow lens used to view
the problem will lead to a symptom being treated instead of the actual cancer in the region
making it ripe for further instability even after the mission has been accomplished
80 Christopher Paul Strategic Communication Origins Concepts and Current Debates (Santa Barbara CA Praeger Publishers 2011) 61
45
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Complexity theory helps to paint a picture of a much more complex system at work in the
region that goes well beyond just ISIL and highlights radical Islamic extremism which has taken
advantage of a region rife with instability corruption and ethnic grievances It also helped to
show that a solely kinetic approach to combat ISIL and the underlying issues that enable them to
thrive will not achieve anything more than tactical effects What is needed is a more
comprehensive approach that incorporates operations in both the information and physical
environments targeted at ISIL but also at the root causes such as the radical Islamic ideology
that fuels ISIL as well as regional governmental and socio-economic issues
An analysis was also conducted to look at why the current strategy being waged against
ISIL is almost strictly kinetic while little is being done to combat them in the information
environment Given that the White House framed the strategy based on the physical manifestation
of a much deeper problem it is no wonder that the military strategy is having limited effects and
ISIL continues to grow as a threat to Western civilization Seven different expert opinions on the
ISIL COG were also examined and compared These COGs ranged from the physical and
geographical to the intangible and are only a small sample of the ideas floating around on this
subject While this may have brought the usefulness of a COG analysis into question the intent
was to show that the ideas generated by this function created space for ideas It is not a bad thing
that there are different views None of the ideas are wrong and each was argued logically by its
proponent It is important to remember the frame that each expert took when looking at the COG
Some looked at it through the lens of the symptom as outlined by the White House counter ISIL
strategy while others took the cognitive leap in recognizing that ISIL was only the symptom and
that any COG analysis would have to take the larger contextual issues into consideration
Through a consideration of the role of narratives it becomes possible to see the futility of
trying to offer competing narratives However by gaining a thorough understanding of an enemy
narrative it is possible to discredit and delegitimize portions of it as part of a more
comprehensive strategy that includes a whole of government approach Discrediting a narrative
46
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
typically requires strategic patience and the ability to offer credible alternative perceptions to
stories already present in that narrative The battle of the narrative requires a long term approach
a whole of government strategy and actions commensurate with the message Words deeds and
images and the three-legged stool metaphor capture this point nicely
Finally a review of information operations functions and integration revealed that only a
synchronized effort with strategic communications planners will be able to successfully engage
ISIL within the information domain with any lasting effects That can only happen within the
framework of a strategic plan and narrative though Therefore due to the absence of either of
these in the current fight against ISIL only tactical and operational victories are likely possible in
the information environment More emphasis should be placed on coordinating strategic level
information operations to fight the enemy where it is having largely unimpeded effects
The fight against ISIL is an enormously complex scenario but strategy drives action If
the overall US counter ISIL strategy is based on a military objective and not an overarching
regional strategy the results will reflect this strategy Fighting against ISIL should be done on all
fronts not just the physical front As the West struggles to engage ISIL in the information
domain the near peer Russia continues to evolve in this realm giving them a potential advantage
should a worst case scenario of confrontation ever take place The time to explore and exploit the
information environment for development of lessons learned is now in this fight against ISIL
Maybe that shift will also take the strategy out of the weeds and back to a level where the effects
can have lasting positive regional effects
47
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Bibliography
Abbott Porter H The Cambridge Introduction to Narrative 2nd ed Cambridge Cambridge University Press 2008
Aronson Elliot and Anthony R Pratkanis Age of Propaganda The Everyday Use and Abuse of Persuasion 2nd ed New York Henry Holt and Co 2001
As-Somaali Muhammad The Story of an American Jihaadi Scribdcom 2012 Accessed March 22 2016 httpwwwscribdcomdoc93732117The-Story-of-an-AmericanshyJihaadiscribd
BBC Syria Crisis Where Key Countries Stand BBC Middle East October 30 2015 Accessed March 14 2016 httpwwwbbccomnewsworld-middle-east-23849587
Baker Brigadier General Ralph O and US Army Information Operations From Good to Great Military Review July-Aug 2011 (July 2011) 2ndash6 Accessed April 14 2016 httpusacacarmymilCAC2MilitaryReviewArchivesEnglishMilitaryReview_20110831_ art004pdf
Bar-Yam Yaneer Making Things Work Solving Complex Problems in A Complex World Cambridge MA Knowledge Press NECSI Knowledge Press 2005
Beck Julie The Story of Your Life The Atlantic August 10 2015 Accessed March 10 2016 httpwwwtheatlanticcomhealtharchive201508life-stories-narrative-psychologyshyredemption-mental-health400796
Bousquet Antoine and Simon Curtis Beyond Models and Metaphors Complexity Theory Systems Thinking and International Relations Cambridge Review of International Affairs 24 no 1 (March 2011) 43ndash62
Bunzel Cole From Paper State to Caliphate The Ideology of the Islamic State The Brookings Institute Project on US Relations with the Islamic World Analysis Paper no 19 (March 2015) 3
Cabayan Hriar and Sarah Canna Multi-Method Assessment of ISIL 2014 Office of the Secretary of Defense Washington DC Strategic Multilayer Assessment Office 1
Carruthers Wanda Gen Jack Keane Syria lsquoCenter of Gravityrsquo for ISIS Newsfront January 16 2015 Accessed March 21 2016 httpwwwnewsmaxcomNewsfrontJack-KeaneshySyria-ISIS-Islamic-State20150116id619065
Clausewitz Carl von Michael Howard Peter Paret Beatrice Heuser Notes Carl Von Clausewitz and Beatrice Heuser On War (Oxford Worldrsquos Classics) New York NY Oxford University Press USA 2007
Complexity science Agents Interaction and Complexity Group University of Southampton UK Accessed March 14 2016 httpwwwcomplexityecssotonacuk
Cordesman Anthony The Real Center of Gravity in the War Against the Islamic State Center for Strategic and International Studies (September 30 2014)
48
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Corman Steven Narrating the Exit from Afghanistan Tempe AZ Center for Strategic Communication 2013
Cottee Simon Why Itrsquos So Hard to Stop ISIS Propaganda The Atlantic March 2 2015 Accessed February 2 2016 httpwwwtheatlanticcominternationalarchive201503whyshyits-so-hard-to-stop-isis-propaganda386216
Cronin Audrey ISIS is Not a Terrorist Group Foreign Affairs January 14 2016 Accessed March 15 2016 httpswwwforeignaffairscomarticlesmiddle-eastisis-not-terrorist-group
Doran Michael Misidentifying the Conflict in Iraq and Syria Brookings July 10 2014 Accessed March 21 2016 httpwwwbrookingsedublogsmarkazposts20140710-doranshyobama-iraq-syria-strategy
Fernandez Alberto Here to Stay and Growing Combating ISIS Propaganda Networks Brookings (October 2015) 11ndash12
Freeman Colin US Under Pressure to Act as Iran Helps Iraq Fight Al-Qarsquoida News Middle East June 13 2014 Accessed March 15 2016 httpwwwindependentieworldshynewsmiddle-eastus-under-pressure-to-act-as-iran-helps-iraq-fight-alqaida-30351513html
Gartenstein-Ross Daveed and Nathaniel Barr Fixing How We Fight the Islamic Statersquos Narrative War On the Rocks January 4 2016 Accessed March 16 2016 httpwarontherockscom201601fixing-how-we-fight-the-islamic-states-narrative
Gorka Sebastian 4 Reasons Why ISIS Is More Dangerous Than Al Qaeda Global Jihad July 10 2015 Accessed March 14 2016 httpthegorkabriefingcom4-reasons-why-isis-is-moreshydangerous-than-al-qaeda
Gorka Sebastian L and Katharine C Gorka ISIS The Threat to the United States ThreatKnowledgeGroup Special Report 2015 5
Gorka Sebastian Targeting the Center of Gravity The Gorka Briefing January 4 2016 Accessed March 20 2016 httpthegorkabriefingcomtargeting-center-gravity
Gray zones 2015 US Special Operations Command Department of Defense
Habeck Mary James Carafano Thomas Donnelly Frederick Kagan Kimberly Kagan Thomas Mahnken Katherine Zimmerman Bruce Hoffman and Seth Jones A Global Strategy for Combating Al Qaeda and the Islamic State American Enterprise Institute December 7 2015 Accessed April 14 2016 httpwwwaeiorgpublicationa-global-strategy-forshycombating-al-Qaeda-and-the-islamic-state
ISIL Strategy White House Homepage Accessed March 15 2016 httpswwwwhitehousegovisil-strategy
Jervis Robert System Effects Complexity in Political and Social Life 3rd ed Princeton NJ Princeton University Press 1998
Joint Publication (JP) 3-0 Joint Operations Washington DC Government Printing Office 2011
49
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Joint Publication (JP) 3-13 Information Operations Washington DC Government Printing Office 2014
Joint Publication (JP) 5-0 Joint Operational Planning Washington DC Government Printing Office 2011
Kaidanow Tina Countering the Spread of ISIL and Other Threats Department of State September 6 2012 Accessed March 22 2016 httpwwwstategovjctrls
Khadduri Majid The Islamic Law of Nations Shaybanirsquos Siyar Baltimore MD The Johns Hopkins University Press 2001
Khadduri Majid War and Peace in the Law of Islam 2nd ed Baltimore MD The Lawbook Exchange 2010
Lesaca Javier Fight Against ISIS Reveals Power of Social Media Brookings November 19 2015 Accessed January 14 2016 httpwwwbrookingsedublogstechtankposts20151119-isis-social-media-power-lesaca
Lewis Jessica The Islamic State A Counter-Strategy for a Counter-State Institute for the Study of War (July 2014) 5 Accessed March 7 2016 httpwwwunderstandingwarorgreportislamic-state-counter-strategy-counter-state
Lister Charles Profiling the Islamic state Brookings December 1 2014 Accessed February 24 2016 httpwwwbrookingseduresearchreports2201412profiling-islamic-state-lister
Mackay Andrew Steve Tatham and Lee Rowland Behavioural Conflict Why Understanding People and Their Motivations Will Prove Decisive in Future Conflict United Kingdom Military Studies Press 2011
Malik S K and M Zia-ul-Haq The Quranic Concept of War 1st ed New Delhi Himalayan Books 1986
Moore Charles Strategic Multilayer Assessment White Paper Maneuver and Engagement in the Narrative Space US Special Operations Command January 2016 Accessed March 17 2016 httpwwwsocmilswcsProjectGrayManeuver20in20the20Narrative
Morell Michael The Great War of Our Time The CIArsquos Fight Against Terrorism--From Al Qaida to ISIS United States Little Brown amp Company 2015
Moyar Mark How Obama Shrank the Military The Wall Street Journal August 2 2015 Accessed March 12 2016 httpwwwwsjcomarticleshow-obama-shrank-the-militaryshy1438551147
Neumann Peter Foreign Fighter Total in SyriaIraq Now Exceeds 20000 Surpasses Afghanistan Conflict in the 1980s The International Centre for the Study of Radicalisation and Political Violence (January 26 2015)
Obama Barack Statement by the President on ISIL White House Homepage July 9 2015 Accessed March 14 2016 httpswwwwhitehousegovthe-pressshyoffice20140910statement-president-isil-1
50
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
Odierno Raymond John Amos and William McRaven Strategic Landpower Winning the Clash of Wills 2013 US Army US Marine Corps and US Special Operations Command Combined White Paper
Operation inherent resolve homepage Department of Defense Accessed March 17 2016 httpwwwdefensegovNewsSpecial-reports0814_Inherent-Resolve
Paul Christopher Strategic Communication Origins Concepts and Current Debates Santa Barbara CA Praeger Publishers 2011
Putin Vladimir The Russian Federationrsquos National Security Strategy 2016 Moscow Russia
Ratnam Gopal and Jonathan Masters The Islamic state Council on Foreign Relations 2016 Accessed March 14 2016 httpwwwcfrorgiraqislamic-statep14811
Reilly Robert R and Reilly Robert R The Closing of the Muslim Mind How Intellectual Suicide Created the Modern Islamist Crisis Wilmington DE ISI Books 2011
Saikal Amin What Should We Call Islamic State DAISH or IS The Sydney Morning Herald January 18 2015 Accessed March 14 2016 httpwwwsmhcomaucommentwhat-shouldshywe-call-islamic-state-daish-or-is-20150117-12sii7html
Schwartz-Barcott T P War Terror and Peace in the Qurrsquoan and in Islam Insights for Military and Government Leaders 1st ed Carlisle PA The Army War College Foundation Press 2004
Seriver Andre Islam and The Psychology of the Muslim Edited by Bill Warner London UK CSPI 2012
Shanker Thom and Eric Schmitt How Resilient Is Post-911 America SundayReview August 24 2014 Accessed February 11 2016 httpwwwnytimescom20120909sundayshyreviewhow-resilient-is-post-9-11-americahtml_r=0
Shultz Richard H Andrea J Dew and Richard H Jr Shultz Insurgents Terrorists and Militias The Warriors of Contemporary Combat 1st ed New York NY Columbia University Press 2006
Snegovaya Maria Putinrsquos Information Warfare in Ukraine Soviet Origins of Russias Hybrid Warfare Institute for the Study of War Russia Report 1 (September 2015) Accessed March 1 2016 httpunderstandingwarorgsitesdefaultfilesRussian20Report20120Putin 27s20Information20Warfare20in20Ukraine20Soviet20Origins20of20Russi as20Hybrid20Warfarepdf
Stakelbeck Erick ISIS Exposed Beheadings Slavery and The Hellish Reality of Radical Islam Washington DC Regnery Publishing a division of Salem Media Group 2015
Steed Brian Changing the Conversation Conceptualizing the Fight against Non-State and Post-State Actors 2015
Stern Jessica and J M Berger ISIS The State of Terror New York NY Ecco Press 2015
51
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52
The Westminster Institute Fighting the Ideological War Winning Strategies from Communism to Islamism Edited by Patrick Sookhdeo and Katharine C Gorka McLean VA Isaac Publishing 2012
Timeline Rise and Spread of the Islamic State Wilson Center April 2016 Accessed April 14 2016 httpswwwwilsoncenterorgarticletimeline-rise-and-spread-the-islamic-state
Williams Michael J ISIS as a Strategic Actor Strategy and Counter-Strategy Mackenzie Institute March 8 2016 Accessed March 22 2016 httpmackenzieinstitutecomisisshystrategic-actor-strategy-counter-strategy
Wood Graeme What ISIS Really Wants The Atlantic February 15 2015 Accessed March 14 2016 httpwwwtheatlanticcommagazinearchive201503what-isis-really-wants384980
Zawahri Ayman Al Letter from Al-Zawahiri to Al-Zarqawi GlobalSecurityOrg September 2011 Accessed April 14 2016 httpwwwglobalsecurityorgsecuritylibrary
52