Fight for Yourself: How to Sell Your Ideas and Crush Presentations
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Transcript of Fight for Yourself: How to Sell Your Ideas and Crush Presentations
FIGHT FOR YOURSELFHOW TO SELL YOUR IDEAS AND CRUSH PRESENTATIONS
DOES EVERY PRESENTATION YOU GIVE FEEL LIKE THIS?
THE ANSWERS YOU SEEK ARE COMING
EVERY PRESENTATION IS A STORY
**A page from Nancy Duarte’s book Resonate
UNDERSTANDING HOW TO MASTER PRESENTATIONS
• The Story • STAR Moment (Something They’ll
Always Remember)
EVERY PRESENTATION IS A SALE
LOVE IT OR HATE IT, NO SALE MEANS YOUR IDEA DIES ON THE SCREEN AND NEVER SEES
THE LIGHT OF DAY.
So how do you sell your work?
FOCUS ON THE THREE C’S
CONVICTIONCONFIDENCE COMPREHENSION
CONFIDENCEAs much as people buy ideas, they buy you first.
Stand tall. Never slump.
Stay grounded in truth, but be original
Believe it or they won’t
STANCE POINT OF VIEW POSITION/FIRM BELIEF
COMPREHENSIONYou must understand their business; you must
understand their why.
How are they different?
Pains, gains, & unarticulated needs Business Model.
INDUSTRY CUSTOMER COMPETITION
CONVICTIONIf you don’t believe it they won’t either. Only present informed ideas
that target the agreed upon problem.
Maintain eye contact. Be bold, not desperate Trust your instincts
ENGAGEMENT ATTITUDE INTUITION
WHERE TO NOW?
123
DO YOUR HOMEWORK
DONT EXPECT IT TO COME TO YOU
EXPERIMENT AND TRY NEW THINGS
VALIDATEDEMONSTRATEVALIDATE ANSWERComprehension Conviction
Comprehension Confidence
Comprehension Confidence
!
• Frame & Reframe the problem • Dig into the Data • Research the consumer • Behavioral Insights
• Posture / Stance • Original Point of View • Charisma & Optimism • Believe in yourself & the idea
• Why your idea will succeed • Knowledge of their business • Understand the competition
• Knowledge of their business • Understand the competition • Why your idea will succeed
The Setup The Idea Overcoming Objections
NOW PUT ON YOUR ARMOR
BECAUSE YOU WILL GET BEAT UP
START THINKING LIKE A POLYMATHLearn to draw on complex bodies of knowledge to solve specific problems.
“With 30 linear steps, you get to 30;
-Ray Kurzweil
“With 30 linear steps, you get to 30; with 30 steps exponentially, you get to one billion. In 25 years, a computer as powerful as
today’s smartphones will be the size of a blood cell.”
WHAT DO YOU SEE?
V
A K
Visual Auditory
Kinesthetic
POWER
WISDOM COURAGE
CONFIDENCE
CONVICTION COMPREHENSION
FINDING YOUR TRIFORCE
SELF-EFFICACY IS YOUR SECRET TO SUCCESS IN THE
GAME OF LIFE
“The belief in one’s capabilities to organize and execute the courses of action required to manage prospective situations.”
- Albert Bandura
SELF-EFFICACY
I believe self-efficacy adds up to…
EFFORT GRIT
SELF ACTUALIZATION
+ OPTIMISM+ =
!
CONFIDENCE
BUILDING ON YOUR FOUNDATION
COMPREHENSION CONVICTION
UNDERSTANDING HOW TO MASTER PRESENTATIONS
• The Story • STAR Moment (Something They’ll
Always Remember)
DARE MIGHTY THINGS- Theodore Roosevelt
#ForwardObsessed