Figaro Social Media - Powering Campaigns with Social Media
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@lauracrimmons #FigDigSocial Powering campaigns with Social Media
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Transcript of Figaro Social Media - Powering Campaigns with Social Media
@lauracrimmons #FigDigSocial
Define your desired outcomes – what do you want to get out of it?
UGC?Data?Sales?
@lauracrimmons #FigDigSocial
Have a point – what will motivate people to get involved?
Prizes?‘Fame’?
Doing good?
@lauracrimmons #FigDigSocial
Have a robust distribution plan – how will people find out about it?
Paid media?Influencer involvement?
@lauracrimmons #FigDigSocial
Thanks!
Laura Crimmons
Head of PR & Social
@lauracrimmons