FiftyThree case study
7
Case Study from
-
Upload
ballou-pr -
Category
Technology
-
view
93 -
download
1
Transcript of FiftyThree case study
Case Study from
!!!
4 months 7 press releases
155 pieces of coverage 13 interviews
3 speaking slots secured !
!
!!!
!
In a nutshell
• In June 2014 Ballou PR was engaged to raise awareness for the launch of the iPad stylus Pencil in Germany and France while also building the reputation of FiftyThree in Europe.
• Besides distributing and pitching a launch press release to French and German tech, business, design and lifestyle media Ballou PR organized exclusive interviews for Georg Petschnigg, CEO and co-‐founder of FiftyThree, with Wall Street Journal Deutschland and dpa. Further, LeFigaro interviewed Audrey Louchart, designer at FiftyThree, for the launch.
• Ballou PR also organized interviews with RTL and Venture Village during Tech Open Air in Berlin.
• To pre-‐pitch the new Mix platform to German media and use the buzz around IFA 2014 in Berlin, Ballou PR secured on the spot interviews with Associated Press, CURVED, FluxFM, Geektalk, MacLife and several YouTube channels. In addition Ballou PR organized IFA livestream interviews for FiftyThree CEO and co-‐founder Georg Petschnigg with GIGA and Mobilegeeks.
• To increase the reputation of FiftyThree in Europe, Ballou PR secured a speaker slot for Georg Petschnigg at Pioneers Festival 2014 in Vienna.
• Coverage included the whole bandwidth of lifestyle and national media (AFP, DIE WELT, Le Figaro, Frankfurter Allgemeine Zeitung, Gala…) to leading tech outlets (Chip, Computerbild, Gizmodo, Heise, Wall Street Journal…).
!!
!
Ballou PR for FiftyThree
Scanned by CamScanner
UK 2-‐7 Clerkenwell Green London EC1R 0DE +44 20 3092 9754
France 5 rue du Helder 75009 Paris
+33 1 42 22 24 10
Germany Linienstrasse 214 10119 Berlin
+49 152 554 77120
www.balloupr.com !
Ballou PR on Twitter: @BallouPR
@BallouPR_FR @BallouPR_DE
!!
Ballou PR on Pinterest Ballou PR on Facebook
