By Peter F. Baranay

Barely 40 days after the completion of Automechanika 2010, the ABRO familygathered in Las Vegas for the AAPEX Show. Although few ABRO distributorsattended the two shows, nearly the entire ABRO team was at both. And busywe were – hosting dozens of ABRO distributors from around the world, meet-ing with suppliers, and entertaining at some great places including theCenturion Penthouse of Caesars Palace.

Fifteen years ago, in 1995, ABRO first came to Las Vegas for the AAPEX Show.We had no actual booth on the floor of the Exhibit, instead utilizing an over-sized room at Caesars Palace as our headquarters. I say “over sized room” as a comparison to what we have today, it surely would not have been con-sidered a “suite”. Back then, our Wednesday night event consisted of a small

Newsletter 1st Qtr. 2011Volume 5 Issue 1

AAPEX Show 2010FIFTEEN YEARS OF COMMITMENT

Las Vegas, November 2-4, 2010

1

Distributors and ABRO staff meet and gather at ABRO’s booth in Las Vegas at theAAPEX Show 2010.

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Inside This Issue

U.S.A.

AAPEX Automotive Show 2010in Las Vegas, Nevada . . . . . . . . . . . . . .1-4

Dinner Events forABRO Distributors . . . . . . . . . . . . . . . . .4

Peter F. BaranayWelcome Speech AAPEX . . . . . . . . . . .5

NIGERIAGrand Opening of Coscharis Facility . . .6

Counterfeit Update ABRO Testifies Before Congress . . . . . .6

PANAMAABRO’s President Visits Panama . . . . . .7

EL SALVADORHardware Trade Show . . . . . . . . . . . . . .7

ECUADORMagazine Advertisement . . . . . . . . . . . .8

U.S.A.Top Ten Best Sellers of 2010 . . . . . . . . .8

New ABRO Products . . . . . . . . . . . .9-10

ETHIOPIACreative Advertising Campaign . . . . . .11

HONDURASNew ABRO Group Apparal . . . . . . . . .11

KAZAKHSTANSteady Growth . . . . . . . . . . . . . . . . . . .11

SAUDI ARABIA TOGO

NIGERIA GUINEAVisit to ABRO World Headquarters 12-13

VENEZUELAABRO Brings in the Heavy Equipment .14

ABRO Stays Fit . . . . . . . . . . . . . . . . . . .14

Meet ABRO’s Staff . . . . . . . . . . . . . . . .14

Robert Ngabe, Rwanda; Frank Turimici, Burundi; Sasan Sohrab, ABROUSA; Vijay Reddy, Burundi.

LAS VEGASAAPEX Show continued

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selection of appetizers from the roomservice menu and “yours truly” wasthe bartender. They were ratherhumble beginnings in comparison tothe events we now host. Over theyears at Caesars Palace, we movedinto progressively larger rooms until2000 when we hosted our events inthe two story classic suite.

In 2000, the same year we moved tothe much larger suite, ABRO openedour first booth on the floor of theAAPEX Exhibit Center. It was arather humble booth of 10’ deep by20’ wide.

A few years later, we expanded to a 20’ x 20’ and rapidly grew to a 20’ x 30’. Although we are clearly

not “done”, the booth we unveiled in 2009 was the largest to date at 20’ x 40’ with two private conferencerooms, casual meeting places and adedicated area for distributors to logon, check e-mails, and of course placenew orders.

Fifteen years have gone by in a blinkof an eye, and over the years, we

Tersandro “Stan” Santos, ABRO USA; and Shahilla Latif from Malaysiawith Tim Demarais and Mario Manta.

Michael Molnar, ABRO USA; with ABRO suppli-ers and ABRO customers.

Sasan Sohrab, ABRO USA, with ABRO distrib-utor Emil Armanyos from Egypt.

Mario Manta, ABRO USA, with Maria YsabelUreña and Leonor Sosa, Dominican Republic.

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ABRO customers, distributors and suppliers listen toPeter Baranay’s speech during the ABRO AppreciationNight held at the Caesars Palace Penthouse.

have welcomed new distributors and new suppliers.However, many things have remained constant: ABRO’scommitment toward our distributors and our suppliers,a sense of team work and the dedication to expandingABRO’s global presence.

Over these past 15 years there have been great memo-ries from the show. For those who were with us atour Wednesday night event, we prepared a time lineincluding photos from 1995 through 2009. For thoseunable to attend, we have posted this on our website.

The link can be found here:http://www.abro.com/15years/

To all of those who have made the trek to Las Vegasover the past 15 years, my thanks and appreciation. I look forward to seeing all of you later this year atAAPEX in Las Vegas, November 1-3, 2011.

LAS VEGASAAPEX Show continued

Peter Baranay (center) greets arriving guests.

Dinner at the Palm

Once again Mario Manta and Stan Santos entertained ABRO’s Latin American distributors with a fabulous dinner atone of Las Vegas’ premiere restaurants – The Palm.

“I love our annual dinner at The Palm” gushed Mario after the event, “it’s such a great location and it has a surpris-ing amount in common with ABRO. It started out as a little family restaurant just about the same time as ABROwas started and now it is a name respected worldwide – just like ABRO”.

The dinner was attended by the ABRO distributors from Costa Rica, Panama, Mexico, Guatemala, Paraguay,Puerto Rico & Peru.

LAS VEGASAAPEX Show continued

Maria Humaña and Orlando Retana, ImportacionesRe Re - Costa Rica, Mario Manta, ABRO; TitoHerrera, Distribuidora de Aditivos - Panama;Rolando Medina, Distribuidora Mega - Mexico.

Rene Cantu and Graciela Cantu, Ciclusa - Mexico; Mario Manta,ABRO; RolandoMedina, Distribuidora Mega - Mexico; Tito Herrera, Distribuidora de Aditivos -Panama; Marvin Retana, Inportaciones Re Re - Costa Rica; Stan Santos, ABRO,Jorge Oviedo, Ovil Parts - Paraguay

Dinner at the Spago Restaurant

While the Latin American contingent dined elsewhere in Las Vegas with Mario and Stan,the rest of the ABRO sales force – Tim Demarais, Sonny Sohrab and Mike Molnar – dis-cussed future expansion plans with several other distributors over a scrumptious meal atthe world famous Spago restaurant. While the focus may have been business, they allfound time to enjoy both the food and the exciting atmosphere of Caesars Palace whereSpago is located.Left to Right: Emil Armanyos, Egypt; Sonny Sohrab, Robert Ngabe, Rwanda; JoshuaOziama, Cameroon; Tim Demarais, Terry Watson, Fiji; and Michael Molnar.

Sands Expo Center,Las Vegas

Location:

Tuesday, November 1through Thursday,November 3, 2011

2011 Show Dates:

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“On behalf of the entire ABRO team,I would like to welcome you to ourannual appreciation dinner tonight.ABRO has the opportunity to cele-brate our success not only with ourdistributors who are in the marketplace on a daily basis, but also withour suppliers who do an outstandingjob creating the products soldthroughout the world.

As we gather here tonight in 2010, I am struck by the contrast of thisnight two years ago when we cele-brated in this same spectacularvenue. It was two short years ago in2008 that the world seemed poisedon the brink of a financial abyss andthe signs of a financial meltdownwere everywhere: banks were fail-ing, currencies were plummeting,confidence in government was erod-ing, joblessness in the U.S. was soar-ing. You will recall, that when Ispoke two years ago, I made a com-mitment to all ABRO distributorsthat they would continue to receivethe financial and product supportthat they had come to expect duringthe “good times”. I commentedthat no one who met their obliga-tions and remained committed toABRO would see anything but unbri-dled support from ABRO.

You did your part and ABRO didtheirs. My compliments to all of youand all of you are stronger todaythan two years ago. You deserve around of applause.

On the flipside, ABRO remainedcommitted to our suppliers. Unlikemany other companies during thatera, ABRO did not arbitrarily takelonger payment terms, or createcharge backs for no apparent rea-son, or reduce purchases. ABRO notonly persevered throughout this diffi-cult period, but we thrived. All ofyou deserve another round ofapplause for your achievements dur-ing the last 24 months.

As much as we enjoy sharing wherewe have come from, ABRO does notdwell on the past, we are focused onthe future. However, for those thathave not had the opportunity toreview 15 years of Las Vegas memo-ries here at Caesars Palace, I referyou to the banner in the hallwaywhich shows some much younger,and thinner members, of the ABRO

staff over the past years here atCaesars and the AAPEX Show.

As all of you know, the outstandingsuccess that ABRO has had through-out the world has led to the chal-lenges of the illegal counterfeiting ofABRO products. In just the last 90days, ABRO has had resounding suc-cess against these criminals:

In Egypt, during the month of August,we made major raids in four cities.

A total of 88 people were arrested –three of whom were major importersand who now face up to a year injail. Over 45,000 counterfeits wereseized and will be destroyed.Although many of the 88 arrestedwere released within a few days, 51 were convicted and will serve sixmonths and 12 will serve a year inprison.

But don’t let our success in Egyptblind you to our success in China,where in during the last two months,we’ve done raids on two majorwholesalers of counterfeits. Over64,000 counterfeit items wereseized and will be destroyed. Two ofthe cases have been turned intocriminal investigations.

In Ukraine, during the month ofAugust, raids took place in 14 sepa-rate market places located in 8 dif-ferent cities. We had a recentaction in Saudi Arabia where raids

on 9 shops resulted in arrests andthe confiscation of 125,000 items.

The total body count in the last 90days: Over 100 arrested and aquarter of a million cases confiscat-ed and destroyed.

These relentless pursuits of thosewho infringe the ABRO name willcontinue. And while we here enjoythe sophisticated hospitality of Las Vegas, ABRO’s Director of

Intellectual Property, Bill Mansfield,along with our Beijing based attor-ney, and a contingent of high levelChinese officials are touring the hin-terlands of Western China setting upa program to interdict contrabandthat has previously flowed intoRussia. ABRO has been successfulin tracking down these criminals andwe will continue to do so even if itmeans traveling over two thousandkilometers from Beijing to Urumchi,China!

We just want the counterfeiters toknow one thing; ABRO will hunt youdown and strike back. Go rip offsomeone else.

As odd as it may seem, counterfeit-ing is a sign of success. It showsthat you, our distributors, have builtABRO into a brand name so power-ful – so valuable – that people see itas worth stealing. So we happilyundertake the fight against the

counterfeiters in order to ensurethat the brand name you’ve builtstays strong.

Last year ABRO celebrated our 70thAnniversary and we created a timeline of important events. Webrought it back for this year in caseyou did not have an opportunity tosee it.

As is our tradition, I would like towelcome those members of theABRO family who have not beenhere before.

First, I’d like to thank the largegroup of Caesars Palace people whowork so closely (and in the back-ground) with us.

Continuing with ABRO distributors -From Saudi Arabia - a wonderfulorganization that has been workingwith Tim Demarais for over 20years: Mr. Ali Alfares and Mr. AlKhaldi Thwaini of Alfares Trading Co.

From Canada, President of TransitWarehouse, Stephan Guy, PierreAmbien, and Vincent Fortier.

From Burundi - Mr. Vijay Reddy, whois the President and Mr. FrankTurimuci is the CEO of the companyCar Care Burundi.

From Paraguay, Jorge Oviedo, of Ovil Parts.

ABRO has enjoyed great success inEcuador with ABRO Desivos DelEcuador.

Mr. Miguel Villagomez and Mr. CelsoCepeda are with us this year as theyhave been many times before.Joining them this year for the firsttime from Promesa who is one of thelargest retailers in Ecuador: JavierEcheverria, Ana Maria Gomez,Eduardo Moncayo, and Carlos Ligua.

From Algeria, joining Mr. LamriBoudoukha for the first time fromBVS Algeria, is Mr. BoubakerGuidoum.

Thank you for coming.

Thank you for being a part of theABRO family and thank you for yourfriendship.

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Peter Baranay at Ceasars Palace

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LAS VEGAS AAPEX Show continued Welcome Speech at Appreciation Dinner in Las Vegas during AAPEX

Peter F. BaranayPresident of ABRO

December 14, 2010 was a red letter datefor the Coscharis Group as they inaugurat-ed the Grand Opening of the newCoscharis Automotive Center in Abuja,Nigeria which is the largest AutomotiveShowroom in Africa.

This new, ultra-modern office complexwill feature the various automotive agen-cies that the Coscharis Group is handlingon an exclusive basis including BMW,Jaguar, Range Rover and Ford. Executivesfrom all of these respected companiesattended the event as well as the Presidentof ABRO Industries, Peter Baranay, and

Vice President, Tim Demarais.Furthermore, ranking politicians through-out Nigeria including key state Governorsas well as high profile Nigerian BusinessExecutives were all at the Grand Opening.

This state-of-the-art facility will takeCoscharis to a new level in the NigerianAutomotive Industry which certainly willboost the sales of our ABRO automotivechemicals throughout Nigeria.

We heartily congratulate Dr. Madukaand his executive team for their vision increating such a beautiful structure in Abuja,the capital city of Nigeria.

Counterfeit Update

ABRO Testifies BeforeU.S. Congress

Recently, ABRO’s Director of IntellectualProperty testified before the U.S.Congress.

On July 21, 2010, William Mansfieldappeared before the U.S. House ofRepresentative’s Small BusinessCommittee. The Committee was holdinghearings entitled “The Impact of IntellectualProperty on Entrepreneurship and JobCreation.”

William was able to speak to the committeeabout ABRO’s experiences in creating,growing and protecting its corporate intel-lectual property. In his testimony, he out-lined the extensive steps that ABRO hastaken over the years to protect its name inthe marketplace.

He was also able to present the case thatstrong intellectual property rights areessential for small and medium sized com-panies, such as ABRO, to compete againstlarge corporations. While a very largecompany with multiple brands can afford toallow a certain amount of counterfeitingwithout suffering too much damage, small-er companies cannot be as lax in their anti-counterfeiting actions. Any attempt todamage the reputation of a company likeABRO must be treated as the seriousthreat that it is.

This is the third time that a representativeof ABRO has been asked to speak beforethe United States Congress and cementsABRO’s position as a major voice inAmerica on the side of small businessesand brand owners.

ABRO’s Director of Intellectual Property,William Mansfield, testifies before the UnitedStates Congress regarding the importance ofintellectual property for the growth of smallbusinesses.

Tim Demarais, VicePresident of ABROwith Dr. CosmasMaduka, Ownerand President ofCoscharis Motorsand ABRO’sPresident, PeterBaranay, at theGrand Opening ofthe new CoscharisAutomotive Centerin Abuja, Nigeria.

NIGERIAGrand Opening of the New CoscharisAutomotive Center in Abuja

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The new Coscharis Motors Automotive Center facility offers state-of-the-art technology.

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PANAMAVisit to ABRO’s Distributor

EL SALVADORABRO Represented at Hardware Trade Show in San Salvador

Peter Baranay, President of ABRO, paid a visit in November 2010 toPanama to meet with Tito Herrera, owner of Distribuidora de Aditivos.A newly built, well stocked warehouse and three custom designeddelivery trucks made it possible for Distribuidora de Aditivos to con-tinue their stronghold on the Panamanian market.

ABRO El Salvador recently hosted a popular booth at a hardwaretrade show in San Salvador. The ABRO distributor’s presentationdrew in a large number of potential customers and is expected tohelp their business grow greatly in the coming year.

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ECUADORABRO AdvertisementCampaignABRODESIVOS DEL ECUADORran an extensive public relationscampaign in the local media. Theyadvertised monthly in the very popular local automotive magazine,Carburando, resulting in a 20%increase in 2010 sales.

1 . Mask ingTape - Jumbo Rol l s

2 . Gasket Makers/Sea lants

3. Spray Pa ints & Pa int Remover

4. Tapes & Stretch F i lm

5. Carb and Choke Cleaner

6. Lubr icants & Motor Oi l

7 . Adhes ives

8. Batter ies

9. Repa ir Products

10. Mask ing Tape - Cut Rol l s

TOP TEN ABRO BEST SELLERS OF 2010

# # 1# 1

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NEW ABRO PRODUCTS ARE NOW AVAILABLE IN WAREHOUSE

New Arrivals!These brand new ABRO products have arrived in our ABROwarehouse. Now available for mixed container orders.

NewPRODUCT

HI-POWERLOW MAINTENANCE BATTERIESABRO’s dry charged “Low Maintenance”batteries offerPREMIUM Quality for European andJapanes vehiclesOEM supplied to leading vehiclemanufacturersAll batteries are produced under ISO 9001:2000, TSI 16949:2002, QS 9000:1998 and ISO 14001Non-USA Origin

NewPRODUCT

1-STEP WAX -N- DRYEasy and Quick Way to Dry and Wax Carin One Easy StepProvides Long Lasting Shine andProtection to Car PolishWill Not Stain Plastic, Rubber and Glass

PART NO. WD-473

16 OZ./473mL 12/CASE

NewPRODUCT

ABRO SMOOTH 100 PREMIUM ENGINE TREATMENTPremium Formula for Best AvailableProtection of High Mileage VehiclesEnhances Fuel EconomyFor Gasoline Engines

PART NO. SM-100

15 OZ/444mL 6/CASE

HEAVY DUTY POWER DEGREASER Concentrated Deep Penetrating Formula Multi-Purpose Industrial Cleaner andDegreaser for Car, Home and Industry

PART NO. PD-320

32 OZ./946mL 12/CASE

PART NO. PD-620

1 GAL./3.785L 6/CASE

NewPRODUCT

PART NO. BA-NS40Z

PART NO. BA-NS40ZL

PART NO. BA-NS60

PART NO. BA-NS60L

PART NO. BA-NS100

NewPRODUCT

BLACK XTREME WET TIRE SHINECreates High-Gloss Wet ShinePreserves Rich Black LookConditions and Prevents Drying andCracking of TiresNo Buffing or Streaking

PART NO. BX-999

22 FL. OZ./650mL 12/CASE

NewPRODUCT

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NEW ABRO PRODUCTS ARE NOW AVAILABLE IN WAREHOUSE

New Arrivals!These brand new ABRO products have arrived inour ABRO warehouse. Now available for mixedcontainer orders.

NewPRODUCT

CLEAN ALL FOAM CLEANERLIME SCENTFresh Lime ScentDeep Cleaning Foaming Action Lifts OutDirt and Removes Stains from Upholstery,Vinyl and CarpetingIncludes Brush CapNon-USA Origin

PART NO. FC-650

650mL 12/CASE

NewPRODUCT

WINDSHIELD WASHER READY TO USE FORMULAPre-Mixed Ready to use FormulaCleans Streak FreeRemoves Bugs and TarWill Not Harm Car Finishes

PART NO. WW-456

1 GAL./3.785L 6/CASE

SUPER GOLD PASTE WAXNon-Abrasive, Pre-Softened Carnauba WaxSafe and Effective on All Types of FinishesNon-USA OriginNew and Improved Packaging With Stronger,Stackable Lid

PART NO. PW-400

8.11 OZ./230g 12/CASE

A/C DEODORIZERFOR CAR INTERIOR

Efficiently Removes Interior and A/C OdorsEasily Cleans A/C Units and Leaves a LongLasting, Fresh Lemon Scent

PART NO. AC-050

5 OZ/ 142g 12/CASE

NewPRODUCT

NewPRODUCT

NewPRODUCT

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Once again, AIA Trading in Ethiopia has proven that throughhard work and creative advertising campaigns, you can dra-matically increase your business. Even through these tougheconomic conditions, AIA was able to drastically increasetheir business to over $2,000,000 a year now. The attachedadvertisement was put in newspapers on a regular basiswhich has helped create a great name for ABRO products inEthiopia. We look forward to continuing our increase inEthiopia and the rest of the world in 2011.

ETHIOPIACreative Advertising Campaigns

KAZAKHSTANSteady Growth

We would like to give a special salute to TN Engineering,our exclusive ABRO Distributor in Kazakhstan who isdoing a wonderful job in promoting our ABRO productsthere. We are quite impressed with this advertisementthat was recently shown in Kazakhstan.

The managing directors, Mr. Nurgaly and Mr. Nizamutdinov have grown our ABRO business steadily over the past five years and we look forward toan even better year 2011 through their excellent promotional efforts.

HONDURASAgencia La MundialNew Group Apparel

Agencia La Mundial continues to be ABRO’s#1 distributor in Central America.

All counter employees of Agencia LaMundial’s five stores in San Pedro Sula,Honduras, proudly show their new ABRO wear.

Angencia La Mundial also converts ABROtape and fills ABRO coolant in Honduras.

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Visit to ABRO World Headquarters

Also in October of 2010Dr. Kodjo of AKOA visitedour corporate facility forthe first time. Dr. Kodjohas been doing an excel-lent job in selling ourABRO Masking Tape inTogo and visited our cor-porate offices to see howhe could expand the salesof our other ABRO prod-ucts in Togo.

Dr. Kodjo sees tremen-dous market potential forour ABRO product line inTogo and we do look for-ward to working with Dr.Kodjo in 2011 in the salesof our ABRO products. Dr. Amegnihe Kodjo with two of his associates and Tim Demarais in the ABRO conference room.

Tim Demarais with Mr. Alhashim and Mr. Kumar in the ABRO lobby.

SAUDI ARABIAIn October of 2010, we had the pleasure of receiving Mr. Alhashim andMr. Kumar of Al Hoda Company ofDammam, Saudi Arabia. Al Hoda hasbeen selling our ABRO PVC Cement inthe Kingdom of Saudi Arabia for thepast seven years and has done anexcellent job in penetrating the market.

We certainly do hope to increase ourbusiness with Al Hoda in 2011 as thecompany has been quite aggressive inselling our PVC Cement to the contrac-tors in Saudi Arabia taking advantageof the recent building boom in theKingdom.

TOGO

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NIGERIAPeter Baranay and Tim Demarais recently welcomed over 50 visitors

from Nigeria to the ABRO World Headquarters in South Bend, Indiana.

The visitors, friends of the company through ABRO’s connection with

Nigerian ABRO distributor Coscharis and its owner, the prominent

philanthropist, Dr. Cosmas Maduka, stopped by on a tour of the United

States. While they were ABRO’s guests they were treated to dinner

and an evening of lively conversation with Peter and Tim. “That’s one

of the things I love about this company” said Peter, “you end up with

friends from all around the globe.”

Tim Demarais and Peter Baranay welcomethe visitors from Nigeria.

GUINEAWe were glad to receive Mr. Issa

Niane of Guinea in our World

Headquarters in South Bend,

Indiana. He has made regular

trips to our office but this one is

particularly impressive consider-

ing the challenges that Guinea is

currently facing, both in terms of

economic problems and political

turmoil. We appreciate the com-

mitment that his organization has

shown to ABRO and we are con-

vinced that this strong foundation

will result in improved business

for years to come. Sasan Sohrab with Mr. Issa Niane from Guinea in the ABRO conference room.

Daniel Pinkrah, Coscharis Nigeria; with Jon Cook,

ABRO USA; and visitor Adegoke Oshunniyi.

Meet ABRO’s Staff

Please meet Dan Jacobs

Dan Jacobs joined ABRO as anintern in May of 2010. He works forand learns from ABRO’s CreativeDirector, Birgit Sommer. Dan is cur-rently studying for his Bachelor ofFine Arts degree in Industrial Designat the University of Notre Dame inSouth Bend, Indiana. He expects tograduate in May of 2011 and thenpredicts he will move to Chicago andwork designing high-tech products.

At the University of Notre Dame,Dan serves as the Photo Editor forthe student newspaper. In his sparetime, Dan enjoys traveling, art andmountain biking.

Since Dan joined us, he has beeninvolved in designing new productlabels, the Spanish Product Catalog,redesigning the ABRO website andassisting ABRO’s video team withthe new ABRO product videos.

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ABRO Stays FitNo one can ever accuse ABROof standing still. As a company,our sales continue to climbevery year. And individually,members of the ABRO familykeep moving as well.

Guy Berkebile, the owner ofABRO supplier Guy Chemical,competed again in the IronmanWorld Championship in Hawaiithis year. Just like last year,Guy made us all proud with hisdetermination and athleticismas he swam, biked and ran hisway to the end of the grueling competition.

Guy wasn’t the only one pushing himself hard this year. ABRO’s own Sasan Sohrab completed hisfirst full triathlon as well. He competed in the annual Niles Triathlon which takes place nearChicago. Sonny made a great showing; finishing 9th for his age group and 40th overall.

Clearly, the competition will never catch ABRO napping.

ABRO Brings in the

Heavy Equipment

ABRO’s distributor in Caracas,Venezuela recently made a major invest-ment in the future.

Cintas Cellux de Venezuela installed a1.6 meter Slitter / Rewinder in order todramatically increase their productivitywhen it comes to converting tape.

A 2.4 mile swim, 112mile bike ride and 26.2mile marathon wasmastered by ABRO’ssupplier GuyBerkebile.