Fifteen ways to boost your marketing and sales lead generation.

1 Identify leads and prospect organisations.

Move beyond the statistical information of Google Analytics.

Get started with ‘Who and why analytics’ by using Jumplead to identify prospect

organisations searching for what you have to offer, and your existing leads that are

returning to your website.

Learn more:

Identifying Lead Activity

2 Get notifications when leads return to your website.

Keep on top of important lead activity and let to your sales team focus on

engaged leads. Get email alerts when your qualified leads are active.

Don’t waste time chasing after cold prospects. Be in the right place at the right

time to close more sales.

Learn more:

Use website activity to trigger email alerts

3 Reach out to engaged visitors with live chat.

You wouldn’t open a high street store with no sales staff.

Answer visitor’s questions while they’re on your website and help them

become customers.

Learn more:

6 Reasons Why Live Chat is Beneficial for Your Business

4 Convert visitors into contacts 24/7 with chat that generates leads.

When you’re not available to chat with your website visitors, have your chat

system convert their questions into email conversations. This way you can

generate more leads and reply as soon as you’re available.

Learn more:

Live chat, message and connect

5 Manage conversations with your contacts effectively from chat to email.

Never drop a sales opportunity by making certain that conversations are managed

and assigned effectively. Make sure the best person answers each question.

Learn more:

Live chat, message and connect

6 Get a lead activity report

emailed to you daily or weekly.

Get a lead activity report and spreadsheet emailed to you to make

certain you never miss important lead activity.

Learn more:

Identifying Lead Activity

7 Turn visitors into leads with landing pages.

Jumplead landing pages are a power house for converting website visitors

into leads, offering content in exchange for contact details so that you can

keep in touch. Use them to nurture your contacts with content and offers.

Learn more:

Converting Visitors into Leads

8 Automate email nurture campaigns to follow up web form completions.

Email is simply the most effective way to keep in touch with your leads.

After your lead has converted on a Jumplead landing page or conversion form,

use follow up nurture campaigns to keep your leads interested, educated and

coming back for more.

Learn more:

Nurturing Leads into Customers

9 Capture, track and score all contacts.

Stay on top of your leads, get them all saved into Jumplead’s CRM, track their

individual website and email marketing activity, score them based upon their

behaviour. Use their behaviour and preferences to segment them and laser focus

your email marketing.

Learn more:

Email Marketing Guide

10 Progressively profile your contacts over time and across forms.

Don’t repeat questions for your leads when they see multiple web forms or

landing pages. Use progressive profiling to ensure that you are always asking

the next most important question. Whichever form or landing page they

complete next.

Learn more:

Qualify contacts with Progressive Profiling

11 Create segments of your contacts based upon their behaviour, sales stage, captured information and geography.

Don’t just send the same messages to your entire database!

Increase the effectiveness of your marketing messages by using segments to

offer your leads the things they actually want, based upon who they are, where

they are and their sales stage.

Learn more:

Creating contact segments

12 Build, Send and track email marketing campaigns to your contact list segments.

Use email marketing that allows you to easily personalise your messages

based upon customer segments and lifecycle stages.

Learn more:

Email Marketing Automation

13 Use form completions and website activity to move contacts through your sales funnel stages.

Everyone has a sales funnel. Work yours harder by using your lead’s behaviour to

automatically put them in the right sales funnel stage, then follow up in the best

way for that sales stage.

Learn more:

Contact management and lead tracking

14 Automatically nurture new leads and pass to sales based upon them reaching a sales ready stage.

Make your sales team’s life easier and more productive.

When your lead gets into a sales ready stage send your sales team a notification to

keep them focused upon educated, qualified leads.

Learn more:

Creating the Customer Journey

15 Get an overview of your sales funnel and create targeted email campaigns to move your leads on.

Get a simple view of where all of your leads are in your sales funnel. Then

focus on moving them on to becoming customers.

Learn more:

Marketing Analytics

All from one marketing system. Jumplead.

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