FIFPro marketing team presentation March 23rd 2012
-
Upload
dimi-albers -
Category
Sports
-
view
193 -
download
0
description
Transcript of FIFPro marketing team presentation March 23rd 2012
![Page 1: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/1.jpg)
Online and social marketing for FIFPro
Hoofddorp, March 23rd 2012
![Page 2: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/2.jpg)
My name is Dimi Albers, I work at Tam Tam (not TomTom), a digital marketing agency
in the Netherlands
![Page 3: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/3.jpg)
![Page 4: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/4.jpg)
An interactive Facebook campaign for the
FIFA FIFPro World XI 2011
![Page 5: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/5.jpg)
5
The FIFA FIFPro World XI (as part of the FIFA Ballon d’Or Gala) gives
FIFPro a tremendous opportunity to gain more worldwide visibility
![Page 6: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/6.jpg)
6
Through an interactive Facebook campaign we shot for an enormous
amount of Likes with the goal of forming a sustainable online fan
community.
![Page 7: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/7.jpg)
How?
![Page 8: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/8.jpg)
8
We offered football fans around the world a chance to win the
THE ultimate fan experience
![Page 9: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/9.jpg)
9
They could share the stage with The FIFA FIFPro World XI.
![Page 10: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/10.jpg)
10
And….You never walk alone!
![Page 11: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/11.jpg)
Concept
![Page 12: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/12.jpg)
12
Predict the FIFA FIFPro World XI on FacebookCompete for FIFA Ballon d’Or Gala tickets
For you and ten of your friends
![Page 13: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/13.jpg)
13
in short:Your XI meets the FIFA FIFPro World XI
![Page 14: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/14.jpg)
![Page 15: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/15.jpg)
![Page 16: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/16.jpg)
![Page 17: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/17.jpg)
![Page 18: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/18.jpg)
How to reach the audience
![Page 19: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/19.jpg)
19
We asked players and clubs to promote this competition
primarily through Facebook & Twitter.
![Page 20: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/20.jpg)
Press release +
= 2.000 Likes
![Page 21: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/21.jpg)
David Villa(3M fans)+ 6.000 Likes
![Page 22: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/22.jpg)
Chelsea, Liverpool & Spurs(>15M fans)+ 2.000 Likes
![Page 23: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/23.jpg)
Neymar voting ballot in press+ 4.000 likes
![Page 24: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/24.jpg)
24
Total: Over 15.000 likes
Over 10.000 predictionsOver 5.000 Friends Teams
Thousands of mentions, teamphotos and activities
![Page 25: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/25.jpg)
33 winners of shirts and footballs
![Page 26: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/26.jpg)
And one lifetime experience for Sebastion Yalle Yale!
![Page 27: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/27.jpg)
So what now?
![Page 28: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/28.jpg)
28
Social Media is about the long run
![Page 29: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/29.jpg)
Gary Vaynerchuck
![Page 30: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/30.jpg)
30
Keep the community alive with content that they like. Think short
video’s, maybe some contests with prizes and don’t forget the
more serious subjects.Don’t be intrusive, update once a
week or so.
![Page 31: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/31.jpg)
31
Think about the 2012 World XI…
![Page 32: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/32.jpg)
32
Can we start earlier?And involve the public?
Work with players earlier and succesfully?
![Page 33: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/33.jpg)
33
And think about these guys for a minute…
![Page 34: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/34.jpg)
34
And how about national XI voting?There’s an (Facebook) app for that! ;)
or at least invite 15.000 football fans to compete through our Timeline
![Page 35: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/35.jpg)
Inspiration for other FIFPro opportunities
![Page 36: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/36.jpg)
Gary Vaynerchuck
![Page 37: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/37.jpg)
Think about the gap between Messi and the players in our Blackbook
![Page 38: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/38.jpg)
![Page 39: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/39.jpg)
![Page 40: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/40.jpg)
Sensoor
![Page 41: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/41.jpg)
Benetton
![Page 42: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/42.jpg)
![Page 43: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/43.jpg)
![Page 44: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/44.jpg)
![Page 45: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/45.jpg)
![Page 46: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/46.jpg)
![Page 47: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/47.jpg)
Scheepvaartmuseum
![Page 48: FIFPro marketing team presentation March 23rd 2012](https://reader036.fdocuments.us/reader036/viewer/2022081602/54c0f3c44a79593e278b466a/html5/thumbnails/48.jpg)
Virgin