PROMOTIONAL CAMPAIGNS OF FIFA 2010

BY:

Siddharth Singh(E,34)

Biggest players…

MTN – we can’t wait, let’s go 2010! – R7.1bn

CCTV licensing fees – US $2.2 million

Television rights- ABC and ESPN Hyundai Kia Coca cola

Nike Adidas -

$110mn McD - $15mn Visa Powerade Budwieser-

$16mn

Licensed merchandise

Continental airlines - $19mn

PUMA EMIRATES SONY

TEAMS SPONSORSHIP ADIDAS – 12 TEAMS SPAIN,ARG,GERMANY,FRANCE NIKE – 9 TEAMS-BRAZIL,PORTUGAL,NEDERLANDS

PUMA – 6 TEAMS- ITALY,IVORY COAST,GHANA

PROFITABILITY

OVER MEDIUM & LONG TERM ACHIEVE IT BY GENERATING

EMOTIONAL CONNECT HOW YOU ACTIVATE?- IE BUSINESS

SCHOOL

WEALTHY FIFA

Acc. to FIFA finances 2009: FIFA in heavy profits!

Net profit in 2009: US$196mn For revenue related to

events:US$650mn by selling rights

OTHER MONEY FACTS…

FIFA 2010 : US$450 mn to national teams…61% higher than FIFA 2006

Winner:US$30 mn… Teams reaching only 1st round :

US$8mn Additional US$1mn : preparation cost US$1600 contributed per player per

day.

SOURCE: http://

www.indiantelevision.com/special/y2k10/fifa_spl.php

http://www.pagalguy.com/2010/06/why-and-how-brands-hope-to-score-at-the-fifa-world-cup/

http://www.info4security.com/story.asp?storycode=4124525

http://en.wikipedia.org/wiki/Economics_of_the_FIFA_World_Cup

http://www.project2010.co.za/2010_World_Cup_sponsorship.asp?PN=1

THANK YOU……