FIFA World Cup 2014 packages - BBC

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Transcript of FIFA World Cup 2014 packages - BBC

Page 1: FIFA World Cup 2014 packages - BBC

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Page 2: FIFA World Cup 2014 packages - BBC

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The World Cup packages

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In June 2014, the

football World Cup

will be hosted in

Brazil – the

spiritual home of

football

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The World Cup on a global stage

We’ll go beyond with

great programming that

explores the human

stories behind the

game, and how the

game influences

Brazil’s culture

The BBC will be

there for all the

matches, offering

leading

commentary,

analysis and

coverage

The

tournament

will run from

June 12 to

July 13, 2014

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We’re committed

to award-winning

sports journalism

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The platform of choice

Our reporters get to

the heart of the action

around all the big

games and

tournaments – offering

expert analysis and

insight

That’s why we attract

an affluent, engaged

audience

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We love football

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For an affluent and influential online audience...

Source: Continuous Survey Jan 1 – March 31 2013, visitors to Sport section n=1503; Lifestyle questions n=328

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BBC Sport users are

engaged for an

average of 18

minutes per visit1

UEFA: 12 mins

Guardian Sport: 4 mins

Source: 1 comScore March 2013 Global exc UK data 2

Continuous Survey Jan 1 – March 31 2013, visitors to Sport

section n=1503UK 7

...who are engaged with the BBC Sport website

78% access the

section every

single day2

90% have been using the

website for more than three

years2 would recommend it to

friends and colleagues2 79% of football fans rate the

bbc.com/football section

highly2

95%

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A football – hungry audience

Source: Omniture Discover Q1 2013 total traffic

The Football section

represents...

74% of total traffic to the

BBC Sports section

...and 23% of total traffic to

the entire bbc.com site

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The World Cup packages - SA

1) The Final Package

2) Semi Final Package

3) MVPackage

4) Single Package

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Please check availability before booking

See Technical specs and restrictions on BBC Hub:

http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs

Let your brand plays with the winners in the most important match

1) Final Package

Advertising across all platforms the day of the final (13th July), the day

before and the day after with big formats to attract the attention of the

BBC Audience.

Platforms: BBC Sport (Web) BBC Football - web (Takeover)

BBC News (Web) BBC Sport Mobile (Web & App)

Dates: 3 days - 12, 13, 14 July

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Please check availability before booking

See Technical specs and restrictions on BBC Hub:

http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs

Let your brand plays with the winners in the most important match

1) Final Package

Football section

TAKEOVER 2 days: SKIN + MPU

+ Leaderboard

12th & 14th July (329K imp)

Football & Sport Sections (Web)

Halfpage 300x600 ROS

3 days (65K imp)

TOTAL = 500,000 Impressions

Sport - App

- iOS & Android: 320x50 (9K imp)

Sport - Mobile Web:

- MPU 300x250 (30K imp)

BBC News (Web)

Halfpage 300x600 ROS

3 days (67K imp)

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Please check availability before booking

See Technical specs and restrictions on BBC Hub:

http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs

Advertise around 2 of the most important World Cup matches

2) Semi Final Package

Advertising across all platforms during the Semi Finals stage with big

formats to attract the attention of the BBC Audience.

Platforms: BBC Sport (Web) BBC Football - web (Takeover)

BBC News (Web) BBC Sport Mobile (Web & App)

Dates: 4 days: 7, 8, 9 &10 July

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Please check availability before booking

See Technical specs and restrictions on BBC Hub:

http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs

Advertise around 2 of the most important World Cup matches

2) Semi Final Package

Football section

TAKEOVER 2 days: SKIN + MPU

+ Leaderboard

7th & 10th July (329K imp)

Football & Sport Sections (Web)

Halfpage 300x600 ROS

2 days (115K imp)

TOTAL = 600,000 Impressions

Sport - App

- iOS & Android: 320x50 (12K imp)

Sport - Mobile Web:

- MPU 300x250 (35K imp)

BBC News (Web)

Halfpage 300x600 ROS

4 days (109K imp)

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Please check availability before booking

See Technical specs and restrictions on BBC Hub:

http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs

Special focus during the Most Valuable Matches.

3) MVPackage

Clients to choose advertising around the most interesting matches

between the strongest national teams during the groups stage and until

quarter finals.

As usual, making use of BIG formats to attract the attention of the BBC

Audience.

Platforms: BBC Sport (Web) BBC Football - web (Takeover)

BBC News (Web) BBC Sport Mobile (Web & App)

Dates: Since June the 1st (Before the opening) until 6th July

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Please check availability before booking

See Technical specs and restrictions on BBC Hub:

http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs

Football section

TAKEOVER 2 days: SKIN + MPU

+ Leaderboard

2 days to be chosen by client (329K)

Football & Sport Sections (Web)

Halfpage 300x600 ROS

1st June – 6th July (250K imp)

TOTAL = 800,000 Impressions

Sport – App 1st June – 6th July

- iOS & Android: 320x50 (10K imp)

Sport - Mobile Web:

- MPU 300x250 (50K imp)

BBC News (Web)

Halfpage 300x600 ROS

1st June – 6th July (161K imp)

Special focus during the Most Valuable Matches.

3) MVPackage

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Please check availability before booking

See Technical specs and restrictions on BBC Hub:

http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs

Special focus during World Cup period

4) Single Package

Advertising with standard banners and until quarter finals.

As usual, making use of BIG formats to attract the attention of the BBC

Audience.

Platforms: BBC Sport BBC Sport Mobile (Web & App)

BBC News

Dates: Since June the 1st (Before the opening) until 15th July

Formats: Web: Halfpage, 728x90 (Deal with account managers)

Mobile web: 300x250

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Examples

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Please check availability before booking

See Technical specs and restrictions on BBC Hub:

http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs

BBC Sport & Football sections

Examples

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Please check availability before booking

See Technical specs and restrictions on BBC Hub:

http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs

BBC Sport

Examples

HPTO Audi

Leaderboard + MPU - Jaguar

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Please check availability before booking

See Technical specs and restrictions on BBC Hub:

http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs

BBC Sport

Examples

Fisher Investments HalfPage Air France MPU

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Please check availability before booking

See Technical specs and restrictions on BBC Hub:

http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs

BBC Sport App and Mobile web BBC Sport (browser)

Examples

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Please check availability before booking

See Technical specs and restrictions on BBC Hub:

http://www.advertising.bbcworldwide.com/home/mediakit/digitalspecs

Package Option: Final

Cost: R200, 000

Total Impressions: 500,000

Pricing

Package Option: Semi-Final

Cost: R180, 000

Total Impressions: 600,000

Package Option: Most Valuable Matches

Cost: R180, 000

Total Impressions: 800,000