Fiera Milano MediaCompany Profile

www.fieramilanomedia.it

Lead your business’’

’’

Fiera Milano MediaAbout us

Fiera Milano Media is dedicated to developing business connections, working with a

system of multimedia products and services able to satisfy information, training,

communication, and networking needs of its customers.

Since its founding in 2011, through the merging of 3 sister companies (Fiera Milano

Editore, Business International, and Expopage), the aim has been to create a

"media company" able to give value and help clients achieve their key business

objectives, in terms of business networking and synergy with Fiera Milano clients.

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B2B publishing and content management

Data

services

Executive training

Traditional and digitalB2B communication

Fiera Milano MediaKey Figures 2015

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Trade magazines

Web portals

Trade shows

Conferences

Training courses

B2B profiled database

Outdoor circuit

13

12

6

13

150

3

1

Source: Balance Sheet 2014

Portfolio Revenue breakdown

Publishing

Digital

Services

Training &

events

Venue

(outdoor & sponsor)

21% 32%

24%

23%

Fiera Milano MediaMajor milestones

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2013

2011

1975

Launch of the monthlymagazine «Elettronica Oggi»

1987

1st event brandedBusiness International

Launch of the monthlymagazine «Mixer»

2002

Launch of www.expopage.net

2007/8

Fiera Milano acquires:

- VNU pubblications(Tech branch)

- Specialized Editions- MMHolding

- Business International

2003

Launch of the monthlymagazine RE-Real Estate

Management of the outdoorcircuit in Fiera Milano

Launch ofwww.foodhospitality.it

Launch ofwww.tech-plus.it

Fiera MilanoMedia

20152014

1st edition of SMWSocial Media Week Rome

Launch of www.webitmag.it

Launch ofwww.bimag.it

Launch ofwww.cwi.it

Launch of the Executive Club

Fiera Milano MediaOur international partners

Fiera Milano Media has formed international long-term partnerships with some international media players, in order to

develop in Italy some of their editorial products and events, such as:

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Professional publishing

Professional PublishingOur digital network

Meeting point for entrepreneurs, managers,

and key executives who are eager to reach

contacts with specific business interests.

Business international magazine

(www.bimag.it) is the main gateway to the

digital network, to get information about

Italian business community.

Bimag offers news, analysis, benchmark

studies, and insights to create new

business opportunities and to promote

economic growth for the companies in the

local market and abroad.

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Business international magazine

www.bimag.it

Professional PublishingTechnology

10 specialized magazines, 5 web portals featured in

the Techplus network and 4 technic trade shows.

This is our portfolio as produced in the Technology

market.

And since 2015 a great news: the Italian edition of

ComputerWorld, the well-known international portal

dedicated to the IT world.

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Professional PublishingComputerWorld Italy

ComputerWorld – the voice of the IT management

ComputerWorld Italia is the daily source for enterprise IT

solution news. It closely follows all that happens in the ICT

world in order to give its readers an up-to-date view of

Italian and international technology market trends.

The Italian edition is the result of Fiera Milano Media

collaboration with IDG International, and its international

licensing program. IDG is looking for established media

experts in region where they do not operate.

Thanks to ComputerWorld, all IT professionals will be able

to get access to a huge International resource of IT

knowledge and will be able to promote their own brands on

IDG professional portfolio.

At the end of 2015, the 1st CIO Agenda, the summit

dedicated to Italian CIO, will take place.

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www.cwi.it

Professional PublishingFood Hospitality

Two print magazines, and a wide digital portfolio

made by a network featuring some web portals (in

the Ho.re.ca, the retail market, and tourism industry)

and a digital magazine in the entertainment market.

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Professional PublishingweBitmag

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The weBitmag portal is the new online platform of contents

and services spanning the world of tourism.

The news of webitmag are the heart of the website in

addition to thematic channels with different insights, studies

& analytics of the main research companies, and

institutions, focused on issues related to tourism and

lifestyle, as well as a section dedicated to events.

Webitmag is also completed by a rich web video section, a

biweekly newsletter, with a strong attention on social media

and blogs, featuring the influence that the web component

had and is having in the world of tourism.

weBitmag offers a new kind of relation with the players of

this industry, pointing the attention to a new model of digital

media communication, from content marketing to native

advertising.

www.webitmag.it

Professional PublishinginStoremag

instoremag.it is the web portal focused to the retail

market; a window wide open to the «what’s new» in

the retail community and the industry of consumers.

Easy to navigate, but very effective, it offers new

tools and multimedia contents.

Its value is also empowered by a depth weekly

newsletter.

An English version is available as well, targeted to

buyers, managers and foreign professionals.

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www.instoremag.it

Professional PublishingReal Estate

RE-Real Estate (monthly magazine about economics

and property finance in the Italian market) and

Reurope (European monthly magazine about

economincs and property finance in English) and the

annual guide titled «Guida Medhit », together with

www.re-web.it, form our real-estate portfolio.

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Database

DatabaseBusiness International Contact (BIC)

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bimag.it/bi-contact

With more than 1 milion emails, Business International Contact (BIC) is built from a continious process of collection of

profiled data, to ensure your marketing message reaches the target audience.

The Italian section has now been integrated by a new database that includes business professionals coming from emergent

and dynamic countries, such as Brasil, South Africa, China, and Turkey.

North-west

North-east

Central Italy

South and Islands

Brasil South Africa

China

Turkey

DatabaseExpopage

Thanks to www.expopage.net , Fiera Milano Media

offers the online catalogue of more than 100

exhibitions that take place in Fiera Milano exhibition

ground. It turns a simple list of company names into

the most advanced search engine in the trade show

industry with more than 500,000 profiled companies.

Visitors can organize their visit, planning their

experience and scheduling their meetings; on the other

hand, exhibiting companies can publish information

and news about themselves to create their own virtual

stand in the catalogue and to communicate with their

target audience through B2B email marketing

activities. Campaign audience may be segmented

using expopage database.

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www.expopage.net19% Food, Ho.re.ca.

12% Manifacture, Energy

18% Furniture

6% IT, Technology

15% Travel

13% Fashion

DatabaseWho’s Who

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WhosWho.it is the most complete, up-to-date

and searched database for managers and top

executives. Quick through the web, it is possible

to get access to a unique database containing

more than 240,000 manager infos and 45,000

organization charts of Italian and international

Italy based companies (the most important in

terms of turnover).

Subscriptions can be customized for single user

or corporate.

www.whoswho.it44.850 Top management

17.394 Consultants

34.000 AFC

35.000 HR

14.189 ICT

15.600 Sales

13.403 Marketing

11.306 Supply chain and procurement

5.401 Logistics

Training, events,and networking

Training, events, and networkingKey Figures

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Fiera Milano Media produces a variety of events,

including training courses, seminars, masterclasses,

and manager and top-executive conferences, branded

Business International. All these activities are designed

to understand and learn how our clients can enhance

performance, manage risk and improve sustainability.

The keywords are: professional training and networking

system.

The new exclusive program dedicated to the top

management debuts this December with the

EXECUTIVE CLUB.

• High quality contents

• Contact with decision makers

• Lead and contact generation

• Strategic communication campaign solutions

• Custom projetc for tailored event

Training, events, and networkingOur portfolio

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www.whoswho.itSeminars and training courses

Conferences and events

Network

• Expert and accurate contents and knowledge

• Bespoke speakers

• Expertise development and skill optimization

• International and Italian Case histories

• Relations and business contact

• Training solutions custom oriented

• Access to high qualified and exclusive contents

• Personal branding

Training, events and networking Annual Forum 2015

www.whoswho.it

BTOB MARKETING FORUMMilan

GLOBAL RISK FORUMMilan

MC4 MOTION CONTROL FORBologna

MARCH

ENERGY EFFICIENCY FORUMMilan

MEGA TRENDS 4FINANCIAL SERVICESMilan

MAY

SOCIAL MEDIA WEEKRome

CFO SUMMITMilan

JUNE

WHAT’S UP ON PROCUREMENT – CPO CONFERENCEMilan

HR BUSINESS CONFERENCEMilan

ITE INDUSTRIAL TECHNOLOGY EFFICIENCY DAYMilan

JUNE

E-METRICS SUMMITMilan

JULY

E-COMMERCE BARCAMP & EXPOMilan

IEF INDUSTRIAL ETHERNET FORUMMilan

OCT

EUROPEAN HR DIRECTOR SUMMIT 2015Milan

SEARCH & SOCIAL MEDIA MARKETING EXPO – SMX MILANMilan

CIO & CMO SUMMIT 2015Milan

NOV

MACHINE AUTOMATIONMilan

DEC

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Training, events and networking Executive Club

A new meeting point, exclusively dedicated to CEOs, Presidents and Entreprenuers, to offer them a new and original way to

face global economic challenges, to expand their management skills, and to achieve innovation.

Everything with an international focus.

Join the Executive Club means to join selected sessions and high qualified programs, with access to strategic contents

(concierge service is included).

The Executive Club will also offer to Top Executives the opportunity to peer-to-peer meetings and to enhance their own

personal business network.

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Digital Services

Digital ServicesA new way to communicate

Communicate means using a full suite of services. Fiera Milano Media aims to optimize your business with the ultimate

high tech tools.

That’s why our team thinks, designs, creates, and realizes contents, look-and-feel, code, process and software of last

generation developing new generation marketing communication.

We will create a custom program tailored to your needs:

- email e social media marketing

- lead generation

- remarketing

- branded content.

Be interesting

Get potential clients

Build any relationship

Create the relationship

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General services:• Lead nurturing and generation• Social Business activities• Digital campaign (Dem - Display - Site)• Content marketing • Native adv• Blogging and Posting• Retargeting

Services for exhibitors and exhibitionorganizers:• Smart catalogue• Geolocation services• Infototem• Digital advertising• Wi-FI sponsoring• Ticket entrance sponsoring

Digital ServicesOur portfolio

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Outdoor

OutdoorOpportunities of Fiera Milano as a «media»

Fiera Milano, one of the most important Trade Show Operator worldwide and

the first in Italy.

It hosts more than 60 exhibitions every year in both venues (in Rho and

Milan - fieramilanocity), and it plays a vital role in the Italian industry policy,

being one of the preferred place where «Made in Italy» is presented to the

world.

Milan is the natural meeting point for Italian’s business networks. It is the

leading city in the Italian’s economy in terms of trade and finance

opportunities.

Due to the B2B nature of Fiera Milano exhibitions, your campaign may be

segmented to ensure your marketing message reaches the target audience.

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OutdoorExpo proximity

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OutdoorKey figures of Fiera Milano

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• 5 milions ca. visitors• more than 30,000 exhibitors• 390,000 m2 indoor (fieramilano and fieramilanocity)• 1.7 milions m 2 sold per year• one of the best connected venue in the world (by air, rail netw ork, tube, driving)• 17,000 car-parks available• more than 80 places to eat (bars, restaurants, etc…)

www.fieramilanomedia.it

Fiera Milano Media S.p.a.

Legal headoffice:Piazzale Carlo Magno, 120149 Milano, Italy

Headquarter (C/O Fiera Milano):S.S. del Sempione 2820017 Rho (Milano)Phone +39.02.4997.1Fax +39.02.4997.6573

Offices in Rome:Piazza della Repubblica, 5900185 Roma, ItalyPhone +39.06.845411Fax +39.06.85301046

Company details:Share Capital Euro 2,803,300.00 (fully paid up)Registered company, fiscal code and VAT 08067990153CCIAA 1201667 Shareholder: Fiera Milano SpAControlled by Fiera Milano SpA