field Wrok

I. INTRODUCTION

As we all know economics refers to the production

and consumption, both part of human activities.

Literally, the essential of economics is how the limited

resources are allocated for the unlimited needs and wants

of mankind. In some way economics is quite related to

business, due to the fact that business helps the economy

of every country. According to Wikipedia “Business

involves manufacturer, retailer, seller, and buyer mostly

in stores and markets were goods are sold by the

costumers and consume it at their own home and satisfy

their wants.”

However, not all markets are the same, there are

markets provides clothes, there are markets that sells

food and provide our basic needs in commodities and there

are markets that sells supplies for home; In short, there

are different types of markets that can provide a certain

need and want. As a fact one of the basic need of humans

are foods, foods that can be eaten and provides

nutrients. Foods are classified as raw and cooked that

can be bought in public market. Public market typically

composed of meat, poultry, fish, dairy, vegetables,

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fruits, and some canned goods and processed foods.

https://en.wikipedia.org/wiki/Market_(place)

In Philippines palengke is the Filipino context of

the word public market. It is derived from the Spanish

root word “Palenque” literally means a cluster of stalls

as a pathway for buying goods. Palengke is usually

composed of arranged stalls under a shared roof. Palengke

provides basic commodities of people ranging from

poultry, dairy to livestock.

(http://www.urbanfoodstories.com/#!san-diego-ca/crkn)

However, the fact that palengke was far from

remoted areas like barios and barangays. Talipapa are

known as the temporary market from those remoted areas.

Talipapa is like a small stallin palengke which offers

limited range of commodities from meat poultry farm,

vegetables and fruits that can be purchased at different

at different price. As the trend changed, you can see

products like coffee, canned goods, instant noodles and

MSG’s on the talipapa due to the competitiveness of the

vendors. (http://www.businessmirror.com.ph/do-you-still-

shop-in-a-palengke-7-of-10-pinoys-dont/)

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The researcher is interested in conducting this

research about the different strategies used by the talipapa

business owners as a way for convincing their costumer to

buy their product.

OBJECTIVES OF THE STUDY

The Good qualities of businessman.

The Applied sanitation practices.

The Selling techniques.

The Ways of displaying goods.

The Aesthetic appeal of the store.

SIGNIFICANCE OF THE STUDY

The study is about the “Talipapa Business” existing in

the country that serves the need of the society. The study

done by the researcher benefited specicific groups

individuals. They are the following:

Business Owners because this will help them to be more

knowledgeable about the proper way of treating their

customers and knowing that each strategy is a great help to

gain more customers. And that their experience and

challenges will serve as their motivation to strive harder.

Community will also benefit in this research by

knowing that the products in the talipapa were being taking

care of. The rent of the store and the tax of the owner will

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be one of the community funds in addressing various

community expenses.

Customers will also benefit in this research in a way

that they will become aware of the things that the sellers

does in order to sell their product. By that, they can now

decide to whom they want to buy products that they need.

Furthermore, the future researchers can use this study

as basis and source of information in regards with related

studies concerning the strategies, experiences and

challenges of the vegetable vendor whether in market or in

the street.

SCOPE AND LIMITATIONS

This study only includes the observation among the

Talipapa business owners. It covers the profile of the

respondents and their strategies, experiences, practices and

challenges.

DEFINITION OF TERMS

The terms used in this research are defined

operationally.

Aesthetic – these refers to the beauty.

Business - refers to the activity of making,

buying, or selling goods or providing services in

exchange for money.

Commodities – is something that is bought and

sold.

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Customers – are the people who buy goods or

services from the business.

Goods - refer to products.

Owner - the one who owns the business.

Price - refers to the amount of money given or set

as consideration for the sale of a specified

thing.

Quality – refers to the characteristics of a

person.

Sanitation – these refers to the level of

cleanliness of the place.

Staffs - are the group of people who work for a

business.

Talipapa – a temporary market for remote areas.

Vendor – the one who sell product especially on

street.

CONCEPTUAL FRAMEWORK

The conceptual framework of this study shows the

synopsis of the good qualities of businessman, applied

sanitation practices, selling techniques, ways of displaying

goods and aesthetic appeal of the store.

This framework also shows the different findings of the

researcher based on the strategies used by the talipapa

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VEGETABLE

VENDORSvv

VEGETABLE

VENDORSvv

business owner and the conclusion and recommendation for

each finding.

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Talipapa Business Owner

Qualities of businessman

Selling techniques



SanitationPractices

Aesthetic appeal of store

Style of displaying

Selling techniques

FINDINGS FINDINGS FINDINGS FINDINGS FINDINGS

CONCLUSIONS CONCLUSIONS CONCLUSIONS CONCLUSIONS CONCLUSIONS

RECOMMENDATIONS RECOMMENDATIONS RECOMMENDATIONS RECOMMENDATIONS RECOMMENDATIONS

VEGETABLE

VENDORSvv

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SanitationPractices


Style of displaying

FINDINGS:1. The vendors are competitive2. The owners are knowledgeable on what they are doing 3. The owners are very resourceful.4. They are friendly to the customers5. They are compassionate.6. They are open minded to any suggestions.7. They are emotionally stable.8. Talipapa Business owner try new things and new ideas9. They can easily solved their problems10. They can manage their business.

CONCLUSIONS:1. The owners are competitive, knowledgeable, and innovative.2. They are very compassionate.3. They are open-minded to any suggestions gave by customers.4. They can easily solve the problems that they encountered. 5. They can manage their business well.

RECOMMENDATIONS:1. Make sure that you treat your costumer well.2. be friendly to your staffs.3. Always come on time.4. Always give your effort on your business. 5. Never lose hope.6. Give your staffs free time to unwind.



SanitationPractices


Style of displaying

Selling techniques

VEGETABLE

VENDORSvv

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FINDINGS:1. The store is clean.2. They always wear neat clothes.3. They sure that they are presentable to customers.4. They wash the utensils after using it.5. They avoid pest.6. They avoid insects.7. They remove trash.8. They always wash their hands.9. They are sure that products are free from dirt.10. They are sure that the products are free from bad odor.

CONCLUSIONS:1. The store is clean.

2. The owners / vendors wear neat clothes.

3. They remove trash.

4. They wash utensils after using it.

5. They avoid bad odors.

RECOMMENDATIONS:1. Continue to be presentable at your

costumers.2. Always wash your hands.3. Maintain the cleanliness of your

store.



SanitationPractices


Style of displaying

VEGETABLE

VENDORSvv

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FINDINGS:1. Store is well ventilated.2. Owners put decoration.3.They post signage.4. They post business permit.5. They post store rule and regulation.6. They have lightings. 7. They have a water supply.8. The owner sure that the store is pleasant to customers.9. They replace damage signage.10. They remove unnecessary stuffs.

CONCLUSIONS:1. The store is well ventilated.

2. They post signage, business permit, and stores rules and regulation.

3. They have lightings and water supply.

4. They replace and remove unnecessary stuffs.

5. They make sure that the store is pleasant to the customers.

RECOMMENDATIONS:

1. Owners should remove old and unnecessary stuffs.

2. Try to expand your store size.



SanitationPractices


Style of displaying

Selling techniques

VEGETABLE

VENDORSvv

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FINDINGS:1. The vendor / owner maintain

the fresh looks of products.

2. They place product at the ground.

3. They restock displays.

4. They display product with care.

5. They put fabric before product.

6. They use transparent containers.

7. They separate vegetables from meat.

8. Vendors remove damage parts of vegetables.

9. They display according to which is the most bought.

10. They arrange product by bulk.

CONCLUSIONS1. Owners maintain the fresh looks of the products.2. They restock their displays.3. They separate the meat and vegetable.4. They remove damage parts of the products.5.They usually displays the most frequently bought products..

RECOMMENDATIONS:

1. Make displays as attractive as possible.

2. Always use plastic bags or other containers.



SanitationPractices


Style of displaying

II. METHODOLOGY

This study presents the method

of the study or the research design,

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FINDINGS:1. Vendors sell at the low

price.2. They sell by fixed price.

3. They sell by bundle/ bulk.

4. They sell by weight.

5. They sell by piece.

6. Vendors do not have good convincing skills.

7. They let their customer inspect before buying.

8. They put discounts.

9. They are fast serving.

10. They sell according to SRP.

11. They greet customers.

CONCLUSIONS:1. Vendors sells by piece, bulk, and

weight.2. They put discounts.3. They let the customer inspect

before buying.4. They sell based on suggested retail

price.5. They don’t have enough skills in

convincing customers.

RECOMMENDATIONS:

1. Vendors / owners should improve their communication skills.2. They must be wise and attentive in serving the customers

the instrument used and the statistical treatment of the

data gathered.

RESEARCH METHOD

This research used the qualitative research method

through case study using purposive sampling. As a means of

confirming and strengthening the collected data, aside from

the questionnaire, the researcher also conducted interview,

observation and focus question with the respondents.

Qualitative research is designed to reveal a target

audience’s range of behavior and the perceptions that drive

it with reference to specific topics or issues. It uses in-

depth studies of small groups of people to guide and support

the construction of hypotheses. The results of qualitative

research are descriptive rather than predictive.

(http://www.qrca.org/?page=whatisqualresearch)

Case Study is a form of qualitative descriptive

research that is used to look at individuals, a small group

of participants, or a group as a whole. Researchers collect

data about participants using direct observations,

interviews, protocols, tests, examinations of records, and

collections of writing samples.

(writing.colostate.edu/guides/guide.cfm?guideid=6)

Purposive sampling is when the researcher chooses

specific people to use for a particular study or research

project. (www.enkivillage.com/purposive-sampling.html)

RESPONDENTS

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http://www.enkivillage.com/purposive-sampling.html

http://www.qrca.org/?page=whatisqualresearch

The subjects for this study are the talipapa business

owner usually vendors in Cabanatuan city. Were 10

respondents are selected based on the following criteria:

The talipapa store has clear surroundings.

The store owners have a nice approach to customers.

Pleasant looks were possessed by the vendor.

The talipapa store owner / vendor helps the customer to

choose the products.

The owners and vendor provides information and advice

to customers.

STUDY LOCALE

This research was conducted in Congressional District

III, Nueva Ecija particularly in Cabanatuan located at

Barangay where talipapas can be seen.

INSTRUMENT OF GATHERING DATA

Questionnaire. A set of questions for obtaining

statistically useful or personal information from

individuals. (Merriam-Webster) This data is collected,

processed and evaluated based on the need of the researcher.

There were one hundred (100) questions prepared for

the respondents.

Observation. Is a systematic data collection approach.

Researchers use all of their senses to examine people in

natural settings or naturally occurring situations.

(www.qualres.org/HomeObse-3954.html)

Interview. Are particularly useful for getting the

story behind a participant’s experiences. The interviewer

can pursue in-depth information around the topic. Interviews

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http://www.merriam-webster.com/dictionary/questions

may be useful as follow-up to certain respondents to

questionnaires, e.g. to further investigate their responses.

(McNamara,1999)

Focal Group Discussion. In a market research group

discussion, respondents unknown to each other are brought

together, in a particular neutral location, for specific

purpose of discussing an issue, or responding to ideas or

materials, of interest to the client of the research. (AQR,

2013-14).

DATA COLLECTION AND DATA ANALYSIS

In gathering data, the researcher asked permission to

vegetable vendor before distributing the questionnaire. The

researcher personally administered the questionnaires; she

gave instructions and explanations during the

administration.

STATISTICAL TREATMENT

The data collected were processed using the following

statistical tools: frequency and percentage; and weighted

mean.

The following formula will be used to extract the

percentage of frequencies responses.

PERCENTAGE:

P = FN x 100%

Where:

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P= Percentage

F= Frequency

N= Total number of respondents

100% = Constant multiplier

WEIGHTED MEAN:

WM = TWFN

Where:

WM= Weighted Mean

TWF= Total Weighted Frequency

N= Total number of the respondents

The degree of responses of the respondents were guided

using the following descriptions.

5- Strongly Agree

4- Agree

3- Moderately Agree

2- Disagree

1- Strongly Disagree

The calculated weighted mean were given the following

verbal interpretation.

Range of Responses Verbal Interpretation

4.20 – 5.00 Strongly Agree

3.40 – 4.19 Agree

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2.60 – 3.39 Moderately Agree

1.80 – 2.59 Disagree

1.00 – 1.79 Strongly Disagree

Likert Scale:

5 – SA

4 – A

3- MA

2- DA

1 - SDA

III. RESULTS AND FINDINGS

This chapter presented the analysis and interprets the

data gathered from the respondents.

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TABLE 1. QUALITIES OF BUSINESSMAN

Statements 5 4 3 2 1 TWF WF VI

1. I am competitive. 0 0 6 3 1 25 2.5 DA

2. I am knowledgeable about

my business.

5 5 0 0 0 45 4.5 SA

3. I am well dedicated to my

business.

0 6 2 2 0 34 3.4 A

4. I treat my staffs well. 0 1 3 5 1 24 2.4 DA

5. I am resourceful.2 0 0 7 1 25 2.5 DA

6. I am compassionate.5 2 3 0 0 42 4.2 SA

7. I am friendly to my

customer.8 2 0 0 0 48 4.8 SA

8. I am open-minded to any

suggestion.2 1 2 3 2 28 2.8 MA

9. I accept criticisms from

my customer.5 3 2 0 0 43 4.3 SA

10. I find myself as a

friendly competitor.6 3 1 0 0 45 4.5 SA

11. I try new things,

products and ideas.3 2 3 1 1 35 3.5 A

12. I keep calm at any

chaotic situation.7 2 1 0 0 46 4.6 SA

13. I can easily solve my

problems.6 2 1 1 0 43 4.3 SA

14. I manage my business

well.0 0 0 2 8 12 1.2 SDA

15. I came on time.5 3 2 0 0 43 4.3 SA

16. I let my staffs to unwind

when there’s a free time.1 1 3 2 3 25 2.5 DA

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17. I am well disciplined.0 0 0 3 7 13 1.3 SDA

18. I manage my time

effectively.2 2 3 1 2 31 3.1 MA

19. I am confident enough to

make decisions.2 2 4 1 1 33 3.3 MA

20. I am willing to take

extra hour for my business.6 3 2 0 0 48 4.8 SA

There were a total of nine (9) statements which were

answered by the respondents that are verbally interpreted as

Strongly Agree. The statement no.2 “I am knowledgeable about

my business.” Statement no. 6 “I am compassionate.”

Statement no. 7 “I am friendly to my customer.” Statement

no.9 “I accept criticisms from my customer.” Statement no.

10 “I find myself as a friendly competitor.” Statement no.

12 “I keep calm at any chaotic situation.” Statement no. 13

“I can easily solve my problems.” Statement no.15 “I came on

time.” And statement no.20 “ I am willing to take extra hour

for my business.”

There were a total of two (2) statements which were


Agree. The statements are: Statement no. 3 “I am well

dedicated to my business.” And Statement no.11 “I try new

things, products and ideas.”

There were a total of three (3) statements which were


Moderately Agree. The statements are: Statement no. 8 “I am

open-minded to any suggestion.” Statement no.18 “ I manage

my time effectively.” And statement no. 19 "I am confident

enough to make decisions.”

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There were a total of four (4) statements which were


Disagree. The statements are: Statement no.1 “I am

competitive.” Statement no. 4 “I treat my staffs well.”

Statement no. 5 “I am resourceful.” And statement no. 16 “I

let my staffs to unwind when there’s a free time.”



Strongly Disagree. The statements are: statement no. 14 “I

manage my business well.” And statement no. 17 “I am well

disciplined.”

Majority of the respondents answered strongly agree.

This means that the owners possess a good quality in keeping

up a business.

TABLE 2. SANITATION PRACTICES


1. I clean the store. 6 3 1 0 0 45 4.5 SA

2. I wear apron. 7 1 2 0 0 45 4.5 SA

3. I wear hairnet. 2 5 1 2 0 37 3.7 A

4. I always wear neat

clothes.

0 0 0 6 4 16 1.6 SDA

5. I cut my nails. 4 3 2 1 0 40 4.0 A

6. I make sure that I am

presentable to my customers.

3 3 2 1 1 36 3.6 A

7. I always have a hand

towel.

6 3 1 0 0 45 4.5 SA

8. I am sure that my

products are free from

insects.

5 2 2 1 0 41 4.1 A

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9. I avoid pest at my store. 2 6 0 2 0 38 3.8 A

10. My products are free

from dust. 1 1 2 5 1 26 2.6 MA

11. I remove the trash.

2 4 2 1 1 35 3.5 A

12. My products are free

from dirt. 4 2 1 2 1 36 3.6 A

13. I wash the knives after

using it. 6 3 1 0 0 45 4.5 SA

14. I wash the chopping

board after using it. 2 3 1 2 2 31 3.1 MA

15. I wash my hands.

2 4 3 1 0 37 3.7 A

16. I maintain cleanliness

at my store. 3 2 4 0 1 36 3.6 A

17. I use different

packaging from different

commodities.

7 2 1 0 0 46 4.6 SA

18. I sweep the floor.

6 2 2 0 0 44 4.4 SA

19. I pick up trash.

1 3 3 1 2 30 3.0 MA

20. My store is free from

odor. 4 2 4 0 0 40 4.0 A

There were a total of six (6) statements which were


Strongly Agree. The statements are: statement no. 1 “I clean

the store.” Statement no. 2 “I wear apron.” Statement no. 7

“I always have a hand towel.” Statement no. 13 “I wash the

knives after using it.” Statement no. 17 “I use different

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packaging from different commodities.” And statement no. 18

“I sweep the floor.”

There were a total of ten (10) statements which were


Agree. The statements are: statement no. 3 “I wear

hairnet..” Statement no. 5 “I cut my nails.” Statement no. 6

“I make sure that I am presentable to my customers.”

Statement no 8 “I am sure that my products are free from

insects.” Statement no. 9 “I avoid pest at my store.”

Statement no. 11 “I remove the trash.” Statement no. 12 “My

products are free from dirt.” Statement no. 15 “I wash my

hands.” Statement no. 16 “I maintain cleanliness at my

store.” And statement no. 20 “My store is free from odor..”



Moderately Agree. The statements are: Statement no. 10 “My

products are free from dust.” Statement no. 14 “I wash the

chopping board after using it.” And statement no. 19 “I pick

up trash.”

There is a total of one (1) statement which was


Strongly Disagree. The statement is statement no. 4 “I

always wear neat clothes.”

Majority of the vendors answered Agree which means

that they practice proper sanitation above but not always.

Majority of the vendors are preferred to be clean. They

sweep the floor, they pick up trash, and they avoid dust,

bad odors, insects and pests. However, vendors didn’t wear

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neat clothes, because once they open the store, they

wouldn’t change what they have worn.

TABLE 3. AESTHETIC APPEAL OF THE STORE


1. My store is well

ventilated.

1 1 4 2 2 27 2.7 MA

2. I use to paint the walls

of my store.

3 2 0 2 3 30 3.0 MA

3. I put decoration. 6 2 2 0 0 44 4.4 SA

4. Floors are cuttered. 1 3 1 3 2 28 2.8 MA

5. I put empty baskets at

the back.

0 0 2 6 2 20 2.0 DA

6. I post attractive

signage.

4 3 2 1 0 40 4.0 A

7. I post business license. 6 3 1 0 0 45 4.5 SA

8. I post the store

regulation. 0 2 3 2 3 24 2.4 DA

9. I have a trash can.

0 0 1 8 1 20 2.0 DA

10. I have a trash bag.

0 2 3 4 1 26 2.6 MA

11. I post alcohol

advertisement. 0 0 0 2 8 12 1.2 SDA

12. I post tabaco

advertisement. 0 1 2 4 3 21 2.1 DA

13. My store have lightings.

1 2 4 3 0 31 3.1 MA

14. I replace damage signs

with the new ones. 2 2 3 2 1 32 3.2 MA

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15. I remove unnecessary

stuffs.

0 0 0 1 9 11 1.1 SDA

16. I remove unnecessary

signs. 0 1 2 4 3 21 2.1 DA

17. I have water supply.

6 2 2 0 0 44 4.4 SA

18. I repaint my store when

needed. 5 3 1 1 0 42 4.2 SA

19. I put doormats.

4 3 1 2 0 39 3.9 A

20. My store is pleasant to

customers. 2 3 3 1 1 34 3.4 A

There were a total of four (4) statements which were


Strongly Agree. The statements are: statement no. 3 “I put

decoration.” Statement no. 7 “I post business license.”

Statement no. 17 “I have water supply.” And statement no. 18

“I repaint my store when needed.”



Agree. The statements are: statement no. 6 “I post

attractive signage.” Statement no. 19 “I put doormats.” And

statement no. 20 “My store is pleasant to customers.”



Moderately Agree. The statements are: statement no. 1 “My

store is well ventilated.” Statement no. 2 “I use to paint

the walls of my store.” Statement no. 4 “Floors are

cuttered.” Statement no. 10 “I have a trash bag.” Statement

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no. 13 “My store have lightings.” And statement no. 14 “I

replace damage signs with the new ones.”

There were a total of five (5) statements which were


Disagree. The statements are: statement no. 5 “I put empty

baskets at the back.” Statement no. 8 “I post the store

regulation.” Statement no. 9 “I have a trash can.” Statement

no. 12 “I post tabaco advertisement.” And statement no. 16

“I remove unnecessary signs.”



Strongly Disagree. The statements are: statement no. 11 “I

post alcohol advertisement.” And statement no. 15 “I remove

unnecessary stuffs.”

Majority of the respondents answered moderately agree

in which they have ventilation, they paint the walls, and

they put trash bags. They also put attractive signage, and

business license, they also have a water supply. However,

the owners didn’t post alcohol and tabaco advertisement and

remove unnecessary signs and stuffs though it may infer that

the store is quite messy it can assure to you that the store

is well ventilated and clean.

TABLE 4. STYLE OF DISPLAYING PRODUCTS


1. I maintain the fresh look

of my product.

0 0 2 7 1 21 2.1 DA

2. I place the newer item

behind the old ones.

0 0 1 8 1 20 2.0 DA

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3. I place product at the

ground. 0 2 3 4 1 26 2.6 MA

4. I restock my products.

2 1 1 3 3 26 2.6 MA

5. I display products with

care. 4 3 2 1 0 40 4.0 A

6. I place where can be seen

by the customer. 2 3 3 2 0 37 3.7 A

7. I put fabrics before

displays. 2 3 4 2 1 36 3.6 A

8. I show price of the

product. 3 0 3 2 2 30 3.0 MA

9. I place according to size.

2 3 4 1 0 36 3.6 A

10. I use transparent

containers. 1 3 4 1 1 32 3.2 MA

11. I separate vegetables and

fruits. 4 2 2 1 1 37 3.7 A

12. I make my signs

attractive. 0 1 2 6 1 23 2.3 DA

13. I place product where

customer can reach it. 4 2 2 0 2 36 3.6 A

14. I remove the damage parts

of vegetables. 3 2 3 1 1 35 3.5 A

15. I change the positions of

my displays. 5 3 0 2 0 41 4.1 A

16. I display according to

shape. 0 4 2 1 3 27 2.7 MA

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17. I display rare products.

0 2 1 5 2 23 2.3 DA

18. I display the frequently

bought product. 2 3 3 0 2 33 3.3 MA

19. I put plastic bags on

each side of the container. 0 4 0 2 4 24 2.4 DA

20. I arrange products by

bulk. 3 2 4 1 0 37 3.7 A

There were a total of nine (9) statements which were


Agree. The statements are: Statement no. 5 “I display

products with care.” Statement no. 6 “I place where can be

seen by the customer.” Statement no. 7 “I am able to pay the

rent .” Statement no. 9 “I put fabrics before displays.”

Statement no. 11 “I separate vegetables and fruits.”

Statement no. 13 “I place product where customer can reach

it.” Statement no. 14 “I remove the damage parts of

vegetables.” Statement no. 15 “I change the positions of my

displays.” And statement no. 20 “I arrange products by

bulk.”



Moderately Agree. The statements are: statement no. 3 “I

place product at the ground.” Statement no. 4 “I restock my

products.” Statement no. 8 “I show price of the product.”

Statement no. 10 “I use transparent containers.” Statement

no. 16 “I display according to shape.” And statement no. 18

“I display the frequently bought product.”

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There were a total of five (5) statements which were


Disagree. The statements are: statement no. 1 “I maintain

the fresh look.” Statement no. 2 “I place the newer item

behind the old ones.” Statement no. 12 “I make my signs

attractive.” Statement no. 17 “I display rare products.” And

statement no. 19 “I put plastic bags on each side of the

container.”

Majority of the respondents answered agree on the

statements in which they able to make the displays looks

good but not attractive. They don’t usually change their

display. Vendors sometimes don’t remove the damage parts of

vegetables. Also, they don’t make their displays attractive

to costumers.

TABLE 5. SELLING TECHNIQUES


1. I sell at low price. 0 2 6 1 1 29 2.9 MA

2. I sell by fixed price.

1 1 3 3 2 26 2.6 MA

3. I sell by piece.

6 4 0 0 0 46 4.6 SA

4. I sell by weight. 3 2 2 1 2 33 3.3 MA

5. I sell by bulk.

1 1 3 3 2 26 2.6 MA

6. I used sales talks.

5 3 2 0 0 43 4.3 SA

7. I used high quality

products. 1 2 3 2 2 28 2.8 MA

8. I let my customer inspect

my product before buying it. 1 1 4 3 1 28 2.8 MA

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9. I put discounts.

2 3 3 2 0 35 3.5 A

10. I made awesome

packaging. 3 2 3 1 1 35 3.5 A

11. I greet my customers.

4 2 3 1 0 39 3.9 A

12. I welcome my new

customers. 1 1 3 3 2 26 2.6 MA

13. I am fast serving at my

customers. 3 2 3 1 1 35 3.5 A

14. I treat all my

customers. 1 4 2 1 2 31 3.1 MA

15. I smiled at my

customers. 3 2 4 1 0 37 3.7 A

16. I am wise.

3 3 4 0 0 39 3.9 A

17. I put promos.

1 2 4 2 1 30 3.0 MA

18. I sell new products. 0 0 1 7 2 19 1.9 DA

19. I sell products according to suggested retail price.

3 2 3 1 1 35 3.5 A

20. I use tactics to attract new customers. 2 2 4 1 1 33 3.3 MA



Strongly Agree. The statements are: statement no. 3 “I sell

by piece.” And statement no. 6 “I used sales talks.”

There were a total of seven (7) statements which were


Agree. The statements are: statement no. 9 “I put

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discounts.” Statement no 10 “I made awesome packaging.”

Statement no. 11 “I greet my customers.” Statement no. 13 “I

am fast serving at my customers.” Statement no. 15 “I smiled

at my customers.” Statement no. 16 “I am wise.” And

statement no. 19 “I sell products according to suggested

retail price.”

There were a total of ten (10) statements which were


Moderately Agree. The statements are: statement no.1 “I sell

at low price.” Statement no. 2 “I sell by fixed price.”

Statement no. 4 “I sell by weight.” Statement no. 5 “I sell

by bulk.” statement no. 7 “I used high quality products.”

Statement no. 8 “I let my customer inspect my product before

buying it.” Statement no. 12 “I welcome my new customers.”

Statement no. 14 “I treat all my customers.” Statement no.

17 “I put promos.” And statement no. 20 “I use tactics to

attract new customers.”

There is a total of one (1) statement which was


Disagree. The statement is statement no. 18 “I sell new

products.”

Majority of the respondents answered moderately agree

on the statements about their selling techniques. The owner

lacks on the innovativeness, promotions and tactics. Owners

and vendors have good convincing skills and very friendly to

customers they preferred to sell products by piece. They are

willing to be friendly at any customers.

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15-20 21-26 27-32 33-38 39-44 45-50 51-56 57-62 63-680.00%0.05%0.10%0.15%0.20%0.25%0.30%0.35%

Age

Age

Figure no. 1 Age of the Respondents

Figure no.1 shows that majority of the respondents’

are adult. There are typically age ranges from 51-56 years

old. Their age is enough to own a business. They can managed

their money, and time properly. However, there are also a

respondent aged 19 this means that even if the respondent is

still on their teenage period, they capable of managing a

business.

Married Single0.00%0.10%0.20%0.30%0.40%0.50%0.60%0.70%0.80%0.90%1.00%

Status

Status

Figure no.2 Status of the Respondents

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Bar graph shows that majority of the respondents are

married, because in Figure no. 1. Majority of the

respondents are aged 51-56. This shows that the great number

of the respondents who owns talipapa business were already a

family man.

Female Male0.00%0.10%0.20%0.30%0.40%0.50%0.60%0.70%0.80%0.90%

Gender

Gender

Figure no. 3 Gender of the Respondents

The above table showed the distribution of respondents

according to their gender. Most of the respondents are

female however, it can be seen that there were also a male

respondents. It shows that there is gender equality when it

comes owning a talipapa business.

PRESENTATION OF THE CASES

Case A

My first respondent is Mrs. Marlina Floresca, she is a

resident of Barangay Camp Tinio, Cabanatuan City, Nueva

Ecija. She is 63 years old, she has 6 children. One (4)

girls and two (2) boys, her husband is a former jeepney

driver.

Mrs. Marlina Floresca has a capital of ten thousand

(15,000) pesos and her income is five thousand (5,000) pesos

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She chose to sell vegetables in Camp Tinio because for her,

there are many possible buyers who cannot go the market

everyday. She has been in this business for about 20 years.

She chose to be talipapa business owner because according

to her, by being a owner she don’t need to buy to a market

for their needs because of her stocks. Her income can

sustain her family needs because her family is just simple.

They don’t eat expensive foods. Her business operates from 5

a.m. to 3 p.m. She doesn’t borrow a capital when putting up

this business because according to her, she has savings

which she used to put up this business. She mind competition

and sell in the suggested price. She show equal treatment to

her customers by selling vegetables in the first come first

serve basis. Her price depends upon the price of the public

market. She sells because she finds that that is very

helpful in terms of lessen the family consumption. She

restock the unsold items by replacing it.

When asked what she did to overcome the challenges she

encountered, she said she just use that challenges as her

foundation to strive harder. By being a talipapa owner, she

feels like she help the community. She also said to other

aspiring vendor, that they should keep selling commodities,

because in this way, they can help the producers.

The storeis clean but the store has many vegetable

displayed that’s why some vegetable is being unseen.

Case B

The respondent is Mr. Rex Sabado, he is 51 years old,

a resident of Barangay Camp Tinio, Cabanatuan city, Nueva

32

Ecija. He has one and only child. His wife is helping him

in their business.

Mr. Rex has a capital of 10,000 pesos. He has an

income of 3,000 pesos. He does not have a supplier. He chose

this location because it is near a highway. He has been in

this business for 8 years. He chose to be a business owner

because for him, being a business owner is an easy job; you

just have to be kind and generous to your customers. His

income can sustain his family needs because he budget her

income and she practice thriftiness. Her store opens at 7:30

a.m. and close at 7:45 p.m. he has this strategy of treating

her customers as her own friends, she always start a

conversation with them. He doesn’t borrow capital when

putting up this business, according to him; he and his wife

have a small amount of money enough to open this business.

He gives a friendly competition. He show equal treatment by

just treating her customer fairly, even though he have

customers who are rich, he treat them as how he treat him

average customers. He doesn’t mind the shoplifters but he

prays them to God. His price depends upon the season. He

decided to sell vegetable because vegetable and meat are one

of man’s daily needs. He restocks the unsold products.

He said that even though he feels an urge to quit

because of the challenges before, he just thinks of his

family because they are the reason why she decided to own a

talipapa business. He is always happy being an owner and a

vendor. He also said to other aspiring vegetable vendor that

they should have time management and have a proper money

handling.

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His store’s strength is that it has a large number of

buyers; he was referred to them by her patron. The store’s

weakness is that because of the large number of buyers he

encountered shop lifters.

Case C

The respondent is Mrs. Rosaalie Cantabello, 35 years

old, a resident of Barangay Mayapyap Norte, Cabanatuan city,

Nueva Ecija. She have 3 children, all are girls. Her husband

is a tricycle driver.

She has a capital of 190,000 and an income of 5,000 a

day. She has a supplier. Her supplier is her neighbors who

happens to be a dealer. She chose this location because it

is accessible to transportation and to people. She has been

in this business for 2 years. She chose to be a talipapa

owner because she loves selling. Her income can sustain her

family needs because 1,000 is enough for their daily

expenses. Her business operates from 7 a.m. to 6:30 p.m. She

uses her charisma as a strategy. She doesn’t borrow capital

from moneylenders when putting up this business. She was

able to handle competition because she has her own

strategies in selling. She shows equal treatment to her

customers by not showing VIP treatment, rich, average, or

poor, she treats her customers as her friend. According to

her she never encountered shoplifters yet. Her price depends

upon the daily price of the vegetables delivered by her

supplier. She restocks the unsold products by placing those

in a chiller or freezer.

She overcome the challenges she encountered by facing

it positively. She is proud to be a owner and a vendor at

34

the same time. She has an advice to other aspiring vendor,

and that is to pursue what they want to be and they will

succeed.

The store place is accessible to all customers; the

price is much cheaper than the other store. But it has

insufficient number of suppliers that’s why it is always

lacks on supply.

Case D

The respondent is Mrs. Marilou P. Cruz, 51 years old,

from barangay Bakod Bayan, Cabanatuan City, Nueva Ecija. She

has 2 children, 1 boy and 1 girl. Her husband is a former

soldier.

She has a capital of 13,000 and an income of 1,070 a

day. She has a supplier. She chose this location because it

is accessible to people. She had been in this business for 2

and half year. She chose to be a business owner because

according to her, she has no other choice. She said that her

income is not enough to sustain her family needs because her

children are still in school. Her business operates from 6

a.m. to 5 p.m. She has a strategy of not snorting when the

customers did not buy her products. She saved her husband’s

profit to start this business. She doesn’t mind market

competition, all she want is that all the vendors would have

a sale. She shows equal treatment to her customers by giving

the same price, and not having VIP treatment. She handles

shoplifters by talking to them. The basis of her price is

the suggested retail price (SRP). She wants to earn that’s

why she decided to sell vegetables. She sells the unsold

items in lowest price so she don’t need to restock those.

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She overcome the challenges she faced by just keeping

her patience. She is happy and proud because by being a an

owner and a vendor she is able to send her children at

school. She said to other business owner to just continue

selling and be proud.

The store’s strength is that it follows the suggested

retail price, she has patience and she has an equal

treatment to her customers, and the location is accessible.

The store’s weakness is that the size of the store is

inadequate for the number of stocks and the number of

customers.

Case E

The respondent is Mrs. Ofelia G. Mamangon, 45 years

old, a resident of Barangay Kalikid Sur, Cabanatuan city,

Nueva Ecija. She have 3 children, 1 girl and 2 boys. Her

husband is a former police officer.

She has a capital of 5,000 and an income of 700 a day.

She doesn’t have a supplier. She chose this location because

it is their house and yet accessible to customers. She has

been in this business for more than 1 year. She chose to be

a business owner and vendor because for her, selling is

easy. Her income can sustain the needs of her family. Her

business operates for less than 10 hours. She has this

strategy of offering a promo so that her products can be

sold easily. She doesn’t borrow capital because she has

small savings from her past job which she used to put up

this business. She don’t give a big deal about the

competition, she just take it easy. She shows equal

treatment to her customers by being fair and just. She

36

handles shoplifters by talking to them. Her price depends

upon the price of the season. For her, it is easy to sells

vegetables that’s why she decided to increase her stocks on

it. She restocks the unsold item by putting it on the

chiller and boxes.


encountered, she said she take it as a motivation. She is

proud and happy as well by being a talipapa vendor and

owner. She said to other aspiring taliapapa owner to not be

shy, because being a vendor is a decent job.

The store is cheaper small yet accessible. But the

store needs expansion and renovation.

Case F

The respondent is Mr. Anton Vilanueva, 40 years old.

He lives at Barangay Bagong Sikat, Cabanatuan city, Nueva

Ecija. He has 2 children. His wife is a plain housewife.

He has a capital of 7,000 and an income of 1,600

pesos. He has a supplier. He chose this location because it

is peoples’ place. He had been in this business for 5 years.

He chose to be a business owner of talipapa store because it

is their family’s business. His income can sustain his

family needs because he only buys what necessary for their

family. His business only runs for 9 hours. He doesn’t even

borrow capital when he put up this business, he just

takeover his mother’s work. According to him, he does not

mind any competition. He shows equal treatment to his

customers by entertaining all of them. First come, first

serve is the basis of his work. He handles shoplifters by

talking to them in a nice way. His price is based on the

37

price regulation board. He sells the unsold commodity in

lower price so there restocking is being reduce.

He overcome the challenges he encountered by being

optimistic at all time. He is happy being an owner and a

vendor because he loves what he is doing. He has a word of

wisdom to other aspiring business owner and vendor, and that

is, if you want to attain success, you must do all efforts.

The vendor sells a quality product for the customer

satisfaction and but it has a many business competitors.

Case G

The respondent is Mr. Rogelio P. Santos, 58, years

old, a resident of Sacred Heart, Cabanatuan city Nueva

Ecija. He has 4 children, 2 girls and 2 boys. His wife is a

vendor of their store.

He has a capital of 5,000 and has a minimum income of

500 pesos. He doesn’t have a supplier. He chose this

location because for him, it is a nice place where many

people passes by. He had been in this business for 1 year.

He decided to be a vendor because for him, it is easy to

sell. His income can sustain the needs of his family by

means of proper budgeting. His business operates from 8:30

a.m. to 11 p.m. He has this strategy of selling at the right

price. He borrowed capital from money lenders because he

does not have enough money the time he wanted to start this

business. He shows equal treatment to his customers by

treating them properly. He handles shoplifters by just

keeping an eye to his customers. His price depends upon the

price on the market. He restocks the unsold item by placing

it in the box and carton.

38

He thinks that planning can help to avoid that

challenges. Being a vendor, he cannot deny the fact that he

feels tired everyday. He said that the other aspiring

talipapa owner has to do planning in order to avoid

challenges.

The store has a lot of products to be sell but the

storage room and the store are not separated.

Case H

The respondent is Mrs. Anita Mariano. She is 35 years

old, a resident of Barangay Bangad, Cabanatuan city, Nueva

Ecija. She has 3 children. Her husband is a vendor also.

She has a capital of 15,000 and an income of 2,800

pesos. She doesn’t have a supplier. She chose the store

location because for her it is it is accessible to people.

She has been in this business for almost 3 years and eight

months. She decided to be a vendor and an owner because it

is one of the humans’ daily needs and it is easy to sell

products. Her income can sustain her family needs because

she budget her income properly. Her business operates from 6

am to 5:30 pm. She has a good dealing with people especially

customers. She does not borrow a capital when she starts

business. She shows equal treatment by giving a smile to

each of her customers. She handles shoplifters by watching

her customers around. Her price depends upon the price in

the market and the season. She decided to sell because she

wants to earn money to sustain her family needs. She put the

unsold item on the storage room and sells them.

When asked what she did to overcome the problems she

encountered, she said she had a proper strategy. She is

39

proud because for her selling is a good work. She wants to

say to other aspiring vendor to be kind, and associate well

with the customers. The store has many buyers yet too many

competitors as the researcher noticed.

Case I

The respondent is Ms. Claudine Roxas, she is 19 years

old. She lives at Valley Cruz, Cabanatuan City, Nueva Ecija.

She is still living with her family, she has an older

brother.

She has a capital of 10,000 and an income of 900

pesos. She don’t have a supplier. She chose the location

because she can easily go there and it is near to the

market. She had been in this selling for almost a year. She

chose to be a vendor because she wants to help her family in

sustaining their needs. She usually gives her income to her

mother so that it can be budgeted properly. Her business

runs from 5 am to 3 pm. She doesn’t have to borrow money to

any money lenders, because her parents has a little savings

and so did she, they combine the money and luckily it is

enough to start up this business. She shows equal treatment

to her customers by opening a conversation, whether the

customers are rich or not, Ms. Roxas still manages to give a

smile to them. She handles shoplifters by talking to them

and telling them what is bad. Her price is based on the

season, if the product that she will sell is in demand or

not. She restores the unsold item by storing those items in

a box.


encountered, she said she just think of her family, the mere

40

thought of her family gives her strength to overcome the

challenges she have encountered. She is proud to be a vendor

because this is a wholesome job.

The store have numerous customers can but it lacks on

sanitation.

Case J

The respondent is Mrs. Robelyn Diaz, 54 years old, a

resident of Barangay Bagong Sikat, Cabanatuan city, Nueva

Ecija. She has 4 childre. Her husband is a vegetable dealer.

She has a capital of 10,000 and an income of 1,000

pesos. She has a supplier. She chose the location because it

is accessible to transportation and to customers. She has

been in this business for 5 years. She can’t find other job

that’s why she decided to be an owner. Her income where able

to sustain her family needs. Her business runs from 6 am to

7:30 pm. Her price is right and she strives to gain more

customers. She has a saving that she saves for years and

that is the money that she used to put up this business. She

doesn’t give too much attention to the competition, if her

co-vendor has many customers than her, so be it. She shows

equal treatment to her customers by practicing the first

come first serve and giving jokes. She handles shoplifters

by including them to her prayer to God. Her price is based

on the market price. Her reason to sell is that for her,

Basic needs like foods are easy to sell. She gives a

discount to her loyal customers.

When asked Mrs. Diaz what she did to overcome the

challenges she encountered, she said that she used that

challenges as her motivation. She feels happy and pleased by

41

being a vendor. She wanted to say to other aspiring vendor

that they should not hesitate to do what you want. Vending

is a decent job.

The store have numerous displays equipment, her

products are also clean. The store lacks on proper

ventilation.

IV. CONCLUSIONS AND RECOMMENDATIONS

This chapter presents the conclusions and

recommendation offered.

Conclusions

42

Based on the summary of findings, the researchers have

drawn the following conclusion:

1. The talipapa business owner possesses good qualities of

businessman.

2. Owners and Vendors used to be friendly at any customer.

3. Vendors are afraid to sell new products at the store.

4. Talipapa Owners have medium level of sanitation

practices.

5. The store is neat but not attractive at all.

Recommendations

Based on the conducted results, finding and conclusion,

the researchers would like to recommend the following:

1. The talipapa store should practice cleaning habits as

well as maintaining the store cleanliness.

2. The store should be attractive to everyone, especially

customers.

3. Make sure that the vendors wore neat clothes and have a

pleasant looks to the customer.

4. Make sure that the utensils are cleaned after using it.

5. Make sure that the staffs are treated well.

43

6. Try to be friendly at customers even at your

competitors.

7. Try new exciting things at your store.

8. Put some promos, and discounts at your products so it

will catch the eye of your customers.

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