Field trip ReportK.T.M Metalwork company

By: Phomsavath PhilachanhLai Lai MyoTran Thi Xuyen Nguyen Thi Linh Giang

Company Overview

• History: started 30 years ago as a small family business

• Be a part of K.T.M Group which has 2 companies:- K.T.M Steel Co., Ltd;- K.T.M Metalwork Co., Ltd;

In addition, they have their own brand which called Noeji.

Company Overview

• Products: majority in agricultural machineries for farmers

• Market: majority in domestic market• Employee: 220 in total

– 120 metal workers – 100 workers (designers, control machines) and

officers

Company Overview

• Their production line included 3 systems: manual system, cutting system and laser system. Recently, they have invested to improve their production to move from manual system to CNC system. As a result, their products not only have increased from small capacity to 400 tons/time but also have enhanced quality.

Company Overview

• Future plan:

– Diversifying more new products

– Enhance management skill and marketing activity

Company Overview

Company’s Slogan

CNC System

CNC System

• The main products and services of KTM metal work are: - Fabrication, design and production of all kinds- Design and manufacture of agricultural machinery- Consulting and contract manufacturing , metal working order- Shipped products to customers around the world

Products and Services

Products and Services

Products and Services

SWOT ModelStrength

- Human resource management is designed as hierarchical model which is professional right job at right time. - Focus on capital advance to expand in production and crease high competition in market.- High quality products ; customized products- Counseling center clients to supply, solve technical problems suit with the customer demand- Trust of customers- The application of new technologies in production to supply increasing demands of society- Policies of government- Reputation in the market- Technology supports reuse some waste

Weakness

- Limit for large capital investment for production and possibility of capital recovery slow.- Limitation in raw material resources (only in Bangkok)- Employee compensation mechanism is not high- Limit in marketing field to the world- Environment in working is not ensure for health of workers- The production scale is small- Hard work and a small staff- Competition in the market more- Not export their products yet- Only check health of workers one time/year

Opportunity- Changes in technology and markets on both a broad and narrow scale.- Government policy to orient development- High population for human resources in future- Demand for construction steel has increased in the future- Not many competitors (over 30 years experience; only a steel company in Nakhonratchasima)- Their business sector is expanding, with many future opportunities for success.

Threat- Developments in technology may change this market beyond ability to adapt and changing technology threatening position- Ensuring that health workers from the hazards and environmental- Depletion of natural resources and raw materials suppliers

SWOT Model

- Hazardous work environment (noise pollution and affect the ears and eyes) should have the equipment to protect the ears and eyes checked regularly worker health 3 months / time and allowances for hazardous.- Hard work and need more workers.- Limit in promoting marketing products on the market, now the company has not exported products.- Scale of company is small

Problems and concerns

Recommendations

In collecting raw material process- Looking for more suppliers in other areas not only Bangkok.

In producing- Expand factory areas;- Invest more capital- Pay more attention in workers’ health;- Training unstoppably in technology in order to be prevented by new technologies;

Recommendations

In selling process+ With their own potential ability, they can

export their products thus they should try in new challenged market;

+ Continue to complete the company’s missions which are services and trust and expand their market.

Recommendations

Lesson learnt from group work

Content Strength Limitation

Many members in group

More brains More knowledge, more information

More ideas Easy to be confused between right and wrong knowledge and information

Divide and share jobs to each others

Improve each member’s strength

Speed work faster

Improve communication skill and expand more relationship

Lesson Learnt from group work

Content Strength Limitation

Member’s attitude

(which decided the

success of work/

project)

Good when every members participated Bad when only one

member did not

participate

Lesson Learnt from group work

Content Strength Limitation

Choose a right Leader

Good leader is:

- Good at understand his/her members’ abilities and skills

- Good at listening other members

- Good at collecting and summarizing from other members’ parts

- Good at lecturing and convincing

Hard to find a person who has all characteristics like that.

Lesson Learnt from group work

Thank you for your attention!