Field Marketing & a morte anunciada do Ponto de Venda
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Transcript of Field Marketing & a morte anunciada do Ponto de Venda
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FIELD MARKETING & A MORTE ANUNCIADA DO PONTO DE VENDA...
Rui Goulart [email protected]
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Trade Marketing
Shopper Marketing
Marketing Promocional
Activação Marca
Merchandising
?
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É
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?
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SEXY
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SEM
PRECONCEITOS
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TODAS
AS
FONTES
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Mesmo entre “inimigos”
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COMERCIAL MARKETING LOGISTICA
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O PONTO DE VENDA NÃO MORREU?
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E-commerce
Redes Sociais
SmartPhones
....
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SÃO!
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NÃO!
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VENDA CONTACTO COMPRA
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TIPOLOGIA SERVIÇO PESSOAS!
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TRABALHAR O PONTO DE VENDA, É PENSAR EM PESSOAS, NÃO EM CANAIS DE VENDA!
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“Os humanos são uns totós, estão ali, mas não são nada divertidos.”
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EXPERIMENTAR
EXPLORAR
DESEJAR
TODOS OS
SENTIDOS!
SONHAR
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DIVERSÃO
PASSEAR
PARTILHAR
FORA DE
CASA
SOCIALIZAR
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NOVIDADES
NEGOCIAR
INFORMAÇÃO
PERSONALIZADA
ATENÇÃO
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+ INFORMAÇÃO
+AUTONOMIA
+FORMAÇÃO
+TECNOLOGIA ESSENCIAL
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“Parece-me que as notícias sobre a minha morte são manifestamente exageradas.”
Mark Twain
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