Field campaign for 2014Story of the Battle

Kirk SerpesSam Dyson

Summary• Our story• Where we are now• Purpose Driven Campaign• Organising

Where we are now• 10,000 members• 200 active volunteers• 1000 target

• 2 offices - 1 in Auck, 1 in Welly• 3+ media stories per week• First in NZ in online organising tools• First NZ NGO to use Obama-style field

campaigns• Priority stakeholders in local govt policy• Success in cycling funding• On bus lanes• On Unitary Plan

Purpose Driven CampaigningCoreVolunteersSupportersAudienceCommunity

Purpose Driven Campaigning

• Purpose and culture• Never bring the coffee to your event– Creating well defined replicable tasks– Clear targets and goals– Using the best tech

• Values– Ambition, innovation, hard work and

love

Types of organisingOnline

organising• Large lists• Numbers

game• Distributed

actions• Fast &

reactive

Community organising

• Power together

• Influential leaders

• Bottom up• Slow &

strategic

Field organising

• Grassroots teams

• Volunteer driven

• Top down• Election

focused

Saul AlinskyUnited Farm workers unions

Election campaigns

Battle of the Story

Story of the Battle

Field Campaign Objectives 1. Demonstrate public

support for political action on climate change

2. Get out the Youth Vote

SpeakOut!

Purpose Driven CampaigningCoreVolunteersSupportersAudienceCommunity

Gen Zero Field PlanPhase 1 Phase 2 Phase 3 Phase 4

Building core team

Regional field trainings

Training volunteer

leaders

Engaging supporters as

volunteers

Voter Pledge #RockEnrol

GenZero - NationBuilder

Youth Summits

Events Online

Community

Gen Zero- NationBuilder

Volunteers

Voting Plans

Scorecards

Voting Plan Follow up

E-Day voting parties