July 3, 2013 Volume 4 Issue 4

Page 1

We are officially in the full swing of summer. While

celebrating our independence this 4th of July and

supporting our troops both overseas and here in the

great USA, we here at PromoWorks would also like to

show you ways in which we can celebrate and support

you.

In this issue you will learn about fun events that took

place in different markets across the nation and some

victories that we’ve accomplished. And I must say, this

all due to the dedication of our Engagement Specialists

– the backbone of PromoWorks.

Field Ambassador Role

WHAT DOES THE FIELD AMBASSADOR DO FOR ME –

THE ENGAGEMENT SPECIALIST?

Many of you have often wondered what the Field

Ambassador’s role is (otherwise known as the FA). The

FA is in place to assure the events we staff meet our

clients’ requirements. They do this by visiting each

store within their territory, developing relationships with

store management, assessing Engagement Specialists

and conducting Face to Face interviews and

orientations.

When a Field Ambassador approaches you, you

should continue your event and sales pitch just like you

would with any other consumer. The FA will conduct

an assessment and get photos to use to provide

feedback to our clients. This illustrates what their

events looked like in the stores across the nation and

how successful we were.

What can the Field Ambassador do for you?

Provide ideas on how to increase sales

Assist in setting up an inviting table

Help you get a higher assessment score

Ensure that your event looks Picture Perfect

Answer questions regarding paperwork/reports

As a company, we are continuously looking for ways

to improve and grow. One way that we have been

able to do this is with the help of our Engagement

Specialists’ feedback, opinions, and suggestions. The

second Engagement Specialist feedback survey was

sent to active ES’ on May 10th, 2013 and we

received 1,649 responses!

We are still in the process of analyzing all the results;

however, here is what we have discovered so far:

• Many ES’ do not know who to contact for

certain issues (Field Support vs. Area

Manager vs. Project Staffing Coordinator), or

do not receive complete communication.

• 64.6% of ES’ prefer to be contacted by

email.

• 83.3% of engagement specialists view the

training manuals as the most valuable

training material.

Solutions we are working toward:

• Providing Field Support’s email address and

number on all paperwork that ES’ receive.

• Creating a Training Manual for the web

portal in which ES’ can utilize to learn more

ways to navigate the system.

• Make the booking process clear so ES’ are

aware of how to get scheduled for demos.

• Refining the clarity of training manuals.

• Continuing to improve our communication

and follow up.

Field Support Team Hours of Operation & Contact

Information

Sunday – Wednesday: 8 A.M. – 5 P.M. Central Time

Thursday – Saturday: 8 A.M. – 6 P.M. Central Time

Email: directstaffingams@promoworks.com

Phone: (800) 238-9199

Fax (for paperwork): (847) 585-0540

Field Support – Survey Feedback

Welcome!

We value all the

feedback and

opinions that were

provided.

Thank you to all that

participated!

Page 2

The Sunset Event

This year’s theme was “Why We Love The West”. Safeway is

a major sponsor of The Sunset Event and our Team in

Northern California has participated in this event with

Safeway for 16 years!

customers by sharing the features and benefits of each

product.

Amanda Gawin from Safeway was really impressed with

our Teams performance. A couple of hours into the event

she called Area Manager, Susan Cutliff to the side and

greeted her with a big smile saying, “Your Team is doing

exactly what we were looking for”! They were really talking up the features and benefits of all the products.

Amanda also shared with Susan that one of our Team

members went above and beyond the call of duty in her

presentation. She observed ES Melanie Gonzales speaking

with a customer who had been in line anticipating the

tasty treats. He stated, “You don’t need to tell me about

the product, I heard what you said to the woman in front

of me, just give me the food”! A less experienced ES may

have been thrown off her game and just handed the

customer the product and moved on, but Melanie, quick

on her feet, answered with, “Our Open Nature Italian

sausage is made with no preservatives, no additives, no

nitrates, making it all natural. Safeway’s Open Nature

Brands has nothing to hide.” She went on to inform him of

additional product information she remembered from

previous in store samplings! Melanie didn’t miss a beat!

Rex Chaney, our “expert special event guru”, works with

Safeway to lay the foundation for all of our events across

the country, set us up for success from the beginning! Our

Area Manager, Susan Cutliff, has been involved with

managing and overseeing the Event from top to bottom.

Jeannie Alemania, our Project Staffing Coordinator, did a

super job in selecting the staff to support this event. Our

Field Ambassador, Thomas Byrne, led the front of the

house Team, and kept everyone working at a steady

pace. Jeremy Hugoo, our Team lead truck runner, did an

amazing job keeping the product moving back and forth.

This year’s Event was filled with moments of fun, fast

paced, hard work, requiring a team of high energy

engagement specialists.

A huge thank you to all who supported and worked on this

special event.

*see photos on following page

Over the course of 2

days, June 1st and 2nd,

we served 3000

customers per day.

The Safeway Team

asked that we take a

new approach to

serving the customers

and instead of serving

them as fast as we

could to keep the

lines moving, our

Team engaged

Meet your fellow Engagement

Specialist!

Written by: Mary Stowell, Area Manager

Joya Tubbs has been conducting demonstrations with

PromoWorks in the southeast region for over 7 years.

Among her many accomplishments is that she was

instrumental in helping us win the Winn Dixie account

this past month. Winn Dixie invited PromoWorks to

conduct “test” demos in their stores in order to show

off our talent and demonstrating abilities. Joya did a

fantastic job! Not a single person walked past her table

without being introduced to Winn Dixie Greek Yogurt.

She was prepared with all the given talking points to

educate customers about the product’s features and

benefits.

The first time I met Joya I immediately knew she was full

of energy. She does a great job of channeling all that

energy into engaging customers and selling. On

numerous occasions, I have had the pleasure of

introducing myself to store management and hearing

positive comments such as, “Oh, Joya is amazing; she

is so engaging!” and “A great benefit in our store;

really helps sell whatever she is promoting and our

customers love her”. Not only am I proud that store

management knows her on a first name basis, but the

one word they used to describe her was, ENGAGING!

When I asked Joya why she enjoyed promoting so

much and what has made her successful, she

responded, “I have the gift of gab and love being

around people. I love introducing new products and

enriching others’ lives.”

Joya is a transplant to

the Florida area from

New York State

where she worked for

Shop Rite for 19 years.

She loves to cook

and is a huge animal

lover with one dog

and four cats. She

has a 13 year old son

who keeps her busy

with various activities.

There are a number of

reasons we won the

Winn Dixie account, but

the most prominent

reason lies in the quality

of the ES’ that we

continue to put forth

and Joya is a true

example of just that.

Thanks for representing

PromoWorks so well.

JOB WELL DONE JOYA!

Safeway Mega Event

PromoWorks is always looking for opportunities to add new

innovation to our industry and we have successfully done it

again! Partnering with Safeway, we envisioned a large national

program that could be advertised on print, the internet and on

radio resources. On June 8th, 1,200 Safeway stores across the

nation, held multiple events in their stores fulfilling the first ever

Summer Central Mega Event. Advertising in the weekly

circulars, on the radio in metro markets, on Facebook, as well as

in every store, required us to ensure success. This gave us the

opportunity to devote a lot of manpower, coordination,

collaboration, and team efforts. Employees from all

departments of PromoWorks stepped in to help with this special

project in one aspect or another. Engagement Specialists went

out of their way to help with referrals, and we even collaborated

with local community groups to bring on new Engagement

Specialists for this event.

As anticipated, PromoWorks united and succeeded!

Promoting brands like Keebler, Pringles, Lays, Best

Foods/Hellman’s, and Capri Sun, our sales were off the charts!

Due to the success, we hope to see future events spread to

other retailers and continue in Safeway.

Thank you to all who participated. And a special thanks to all

of the Engagement Specialists in the field for accomplishing our

mission – without you, it would not have been possible.

Page 3

Answers will be posted

in the next edition of

TeamWorks.

Each event is a real Team

effort. We need each and

every person supporting our

events in one capacity or

another. You are the face of

PromoWorks and we can’t do

what we do without all of you!

You are what we sell!

Job well done!

Puzzle Corner

Unscramble each of the

clue words and fill in the

spaces to the right. Copy

the letters in the numbered

cells to other cells with the

same number.

Photos from

The Sunset Event