FIBO & Schema.org
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Transcript of FIBO & Schema.org
Caliber Media Group – Chris ReganExecutive Director, DigitalCaliber Media GroupChristopher Regan assists with the EDMC’s FIBO extension for its Schema.org initiative. His work within the field of web meta-data began
in 1995, with the Dublin Core Initiative, and he has since worked within multiple industries including the financial industry, for clients such as
American Express, Citibank, Chase, Goldman Sachs, Brown & Brown, Bank of the West, and Banc of California. Chris is a co-
founding member of the W3C’s FIBO, Tourism and Automotive structured data working groups, and he is the Executive Director of
Caliber Media Group. Chris began working in digital marketing in 1994.
Data Liberate – Richard WallisIndependent Consultant, Evangelist & FounderData Liberate
Working With:• Google – Schema.org vocabulary, site, extensions and documentation• OCLC - Global library cooperative • FIBO – Financial Industry Business Ontology
W3C Community Groups• Schema Bib Extend (Chair)
• Schema.org for bibliographic data• bib.schema.org
• Schema Architypes (Chair)• Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair)• Schema Course Extension
@rjw [email protected]
Introducing Schema.org• [Linked Data] Vocabulary• RDF (triples)• URIs / string values• Types / Properties / Enumerations• “Not strongly typed”
– RangeIncludes / DomainIncludes• Three serializations
– Microdata, RDFa, JSON-LD• A web vocabulary to describe stuff!
Related Intities in a Graph
Bart Simpson
Nancy Cartwright
Dayton OhioDayton Aviation
Heritage National Park
Played By
Born In
Place of Interest
Sources for the Graph - Knowledge Graph
Knowledge Graph
Knowledge PanelInfo BoxAnswer Box
Rich Snippets
Google Knowledge Graph – Google RankBrain
“As you know, we've been living in a RankBrain world for some time in Google. Recently there has been some coverage on it around Google not fully understanding it, as well as RankBrain not impacting crawling or replacing links.”
• Data embedded in website html -‐ Microdata / RDFa / JSON-‐LD
• Harvested during normal web crawls • Under control of the [site] publisher
Schema.org - Success
12+ Millio
n
Web Sites
Found On 30% Pages*
* In a 10 billion page sample -‐ 2015
How to make Schema.org work for you
• Librarians … – Really understand their domain and their data – Good at cooperation
• Early Schema.org – Useful but not good enough • Form a W3C Community Group – Schema Bib Extend
• Identified public data sharing use cases – Knowledge Graph • What can't you do with Schema as it is? • Fill in the gaps • Create real examples • Proposed enhancements to core vocabulary • Proposed more focused extension – bib.schema.org
• A few iterations – 2 years
A story from the library
How to make Schema.org work for you
• Automotive – W3C Automotive Ontology Community Group – Some minor core enhancements to Vehicle – auto.schema.org extension
• Medical – Early large addition to core vocabulary – Moving much of it to a health.schema.org extension
• Sports / News / TV & Radio – General additions to core vocabulary
Finance (FIBO) Proposal for Schema.org Core
Proposed New Types: • BankAccount • CurrencyConversionService • DepositAccount • FinancialProduct • InvestmentOrDeposit • LoanOrCredit • MonetaryAmount • PaymentService • PaymentCard
FIBO & Schema.org Today – Current Status
• Core Proposals – General enhancement for Schema.org – Foundation for FIBO extension – Targeted for Schema.org 2.3 – April 2016
• fibo.schema.org (1.0) – Financial/Banking focused extension – Targeting following Schema.org release (2-‐3 months) – Initial focus: BrokerageAccount, InvestmentFund, MortgageLoan,
RepaymentSpecification, ExchangeRateSpecification, MoneyTransfer, … – Future enhancements
• External Extension – schema.fibo.org (Working name only) – Closely allied with / Bridge to FIBO – ' Within industry' extension terms – Building upon fibo.schema.org
FIBO & Schema.org
• Schema.org – de facto web vocabulary – 12+ million domains – 30% of pages – What the search Engines are asking for!
• Finance / Banking [was] poorly represented • FIBO initiatives ensuring visibility • Enabling practical application • FIBO core proposals + fibo.schema.org
– Integral to the Knowledge Graphs – Core to the new [direct access] web – Marketing directly to where the users are
Live Examples
Banc of California Bank of the West Banc Home Loans Cita Insurance NuVision Community Bank And, more…
The Launch of a Global ConsortiumFocused expertise and experience making the Financial Industry visible in the Structured Web Data World
of Knowledge Graphs…
The Launch of a Global ConsortiumFocused expertise and experience making the Financial Industry visible in the Structured Web Data World
of Knowledge Graphs…
Financial/FinTech Structured Data (FSD) Consortium
The Launch of a Global ConsortiumFocused expertise and experience making the Financial Industry visible in the Structured Web Data World
of Knowledge Graphs…
Caliber Media Group North America
Christopher Regan – [email protected] Liberate Great Britain
Richard Wallis – [email protected] Europe
Mirek Sopek – [email protected]
Financial/FinTech Structured Data (FSD) Consortium