S.T.P OF FIAMA-DI-WILLS

BY VAMSI KRISHN PGDM 2

ITC COMPANY PROFILE

• ITC Business includes 5 Segments Fast Moving Consumer Goods(FMCG)HotelsPaperboards & PackagingAgri businessInformation Techonology

ITC PROFILE

• It was established in 1910 and companies activities mainly on tobacco products.• In 1970, it diversified into non-tobacco products.• In 2005, it entered into Body care Products., as Fiama-di-

wills perfumes Hair careSkin care categories

ABOUT FIAMA-DI-WILS

• Fiama Di Wills is a range of bath care products especially designed for consumers who seek to indulge themselves in premium experiences through products and services. The brand offers a range of shampoos, conditioners, soaps and shower gels that combine exotic natural elements like sage, watercress and magnolia blossoms with contemporary technology like hydro restorative system, hair restore technology and the cuticle restore technology. The products are priced between Rs 33 and Rs 120.

Segmentation

Demographic Geographic

Age, Gender, City,

Rural & Semi Urban

TARGETINGTargeted mainly to the youth.

And also the Young Families

Mainly to the people who takes more care about their beauty.

Targeted to each and every class of people by offering the product in AFFORDABLE PRICE i.e@Rs.32/-

AFFORDABLE

EXPENSIVE

NON BEAUTYCONCIOUS

BEAUTY CONCIOUS

POSITIONING

GEL BATHING BAR was the recipient of the PRESTEIOUS PRODUCT OF THE YEAR award in 2010 in the SOAP CATEGORY.

FIAMA-DI-WILLS is POSITIONED as GENTLE CARE GEL BAR THAT CAN BE USED EVERY DAY.Its Tag Line Is “BEAUTIFUL YOU TODAY, TOMORROW”.• THE TAG LINE SIGNIFIES THE LONG-TERM BENEFIT • OF USING THIS BRAND

THANK YOU