FIRST-HAND AID

LOGO USAGE

PDF A file format developed by Adobe Systems that can be universally downloaded and viewed by any computer that has the Adobe Acrobat plug-in. AI & EPS A vector format of your logo. It can be re-sized without losing image quality. Due to it’s high quality, it is commonly used with print elements such as business cards or brochures. TIFF Widely supported and works in almost any program. It produces a higher quality image than a JPG or PNG, but is not a vector format like EPS. It is widely used among publishing industries and photographers. It is best used in common things like invoices, page layouts or letterheads.JPG A raster file best used for web-based designs because their compressed sizes load quickly. JPG images lose some quality but are great to use for emails, banner designs or anything web-based.PNG A web-based file that does not lose quality when compressed. PNG files were created to improve on the quality of GIF files and are best used for the web.

OPEN SANS LIGHTabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

OPEN SANS BOLDabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

BLUE

C: 75M: 2Y: 39K: 0

R: 0G: 180B: 171

#00b5ac

RED

C: 0M: 92Y: 75K: 0

R: 238G: 58B: 67

#ee3a43

ORANGE

C: 0M: 52Y: 99K: 0

R: 247G: 143B: 30

#f78f1e

BROWN

C: 42M: 75Y: 97K: 58

R: 86G: 41B: 0

#562900

GREEN

C: 77M: 1Y: 74K: 0

R: 225G: 179B: 117

#19b375

YELLOW

C: 2M: 8Y: 99K: 0

R: 255G: 223B: 1

#ffdf01

BLACK

C: 75M: 68Y: 67K: 90

R: 0G: 0B: 0

#000000

Logo Styleguide

PRIMARY COLORS SECONDARY COLORS

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TYPOGRAPHY