FG -115845 - Implement Sales and Marketing Strategies

FACILITATOR GUIDEImplement sales and marketing strategies

(115845)

NQF Level: 4

5 Credits

Facilitator Guide: 115845 Page 0

Facilitator Guide…

Dear Facilitator

This Facilitator Guide (together with the relevant Learner Guide) is aimed at facilitators

who will be assisting learners wishing to complete the following unit standard:

Title: Implement sales and marketing strategies

US No: 115845 NQF Level: 4 Credits: 5

This guide contains all necessary facilitation instructions to ensure that learners will

attain the expected competencies required by the above-mentioned unit standard.

This guide is designed to be used during the presentation of a learning session based

on this unit standard. The full unit standard is attached, Please discuss the unit standard

with the learners to ensure that they understand what is expected from them to achieve

the outcomes of the unit standard.

It is imperative that you, the Facilitator and Assessor interpret and present activities,

case studies and projects related to the material in such a way that learners can easily

identify and apply their knowledge within their own context.

There are three guides, namely the Learner Guide (with activities), Assessor Guide and

the Facilitator Guide. These guides have been developed to address specific aspects of

the learning experience. You therefore need to use these guides complementally to one

another.

The full unit standard is attached.


How to use this Guide….. Throughout this guide, information is given specifically aimed at you, the facilitator, to

assist in the actual presentation of the learning material and/or facilitation of the learning

process.

Although this guide contains all the information required for attaining competency in this

unit standard, references to additional resources, both printed and electronic, are

provided for additional reference by the facilitator and further study by the learner.

Please note that the purpose of this information is merely to guide you, the facilitator,

and is provided as a suggestion of possibilities. It remains the responsibility of every

facilitator to re-assess the learner/s in each learning situation throughout the learning

process in order to stay in touch with their specific learning needs. This should be the

determining factor in the choice of the learning approach to follow.

Use the different boxes listed below for identification purposes:

Learning Outcomes

Facilitators Notes

Formative Assessment Facilitators Tips

Unit Standard Memorandum


Table of Content……

The Learning Experience..............................................................................................3

Learning Programme Time Frames..............................................................................4

FACILITATION PLAN.....................................................................................................6

Module 1..........................................................................................................................7

Module 2..........................................................................................................................9

Module 3........................................................................................................................11

Facilitators FA Feedback.............................................................................................16

Unit Standard Evaluation............................................................................................17

Facilitators Report..........................................................................................................18


The Learning ExperienceThe Purpose: This unit standard is intended for persons who are required to interpret

and implement a sales and marketing strategy, monitor the progress and implement

corrective measures during the sales and marketing activities.

People credited with this unit standard are able to:

1. Interpret a sales or marketing strategy.

2. Implement a sales or marketing strategy.

3. Monitor the sales or marketing strategy.


Learning Programme Time FramesTotal time allocated(hours)

Theoretical learning time

allocated

Practical Learning

time allocated

Activities

Complete Program (including Summative assessment)

50 hrs. 8hrs 42hrs 3 Activities

Learner Orientation and “Baseline Assessment”

1hr 30min Diagnostic Assessment

Purpose, Introduction and Unpacking Unit Standard

1hr 30min Learners to unpack the unit standard

Module 1Formative Assessment

16.5hrs 2.5hrs 14hrs Activity 1


17hrs 2hrs 15hrs Activity 2


16.5hrs 2.5hrs 14hrs Activity 3

Summative AssessmentKnowledge Base &Skill / Practical Assessment

2hrs 8hrs 42hrs Assessor Guide


Checklist & Training Aids

Learner Support Strategies:Learners are supplied with all resources and aids as required by the programme – including:

Learner Guides and Learner Workbook Visual aids, etc

Use this checklist below during your preparation to ensure that you have all the equipment, documents and training aids for a successful session.

Preparation: Yes No

Qualification Knowledge – I have familiarised myself with the content of the applicable qualification.

Unit Standard Knowledge – I have familiarised myself with the content of all aspects of the applicable unit standard.

Content Knowledge – I have sufficient knowledge of the content to enable me to facilitate with ease.

Application knowledge – I understand the programme matrix & have prepared for programme delivery accordingly.

Contextualisation – I have included information which is specific to the Arts and Culture Enterprise

Ability to respond to learner’s background & experience – I have studied the learner demographics, age group, experience & circumstances & prepared for programme delivery accordingly. Enthusiasm & Commitment – I am passionate about my subject & have prepared my programme delivery to create a motivating environment with real commitment to success.

Enterprise knowledge – I know & understand the values, ethics, vision & mission of the workplace & have prepared my programme delivery, reporting & administrative tasks accordingly. Equipment check:

Learner guides x 1 per learner Assessment guides x 1 per learner Writing materials & stationary (facilitator & learner) White board & pens Flip chart paper Proxima projector & screen Laptop & programme disk Sample Hand-outs and examples of laws and other relevant Sample Hand-outs and examples of laws and other relevant documents


FACILITATION PLANDay 1

Item Method / Activity

Introduction Icebreaker

Administration Attendance Register / Distribute Material

Unpacking Unit Standard Level , Credits, SOs , ACs,

Module 1 AC 1 – AC 3



Session Evaluation Completion of Evaluation Forms

Formative Assessment Completing Workbooks

Unit Standard Evaluation Evaluation Form to be completed


Module 1

1. Interpret a sales or marketing strategy. Learner GuidePage

5

SO 1: Interpret a sales or marketing strategy.

Assessment Criteria Time frame

Activities

1. Sales or marketing strategy is obtained and read to

familiarise themselves with the content and its

objectives.

2. Sales or marketing strategy is analysed and

questions are asked to clarify areas on non-

understanding.

3. Implementation plan is developed in line with

objectives and tasks as listed in the sales or

marketing strategy.

2.5 hrs.’ Activity 1

Please allow learners to complete Activity 1 in their Learner Guides Type of activity Resources

1. Group Activity Learner Guide, Learner Workbook,

Stationery.

Instructions to give to the learnersAs per instructions in Learner Guide


Facilitation Methods

SO1:

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Module 22. Manage interpersonal team processes to achieve required outputs.

Learner GuidePage

15

SO 2: Manage interpersonal team processes to achieve required outputs.

Assessment Criteria Time frame Activities

1. Merchandise required for the sales or marketing

strategy is determined and obtained from

approved suppliers or stores.

2. Promotional material requirements are identified

from the strategy and obtained within the required

time frame.

3. Promotion is implemented according to strategy

and own developed implementation plans.

4. Personnel are updated and trained on

implementation of the promotion according to the

initial strategy.

5. Promotional material is obtained and set up in line

with initial strategy.

2 hrs Activity 2

Please allow learners to complete Activity 2 in their Learner Guides

Type of activity Resources2. Group Activity Learner Guide, Learner Workbook,

Stationery.




SO2:

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Module 33. Monitor the sales or marketing strategy.

Learner


GuidePage

27

SO 3: Monitor the sales or marketing strategy.

Assessment Criteria Time frame Activities

1. Merchandise quantity is constantly checked to

meet promotion duration and expected sales.

2. Promotional problems are identified and corrective

action implemented in line with company

guidelines.

3. Promotional sales are monitored against target

and corrective action implemented in line with

objectives.

2.5 hrs Activity 3

Please allow learners to complete Activity 3 in their Learner Guides Type of activity Resources

3. Group Activity Learner Guide, Learner Workbook,

Stationery.



SO3:

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FORMATIVE ASSESSMENT – SO 1

Why is it important for an organisation to have a sales or marketing strategy?_____________________________________________________________________________

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Describe how you would implement a sales or marketing strategy in your organisation.______________________________________________________________________________


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Explain the importance of monitoring the sales or marketing strategy._________________________________________________________________________________

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Facilitators FA Feedback

Learners Name


Overall Marks

Facilitators Feedback ……………………………………………………………………………

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Signature: …………………………………………………….Date:…………………….

Learners Response ……………………………………………………………………………

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Signature: ………………………………………Date:……………………………..

Unit Standard Evaluation


As facilitator, you have hands on experience in the application of the unit standard. And

you might experience difficulties with the unit standard that the developers did not

anticipate.

Also, the unit standard will be revised at the end of the registration period. Your

comments below can be an important contribution in the revision process.

Please take some time to reflect on your experience and list a few of the difficulties you

had to address.

Difficulties I had with the Unit Standard

Recommended Changes to Address the Difficulty

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Facilitators ReportTake some time to reflect on your own activities as facilitator of this Unit Standard.


Then write down five of the most important lessons you have learnt and include a motivation:

What will I do differently next time?

Motivate how or why (Give examples, reasons, etc.)

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5.

General Remarks

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Facilitator:…………………………………………………Signature:………………………………

Unit Standard:…………………………………………….Date:…………………………………….

UNIT STANDARD


All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

REGISTERED UNIT STANDARD: SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD:

Implement sales and marketing strategies

SAQA US ID

UNIT STANDARD TITLE

115845 Implement sales and marketing strategies

ORIGINATOR

SGB Hiring Services

QUALITY ASSURING BODY

-

FIELD SUBFIELD

Field 11 - Services Cleaning, Domestic, Hiring, Property and Rescue Services

ABET BAND

UNIT STANDARD TYPE

PRE-2009 NQF LEVEL NQF LEVEL CREDITS

Undefined Regular Level 4 NQF Level 04 5

REGISTRATION STATUS REGISTRATION START DATE

REGISTRATION END DATE

SAQA DECISION NUMBER

Reregistered 2012-07-01 2015-06-30 SAQA 0695/12

LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT

2016-06-30 2019-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD The person credited with this unit standard is able to interpret and implement a sales and marketing strategy, monitor the progress and implement corrective measures during the sales and marketing activities

The qualifying learner is capable of:

Interpreting a sales or marketing strategy Implementing the sales or marketing strategy Monitoring the sales or marketing strategy

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING Learners accessing this qualification will have demonstrated competence in numeracy and literacy at


NQF level 3 or equivalent.

UNIT STANDARD RANGE Promotional material include but is not limited to: banners, flyers, posters, etc. Promotional problems include but are not limited to: no customers, prices and lack of product.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1 Interpret a sales or marketing strategy.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1 Sales or marketing strategy is obtained and read to familiarise themselves with the content and its objectives.

ASSESSMENT CRITERION 2 Sales or marketing strategy is analysed and questions are asked to clarify areas on non understanding.

ASSESSMENT CRITERION 3 Implementation plan is developed in line with objectives and tasks as listed in the sales or marketing strategy.

SPECIFIC OUTCOME 2 Implement a sales or marketing strategy.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1 Merchandise required for the sales or marketing strategy is determined and obtained from approved suppliers or stores.

ASSESSMENT CRITERION 2 Promotional material requirements are identified from the strategy and obtained within the required time frame.

ASSESSMENT CRITERION 3 Promotion is implemented according to strategy and own developed implementation plans.

ASSESSMENT CRITERION 4 Personnel are updated and trained on implementation of the promotion according to the initial strategy.

ASSESSMENT CRITERION 5 Promotional material is obtained and set up in line with initial strategy.

SPECIFIC OUTCOME 3 Monitor the sales or marketing strategy.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1 Merchandise quantity is constantly checked to meet promotion duration and expected sales.

ASSESSMENT CRITERION 2


Promotional problems are identified and corrective action implemented in line with company guidelines.

ASSESSMENT CRITERION 3 Promotional sales are monitored against target and corrective action implemented in line with objectives.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.

Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.

Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.

Moderation of assessment will be conducted by the relevant ETQA at its discretion.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE An understanding of sales and marketing strategies An understanding of promotional techniques

UNIT STANDARD DEVELOPMENTAL OUTCOME N/A

UNIT STANDARD LINKAGES N/A

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING Identify and solve promotional problems when merchandise runs out.

UNIT STANDARD CCFO WORKING Work effectively with others when running a promotion.

UNIT STANDARD CCFO ORGANISING Organise and manage oneself and one's activities when implementing and monitoring a promotion.

UNIT STANDARD CCFO COLLECTING Collect, evaluate, organise and critically evaluate information when interpreting a sales or marketing strategy.

UNIT STANDARD CCFO COMMUNICATING Communicate effectively when planning and implementing a sales or marketing strategy.

UNIT STANDARD CCFO SCIENCE Use science and technology to develop promotional material.

UNIT STANDARD CCFO CONTRIBUTING In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of reflecting on and exploring a variety of strategies to learn more effectively.


UNIT STANDARD ASSESSOR CRITERIA N/A

UNIT STANDARD NOTES As per the SAQA decision, after consultation with the Quality Councils, to re-register all qualifications and part qualifications on the National Qualifications Framework that meet the criteria for re-registration, this unit standard has been re-registered from 1 July 2012. N/A


FG -115845 - Implement Sales and Marketing Strategies

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