FFP Final Presentation - Temple MIS · Google Adwords E-Newsletter Template Website Re-design...
Transcript of FFP Final Presentation - Temple MIS · Google Adwords E-Newsletter Template Website Re-design...
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Maxwell Cutler
Patrick Markward
Meghan McManus
Charles Yan
Vivian Yang
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Previous Digital Presence
Implemented Strategies
Google Adwords
E-Newsletter Template
Website Re-design
Youtube Page
Metrics
Analytics
Conversion Rates
New (tÇw |ÅÑÜÉäxw )Digital Presence
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AD ONE AND TWO OBJECTIVERaise Brand Awareness
SPECIALTY OBJECTIVEDrive Sales
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AD ONEBuy Fresh. Buy Local.http://www.fairfoodphilly.org/Buy Fair Food Philly: produce thatbenefits your local farmer.
AD TWO Love locally grown food?http://www.fairfoodphilly.org/Check out our locally grown produce,meats, dairy and more! Start Shopping.
SPECIALTY ADDon’t Be a Turkey.www.fairfoodphilly.org/Order Fair Food's humanely-raisedThanksgiving turkeys for your table
Invested
$150.00
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SPECIFIC and COST EFFECTIVE keywords
AD ONE & TWO SPECIALTY AD Thanksgiving Turkeys
Turkeys to Order
“Humanely-raised”
Heritage Breed
Order +Turkeys Online
“Heirloom Turkeys”
“Local Farmers”
Reading Terminal Market
Sustainability
“Specialty Foods”
+Produce +Markets and many more
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AD 1 IMPRESSIONS: 18,299
CLICKS: 35
AVERAGE POSITION: 2.1
AD 2 IMPRESSIONS: 12,124
CLICKS: 25
AVERAGE POSITION: 2.2
Specialty AD IMPRESSIONS: 57,326
CLICKS: 70
AVERAGE POSITION: 2.6
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OBJECTIVE : Create a more visually and
appealing digestible newsletter emphasizing the new products
and promotions
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OBJECTIVE:Consolidate brand with
visuals to drive consumer interaction
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Problem We define
Construct a theme
Limited Visual content
Visitors unable to comment nor share
Color scheme is dull
Boring design
Difficult navigation
Disorganized
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Clear theme
More visualize variation
Visitor able to comment and share
Colorful design
Easy access information
Creative and catches attention
Easy navigation
Connects YouTube Channel
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More creativity
Video links to the site Connect with YouTube channel
Weekly Recipe pages Drive traffic of home cooker to the site.
Building customer interaction
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OBJECTIVE:Raise brand awareness and
unite Brand with Sales Structure [Farmstand]
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“Death by text”
Two Different Facebook Pages
Only posted about themselves
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ONE official company FB Page
+850 likes
New professional cover photo
Posts are now more visual and interactive
“Social Currency”
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OBJECTIVE: Advertise and Increase Social
Presence
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No Presence on YouTube
Unidentified YouTube Page with no activity
Delete or Integrate
Videos of FairFood found on YouTube can be uploaded
on the official site
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• @youtube.com/FairFoodPhiladelphia
• YouTube Channel Art and Icon
• Outbound Links-Website-Facebook-Twitter
• Canning Event Video
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OBJECTIVE:Better understand the Fair Food consumer on digital
platforms
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Total Visits: 3,196
Unique Visitors: 2,552
Page Views: 6,836
Bounce Rate: 53.72%
Average Time Spent on Page: 1:51
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Start Ad 2 and Thanksgiving Ad
End Ad 2Run Ad 1 and Ad 2
Start Ad 1 End Ad 1
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+ GOOGLE ADWORDS