FFI Documentation

8/3/2019 FFI Documentation

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Submitted By:

M. Ashwini Kumar

Textile Design VII

Introduction

A red carpet is traditionally used to mark the route taken by heads of state on ceremonial and formal occasions, and has in recentdecades been extended to use by VIPs and celebrities at formal events.The earliest known reference to walking a red carpet in literature is in the playAgamemnon by Aeschylus, written in 458 BC. When thetitle character returns from Troy, his vengeful wife Clytemnestra who offers him a red path to walk upon greets him:

"Now my beloved, step down from your chariot, and let not your foot, my lord, touch the Earth. Servants, let there be spread before thehouse he never expected to see, where Justice leads him in, a crimson path."

While theres dispute about carpet color in the Agamemnon, its quite likely that purple carpets would have been more standard thanred Ancient Greece and Rome. Purple was the color from Ancient Greece that was associated with royalty, with Tyrian purple inAncient Greece one of the most expensive dyes to purchase. So early red carpets were more than likely purple carpets.

In modern times, the red carpet is almost never purple, and even royal families may tread on a red rather than purple carpet. Tossingdown a long red carpet is a way to assure important people that they are indeed important, though as Agamemnon noted, no mortal is

too good to have their feet touch the regular ground. Some of the big red carpet events, such as the Academy Awards, may have amore purposeful reason for choosing to carpet a path to a theater entrance. When ladies wear full-length gowns or gowns with trains,dragging the gown along several hundred feet of dirty sidewalk may be undesirable. Should an Academy Award winner accept anaward with a dirty gown, Joan Rivers and other fashion commentators would be shocked.

Film, Fashion & Image
http://en.wikipedia.org/wiki/Carpethttp://en.wikipedia.org/wiki/Heads_of_statehttp://en.wikipedia.org/wiki/Very_Important_Personhttp://en.wikipedia.org/wiki/Celebrityhttp://en.wikipedia.org/wiki/Carpethttp://en.wikipedia.org/wiki/Heads_of_statehttp://en.wikipedia.org/wiki/Very_Important_Personhttp://en.wikipedia.org/wiki/Celebrity


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Some argue that the red carpet is now too much in use. Instead of being reserved for special occasions only, virtually every premiereof a film, and almost all award shows, large or small, feature a red-colored carpet, upon which guests walk, to theaters or auditoriums.Proceeding down the carpet is a way for actors and performers of other types to receive media attention, answer questions, and giveinformation about the designers of their clothes and jewelry who usually loan expensive items to stars in exchange for promotionalstatements by the star. Where once media only covered the big red carpet events, just about every night on programs devoted tocelebrities and VIPs, stars are photographed at some type of red carpet event.

What is Bollywood?

Bollywood is the nickname given to the Indian film industry - it's a play on the word Hollywood.

The B comes from Bombay (also known as Mumbai), a big city in India.

Bollywood is massive. It makes up to 800 films a year - twice as many as Hollywood and about 14 million Indian people go to thecinema everyday.

Films are made so fast that sometimes actors on set shoot scenes for four different films at a time - using the same actors and thesame backgrounds. And sometimes the scripts are even hand-written!

Where did it all start?

In 1899 the first Indian short film was screened, and Bollywood was born.

Just like in Hollywood the films were silent to begin with, then in the 1930s the films became 'talkies'.



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Many Indians came to live and work in Britain around fifty years ago, and they brought their culture with them.

Now, Bollywood's biggest audience outside India is in Britain.

Why is Bollywood so big now?

2002 was the year it all kicked off for Bollywood in Britain.

A season of Indian films was shown on TV when India and England played in a big cricket tournament.

A department store devoted a summer to Indian fashion, and shops everywhere were full of colourful clothes, bindis, bangles, sarisand henna.

Bombay Dreams, a new West End musical, was a sell out. Special cinemas also showed Bollywood classic films and had exhibitionsfeaturing Bollywood film posters.

Lagaan, a huge Bollywood hit, was nominated for an Oscar.

The charts were full of Bhangra, with Timbaland, Dr Dre and the Neptunes sampling Indian beats and Punjabi MC having big hits. Indiawas even featured in cool car adverts.

Bollywood films have managed to cross over and now it's not just Indian families watching them - they're being shown in big cinemasacross the UK.

What makes Bollywood films unusual?

Bollywood films are really colourful and crammed with singing, dancing, and loads of costume changes.



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The also used to stick to a formula of boy meets girl, they fall in love and they struggle for family approval.

There's also always a hero, a heroine, a vamp and a comedy sidekick.

Romance is big but there's no snogging!

Bollywood red carpet Events

The International Indian Film Academy (IIFA) Awards are presented annually by the International Indian Film Academy to honorboth artistic and technical excellence of professionals in Bollywood, the Hindi language film industry. Instituted in 2000, the ceremonyis held in different countries around the world every year.

The Filmfare Awards are presented annually by The Times Group to honor both artistic and technical excellence of professionals inthe Hindi language film industry ofIndia. The Filmfare ceremony is one of the oldest and most prominent film events given for Hindifilms in India. The awards were first introduced in 1954, the same year as the National Film Awards and were initially referred to asthe Clare Awards after the editor ofThe Times of India, Clare Mendionca.

http://en.wikipedia.org/wiki/Hindi_languagehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/National_Film_Awardshttp://en.wikipedia.org/wiki/Hindi_languagehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/National_Film_Awards


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Other events where Bollywood celebrities show up

Cannes Film Festival

Toronto Film Festival

Oscars.

BAFTA

Various Other Film festivals and award shows.

Movie premiers.

Famous bollywood celebritiesFemale:



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Sushmita SenFormer Miss. Universe Sushmita Sen is definitely a sizzler and sure sets the screen on fire. This tall, dusky beauty has a lovely smileand has also set an example in the society by adopting a child. She sure is a woman of substance and has proved her acting skills too.Kareena KapoorThe younger sister of Karisma Kapoor, this young lass entered Bollywood like a storm. Her top-class acting, natural beauty andinnocent sensuality is what makes Kareena Kapoor a.k.a Bebo, one of the hottest women in Bollywood. Check out Omkara or JabWe Met to know what we are talking about.

Aishwarya Rai

Aishwarya Rai has shown her unique style and sense of wardrobe at the red carpet events. She has looked stunning at Cannes red

carpet or at any TV shows. One will agree that Aishwarya rai looks great with her combination of creativity, attitude, and personal style.She is my perfect glamourous diva and her style says "I am hot and happening".

Aishwarya has the distinct wardrobes with a lot of style, elegance and attitude. If you have to name one celebrity with fashion sensewho looks great in saree as well as bikni, it will be Aishwarya Rai. One has to understand that a good wardrobe is all about confidence.

Aishwarya Rai Bachchan is proving to be an ageless beauty. Shes made to the sexy, hot and beautiful lists around the world many

times.

Sometimes, blindly copying the global fashion doesnt help. Taking a closer look at ones figure and personality before choosing oneswardrobe does matters. Designer Neeta Lulla feels the most stylish people know what flatters their looks most. Everyone from

Catherine Zeta Jones to Aishwarya Rai Bachchan sports a perfect blend of traditional and western and is very aware of how theyshould look at every occasion.



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Aishwarya Rai Bachchan is well tuned to Indian environment as well as international arena. Ash just breezes from one

style to another. Aishwarya started out as model for Saree originally.even before she became Miss World in 1994.

Katrina Kaif

Katrina is delighted with the honor, more so because a Barbie doll bearing likeness to the Bollywood actress is in the pipeline and willcome as a great surprise to the world sometime soon. Every girl at some point of time in her childhood has played with a Barbie doll,

admitted Katrina, and so have I. She makes a sweet, fun and lively companion.

It was the winning dress by Nishka Lulla that Bollywoods glamorous star Katrina Kaif modeled as the show stopper of the day. KatrinaKaif will be the Indian celebrity on whose likeness a Barbie doll will be created by Mattel Toys India Pvt. Ltd.



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Priyanka Chopra

Priyanka Chopra looked resplendent at the 1.5-billion-dollar "Atlantis, The Palm" hotel's $20 million bash on November 20 in Dubai,UAE.

The 26-year-old Bollywood actress wore a form hugging golden yellow floor length satin dress with a single jeweled shoulder, verticallypleated bodice and bandage torso (quite Herve Leger style!).

She accessorized with golden heels, a glittery box clutch, teardrop earrings and a chunky watch in her right hand. Her dark

layered cut hair was styled in a side ponytail. She wore smoky eye makeup and light lip color.



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Bipasha Basu

The famous Bollywood hottie Bipasha Basu has become a Hot 100 celebrities list from popular Indian edition of mens Maxim

magazine this year. It is good news for Bollywood film industry that she was selected from the list of the 100 hottest celebrities from

the around the world. So we are proudly says that she has proved that she is the hottest of all!!



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Last year, stunning actress Deepika Padukone was selected from the list of the 100 hottest celebrities. This year she was replaced by

Bipasha. Bipasha Basu graces in the new cover page of Maxim Magazine for the month of September 2009. She says very boldly in

an interview of Maxim. She said that, I love being sexy and I would be happy if people call me sexy even when I turn 100. I would love

to be called a sexy grandmother,

Actress Bipasha Basu stops on the red carpet for photographers while on the way to the New Seven Wonders of the World officialdeclaration ceremony Saturday, July 7 2007 at Luz stadium in Lisbon, Portugal.



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Ranis stunning red carpet entry at Toronto film festival



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Rani Mukherji is stunning everyone in Bollywood but now she is making an amazing red carpet walk at the Toronto film festival.

Rani even surpassed celebrity entries like George Clooney. Rani attended the gala event for Dil Bole Hadippa. Rani came in with agroup of Bhangra dancers.

Rani wore a gown and a caucasian journalist Mary Allen says Rani looks good in anything she wears. I wore a sari for everytime Iveseen Rani, in a movie, wearing a sari, I thought how gorgeous Indian women look wearing a sari.

There were noise of Our Dil Bole Hadippa and We love you Rani

Rani cheered all saying Toronto, I have heard, is a city full of people who love all kinds of movies. Yet our film is a masala,commercial film. And to be featured in as a gala event is a very big honor.

This Rani and Shahid starrer will be the first Bollywood film to have its world premiere at a North American event like TIFF.

Dressing up stars at red carpet events is huge business: Cavalli



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Noted Italian stylist Roberto Cavalli Thursday confirmed what is arguably the fashion industrys worst kept secret: that Hollywood stars

are often paid to showcase a designers creation at red carpet events.

Yes, its true. Some designers do pay stars to wear their clothes at red carpet events like the Oscars, Cavalli admitted somewhat

reluctantly at a session on Bollywood vs Hollywood at the International Herald Tribune Sustainable Luxury Summit here.

The Oscars are such a major event that what a celebrity is wearing becomes the talk of the town. You feel so proud when some star

wears your brand at these events. It gives your brand amazing publicity, so if a Hollywood diva is wearing your brand, it adds to yourclientele, the designer maintained.

So, dressing up a star at these events has become a huge business. It is no more about pleasure and comfort. There is toughcompetition and everyone wants to look good, Cavalli added.

There is a flip side too.

At one event, Sharon Stone was to wear a Valentino gown but she turned up in a Valentino T-shirt instead. Her picture made it to the

front pages around the world but Valentino held his head in his hand for three days wondering why she had done this to him, Cavalli

said.

On another occasion, actress Jennifer Hudson had promised to wear a Cavalli outfit but backed out at the last moment.

They are free to wear what they want. Its a question of personal choice as well, the designer explained.

All this came from a man whose clothes the likes of Madonna, Drew Barrymore, Sharon Stone, Jennifer Lopez, Gwyneth Paltrow,

Christina Aguilera, Beyonce Knowles, Charlize Theron and Victoria Beckham.

Are gowns more suited for the red carpet?



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The scene is Bangkoks green carpet at an awards function for Indian cinema, recently. Where not one of Bollywoods bold and

beautiful wore (and if in an eco-friendly city, green) international gala film awards functions like the Oscars and Cannes?

Designer Shaina NC deplored Bollywoods fashion sense in Bangkok, Its a pity no actress wore the traditional Indian sari on this

international platform where the world was watching whos wearing what. Instead of aping the West, Bollywoods glam girls should

have taken pride in wearing a sari and making a style statement. Why dont we flaunt it when we really are proud of our traditions?

However, designer Rocky S defended Bollywoods dress code in Bangkok, Since awards are extremely formal functions, our

actresses want to look their formal best, and gowns look truly elegant and beautiful. Also, today our actresses take great care of their

bodies and can carry Western attire like a gown with great elan. So, why not?

Bollywood designer Manish Malhotra, who received an award there himself, also rued the fact that no actress wore a sari in Bangkok.

Katrina Kaif was to wear a black net sari designed by me, but decided against it because she wasnt feeling too well, revealed

Manish. As an anchor, Urmila Matondkar sported a gown and then a nice lehenga. Kareena danced for songs from Jab We Met andTashan but in a bright green cape, blue ghagra and shimmery harem pants. She did wear a sari at another event, though.

He added that while Western gowns dominated the green carpet, Indianness was exemplified in the rest of the show.

No matter, its what the stars wear thats what Indians and fans all around the world see first. And, eat your hearts out Kareena,

Katrina, Urmila & Co., you would have looked just as gorgeous and sexy in six yards of silk. Designer Vikram Phadnis, who is also big

in Bollywood and who presented a fusion wear ramp show in Bangkok, admitted that while the green carpet was a great platform to

flaunt ones fashion quotient, I think everyone wants a change from the bling Indian wear. The look in right now is very classic and

feminine. And the actresses indeed looked lovely in their gowns, didnt they?

What then differentiates Hollywood from Bollywood?



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Hollywood actresses are very much into fashion and brands and show off and their clothes even if they dont reflect their personal

style statements, while Bollywood actresses are very warm and wear what they comfortable in,

Fashion comes very easily to Indian women as every one of them wants to look beautiful yet sensual at the same time,

India is a country of colours with amazing artisans who are its jewels and we create beautiful pieces of art.



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Bibliography

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http://en.wikipedia.org/wiki/Filmfare_Awards

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http://b4tea.com/entertainment/cover-shot/bipasha-basu-hottest-indian-celebrity-tops-maxim-listhttp://www.duniyalive.com/?p=61565

http://www.thaindian.com/newsportal/business/dressing-up-stars-at-red-carpet-events-is-huge-business-cavalli_100171673.html

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