ゴルフダイジェスト・オンライン - Results Briefing for the First Half · 2018. 12....

58
Copyright(c) Golf Digest Online Inc. All Rights Reserved (Securities Code: 3319) Golf Digest Online Inc. www.golfdigest.co.jp (The 20th) Fiscal Year Ending December 31, 2018 Results Briefing for the First Half

Transcript of ゴルフダイジェスト・オンライン - Results Briefing for the First Half · 2018. 12....

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved

    (Securities Code: 3319)

    Golf Digest Online Inc.

    www.golfdigest.co.jp

    (The 20th) Fiscal Year Ending December 31, 2018

    Results Briefing for the First Half

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved

    Plans, forecasts and strategies, etc. of the Company contained in this material include

    potential risks and uncertainties, except for elements that have already been fixed,

    and do not guarantee their contents.

    Potential risks and uncertainties include, but are not limited to, economic conditions

    centered on consumer spending trends, trends in the golf market, which is the main

    business domain of the GDO Group, and the overall Internet market, competition in

    the market and the rapid innovation of technologies, etc.

    Because the Company does not prepare consolidated financial statements for

    FY2013, non-consolidated financial results are stated for FY2013 in this material.

    The unauthorized copying of this material and the data therein is not permitted.

    Note to this material

    2

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved

    Business Policy for FY2018

    Kyakushin = Policy of “putting the

    customer first”

    Pursuing the services truly demanded by

    customers.

    Maximizing

    the value we

    provide

    Increasing the

    level of customer

    satisfaction

    Aims to achieve the industry’s No.1

    position in terms of the value we

    provide and the level of customer

    satisfaction in all services

    Sales growth

    Also enhancing investments for medium- to long-term growth

    3

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved

    1 Financial Results for the

    First Half of FY2018

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved

    Highlights of Financial Results for the First Half

    Achieved the business policy for the current fiscal year,

    “Sales growth.”

    Net sales and gross profit set a record high and continued

    double-digit growth.

    5

    Sales of golf equipment were a driving force behind the

    financial results, and encouraging the reciprocal use of

    services performed well.

    Decided to make GolfTEC Enterprises LLC (hereinafter

    "U.S. GOLFTEC") a subsidiary.

    M&A-related expenses were generated from the second

    quarter (hereinafter “2Q”).

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    Cumulative totalfor the first half of

    2017

    Cumulative totalfor the first half of

    2018

    512 547 +34 (107%)

    160 137 △ 23 (86%)

    314 308 △ 5 (98%)

    309 320 +11 (104%)

    3,715 4,248 +532 (114%)

    4,025 4,569 +543 (114%)

    YoY

    9,645 11,926 +2,281 (124%)

    Consolidated Financial Results

    6

    (Million yen)

    * EBITDA=Ordinary profit + Depreciation + Amortization of goodwill + Interest expenses + Long-term prepaid expenses

    Selling, general and administrative expenses

    EBITDA

    Operating profit

    Ordinary profit

    Profit attributableto owners of parent

    Gross profit

    Net sales

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    Net sales

    Gross profit

    Compared with 2Q

    of the previous year

    114%

    Net Sales and Gross Profit

    Higher growth than in 2Q of the previous year

    The gross margin declined year on year associated with changes in

    the sales breakdown.

    7 7

    Compared with 2Q of the

    previous year108%

    42

    50

    42

    54 51

    67

    16 20

    17 23

    19 26

    (Billion yen)

    Compared with 2Q of the previous year

    124%

    Gross profit margin in 2Q Compared with 2Q of the

    previous year111%

    2016 2017 2018

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    First half of 2018

    Temporary expenses for using cloud computing system for IT infrastructure in the previous year were reduced by ¥26 million,

    and server usage fees have made the shift to the pay-as-you-go system due to the use of cloud computing system.

    M&A-related expenses of ¥95 million were generated (of which ¥84 million yen was generated in 2Q) associated with the

    conversion of U.S. GOLFTEC to a subsidiary.

    SG&A Expenses

    First half of

    2017

    Operating

    profit

    309

    Gross profit

    +543

    Business enhancement +233 Measures to promote reciprocal use

    Various sales promotion measures

    Enhancement of services for smartphone

    and social media

    Strengthening of business

    foundation +104 System-related expenses

    Other sales-related

    expenses, etc.

    Labor cost +100 Increase in coaches at GOLFTEC

    Increase in staff for the planning of

    sales of golf equipment

    (Million yen)

    Operating

    profit

    320

    8

    Investment in new

    businesses +12 Thailand, Taiwan

    and others

    Conversion of GTE to a

    subsidiary+95 M&A-related expenses

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    Consolidated Balance Sheets

    ■ Assets

    Accounts receivable – trade: +¥220 million

    Inventories: +¥330 million

    Property, plant and equipment: +¥130 million

    ■ Liabilities

    Accounts payable – trade: -¥140 million

    Accounts payable – other : +170 million

    Short-term loans payable: +¥750 million

    9

    Accounts receivable – trade increased due to the strong performance of sales of golf equipment. Loans

    payable increased with the strengthening of inventories by stepping up purchases. Non-current assets

    increased due to new store openings of GOLFTEC by GDO.

    (Million yen) End of December

    2017End of June

    2018YoY

    Current assets 7,859 8,627 + 768

    Non-current assets 2,946 3,104 + 158

    10,805 11,732 + 926

    Current liabilities 4,589 5,467 + 877

    Long-term liabilities 196 206 + 9

    Net assets 6,019 6,058 + 39

    10,805 11,732 + 926

    Total assets

    Total liabilities and net assets

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    Sales of Golf Equipment

    YoY comparison of amount of orders received

    * Golf equipment market (golf clubs, balls, accessories): “Year-on-year changes in the market size estimated based on actual sales of actual stores of major dealers

    dealing with major golf equipment nationwide” calculated by GfK LifeStyle Tracking Japan.

    Dec. 2017

    Launch of

    new models

    * The YoY comparison of amount of orders received below

    does not include orders received for clothing.

    10

    With the overall market recovering after the launch of new models, the GDO Group

    maintained a strong performance throughout the first half by securing products with high

    demand.

    Clothing and accessories with a selection of popular brands also performed well.

    Sept. 2017

    Price cut of

    old models

    The market

    Jan. Apr. Jul. Oct.

    Jan. Apr. Feb. May Mar. Jun.

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved 11

    The number of users grew with an increase

    in inflows from the golf course booking

    service and score management app.

    The unit purchase price rose due to strong

    sales of new golf clubs.

    Expanded apparel brands handled (→P18).

    Size recommendation function produced an

    effect (→P19).

    Sales of clothing and accessories continued

    to be strong.

    * Figures are on a year-on-year basis.

    * Sales by category: Accessories mean gloves, shoes and markers, etc.

    New golf

    clubs

    Used golf

    clubs

    Balls

    Apparel Accessori

    es

    Unit purchase price Number of

    customers

    KPI Analysis for the First Half (Sales of Golf Equipment)

    121%

    111%

    116%

    109%

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    Golf Course Booking Service

    Changes in the number of golfers booked on GDO

    (YoY)

    * GDO indicates YoY changes in the number of golfers booked on GDO. * Market data: Ministry of Economy, Trade and Industry “Survey of Selected Service

    Industries” * Comparison of the total of eight prefectures (Hokkaido, Miyagi, Tokyo, Aichi, Osaka, Hiroshima, Kagawa and Fukuoka)

    Effects of snowfall in

    Kanto and nationwide

    cold winter

    12

    Early bookings maintained a strong performance.

    The number of golfers booked on GDO increased steadily thanks to the provision of an

    abundance of booking plans as well as initiatives to attract customers.

    In May, the monthly number of golfers booked on GDO set a record high.

    The market

    Jan. Apr. Jul. Oct.

    Jan. Apr. Feb. May Mar. Jun.

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    KPI Analysis for the First Half

    The number of GDO website visitors

    increased due to active exposure to

    Internet advertising and the success of

    SEO measures through the renovation of

    the web page.

    A wealth of booking plans that met

    customer needs, in addition to the

    reciprocal use of services, contributed to

    the larger number of users.

    The unit fee price remained flat from the

    previous year.

    The cancellation rate rose due to the

    effects of snowfall and low temperature in

    1Q. * Figures are a year-on-year basis.

    Number of

    customers

    13

    Cancellation rate

    Unit fee price

    108%

    Worsened

    1.9 pt

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    Golf Lessons and Sales of Fitted Clubs

    Up 30%

    YoY

    Since the commencement of service in

    2012

    Number of stores

    Opened 2 - 3 stores every year.

    Product sales

    Up 60% year on year

    Number of ticket

    holders

    Number of fittings

    14

    Providing high-quality golf lessons making full use of IT and other technologies.

    Developed a total of 11 stores including 8 stores in Kanto and 1 store in the Chubu,

    Kansai and Kyushu areas.

    The number of lesson ticket holders is increasing, and the club fitting service is being

    enhanced.

    Up 50%

    YoY

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    2 Initiatives in the First

    Half of FY2018

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    Initiatives for the Growth of Existing Businesses

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    Initiatives for Cultivation of Loyal Customers and Promotion of

    Reciprocal Use of Services

    Changes in the number of users for the reciprocal use of services

    116%

    17

    “GDO Yard Program,” a new membership system launched in June 2017

    Integrated special benefit grant systems for sales of golf equipment and the golf course booking

    service.

    The number of users for the reciprocal use of services has increased significantly since the launch of

    the initiative.

    112%

    Commencement

    of the initiative (June 2017 ~)

    110% 114%

    *Users for the reciprocal use

    of services

    Customers who use both the

    golf course booking service

    and the sales of golf

    equipment of GDO

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    Began handling 38 new brands

    including popular names that will

    become the core for sales.

    Total number of brands handled:

    Approx. 370

    Enhancement of selection of

    goods

    370 brands

    Expansion of the company-owned

    warehouse (3PL)

    Kyakushin Sales of Golf Equipment

    320 First half

    of the

    previous

    year

    18

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    Sales of Golf Equipment

    This is a function to recommend the

    optimal size by answering a simple

    questionnaire and supports clothing sales.

    Introduction of the size

    recommendation function

    19

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    Golf Course Booking Service, etc.

    Full of content to enjoy golf with a

    focus on better visibility and usability.

    Designed plans required by golfers,

    such as early and last-minute

    bookings

    Renewal of the booking

    home page

    Score Management App

    Exceeded 1 million DL!!

    New members triggered by the use of the app

    increased mainly due to the holding of an

    online competition and measures to promote

    DL.

    20

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    Golf Lessons and Sales of Fitted Clubs

    A number of new centers

    opened.

    Aiming to create a comprehensive

    experience-based store beyond golf

    lesson services

    21

    Nagoya Meieki center opened

    on February 5.

    (first center in the Chubu area)

    Otemachi center opened in May 22

    (9th center in the Kanto area) Fukuoka Tenjin center opened

    on June 12. (first center in the

    Kyushu area)

    strengthening services for

    sales of fitted clubs

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    Activation of Golf and Regional Revitalization through Golf

    22

    The second competition was held in Bibai, Hokkaido as last

    year.

    The first Tohoku competition was held in Aomori.

    Proposing various ways to enjoy golf in cooperation with

    local governments.

    Holding of winter golf

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    Creation of Golfers

    KIDS GOLF Inc. × GOLFTEC by GDO

    23

    Tie-up with “OCEANS,” a men’s fashion magazine

    Holding events where parents and children can experience a

    lesson.

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    Golf Links the World

    GDO Golf Garden Project * ongoing since 2016

    If you play golf using the GDO Score Management application,

    you will donate ¥10 per birdie to agricultural support programs in

    developing countries.

    24

    GDO Score Management http://lesson.golfdigest.co.jp/score/opening/ Golf Garden Project http://company.golfdigest.co.jp/ir/policies/csr/

    Total number of birdies: 2.62 million!!

    Cumulative total of donation money: ¥26.20 million

    Number of gardens to which a donation has been

    made: 174

    (as of july 2018)

    http://lesson.golfdigest.co.jp/score/opening/http://company.golfdigest.co.jp/ir/policies/csr/http://company.golfdigest.co.jp/ir/policies/csr/

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved

    Initiatives for New Growth

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    Mid-Term Investment Strategies of the GDO Group

    (Expansion x Deepening)

    Expansion of the customer base

    Deepening of customer relationships

    (Reach, region, the cultivation of golfers, the creation of opportunities to come in contact with golf)

    (Data, IoT, CRM, Technology)

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    Conversion of U.S. GOLFTEC into a Subsidiary

    27

    Acquired a 60% Units in U.S. GOLFTEC on July 2 and made it a subsidiary.

    GOLFTEC, which has developed approximately 190 centers in six countries in the world, centering

    on the U.S.(*) the world’s largest golf market, has become a subsidiary of GDO.

    (*)The size of the golf equipment market is $33 billion, and the number of golf courses in the U.S.

    is about 15,000, which accounts for 45% of all golf courses worldwide.

    Made GOLFTEC, the U.S. No.1 golf lesson chain,

    a subsidiary.

    Company

    name

    GolfTEC Enterprises LLC

    Location Colorado, the United States

    Established October 24, 2001

    Capital ¥2,478 million (as of December 31, 2017)

    Business Golf lesson service and golf fitting

    sales business making full use of IT

    Yano Research Institute “2017 World Golf Market Report” and NGF “2018 GOLF INDUSTRY REPORT”

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved

    Expansion of customer base

    • Reach high quality golfers outside Japan (developing to the world from the United States)

    • Already responded to a new retail model of providing the club fitting service and selling customized

    clubs and clubs without inventories.

    • Expand the alliance, with services of GOLFTEC as the core.

    • Strengthen reciprocal customer transfer beyond boundaries of the Internet and real stores.

    Deepening of customer relationship

    • Enhance personal services such as club fitting by a lesson coach and expand added value.

    • Collect a wealth of data through lessons and fitting making full use of the latest technologies such as

    IoT.

    • Further enhance the provision of services by strengthening web services.

    • Develop business worldwide by further strengthening one-to-one services using big data cultivated

    by the GDO Group and its sophisticated CRM method.

    Purpose of Making U.S. GOLFTEC a Subsidiary

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    Management

    • Accounting management for consolidation in or after 4Q

    • Promotion of governance, reporting and the introduction of J-SOX

    • Stable fund supply based on the Group financing

    Business

    • Strengthening earnings power of existing stores and maximizing their operation through more sophisticated KPI management

    • Concentration of management resources in excellent stores and the direct management of promising franchised stores

    • Strengthening of marketing initiatives utilizing the value of experience in Japan

    • Strengthening of quality control of services (enhancement of initiatives based on Japan-U.S. coordination)

    June July August Septemb

    er October November December

    Conclusion of

    the contract

    Acquisition of shares Commencement of

    consolidation

    PMI Phase

    PMI Phase

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    Deepening of customer relationship (Golf x Technology)

    Tracking all shots by a smartphone app.

    Statistical analysis of round data is possible.

    “ARCCOS Caddie” that utilizes AI proposes

    how to capture courses based on analytical

    data.

    Captured data will be utilized for lessons and

    club fitting at the GOLFTEC by GDO stores.

    Began selling IoT

    product “ARCCOS” in

    January 2018.

    30

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    Provided a golf course booking service via the Internet in Thailand and Taiwan

    in cooperation with local business partners.

    Opened a multilingual site that enables booking from overseas, in addition to

    booking in Japan.

    The number of bookable courses is expanding.

    Expansion of customer base

    Taiwan

    11 courses

    31

    Initiatives in Thailand and Taiwan

    Thailand

    61 courses

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    3 Outlook for

    FY2018

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    Earnings Forecast for FY2018

    33

    Results

    in FY2017

    Forecast

    for FY2018

    (Before revision)

    Forecast

    for FY2018

    (After revision)

    Changes YoY

    Net sales 21.574 25,000 26,000 +1,000 +4,426 (121%)

    Operating profit 1,214 1,350 850 -500 -364 (70%)

    Ordinary profit 1,225 1,350 850 -500 -375 (69%)

    Profit attributable

    to owners of

    parent 707 850 350 -500 -357 (50%)

    Dividend per

    share ¥9.00 ¥9.50 ¥9.50 - ¥+0.5

    Japan Overseas

    Net sales 25,000 1,000

    Operating

    profit 1,550 -700

    Financial results in Japan will be as initially forecast.

    Breakdown of a decline of ¥700 million in overseas

    operating profit

    U.S. GOLFTEC-related expenses -¥450 million

    Strengthened overseas investments -¥25 million

    Year-end dividends remain unchanged.

    (Million yen)

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved

    Impact of Making U.S. GOLFTEC a Subsidiary

    34

    * Impacts on the full-year financial results are based on information available to the Company at

    the moment and certain assumptions which the Company deems reasonable, and actual results,

    etc. may differ from forecasts significantly due to various factors.

    Impacts on financial results for the first half

    Impacts on the full-year earnings forecast (operating profit)*

    M&A-related expenses ¥90 million

    M&A-related expenses ¥150 million (including

    those in the first half) Amortization of goodwill ¥60 million

    (Total amount of goodwill ¥2,500 million, to be

    amortized evenly over 10 years) Profit or loss of U.S. GOLFTEC in 4Q -¥230

    million

    Total operating profit -¥450 million

    Consolidated for the full fiscal year from the following fiscal year and

    contributing to business performance on a profit basis in the third year

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved

    Progress in the Mid-Term Strategic Plan (2016 - 2018)

    35

    Numerical targets in the mid-term strategic plan (2016 - 2018)

    Strengthening

    existing

    businesses

    New

    businesses

    Overseas

    businesses

    • Strengthening of system infrastructure

    • Promotion of reciprocal use of services

    • Enhancement of services for smartphones

    • Expansion of contact points with customers

    • Strengthening of customer services

    • Conversion of KIDS GOLF Inc. into a subsidiary

    • Selling of the IoT product “ARCCOS”

    • Initiatives in Thailand and Taiwan

    • Conversion of U.S. GOLFTEC into a subsidiary

    Policy on business development in the mid-term strategic plan (2016 - 2018)

    Net sales: Annual average growth rate of a double-

    digit or more

    Operating profit: More than ¥2,000 million in the

    final year

    Dividend yield: Maintain 20%

    Annual average growth rate forecast for 2018: 113%

    Revised to ¥850 million

    20% in 2016/ 20% in 2017/ 50% in 2018 (forecast)

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved

    4 Materials for

    Supplementary Explanation

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved

    Company Profile

    Golf Digest Online Inc. (GDO)

    URL:www.golfdigest.co.jp

    Nobuya Ishizaka

    2-10-2 Higashi-Gotanda, Shinagawa-ku, Tokyo

    May 1, 2000

    Listed on the Tokyo Stock Exchange Mothers Market on April 1, 2004

    Listed on the Second Section of the Tokyo Stock Exchange on May 1, 2015

    Listed on the First Section of the Tokyo Stock Exchange on September 7, 2015

    (Securities Code: 3319)

    ¥1,458 million

    544 *Including part-time employees

    C a p i t a l

    Employees (Consolidated)

    H e a d O f f i c e

    President and CEO

    Date of Establishment

    C o m p a n y N a m e

    (As of the end of December 2017)

    37

    GDO GolfTEC Co., Ltd (100%) KIDS GOLF Inc. (100%) GDO Sports, Inc (100%) GolfTEC Enterprises LLC (60%) Acquired a 60% units on July 2

    G D O G r o u p

    http://www.golfdigest.co.jp/

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved

    Service of GDO group

    38

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved

    Build an ecosystem for golf and provide it with full support.

    Offline channel: Monthly average number of users

    Japan and Overseas 610,000

    GOLFTEC by GDO

    Number of golfers

    booked on GDO

    Competitions

    /events hosted

    (Results in FY2017)

    Enjoy golf

    Golf Garage

    Total app downloads

    1.90 million (up 46% year on year)

    Number of likes on Facebook

    1.31 million (up 5% year on year)

    Online channel: Monthly average number of visitors*

    5.87 million (up 9% year on year)

    *Sum of monthly average numbers of

    unique users of PCs and mobile devices

    Online × Offline

    Golfers in the World: Approx. 98 million people

    39

    GOLFTEC

    America,

    Canada,

    Mexico,

    Hong Kong,

    Singapore

    Number of golfers

    booked on GDO

    Thailand, Taiwan

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    GDO Club Members

    Approx. 60% of golfers in Japan are GDO Club Members

    As of June 2018

    3.53 million people

    40

    (millions of people)

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved

    GDO Club Members Profile

    ■ Age group

    ■Annual income

    (As of the end of June 2018) ■Gender ratio

    86%of users are males

    ¥10 million or more 25%、¥8 million or more 40%

    Average age 46, 30s – 50s 3/4

    ■ Average golf score

    -Intermediate level with an average score in the 90 range 31% -Many golfers aim to achieve the 80 range on a stable basis.

    ■Occupation

    -Company executives + Management level employees +

    Self-employed 30% -Many users have business influence

    GDO users: Characterized by business influence and high purchasing power as an individual.

    41

    ¥

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    Environment Surrounding GDO Group

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    Golf courses in Japan

    1st USA 15,047courses

    2nd Canada 2,295courses

    3rd Japan 2,290courses

    Thailand 240courses

    Taiwan 70courses

    Number of golf courses

    around the world

    Number of

    golf courses

    Changes in the number of golf courses in Japan

    and the number of golf courses bookable on GDO

    43

    ・・・

    Booking on GDO is possible at around 90% of golf courses in Japan.

    Over 2,000

    *Prepared by GDO based on “Golf around the world 2017”

    (Royal and Ancient Golf Club of Saint Andrews (R&A)).

    *Source: “Changes in the Number of Golf Courses and Users based on Taxation

    Status of Golf Facility Taxes (November 2017)”(Nihon Gorufujo Keieisha Kyokai)

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    The total number of golf course users in Japan

    44

    The total number of golf course users remains flat.

    (millions

    people)

    *Source: “Changes in the Number of Golf Courses and Users based on Taxation Status of Golf Facility Taxes

    (November 2017)” (Nihon Gorufujo Keieisha Kyokai)

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    Changes in green fees and the annual number of plays in Japan

    Green fees

    (yen)

    Number of plays

    per golfer (times)

    45

    Golf becomes more familiar due to lower green fees.

    *Source: Green fees are prepared by GDO based on net sales and total users in “Survey of Selected Service Industries” (Golf Courses) of the Ministry of Economy, Trade and Industry. Number of plays is based on “Leisure White Paper” (Japan Productivity Center).

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    Net sales of golf

    equipment of GDO

    (billion yen)

    1st Company A (sports volume retailer)

    ¥73.5 bil.

    2nd Company B (sports volume retailer)

    ¥56.0 bil.

    3rd Company C (golf volume retailer)

    ¥19.5 bil.

    4th Company D (golf volume retailer)

    ¥16.2 bil.

    5th GDO ¥14.8 bil.

    Percentage of golf equipment

    market comprised of EC market

    12.5%(2016) GDO is overwhelming No. 1

    Sales ranking of golf equipment

    retailers in Japan

    Changes in the golf equipment market in Japan

    and net sales of golf equipment of GDO

    Golf equipment

    market in Japan

    (billion yen)

    46

    Golf retail in Japan

    The golf equipment market is shrinking, but sales of GDO are increasing.

    *Source: “Leisure White Paper” (Japan Productivity Center)

    The golf equipment market has an

    overwhelming size comprising approx. 20%

    of the sports equipment market

  • Copyright(c) Golf Digest Online Inc. All Rights Reserved 47

    The world's golf market

    America's golf market is the world's largest

    Japan 2nd

    Golfers : 7.8 million people

    Golf courses : 2,290

    Rounds : 90 million rouds

    Golf equipment market : $2,043 million

    U.K. Golfers : 3.5 million people

    Golf courses : 1,991

    Golf equipment market : $410 million

    USA 1st

    Golfers : 24.0 million people

    Golf courses :15,047

    Rounds : 475 million rounds

    Golf equipment market : $3,344 million

    China

    Golfers : 0.6 million people

    Golf courses : 383

    Golf equipment market : $94 million

    Canada

    Golfers : 5.5 million people

    Golf courses : 2,295

    Golf equipment market : $377 million

    Korea

    Golfers : 2.0 million people

    Golf courses :444

    Golf equipment market : $559 million

    *Source: Yano Research Institute “2017 World Golf Market Report”

    and NGF “2018 GOLF INDUSTRY REPORT”

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    Main Service

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    Sales of Golf Equipment (Online Sales/Store Sales)

    Strengths

    of GDO

    One of the world’s largest with the most

    extensive selection of goods

    Differentiated information power

    Provision of high-quality services GDO Golf Shop

    Golf Garage store

    Number of items dealt with

    Approx. 100,000 new items and approx. 40,000 used items

    Number of brands dealt with: Approx. 370 brands in Japan

    and overseas

    Major services

    Online sales of golf equipment

    Purchase/sales of used golf equipment (Online/offline: 5 Golf Garage stores in Kanto)

    Stores also opened on the following websites:

    Yahoo! Shopping, Yahoo! Auction, Amazon.co.jp,

    Rakuten Ichiba, and LOHACO, Wowma! (opened on April, 2018)

    49

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    Sales of Golf Equipment

    Percentage of

    consolidated net sales

    Approx. 70% Results in FY2017

    Percentage of consolidated

    gross profit

    Approx. 40% Results in FY2017

    YoY changes in the amount of orders received

    50

    *Market: Golf equipment market (golf clubs, balls, accessories) Year-on-year changes in the market size estimated based on actual sales of actual stores of major dealers dealing with major golf equipment nationwide calculated by GfK LifeStyle Tracking Japan.

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    Golf Course Bookings

    Strengths of

    GDO

    One of Japan’s largest and most extensive information volumes

    Commercialization power taking potential demand in advance

    Provision of high-quality services

    51

    Number of partner golf courses

    2,000 courses or more

    (Including Overseas: Hawaii, Guam, American mainland,

    Singapore, Thailand, Malaysia, Australia, etc)

    Major services

    -Domestic-

    ・Golf course booking (Internet/phone/app) ・GDO Premium Club ・Hosting of competitions and events ・Sales of a web booking system for golf courses

    -Overseas-

    ・Overseas golf course booking (Internet) ・Sales of a web booking system for overseas golf courses

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    Golf Course Bookings

    Changes in golfers booked on GDO (players) (YoY)

    52

    Percentage of

    consolidated net sales

    Approx. 25% Results in FY2017

    Percentage of consolidated

    gross profit

    Approx. 50% Results in FY2017

    *Market: Source: Ministry of Economy, Trade and Industry “Survey of Selected Service Industries.” Comparison of total golf course players of eight prefectures (Hokkaido, Miyagi,

    Tokyo, Aichi, Osaka, Hiroshima, Kagawa and Fukuoka)

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    Golf Media

    Strengths

    of GDO

    53

    Overwhelming information volume and high-quality

    content

    Distinctiveness and swiftness of news

    Response to diverse devices

    Viewer rate in the golf category

    No.1 in Japan

    Major services

    Golf media (news, BRUDER, club information)

    Internet advertising/marketing service Mobile services (free/pay-per-use services)

    GDO Card

    Strategic alliance partners

    PGA tour (USA), European tour,

    Asian tour, the Golf Digest in the USA

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    The USA’s leading golf lesson chain

    6 countries (USA, Canada, Mexico, Hong Kong, Singapore, Japan)

    190 centers(Direct center : 96, FC : 94)

    Center in Japan : 『GOLFTEC by GDO』 Roppongi, Ebis, Ginza ANNEX, Otemachi, Kanda,

    Ikebukuro, Shinjuku, Yokohama Sakuragicyo,

    Nagoya, Osaka Umeda, Fukuoka Tenjin (centers : 8 centers in Kanto, 1 center in Chubu, 1 center in Kansai, 1 center in Kyusyu)

    Major services

    Swing diagnosis

    Complete golf lessons

    Sales of GDO’s custom club fitting

    Golf Lesson 「GOLFTEC」 (USA)、 「GOLFTEC by GDO」 (Japan)

    Club fitting service

    54

    Strengths of

    GolfTEC by GDO

    Differentiated lesson method

    Provision of high-quality services

    Realization of experience-based store

    *GolfTEC Intellectual Property, LLC

    Head office: Denver, Colorado, USA

    Established: 1995

    Remarks: Has a share of 25% or more of the

    golf lesson market in the USA.

    Lesson approach that

    visualizes improvement

    Lesson studio of

    GolfTEC by GDO

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    Financial Highlights

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    Financial Highlights

    YoY 114%

    YoY 107%

    YoY 113%

    YoY 112%

    ■ Consolidated Net Sales

    ■ Consolidated Operating Profit

    ■ Consolidated Gross Profit

    ■ Selling, General and Administrative Expenses

    56

    (Million yen) (Million yen)

    (Million yen) (Million yen)

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    Financial Highlights

    (Million yen)

    ■ Consolidated Ordinary Profit ■ Profit Attributable to Owners of Parent

    ■ EBITDA ■ Net Income Per Share

    57

    (Million yen)

    (Million yen) (Million yen)

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