FFF Convention & IAFE Zone II Meeting - Ecommerce is easy - sell more online!
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Jessica Bybee-Dziedzic | Saffire
Transcript of FFF Convention & IAFE Zone II Meeting - Ecommerce is easy - sell more online!
Jessica Bybee-Dziedzic | Saffire
Why do we have
ECOMMERCE IS SO IMPORTANT FOR EVENTS!
ECOMMERCE=INSURANCE POLICY
THINGS HAVE CHANGED BEFORE
19971897 NOW
THE BAR KEEPS GETTING HIGHER
ECOMMERCE ON THE RISE
ECOMMERCE ON THE RISE
WHAT DO CUSTOMERS BUY ONLINE?• Advance Tickets/Wristbands• Merchandise• Memberships• Vendor Payments• Sponsor Payments• Facility Rental
ECOMMERCE EXPECTATIONSHOMEPAGE 100%
PRODUCT PAGE 16%CART 4%BUY 1-2%
How much is the
dollars per online sale?
HOW MUCH CAN YOU MAKE?• Let’s say you have 10k visitors• 1.5% buy online = 150 purchases• At $60 average purchase, that’s $9,000 incremental revenue
BUY FROM ANY PAGE
DON’T FORGET YOUR HOMEPAGE
THE BIGGEST MISSED OPPORTUNITY
PHOTOS & VIDEOS SELL
TICKETS & DEALS PAGE
CREATE CUSTOMER CONFIDENCE
SHOW & TELLGREAT INFO
+ GREAT IMAGERY = GREAT SALES
DETAILED INFO - HOURS, LOCATION
INCLUDE IMAGERY
BACK TO AMAZON
INCLUDE VIDEO ON EVENT PAGES
Time spent watching
has grown 38% in 2 years.
of consumers say videos are helpful when shoppingonline.
BRAINSTORM PROMO IDEAS!• Makeup• Navigation app• Campbell’s soup• Coffee creamer• Nerf guns
BRAINSTORM PROMO IDEAS!
FACEBOOK ADS
ADD EMAIL TO ECOMMERCE STRATEGY
Email Promotion
DISCOUNTS ARE USED7 in 10 people say they used a coupon or discountfrom a marketing email in the last 7 days.
USE PROMO CODES
PROMO CODE BENEFITS• Make customers feel “exclusive”• Measure ROI of your various media promotions• Include sponsor tie-in – use sponsor name as promo code
DETERMINING DISCOUNTS• Only 80-90% of tickets bought online are redeemed.• Consider 10-20% discount.• You could break even!
(Mobile commerce is now 30% of all U.S. e-commerce)
MOBILE PURCHASE
LOCAL ADVANTAGE• Customers increasingly use mobile search to shop.• 95% of all mobile searches are for local goods.• 61% of all local searches result in a purchase.
PRINT-AT-HOME TICKETS• Save your sanity• Ideal for sponsors (cover fees!)• Add a coupon or ad (more fees!)
BUNDLE ITEMSSELL MORE TYPES OF ITEMS TOGETHER
An admission ticket with:• Parking• Food vendors• Carnival wristband• Merchandise – souvenier cups
BUNDLE ITEMSSELL A REOCCURENCE OF THE SAME ITEM
• Season passes• With or without carnival
• Weekday passes• Early bird passes
BUNDLE ITEMSSELL MORE OF A PARTICULAR ITEM AT ONCE
• Date night pass• Family 4-pack • Family 5-pack?
OFFER PRICIER ITEMS
Your Family Pack looks like a steal!
CREATIVE BUTTON NAMES
ADD COUNTDOWN TO ITEMS
ALLOW PARTICIPANT ONLINE REG.
ALLOW VENDORS ONLINE REG.
REMEMBER THE FUNNELHOMEPAGE 100%
PRODUCT PAGE 16%CART 4%BUY 1-2%
CAST A BIG NETGet more people TO your homepage so you have a bigger number to start!Your website must be:• Easy to find – Are you on Google’s first page?• Compelling – Once people get there, do they like what they see?• Easy to navigate – Can people find what they’re looking for?
ALWAYS BE HUSTLIN’• Try to think of new creative ways YOU can sell online!• Don’t underestimate online sales – It’s money in the bank!• People expect to buy online, so make sure you’re getting a share!• Dabble in more expensive items and bundles!
Jessica [email protected]
