FESTIVAL REPORT THOUSAND SENSATIONS CRAFTED...
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FESTIVAL REPORT
THOUSAND SENSATIONS CRAFTED BEER AND FOOD FESTIVAL
16 AND 17 SEPTEMBER 2016 WILDERNESS HOTEL
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THE THOUSAND SENSATIONS CRAFTED BEER AND FOOD FESTIVAL
The Third Thousand Sensations Crafted Beer and Food
Festival took place on 16 and 17 September 2016 at the
Wilderness Hotel in Wilderness. This is the second time at
this magnificent venue. It rain nonstop for two days but
still 1800 people attend the Festival. It was the worst
weather for any Festival.
This event is a real South African Festival with 90% South
African Crafted Beer. 38 Breweries participated with
more than 150 different craft beers.
The craft beer was complemented by a variety of food dishes to complement all the different beer
styles.
Live music by 17 local artists and others all the time
during the Festival proof to be a winner.
The first notice appear in the George Herald on 25
February 2016.
Group Editors (local newspapers in all the surrounding towns and in George – including web based newspapers) made a huge contribution this year as the Media Partner and Algoa FM who broadcast from the venue on Friday 16 September 2016 a real winner. The Radio had 25 live readings the week running up to the Festival. A 30 minute radio interview was done with South Cape FM on 14 September. A number of businesses drove around with magnetic signs on their cars with the words: “Eager Supporter of Festival”
Banners (1.2 m x 3 m) took prime spot in York Street September and also in front of the Wilderness Hotel. A total of 6 posters were strategically placed in George and Wilderness.
A total of 6 000 flyers were distributed in the two months before the Festival.
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THE VENUE FOR THE 2016 CRAFTED BEER AND FOOD FESTIVAL WILDERNESS
The Main Venue Halls of The Wilderness Hotel hosted the artists and space for beer drinkers to sit
down and enjoy beer, food and music. Additional space was available outside under tent. Beer and
food stalls were situated at different places on the hotel premises for convenience. Due to the rain
the tennis court did not work well and the area around the pool could not be used. A third hall is
needed in 2017 to create more space in order to grow the Festival.
BMW PURE CRAFT BIKE DISPLAY
A great addition to the Festival this year was the BMW pure craft bike display.
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CRAFT BEER PRESENTATIONS AND FOOD PAIRING
In the build up to the Festival, craft beer and food pairing adventures took place on 12 September at
101 Meade House Restaurant (George), 13 September at Turnberry Boutique Hotel (Oudtshoorn). A
total of 70 people attended the pairing of 8 different beer styles with quality food at a cost of R150
per person.
A special pairing session took place on 16 September 2016 with 30 members of the SKAL
International Garden Route Club. The members represent various hospitality and tourism products
in the Garden Route.
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ACCOMMODATION
The Wilderness Hotel did offer a special of R650 per room per night for two people for the two days
of the Festival. Both the Hotel and Fairy Knowe Hotel were fully booked and numerous guest houses
enjoy the benefits of the Festival.
WILDERNESS TOURISM
Thanks to Wilderness Tourism for participating and supporting the Festival.
THANKS TO ALL OUR PARTNERS
A special word of thanks to the following companies who supported the Festival in through generous
financial or product contributions. Western Cape’s tourism, trade and investment promotion
agency- Wesgro , Lynn Schroeder Motors, RSK, Moore Stephens, George Municipality, Rotolabel
Cape Town, Arcade Liquorland, Cocreate, and additional product support from Liquorking2 Voorbaai
Mossel Bay, Tipsy’s Liquor and various breweries. We also thank Interface by Goji, together with our
media partners, radio Algoa FM and Group Editors. Thanks to Lucy Corne and Andrew Thomas for
distributing the first edition of ON TAP beer magazine for free at the paring sessions and also at the
Festival.
We appreciate the great support from the local Wilderness Residents and Ratepayers Association for
their general support but also for the financial contribution.
The Wilderness Hotel as our venue sponsor needs special recognition. Having such a stunning venue
with the full component of the Hotel with all their staff to support and contribute towards the
success of the Festival need special acknowledgement.
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PARTICIPATING BREWERIES AND FOOD PROVIDERS
BREWERIES FOOD (1) Robertson 1) Hettas Home Foods
(2) Mitchells 2) Wilderness Hotel
(3) Wild Clover 3) Texas Grill
(4) Fraser’s Folly 4) Be Juice Café
(5) Devils Peak 5) Natal Curries
(6) Cape Mead Brewery 6) Caroline Chocolate
(7) Darling 7) Rocket Stove and Patato Rosti
(8) Eden Brewers
8) Schwaben
(9) Urban Brewing 9) Chip a Dip
(10) Cape Brewing Company (CBC) 10) Mini Donuts
(11) Dockside 11) Coffee Cafe
(12) Leopold7 12) Thai Foods
(13) Stellenbrau 13) Kobus se Gat
(14) Tipsy’s Liquor 14) Latana Cheese
(15) The Sedgefield Craft Brewery
15) Fruit Sweets
(16) Triggerfish
(17) Belgian Beer Co Liefmans Fruitesse Distributors
(18) Berg River Brewery
(19) Riot (1) Tipsy’s Liquor
(20) Woodstock (2) The Beer Merchant
(21) Saggy Stone (3) Brand Republic
(22) Innis & Gunn (Schottish) (4) Liquor Land Liquor World Mossel Bay
(23) Daxi’s
(24) Long Mountain Brewery
(25) Die Biervrou Wine and Related Products
(26) The Beer Merchant(Long Beach/Gallows Hill/ St Francis / Dragon / Hoogeberg/Citizen
(27) Drifter Brewery (1) GUDGU (No sugar cordials)
(2) Henties Fruit Juices
(3) Bonnievale Wines
(4) The Bootlegger – home brew supply shop
(5) African Rosella
(6) Mampoer Posboom Distillers
(7) Toni Glass Collection (Ice Tea)
(8) Baleia Bay Wines
Others (9) Everson Cider
(1) BMW Craft Bikes (10) Sxollie Cider
(2) Wilderness Tourism
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SOSIAL MEDIA:
Thousand Sensations | Facebook
www.facebook.com › Places › George, Western Cape › Event Wilderness.
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brewmistress.co.za/event/thousand-sensations-crafted-beer-food-
festival/Sep 18, 2015 - Thousand Sensations Crafted Beer & Food Festival ...
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Entertainment/.../170469/userlogin.aspx Aug 18, 2016 - The Garden Route is
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[PDF]Alewijn Dippenaar INFORMATION DOCUMENT THOUSAND ...
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Sep 19, 2015 - THOUSAND SENSATIONS CRAFTED BEER AND FOOD
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▶ 4:28
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Festival September ... De Beer takes Individual Honours in Louis' Tourney
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NESTLE ICE CREAM STRAWBERRY FESTIVAL - Apple and Spice ...
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Aug 28, 2014 - Visit the Nestle Ice Cream Strawberry Festival at Redberry Farm
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handmade crafts, a beer tent for winding ... Thousand
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Useful Information: Thousand Sensations Crafted Beer and Food Festival 16
and 17 ... 2016 in Wilderness - 35 micro breweries and more than 150 craft
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Home".
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Interface by Goji - Timeline | Facebook
m.ar-ar.he-il.fb.me › Places › George, Western Cape › Event Planner
6 days ago - For Alewijn Dippenaar, organiser and founder of the Thousand
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the ...
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entertainmentknysna1.rssing.com/chan-69139563/all_p2.html
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SOUTHERN CAPE NEWS - The third Thousand Sensations Craft
Beer +amp; Food Festival is set to take Wilderness by storm on Friday 16 and
Saturday 17 ...
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Events in Wilderness – Heyevent.uk
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SUNDAY TIMES ENTERTAINMENT BY STAFF REPORTER, 2016-09-11
5 amazing things to catch in SA this week
Here are five entertaining events worth diarising this week...
2) WILDERNESS BEER
Thousand Sensations Craft Beer & Food Festival
Wilderness Hotel, September 16 to 17
Taste more than 140 beers made by 35 local craft breweries (perhaps not an
entire pint of each). There will also be gourmet food stalls, interesting beer-
and-food pairing demonstrations and lots of entertainment.
Tickets R80 per day or R120 for a weekend pass
fromthousandsensations.co.za.
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ANNEXURE A: MEDIA EXPOSURE
VIDEO AND YOUTUBE: https://quik.gopro.com/v/LHqFOrseFj/?autoplay=1
https://quik.gopro.com/v/WxolSj5EpW/?autoplay=1
See also : https://youtu.be/bDFh-egmyTU
made by a person who visit the Festival