Garden of Eden Festival

What Kind of Festival Do You Want?

• Is it going to be a camping event? How many days?

• Is it going to have other entertainment other than music?

• Is there going to be a theme to the festival? Rock, Jamband, Reggae? Alternative Energy?

Be very clear about your vision for the event!

The Process

• Find a site– Location, Location, Location

• Start Asking Questions

Site Questions

• How much is the rent?• What comes with it? Lighting? Facilities?

• Does the layout work for everyone?

• Is the parking or camping too far?

• Will the vendors be happy?

• How will vendors get water?

• Is the site easy or hard to secure?

City and State Questions

• What are the local and state laws about mass gathering?

• What local and state permits are needed and what are the requirements?

• What are the police requirements?

• What are the fire requirements?

• What are the insurance requirements?

• What are the EMT requirements?

How Do You Make Your Event An Event?

• Who is your target market and what do they like?

• Who will play your event? How many people will they draw? 200 + 200 = 100 sometimes….

• What “extra” things will you have that will make your event special? – Little Kids Tent, Bonfires, Workshops, Rock

Climbing Wall, Hot Air Balloon Rides, etc...

EXPENSES Projection Actual Projection Actual

ASCAP / SESAC $0.00 $0.00 Site Coordinator $1,200.00 $1,200.00

Accomodations, s / l / st Site Prep & Labor $2,000.00 $1,202.00

Accomodations, band Sound $3,115.00 $3,115.00

Advertising $10,000.00 $9,571.85 Stage Manager $1,500.00 $1,500.00

Bus Shuttles $210.00 $210.00 Stagehands $1,200.00 $1,200.00

Box Office / Takers $500.00 $400.00 Staging (roof) $5,000.00 $5,000.00

Bracelets $300.00 $288.20 Telephone

Catering, band & crew $6,000.00 $6,000.00 Temp. lighting $920.00 $930.50

Clean up / Dumpsters $6,500.00 $5,734.00 Tents/Tables/Chairs $1,570.00 $1,570.45

Electrician (& permit) $0.00 $0.00 Ticket printing $225.00 $273.00

Fence / Snowfencing $350.00 $0.00 Towels $110.00 $0.00

Flyers, D.O.S $300.00 $525.00 Transportation

Fuel $150.00 $40.00

Truck rental

Furniture Volunteer Coord. $500.00 $500.00

Generators Water $600.00 $534.60

Golf Carts $1,000.00 $1,380.00 Work / house lights

Insurance $550.00 $550.00 Video Projector / Screen

Licenses / permits $0.00 $0.00

Lights $3,000.00 $3,000.00 Subtotal $91,740.00 $101,898.60

Mailer, Insert in advertising Producer's fee $5,000.00 $5,000.00

Medical $1,675.00 $1,300.00 Talent $0.00 $0.00

Miscellaneous $500.00 $500.00 Support 1 $250.00 $250.00

Office trailers Support 2 $300.00 $300.00

Parkers $2,000.00 $2,019.00 Support 3 $100.00 $100.00

Parking Supplies $400.00 $0.00 Support 4 $750.00 $750.00

Parking, additional Support 5 $750.00 $750.00

Plywood

Police / Sheriff $8,000.00 $21,700.00 Subtotal $98,890.00 $109,048.60

Portajohns (32+2) $2,700.00 $3,100.00

Production Manager $750.00 $750.00

Variables @

$0.02 $0.00

Production supplies $700.00 $200.00

Radios (10) $315.00 $315.00 TOTAL #REF! #REF!

Rent $14,000.00 $14,000.00

% Available

$0.00

Runners / office staff $725.00 $475.00 Artist % $0.60 n.o.s. artist

Security, T-shirt $13,000.00 $12,815.00

Promoter %

$0.40 settlement

Signs $175.00 $0.00 Artist Take on pg.2

Less Deposit

Less Advance

Net Due Artist

PROJECTED EXPENSES

SHOW: Garden of Eden LOCATION: Plattsburgh, NY DATES: August 30-31, 2003

EXPENSES PROJECTED Al's Changes DETAILS ACTUALAccomodations (Snd/Ltg/Stg) $500.00 $500.00 3 rooms 3 days $245.25Accomodations, Band $1,500.00 $1,200.00 $1,000.00Advertising $10,000.00 $8,000.00 $12,000.00Ascap $40.00 $40.00 $0.00BMI $60.00 $60.00 $0.00Box Off ice Trailer $0.00 $0.00 In Tents $0.00Box Off ice / Takers $500.00 $500.00 $393.00Catering ,Band & Crew $5,500.00 $2,500.00 Includes Hospitality Runner (Jerry Rafoul)$6,100.00Bracelets $300.00 $300.00 $298.65Clean up & Dumpsters $6,000.00 $6,000.00 $6,197.80Damage $0.00 $0.00 $0.00Dressing Room Trailer / Off ice $0.00 $0.00 $592.63Electrician & Permit $750.00 $750.00 $1,062.40Fencing / Snow Fence $350.00 $350.00 $159.00Fireman $0.00 $0.00 $0.00Flyers / Day of Show $525.00 $500.00 $300.00Forklif t $0.00 $0.00 $0.00Fuel $150.00 $150.00 $359.20Furniture $0.00 $0.00 $220.00Generator / Pow er $0.00 $0.00 $1,824.25Golf Carts $1,250.00 $1,250.00 4 $1,250.00Insurance (Liability,rain,etc.) $550.00 $550.00 $550.00Lights $3,000.00 $3,000.00 $3,250.00Medical $1,000.00 $1,000.00 $850.00Miscellaneous $500.00 $500.00 $700.80Parkers $2,000.00 $750.00 $2,328.00Parking Supplies $150.00 $150.00 $590.68Parking Additional $0.00 $0.00 $1,000.00Permits $0.00 $0.00 $0.00Plyw ood $0.00 $0.00 In Production Supplies $0.00Police (traff ic control) $2,000.00 $2,000.00 ??????? $7,772.00Portajohn $250.00 $250.00 3 $2,730.00Production Supplies $300.00 $300.00 $729.32Radios (10) $300.00 $300.00 14 $315.00Rent $2,500.00 $2,500.00 1$ / ticket $5,267.00Runners / Off ice staff $500.00 $250.00 $725.00RV Rentals $0.00 $0.00 In Accomodations $0.00Security, T-shirt $18,000.00 $18,000.00 $14,186.00Set design $500.00 $500.00 $800.00Sight prep & Labor $1,750.00 $1,750.00 up & dow n $2,248.00Signs $100.00 $100.00 $176.00Sound $5,000.00 $2,500.00 $3,115.00Stage Manager $3,450.00 $3,450.00 3 positions $1,750.00Stagehands $1,200.00 $1,200.00 $1,167.00Staging $6,500.00 $3,000.00 $7,200.00Support Talent $3,500.00 $8,000.00 Max Creek + others $4,900.00Temp Lighting $850.00 $850.00 2 Crank Lights $1,284.75Telephones $200.00 $200.00 $500.00Tents, Tables, Chairs $1,600.00 $1,600.00 $1,858.95Ticket Printing $275.00 $275.00 $150.00Tow els $50.00 $50.00 $109.10Trucking $400.00 $200.00Video Projector & Screen $727.50 $0.00 $727.50Volunteer Coordinator $500.00 $0.00 $500.00Water in bottles $250.00 $250.00 $400.00

3,882          TOTAL ATTENDANCE

$137,216.67

6,860.83

$144,077.50

  

3,5355,072

34708,954

 TOTALS

$9,457.14

472.86

$9,930 $ 28.57 1.43

33116500496 $ 30.00 D.O.S - 9/3

$80,828.57

4,041.43

$84,870.

$ 42.86

2.14

1,88627034702,503

$ 45.00 D.O.S - 9/2

$ 766.67 38.33 $ 805.00

$ 33.33 1.67

237700100 $ 35.00 Advance - Mt. Snow disc

$ 228.57

11.43 $ 240.00

$ 28.57 1.43

8460054 $ 30.00 Advance - Mgmt office

$30,714.29

1,535.71

$32,250.

$ 35.71

1.79

86011700977 $ 37.50 Advance - Mgmt office

$ 114.29 5.71 $120.00 $ 28.57 1.43 40004 $ 30.00 Advance - Sun. only

$15,107.14

755.36

$15,862.50

$ 35.71 1.79 4234,577005,000

$ 37.50 Advance - FBO

            

NET GROSS

TAXGROSSNET PRICE

TAXSOLDDEAD

KILLS (for

comps)

COMPS

PRINTED

PRICE 

           TICKET SALES

BREAKDOWN

Sunday: Partly cloudy w/ sun / evening clouds, rain during last set

Saturday: Periods of light rain and mist, clearing in the pm / evening cloudy, coldWeather:

all of theTime:

August 31 - Sept. 1, 2002Date:

HAYSTACK AT MOUNT SNOWLocation:

STRANGEFOLK'S GARDEN OF EDEN 2002Show:

  

78,438.88

  

 

 

 9/19/20021036

1,600.00

THE POINT

 

300.00

raq

 9/4/20021033

250.00

OFFICE ASST

 9/19/2002

1037,1038,1039 400.00

BOX OFFICE STAFF

  

5,000.00

mfb

 9/2/20021032 976.16

TEMP LIGHTINGALBANY LADDER

 9/2/20021031 750.00

PRODUCTION MANAGERATOMIC PRO AUDIO

 9/2/20021030 3,115.00

SOUNDATOMIC PRO AUDIO

 9/2/20021029 3,884.00

CLEAN-UPCLEAN VIBES

plus additional $500 in cash9/2/20021028 700.00

SITE COORDINATORTOM WHITE

 9/2/20021027 1,500.00

STAGE MANAGERMIKE POTASHNICK

includes hospitality water reimb.9/2/20021026 1,169.46

VENDING COORDJERRY RAFOUL

 9/2/2002CASH 500.00

SITE COORDINATORTOM WHITE

 9/2/2002CASH 15,714.00

SECURITYGREEN MOUNTAIN CONCERT SVCS.

 9/1/20021025 600.00

STAGEHANDSJUSTIN CROWTHER

 9/1/20021024 600.00

STAGEHANDSTONY LACLAIR

 9/1/20021023 3,000.00

LIGHTSCREATIVE STAGE LIGHTING

 9/1/20021022 700.00

MEDICALKER-WESTERLUND AMBULANCE

 8/31/20021020 15,000.00

POLICE-DEPOSITRUTLAND COUNTY SHERIFFS

 8/31/20021019 14,000.00

RENTMOUNT SNOW, LTD.

 8/31/20021018 580.26

WATERAQUA-TRANS

 8/30/20021017 5,000.00

STAGE ROOFACES, INC.

 8/29/20021016 3,100.00

PORTAJOHNSA-1 SEPTIC & SEWER

  

 

 

NOTESCHK DATECHK # AMOUNT

FORVENDOR

    

  

    

  

    

 PAYOUTS

Other Sources of Revenue

• Friends and Family Plan

• Festival Brochure Ads

• Vendors– Set up charge plus % of sales

• Sponsorships– Backstage food and beverage, stage, sound,

etc…

• Merchandise– T-shirts, hats, music, and video.

FFFEEESSSTTTIIIVVVAAALLL SSSPPPOOONNNSSSOOORRRSSSHHHIIIPPP PPPAAACCCKKKAAAGGGEEESSS

Let your company join in the fun, as Vermont’s own, Strangefolk hosts their 8th Annual Garden of Eden Festival this Labor

Day Weekend, August 30 – 31. This year, we'll be holding our all ages, family-friendly, camping and music festival at Crete Center Park, in Plattsburgh, NY. The festival site is set on a delightful, sandy beach on the gorgeous shores of Lake Champlain – only 30 miles from Burlington, VT! This is a great opportunity to relax, camp, and bask in the summer glow while listening to some of the best music around. Strangefolk will play at least two long sets of music each evening and will also share the stage with special guests (to be announced.) The Garden of Eden Festival offers several Sponsorship Packages to cover all levels of commitment. Each package offers a multitude of special sponsorship benefits to help increase your company’s exposure, entertain VIP clients, staff or family, or demonstrate company products through sampling options (see package summaries below.) Our promotional efforts are quite successful in targeting a youthful demographic (16 – 45 age range.) With a paid advertising schedule, covering radio and print media across the New England region, supplemented by an intensive hardcore “grassroots” marketing plan (capitalizing on the band’s 20,000+ email list and devoted fan traveling fan base,) a sponsorship with the Garden of Eden Festival is a great way to increase your company’s visibility.

In addition to market exposure, a presenting sponsor also receives blocks of tickets to the event as well as access to VIP camping areas and special backstage VIP receptions. These can be used to entertain clients, staff and other important guests. Additional opportunities exist for special activities tailored to the sponsor. Employee involvement options also exist that can further promote the company name, as well as improve employee morale. All sponsorships must be paid no later than one week prior to Festival.

Gold Member SponsorGold Level

Lead Sponsor with _________ Presents above “Garden of Eden" logo in all marketing uses (advance flyers, posters, day of show flyers, website, etc.)

Company mentions and/or logo in all paid print and radio advertising (see above) Exclusive sponsorship of (and banner presence on) the “Main Stage” Banner presence at “Beach Stage” and “Late Night” indoor stage Stage thank you announcement from the band Generous supply of tickets for employees, customers, and guests (25) Special VIP Backstage passes for employees, customers, and guests (25) Special VIP Camping area Special “Meet the Band” hospitality reception On site presence or other sampling / promo opportunities tailored to company needs Category exclusivity sponsor Company logo on all internet campaign emails and press releases Company logo to be included in “Strangefolk Partner Section” on website for one year (750,000 hits / year!)

Cost and Commitment

$5,000 payable in two equal installments: the first is due upon execution of sponsorship agreement. The second is due no later than one week prior to the Festival.

1 year commitment with exclusive option to renew for subsequent year