LinkedIn - Black 16:9

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ABOUTJASON MILLERGroup Manager,Content Marketing and Social Mediaat LinkedInAuthor ofWelcome to the Funnel: Proven Tactics to Turn Your Content Marketing and Social Media up to 11Rock n Roll Photographer

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FOR THE FIRST TIME IN THE HISTORY OF MEDIA YOU CAN ENGAGE WITH THE WORLDS PROFESSIONALS IN ONE PLACE

61Msenior-levelinfluencers40Mdecision makers10.7Mopinion leaders6.8MC-level execs22.8MMass Affluent4.1MIT decision makers450Mprofessionals are on LinkedInTHE LARGEST GLOBAL COMMUNITY OF PROFESSIONALS

3.1Mmarketers

PROFESSIONALS ENGAGE WITH PURPOSE AND WITH CONTENT

9 billion content impressions / week

15X content vs job postings in the feed

57% mobile

Can you add a sound clip of London Calling here? DONE6

7THEY EXPECT THEIR Organization'sOF MARKETERSSAY TO INCREASE IN THE NEXT 12 MONTHS.CONTENT MARKETING BUDGET

66%

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8MORE CONTENT IN 2016SAY THEY WILL PRODUCETHAN THEY DID IN 2015.

88%

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9are effective atcontentmarketingOf marketers saY their Organizations this year comparedto

34%42%the previous year.

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10Of B2B Content Sits unused

60%

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NOT MORE CONTENT.MORE RELEVANT CONTENT.

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of overall respondents say they would consider ending a brand relationship because of irrelevant promotions, and an additional 22% say they would definitely defect from the brand.RAGE AGAINST IRRELEVANCE.44%

WE HAVE DUPICATED THIS SLIDE JUST IN CASE YOU LIKE THIS NEW VERSION12

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14Repurpose content like leftover Turkey

15WHAT IS THE #1 QUESTIONWHAT CONVERSATION DO YOUWANT TO OWN?ON YOUR PROSPECTS MINDS?

Animate the sentences to appear with a click. So What conversation do you want to own? Goes first and What is the #1? appears second upon click. -> DONE

TEXT in the style of: https://www.google.co.uk/search?q=punk+rock+UK&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj-mLaY0ITNAhUEIMAKHWOIDyYQ_AUIBygB&biw=1092&bih=589#tbm=isch&q=anarchy+in+the+UK&imgrc=GggkddxIFQf2MM%3A

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THE KEYWORDSMoz.comMoz.com

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The Sophisticated Marketers Guide to LinkedInThe Big Rock The Debut

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Repurpose, Repurpose, Then Repurpose Some More19

What Does Success Look Like?

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23Turkey Slices(Non Gated)

MQLNoYesRevenueBIG ROCK (Gated)Lead CaptureNurtureNoYesSlideShare

Infographic

WebinarPodcast

Blog PostSalesSDRSales Qualified?

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EmailBlogInMailCompany PageSponsored ContentSlideShareDisplayPPCTwitterThe Always on StrategyFor those about to Launch..FIRE!

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25The Results Out of the Gate

4%6%9%15%32%34%EmailBlogInMailDirect/SEOOtherDisplayAdWords

United StatesNetherlandsIndiaCanadaAustraliaUKGermanyNew ZealandSingaporeFrance

64%7%7%7%6%2%1%1%

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Can you add a quick clip of this? https://www.youtube.com/watch?v=Kmmb9uFwlTg VERY Quick. ->DONE

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18,000% ROI

Add a quick clip of: https://www.youtube.com/watch?v=l3i9ilHpPko -> DONE

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29BACKING UP THE BIG Rock WITH HARD DATATHE ROI OF CONTENTMARKETINGare driven by content.of all marketing qualified leads at LinkedIn Fully one-third of those MQLs73%come from Big Rock pieces like this one.

TEXT in the style of: https://www.google.co.uk/search?q=punk+rock+UK&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj-mLaY0ITNAhUEIMAKHWOIDyYQ_AUIBygB&biw=1092&bih=589#tbm=isch&q=anarchy+in+the+UK&imgrc=GggkddxIFQf2MM%3A->DONE29

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31The Sophisticated Marketers Guide to Thought LeadershipOvercoming the Sophomore Slump

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32The Turkey SlicesThe Sophisticated Marketers Guide to Thought Leadership

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33The Sophisticated Marketer's Guide to Content MarketingThe Masterpiece

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34Audio Book Responsive DesignExploring New Formats

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35Starting a Sophisticated Movement

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v

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v

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One of our evergreen pieces of content, The Sophisticated Marketers Guide of LinkedIn, continues to generate the highest number of downloads and the highest number of marketing qualified leads.k+

Can you clean up this slide and add an old school black and white flip counter to the top that starts at zero and goes to 100k plus? -> DONE39

Set up a test of different updates to reach different audiences.

Sponsored Update 1: Targeted to CMOsThese insights can help you drive transformational change to your business.

Sponsored Update 2: Targeted to Marketing DirectorsNeed to demonstrate the ROI of your marketing efforts? These insights can help.

Sponsored Update 3: Targeted to Social Media ManagersSocial media managers: Get the insights you need to drive the engagement you want.

Big Rock ContentExample: B2B Marketing company XYZ has recently launched a new piece of research and is publishing updates to LinkedIn to drive marketers to download it.

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Guide saw a 100% increase in click through rate (CTR).

The image with the quote saw a 30% lift in CTR versus the imageimage versus a human and the human saw +160% CTR and +290% CVR.

Using Direct Sponsored Content, we A/B tested eBook versus guide to see which resonated better with our audience. Guide saw a 100% increase in click through rate (CTR).

Knowing that quotes and stats both work well, we tested an image featuring a statistic versus an image featuring a quote. The image with the quote saw a 30% lift in CTR versus the stat image.

With a hypothesis that people like images of people rather than objects, we tested an image versus a human and the human saw +160% CTR and +290% CVR.

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RUNNING SPONSORED CONTENT WE SEE

25%increase in Open Rate

95%increase in CTR

5.32%CTR

75%OR

6.19%CTR

61%OR

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Can you add some pop to this slide? Its supposed to look like an EMPIRE of content : ) BIG, BOLD, RULING ALL!-> DONE44

2013-1420152016-17

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GOING GLOBAL

Again, please just add some pop and shine to this one.

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Again, please just add some pop and shine to this one. Maybe make them pop up or populate across the screen over the top of a globe since this is meant to represent a Global Always on mindset. -> DONE

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The blog is the social media rug that ties the room together.

The Blogging Food GroupsA steady diet of quality content for your blog

MondayTuesdayWednesdayThursdayFridaySaturday

Raisin BranSpinachRoastRaisin BranSpinachRaisin BranChocolateCake

Monday Raisin Bran

Tuesday - Spinach

Wednesday: The Roast

Thursday: Tabasco

Friday: Chocolate Cake

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5 Relevant Blogs Rolled Up into One Big Rock

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59BONUS Chocolate Cake

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The only art Ill ever study is stuff that I can steal from.

- David Bowie

62Whats YourBig Rock?

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63What are Your Turkey Slices?

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The Death of the One Dimensional Marketer

65THE MARKETING TEAMOF THE FUTURE(as demonstrated by kiss)

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The four unique band members work together to deliver an amazing product. Lays GroundworkFuels ContentFuels Demand Gen

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They consistently deliver content that their fans want to consume and share.

69Their PR efforts guide their vision as the hottest band in the world.

Event Marketing: They deliver amazing experiences on tour

They built a thriving community.

#INBOUND14

People want a thrill, people want a spectacle and people love to be entertained.

http://bit.ly/BigRockContent

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TO THE FRONT OF THE STAGEDown in frontA STORY FROM THE BACK OF THE CROWD

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77Thank You!Jason MillerGroup Manager, Content Marketing@JasonMillerCA@LinkedInMktg

Can You add this to start playing on Click at :12 second mark on? https://www.youtube.com/watch?v=1M02bAWDFkI -> DONE77

The SinglesThe ClashLondon CallingNero AAC codec / 1.5.4.0Runnin' With the DevilVan HalenVan Halen I, track 11978Hard Rock213696.0O Fortuna (Carmina Burana) (ExCarl Orf 319109.03ENG - RSCH