FEST A CROPAK , Rovinj May 7th

Design the future- we can!Nenad DjurdjevicBall Packaging Europe

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Ball Corporation 2009

Metal Beverage Packaging

Steel Food &Aerosol Packaging

Plastic Beverage & Food Packaging

Aerospace & Technologies

Sales of $4.6 billion

Sales of $1.4 billion

Sales of $635 million

Sales of $689 million

61 production sites worldwide 15,500 employees $7.4 billion in sales

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Ball Strategy & CultureStrategyOur strategy is to grow our worldwide beverage can business and aerospace business, to improve the performance of the food and household products packaging division and plastic packaging division and to utilize free cash flow and earnings growth to increase shareholder value.

Core Values Integrity Respect Motivation Flexibility Innovation Teamwork

Five Keys to Success Close to Customers Creativity &

Imagination Behave like Owners Attention to Detail Build on Strengths

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CANADA

USA

BRAZIL

ARGENTINA

EUROPE

CHINA

Research FacilitiesPlastic Packaging Facilities

Metal Beverage Packaging Facilities

Metal Food & Household Packaging Facilities

Joint Ventures

Ball Locations

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Profile

One of the leading beverage can makers in Europe

12 plants in 6 countries

Headquarters in Ratingen, Germany

2.400 employees

Turnover over 1,2bn Euro in 2009

Critical Success Factors

Customer Focus

Market & Business Development

Sustainability

Best Cost - Best Value

People Focus

Ball Packaging Europe (BPE)

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Locations in Europe

Can making plantEnd making plantTechnical centerHeadquarters

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European Beverage Can Market I

Ball Strong No. 2, No. 1 in Beer

Ball Packaging Europe

Others 10,3%

Crown

28,2%

43%Rexam

17,9%

Can-Pack0,6%

Source: 2009 BCME and Internal Estimates

Total of 54 billion cans in 2009

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Investments for a Strategic Product

Technology Research &

Development Material reduction Production process Up-speeding

Marketing Promotion tools Communication Sales support Cooperation

Customer Technical Service (CTS) Quick test Filling line efficiency Test packs Can School

Sustainability Reducing weight Increasing recycling Life Cycle

Assessments (LCA)

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1935 – the beverage can is born onJanuary 24, 1935 in Richmond, Virginia (USA)

1936 – can entered European market (Wales) 1951 – market launch in Germany by

Schmalbach-Lubeca 1963 – cans can be opened without additional

aid – market launch of Lift-Tabs 1971 – first two piece beverage cans 1971 – new type of necking process saves a

huge amount of material 1981 – first 0.5l beer can 1989 – first „stay-on-tab“ end 1990 – the decade of printing technology 2008 – the world’s first resealable can was

launched by Ball 2010 – continuing revolution makes the can

more and more sustainable and convenient

The Can: A stylish star in the age of 75!

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Pure Brand End

Design completed!

A foil which it is possible to print up to 10 colours covers the can end completely. Brand image at its best.

Digital Printing

Brilliant and individual.

Each can with an own design – photo-printing quality – Premium at its best.

Innovation Highlights

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Waterless Printing:

Brilliant, individual, accurate, in the end it gives the can a more elegant appearance.

Design details appear much more incisive due to offset printing process that requires neither nor water or moisture in contrast to conventional printing processes.

High Definition Printing:

Fascinating Clarity.

High resolution – brilliant in outstanding details.

Monochrome Highlights for creative designs.

Innovation Highlights

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Embossed Cans

A tactile experience which makes customers’ brands more impressive.

Tactile Coating

This can has grip and opens new design dimensions.

Innovation Highlights

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T

hermochromic ink

Was the beer chilled to optimal drinking

temperature?

Thermochromic printing on premium brand

cans visibly indicates the temperature change. Fluorescent inks

The can which glows in the dark when UV light shines on the steel can, gives the can design that exceptional touch.

Innovation Highlights

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Ball Resealable End

The first resealable can worldwide

Open and close and open and close…

Completely gas tight

Completely liquid tight

Completely recyclable

Coded Tabs

Promotion tool: Laser edge printing

Symbols, figures, logos or lettering can be printed under the tab

Innovation Highlights

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Widget Technology

For beer, dairy and ready-to-drink segments.

As soon as the can is opened, a lively fizz demonstrates the effect of the widget. The foam is produced by releasing nitrogen. When the drink is poured out, a lasting, soft foam crown forms.

Fresh Can

When the can is opened, a floating capsule opens, releasing vitamins and minerals – the ingredients are freshly mixed.

Innovation Highlights

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High Brite Steel Cans

Good reflection for better appearance.

A prime coating with a high concentration of reflecting pigments gives the beverage steel can greater brightness and brilliance.

Matte Finish

A tactile experience – feels like velvet. For premium brands and everything special.

Innovation Highlights

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The Sleek Can

The beauty in the 330ml and 250 ml segment.

The perfect size for light products, juices, alcoholic mix beverages; everything special.

Twin Can

Passion connects.

Mix it, drink it ….and enjoy!

The Twin Can connects two cans. This results in creative design optionsfor an eye-catching overall impression.

Innovation Highlights

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CDL+ End

Less is more.

Excellent attributes of a can end – but less material is required.

Aseptic Beverage Can

Milk, coffee, yoghurt and wellness drinks fromthe can.  Exceptional products in a young and growing market. We have the expertise. Sterilisation and aseptic filling in our slim-line can.

Innovation Highlights

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Sustainability @ BallO

ur Sustainability PrioritiesP

ackagingE

nergyW

ater & WasteS

afetyT

alent Management

Our Sustainability Reporting

First Sustainability Report awarded Best First-Time Reporter in the 2009 Ceres-ACCA North American Sustainability Awards

Second Sustainability Report to be published in May 2010 (details on our strategy, performance, case studies)

Ball is a Member of the FTSE4Good Index Series

Available on www.ball-europe.com

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Beverage Cans & Sustainability The can is the most recycled drinks pack in the

world

Every can is 100% recyclable and can be recycled infinitely with no loss of quality

Each can recycled substantially reduces the environmental footprint of the next can

The beverage can could be back on shelf within60 days

Every can collected will be recycled through the proven recycling infrastructure, which is environmentally effective and economically efficient

The beverage can is a highly efficient & economic package to produce, fill and distribute

The can is a lightweight, convenient and unbreakable pack that protects the product perfectly

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Environmental Footprint

There are two key parameters influencing the environmental footprint of beverage cans:

Recycling rateThe higher the recycling rate, the smaller the environmental footprint

Can WeightThe lower the weight of cans, the smaller the environmental footprint

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Through continuous improvement and best practice sharing,Ball Packaging Europe successfully increased energy efficiency and reduced the carbon dioxide (CO2) emissions

Sustainability in Our Facilities

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Improving Collection and Awareness Recal Foundation (1995, Poland)

Inform and educate children and youth on the advantages of recycling (environmental awareness), collection campaigns

recan Fund (2005, Serbia)Established through partnerships numerous activities in Serbia and is recognized as an important non-profit organization for environmental education

recan Recycling Organization (2004, CEE)Collection of Used Beverage Cans and return to the production process in the form of valuable feedstock

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Kids’ theatre “Čarapa” performance organized by recan Fund

Social responsibility campaign on BBF

BBF has given special attention to the cans not only on the visuals, communication, activities before and on the the festival but also through social responsibility campaign of the festival which is specially dedicated to the recycling of the cans.

With a clear message that recycling of the cans helps saving the nature.

Sustanability message follows all the activities of the BBF

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Europe loves the beverage can!

Thank you for your Attention.