Feruni Ceramiche Sdn Bhd On-Site Introduction › sites › default › files › inline... ·...
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Ron Marconet Cameron McCully Sruthi Reddy Chintakunta Benedita Sampaio e Mello TEAM CLIENT APPROACH & RECOMMENDATIONS 15.389 G-Lab 2016-2017 Feruni Ceramiche Sdn. Bhd. Petaling Jaya, Malaysia NEXT STEPS Innovative Retail Model Leading In-Store Customer Experience All-Star CEO Outstanding Internal Culture Feruni is a tile retailer, with unique differentiators from the commoditized tile industry…. CHALLENGE As Feruni transitions past being a domestic start-up, how can the company use structured processes to effectively sustain their unique, successful model while becoming an international leader? Short-Term (1-3 mo) Medium Term (4 mo-2 yr) Long-Term (2 yr+) • Build Salesforce architecture • Identify customer segments • Determine whether to expand via partnerships or solo • Cross-train employees in Salesforce • Gather and analyze customer data • Sell pilot project in a new country • Launch large-scale customer research • Expand to new countries Analyze Potential New Markets Codify Best Practices for Customer Acquisition and Retention Identify Customer Segments 1 2 3 Begin international expansion with China and Thailand Leverage analytics and Salesforce data architecture to increase understanding of customers entering store and better meet their needs Center marketing strategy around three discrete segments to attract more customers into stores
Transcript of Feruni Ceramiche Sdn Bhd On-Site Introduction › sites › default › files › inline... ·...
RonMarconet
CameronMcCully
Sruthi ReddyChintakunta
BeneditaSampaio e Mello
TEAM
CLIENT
APPROACH & RECOMMENDATIONS
15.389 G-Lab 2016-2017
Feruni Ceramiche Sdn. Bhd.
Petaling Jaya, Malaysia
NEXT STEPS
Innovative Retail ModelLeading In-Store
Customer ExperienceAll-Star CEO
OutstandingInternal Culture
Feruni is a tile retailer, with unique differentiators from the commoditized tile industry….
CHALLENGE
As Feruni transitions past being a domestic start-up, how can the company use structured processes
to effectively sustain their unique, successful model while becoming an international leader?
Short-Term (1-3 mo) Medium Term (4 mo-2 yr) Long-Term (2 yr+)
• Build Salesforce architecture• Identify customer segments• Determine whether to expand via
partnerships or solo
• Cross-train employees in Salesforce
• Gather and analyze customer data• Sell pilot project in a new country
• Launch large-scale customer research
• Expand to new countries
Analyze Potential New MarketsCodify Best Practices for
Customer Acquisition and RetentionIdentify Customer Segments
1 2 3
Begin international expansion with China and Thailand
Leverage analytics and Salesforce data architecture to increase
understanding of customers entering store and better meet their needs
Center marketing strategy around three discrete segments to
attract more customers into stores
