FENAC Conference FacilityNovo Hamburgo, Brasil

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LCE international design management consultancy

LCE international design management consultancy

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FENAC conference facilityNovo Hamburgo, Brasil

ClientFENACArchitectLCE architectsBusiness PlanM. StortiLocationNovo Hamburgo, BrasilArea104,600 m²Value£70 million | $108 millionStatusFeasibility for PPP project

LCE were invited to undertake an architectural feasibility study, in support of a Business Plan prepared by M.Storti, for the expansion of the FENAC Conference Centre in Novo Hamburgo, a city in the southernmost Brazilian state of Rio Grande do Sul, located in the Metropolitan area of the State Capital, Porto Alegre. The study provides the exemplar design for a PPP Bid and was showcased as the future vision on the 50th Anniversary celebrations of FENAC (November 2011).

The project spans two adjacent sites separated by a road and an em-bankment. On the lower site, the location of the existing facility, an Auditorium for 800 people and 25,000 m2 of exhibition space will be added to an existing Exhibition Pavilion of 14,700m2. The master plan allows for further exhibition expansion leading to a total potential of 60,000m2. The existing car parking will be increased from 2,300 to 4,000 spaces. The upper site will include a shopping mall over two levels at ground level with 5,000m2 of net retail accommodation. At podium level will be the access to two towers, one for a hotel for 120 rooms and the other as Corporate Business tower providing 5,000 m2 gross area. All of this accommodation will look onto a new park using the existing feature trees of the site.

The plan allows for public realm in the form of plazas at each end of a spine route. At the east end on the lower site, adjacent to a new metro line and station, is a new pedestrianised entrance plaza to the Exhibi-tion Centre, placed above car parking (using new levels created by the metro line). At the west end of the site, on the bend of a major route is a pedestrianised entrance plaza to the shopping mall. The “spine” on the east side passes through the site, serving the various pavilions to either side of it, and transforms into a ramp beyond the Exhibition Centre to negotiate the change of level, before moving through 90 degrees to reflect the change in axis between the two complexes and transforming into a shopping mall.