Femina Partner Brochure Ed for Web

8/3/2019 Femina Partner Brochure Ed for Web

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Team up with Femina HIPand reach millions!Become a Femina HIP partner and tap into our experienceand popularity. Cost-share, pool and maximise resources!During the last 10 years, Femina HIP has built a large,

efective and very popular media plat orm reaching anestimated 10 million people in rural and urban areas. oday,we produce print, V, radio and web based products.

F e m i n a H I P 2 0 1 0



At Femina HIP we believe in coordinating devel-opment communication and creating opportuni-ties or partners – rom the civil society as well as

rom the private sector. Tere are many ways toteam up with us. Choose rom editorial partner-ship, advertising or sponsorships through eitherprint, V or a mixed media strategy that suitsyour needs.

What makes Femina HIP special?Femina HIP is a multimedia, civil society initiative

working with youth, communities and partnersthroughout anzania. We promote healthy li e-styles, gender equality, sexual health, HIV/AIDSprevention, environmentalism, entrepreneurshipand civic education. Edutainment is our mainapproach. We entertain and educate audiencesthrough real li e stories, testimonials, role model-ling and docudrama. Trough our participatory,interactive production process we give VOICE toordinary people across anzania.

Team up with Tanzania’s leading multimedia platform!As a Femina HIP partner you tap into our popular li estyle brand and reach huge audiencesacross anzania. Join us in a cost-sharing venture.

Our reachFemina HIP’s popular media products have gained groundbreakingreach unparalleled by any other media plat orm in anzania. Every year

we reach an estimated 10 million people out o a total population o 42 million.

While mainstream print media are circulated in limited numbers, ourrecurring magazines Fema and Si Mchezo! are printed in 170,000 and175,000 copies respectively making them the most circulated maga-zines in anzania. According to AMPS 2009, 42% o the adult popula-tion (9.8 million people) know Fema. Each week the magazine is read

by 2.8 million people making it the most read in the country. Si Mchezo!is the second most read magazine with an estimated 2.6 million readersper issue. Almost 1 million anzanians are regular viewers o our weekly

V alk Show and 3.4 million watch the show every now and then.

Te Pilika Pilika radio show is estimated to have more than 5.4 millionlisteners in mainland anzania and Chezasalama.com has more than35,500 registered users. ogether, this makes Femina HIP anzania’smost recognised and e ective media plat orm promoting healthy li e-styles and livelihoods.



Efective distributionDuring the last ten years, FeminaHIP has developed a unique

and tailored distributionsystem ensuring timely ande cient delivery to part-ners. ogether with EastA rican Movies Limited,who operates the FeminaExpress distribution sys-tem, we reach across anza-

nia to both regional, districtand ward level. We also distrib-ute through partner organisationsand carry out the majority o the Dares Salaam distribution ourselves.

Femina HIP has more than 900 partner organisations andmore than 2,300 secondary schools across the country in ourdistribution database. More than 500 schools and partner or-ganisations are on our waiting list.

We procure our distribution and printing servicesregularly to ensure that we get the best available

service at highly competitive prices. We contin-uously monitor our distribution to ensure thatcopies reach their fnal destination.

Staying in touch with our audiencesOur community mobilisation and outreachteam travels to schools and communities

across anzania to meet with our audiences.

Tis enables us to get eedback and to ensure thatour products are up-to-date and resonate with our

audiences. We rein orce our media products via ace-to- ace communication to stimulate community conver-

sations and dialogue through Fema Clubs and road shows.

Femina HIP emphasises monitoring and evaluation and wecontinuously assess our reach and e ect. We work with pro-

essional research institutions to understand our impact andto guide our product development.

Fema magazine:

Brand a wareness: 9.8 million

Tanzanians

Readership: 2.8 million readers per issue

Si Mchezo! magazine:

Brand a wareness: 6.8 million Tanzanians

Readership: 2.6 million readers per issue

Fema T V Talk Sho w:

Brand a wareness: 4.6 million Tanzanians

Vie wership: 0.9 million viewers per show

Source: S ynovate/T AMPS 2009

& Femina HIP

O u r r e a c h . . .



Fema TV Talk Showl Format: A 30-minute V talk show in

Swahili produced and aired since 2003l Frequency: Broadcast weekly on I V and

BC1 with repeatsl arget: Rural and urban youth aged 15-25l Content: Te show’s dynamic young

hosts invite youth, experts, celebrities andpoliticians to the studio to discuss criti-cal - sometimes controversial – issues re-lating to youth li estyles. Segments alsoinclude testimonials as well as letters andtext messages rom viewers. Increasingly,the shows are shot on location in rural ar-

eas allowing a wider public to share theirexperience, giving voice to young peopleand their communities

l Availability & Reach: Copies o the Vshows are sent to Fema Clubs and partnerorganisations on request who use themin community outreach. According to

AMPS 2009, Fema V alk Show has 3.4million viewers; out o these about 1 mil-lion watch the show regularly

Our media products

Fema magazinel Format: Fema is a quarterly, 64-page magazine

using Swahili and English. Fema was launched in1999 and is printed on high quality paper

l Print Run: 170,000 (Feb. 2010)l arget: Fema has a strong secondary school profle and is en-

dorsed by the Ministry o Education and Vocational raining.Te magazine targets young women and men aged 15-25 in sec-ondary schools, workplaces and organisational settings

l Content: Each issue has a specifc theme and includes a coverstory eaturing a role model or a celebrity, club and advice pages,photo-novels, letters rom readers and competitions. Our young journalists travel to di erent districts to collect real li e stories andvoices. opics include sexuality, HIV/AIDS, li e skills, civic educa-

tion, entrepreneurship and youth li estylesl Availability & Reach: Distributed ree o charge to more than

2,300 secondary schools in every district o anzania, as well as337 partner organisations. A small percentage o copies are alsosold commercially. According to AMPS 2009, 9.8 million anza-nians know Fema magazine and every week 2.8 million anzani-ans read it

l Related Projects: Femina HIP promotes a culture o reading andsupports the ormation o Fema Clubs. Currently we have 600registered Fema Clubs across anzania.



Si Mchezo! magazinel Format: A bimonthly, 32-page ull

colour magazine launched in 2003.Si Mchezo! (meaning ‘No Joke!’)uses Swahili tailored or semi-literateyouth

l

Print Run: 175,000 (Feb. 2010)l arget: Out o school youth, aged 15-

25, and their communities, particularly in rural areasl Content: opics include healthy li estyles, sexuality, li e

skills, HIV/AIDS, entrepreneurship and livelihoods. Eachissue includes a testimonial, photo-novels, cartoons andletters rom readers. Editorial collection is conducted inthe feld providing exposure to regional variation and

creating high ownership among readersl Availability & Reach:Distributed ree o charge or in

a ‘barter or transportation’ agreement to almost 600partner organisations in every region o anzania includ-ing care and treatment clinics, large-scale work places,CBOs, CSOs and local government, particularly in therural areas. Each issue o Si Mchezo! has a readership o 2.6 million and every week, 1.2 million anzanians readthe bi-monthly magazine. Only 13% o the adult popu-lation has never read Si Mchezo!

Other media productsFemina HIP also works through radio and web andproduces various one-o booklets.

Since 2007, we have been a partner in the week-ly radio show Pilika Pilika produced by Mediae.With its estimated 5.4 million listeners, the showis immensely popular. Our interactive websiteChezasalama.com has since its launch in 2004grown into one o the most visited anzanianwebsites. We also produce and distribute a rangeo one-o publications in collaboration with part-ners on various li e skills issues.



All media products are actively promoted through cross-

product advertisement, bill boards and media campaigns toensure the biggest possible visibility and impact.

Editorial partnershipChoose between: Fema and Si Mchezo! magazines, Fema

V alk Showl eam up with Femina HIP in editorial partnership. Choose

either one product/issue, several products/issues or abroad media campaign

l ogether, we choose the theme and location or editorial

collection. Our journalists travel to the feld to documentyour agenda

l ap into Femina HIP’s credibility and journalistic pro es-sionalism or solicit eedback and local voices. We will de-liver your message in an easy accessible and entertainingstyle guaranteeing high reach and impact

l Recent editorial partners include: Stradcom, Engender-Health/Champion, UMA I, WaterAid, FHI, PSI, D.light,IOM, UNFPA, UNDP, American Red Cross, Care Interna-tional and Women’s Dignity

How to partner with Femina HIPTere are diferent ways to partner with us. First you decide how you want to get involved:Editorial partnership, advertising or sponsorships. Ten you choose one or more product(s) thatyou would like to work with: Fema, Si Mchezo!, Fema V alk Show or a mixed media strategy.



AdvertisingChoose between: Fema and Si Mchezo! magazinesl Address readers directly with your own message and

brandingl Di erent ad sizes, placements and ratesl High visibility and extensive reach on a scale incomparable

to other anzanian medial Use our journalistic expertise to develop advertorialsl Use our expertise in layout and graphic design to create

your adsl Recent advertisement partners include: Vodacom, CRDB

Bank, NBC Bank, D.light, Marie Stopes, PSI, Engender-Health/Champion and Stradcom

SponsorshipsChoose between: Fema and Si Mchezo! magazines, Fema

V alk Showl Demonstrate your corporate social responsibilityl Sponsor secondary schools with copies o Fema magazinel Sponsor copies o Si Mchezo! magazinel Sponsor season(s) o Fema V alk Showl Design a sponsorship tailored to your needs

Rateserms and benefts o partnership will be discussed and

negotiated with the potential partner. Please contactus or rate cards and in ormation on how we togethercan design a media partnership tailored to expose youragenda to millions!



Contact us for more informationFemina HIP

Patel Building, 5th Floor, Kisutu LaneP.O. Box 2065, Dar es Salaam

E-mail: in o@ eminahip.or.tzel: +255 22 212 8265 / +255 22 212 6851

Fax: +255 22 211 0842

www. eminahip.or.tz

www.chezasalama.com

Femina Partner Brochure Ed for Web

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