Femina ~ 2007 Femina. The overall picture … Femina has 904,000 readers all India This is the...
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![Page 1: Femina ~ 2007 Femina. The overall picture … Femina has 904,000 readers all India This is the largest readership of any Women ’ s English Magazine.](https://reader036.fdocuments.us/reader036/viewer/2022082710/56649db35503460f94aa3571/html5/thumbnails/1.jpg)
Femina ~ 2007
Femina
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The overall picture…
Femina has 904,000 readers all India
This is the largest readership of any Women’s English Magazine
Femina has 8,40,000 readers in urban India
Source: NRS 2007
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The largest circulated women’s magazine
Femina is the largest selling and the largest read women’s english magazine in India.
It is read by almost 0.9 million women on a fortnightly basis.
PUBLICATION
CIRCULATION ABC
Jan-Jun’06READERSHIP
NRS 06
FEMINA 135,083 904,000
COSMO NA 73,000
ELLE NA NA
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Advertising Logistics
Frequency : Fortnightly
Print Order : 1.70 lakh copies
Editions : National (8 Metros), Mumbai/ Pune, North, South, Kolkata
Card Rate : Rs.3.25 lacs
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Reader’s Demographic Profile
SEC A1 & A
English Speaking
Living in a Metro
TG 24yrs – 35yrs
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The Up-market woman…
Femina also has the interest of the up-market woman 1,95,000 SEC A young women between the ages of 19-25, in India
read Femina Of these,1,54,000 are from SEC A1
4,36,000 SEC A women readers between the ages of 25-44 Of these 3,61,000 are SEC A1 women
Source: NRS 2006
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FILMFAREFILMFARE
Number 1 Magazine in the Film Number 1 Magazine in the Film GenreGenreWith a With a
Readership of 19,16,000Readership of 19,16,000Circulation of 1,57,094Circulation of 1,57,094
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Launched in 1952Launched in 1952
FortnightlyFortnightly
Target Audience: Ardent Film FansTarget Audience: Ardent Film Fans
Tone: Irreverent, Witty and has An OpinionTone: Irreverent, Witty and has An Opinion
Look: Contemporary with sexy covers, fresh colors, glamour and Look: Contemporary with sexy covers, fresh colors, glamour and lifestyle of starslifestyle of stars
More credible and trusted than other magazines of this genre as it steers More credible and trusted than other magazines of this genre as it steers clear from scoops and gossipsclear from scoops and gossips
Price: Rs. 50/-Price: Rs. 50/-
FilmfareFilmfare
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Filmfare Readership Facts...Filmfare Readership Facts... 2 million average issue readership2 million average issue readership 1.2 million plus SEC AB Urban readers1.2 million plus SEC AB Urban readers ½ million SEC AB Urban Female readers½ million SEC AB Urban Female readers 1.4 Million young Indians (below 35 years) read Filmfare1.4 Million young Indians (below 35 years) read Filmfare 1 Million readers reside in Major Metros1 Million readers reside in Major Metros 1 Million readers reside in Major Metros1 Million readers reside in Major Metros 1.3 Million readers claim that they like to try new products and 1.3 Million readers claim that they like to try new products and
gadgetsgadgets More SEC A male readers than Business World and Business More SEC A male readers than Business World and Business
India put togetherIndia put together
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THANK YOU!