FEEVA CONFIDENTIAL

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FEEVA CONFIDENTIAL

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Feeva a Game Changer

Clients Buyers

% of Ad Spend Offline

% of Ad Spend On-line

XX%

XX%

XX%

XX%

XX%

XX%

XX%

XX%

TV, Print, OOH, Radio

Direct Response, Dir. Mail,Call to action

Foot traffic,in-store marketing

DR TV,Local Marketing

Display,Rich Media

CPA, Performance campaigns, Search, Email, BT, other targeting

CPA, Performance campaigns, Search, Email, BT, other targeting

Awareness Consideration Preference Action Layalty

FEEVA CONFIDENTIAL

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Unbalanced Spending

Users spend 29% of their time online, but only 8% of marketing dollars are spend online to reach them.

“In typical week, how many hour do you spend doing each of following?” Watching

TVInternet time

(Includingpersonal and

work)Newspapers

Magazines

Radio

32% 37

%8%29%

8%20%

6%7%

9%19%

ALLOCATION GAP

Percent of ad spending on eachmedia type in 2007

Percent of total media timeindividuals spend with eachmedia type in a typical week

Base: US adultsSource: North American Technographics Benchmark Survey, 2007*Consumer media time does not include time spent using a cell phone, watching DVDs, or playing video games42463 Source: Forrester

Research, Inc

Why?......because major brand marketers rely on demographic data to buy every other medium, something that has not been solved for online audiences.

FEEVA CONFIDENTIAL

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Intermediaries control bulk of display

inventory and generate ~30% of revenue

AverageCPM

$12-18

~$1

Internet ad spend

Share ofimpressions

$ share ofdisplay market

Other*Display /richmedia

Seach

Non-premium

Non-premium

Premium/Direct sales

FEEVA CONFIDENTIAL

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Feeva derives segmentation from at zip +4Financi

alAge &

EthnicityRelations

hip/Kids

Ownership

Household Income

UNDER $10,000$10,000-$14,999

$15,000-$19,999

$20,000-$24,999

$25,000-$29,999

$30,000-$34,999

$35,000-$39,999

$40,000-$44,999

$45,000-$49,999

$50,000-$54,999

$55,000-$59,999

$60,000-$64,999

$65,000-$74,999

$75,000-$99,999

$100,000-$149,999

$150,000-$174,999

$175,000-$199,999

$200,000-$249,999

$250,000+

Net Worth<$100K $100K-$249K<$250K $250K-$999K<$500K $500K-$1MM $1-2MM $2MM+

Age Range18-2318-2924-2924-3530-3536-4536-5546-5546-6556-6566+66-7576+

EthnicityAFRICAN AMERICANARABASIANNON-ORIENTALFRENCHGERMANHISPANICITALIANJEWISHMISCNORTHERN EUROPEANPOLYNESIANSCOTTISH/IRISHSOUTHERN EUROPEAN

Marital StatusMarriedMarried/SingleMarried/Single ParentsSingleSingle ParentSingle/MarriedSingle/Married Parents

KidsKids; Age MixNo KidsSchool-age KidsToddlers/Preschool

UrbanicityCity & SurroundsDowntown MetroRuralSuburbs & Towns

Home OwnershipOwnerOwner/RenterRenterRenter/Owner

Coming soon:

Lifestyle, Health

and others

FEEVA CONFIDENTIAL

Geo-demography: Accuracy and ReliabilityGeo-

Segments: 500,000

1,0001City Postal code + 4

codePostal code

City-XYZ

10001

10002

10001-10001

10001-1002

10002-1001

10002-1002

FEEVA CONFIDENTIAL

Feeva derives demography

Apple Pie Age: 46- 65 / MarriedOwn Home / School Age KidsUpper Middle IncomeNet Worth - <$500K

Summit EstatesAge: 36- 55 / MarriedOwn Home / School Age KidsWealthyNet Worth - $2MM +

Raising’ GrandKidsAge: 66+ / Married / SingleOwn Home / School Age KidsUpper Middle IncomeNet Worth - <$500K

Savvy SinglesAge: 30-45Rent /Own Home / No KidsUpper Middle IncomeNet Worth - <$250K

from accurate geography

FEEVA CONFIDENTIAL

Specific Geographic and Demographic Data:

The Problems we Solve

Leading Insurance Company“We have over 75 offerings geared towards various, life-stages and income brackets. To date, no effective technology has allowed us to migrate from our traditional (off-line) marketing campaigns to the on-line world.”

Major Grocery Chain“We draw most of our customers from a 2-2.5 mile radius from a store.. The ability to effectively target just those locations would greatly enhance our online marketing activities”

Top Ad Agency“ As the world moves digital… better, more accurate real-time data will always drive better campaigns.”

Yellow Pages Publisher“ The internet today is still very immature as it relates to local advertising, solid geographic targeting data, would be a game-changer for us (online).”

Major High-End Appliance Manufacture“We target the top 5% of the wealthiest Zips Codes, we simply cannot use online advertising (display), because the target accuracy does not exist”