Feelgood Flash Update - March 2014

FeelGood Flash Update A QUICK LOOK AT FG’S PROGRESS ON OUR

GOALS AND STRATEGIC INITIATIVES

Prepared for FeelGood’s March 2014 Board Meeting

By fall 2014:

40 loving chapters

raising $221,289

for the end of hunger

OUR OVER ARCHING GOAL FOR 2012-2014

THE REALITY: We are 18 chapters behind our 40 chapter growth goal.

OUR RESPONSE: 1) creating a rolling admissions for new chapter

enrollment to seize interest when it arises. 2) stepping up our

communication and outreach to get more chapters in the pipeline

HOPEFUL HIGHLIGHT: Our current chapters are raising 13% more per

chapter than projected, indicating that our increase in standards and

the tools we have created for meeting those standards are working.

So far:

23 loving chapters

have raised over $143,612

for the end of hunger

STRATEGIC PRIORITIES:

New Chapter Recruitment

Professionalizing the Delis

Academic Rigor

Institutional Support

OUR STRATEGIC PRIORITIES FOR 2012-2014

In the Fall of 2012 FeelGood launched our four strategic priorities

below as a way to achieve 1) our two year goal of having 40 loving

chapters raising $221,289 for the end of hunger and 2) positioning for

our long-term goal of $1 in $1 out by 2019. This Flash Update gives a

high level review of our progress.

New Chapter Recruitment Progress


CONCEPTUALIZED COHORT MODEL:

Designed a point of entry model that clearly communicates standards,

expectations and generates accountability.

DEFINED RECRUITMENT CYCLE/CAMPAIGN:

Repositioned ourselves as a competitive, social entrepreneurship

intensive that demands excellence and delivers changemakers for life.

FIRST LAUNCHPAD (6-8 WEEKS) WITH 18 TEAMS:

Using technology, social media, webinars and supportive resources

created a robust yet efficient training process for new chapters.

MUTUAL ASSESSMENT PROCESS:

Have designed and succesfully implemented a process to ensure our

performance standards are being met and to foster accountability from

leaders and chapters.

THE REALITY: We are having a harder time than expected getting the

word out.

OUR RESPONSE: 1) Offering generous incentives to existing chapters

to recruit. 2) Attending 2 speaking engagements in Feb/March where we

plan to reach 600 socially minded students

HOPEFUL HIGHLIGHT: In February alone we had 8 leads for new

chapters. We Feel we are getting closer to a tipping point for

recruitment.

Professionalizing the Deli Progress

Evolving enterprises to increase our impact


✓ MOVEMENT-WIDE STANDARDS:

For the first time, all of our chapters clearly understand they are

accountable to achieving the fundraising, leadership, membership,

and education goals for their phase. They are motivated to partner

with the FeelGood team, engage with Cheese World and utilize our

vast resources to meet their goals and evolve as a chapter.

✓ DELI GUIDEBOOK

This online guidebook, along with the consulting of the Chapter

Development team, has empowered our chapters to be 92%

compliant with all four of our Deli standards: 100% vegetarian,

offering gourmet products, having food safe certified staff, and asking

for a $3-$6 suggested donation.

✓ CHEESE WORLD 2.0

According to our Chapter self-assessment, Cheese World, after

FeelGood World Consultations, are ranked the second most

important resource for a Chapter’s Success. Adoption of Cheese

World has doubled this year…with over $68,000 worth of investment

capital earned as of February 17th 2014. This helps to affirm that we

are seeing an increase in student commitment to FeelGood and

adoption of the program.

✓ RESOURCE CENTER

We have launched a “one stop shop” for students where they can

access their education modules for chapter meetings, the mandatory

leadership curriculum for official leaders, resources for creating and

deepening campus partnerships and more.

“Peggy (FeelGood Changemaker Ignitor) rules!!

Seriously, without her support and communication,

we wouldn't be able to operate. I always look

forward to her communication and calls every

month. She's awesome!”

Academic Rigor

Building leadership, teamwork, & business skills


BIG CHEESE & HUNGER SUMMIT CONTENT

The Big Cheese and The Hunger Summit have been redesigned to 1)

more practically equip FG leaders to engage their chapter in every

aspect of the FG program as a way to ensure their success, 2) create a

stronger identity with FG as a movement and therefore engender

ownership of movement wide goals, and 3) connect students with each

other, the landscape of hunger so that their motivation is deeply

grounded and can sustain their full participation.

LEADERSHIP LABS

We have created a series of engaging modules to help FG leaders

develop important changemaker skills for running a successful grilled

cheese delis. Each module, called a Lab, is about 20 minutes long, and

usually combines either a short video or a PowerPoint presentation with

one or more suggested activities. Leaders engage with these Journeys

alone or with members of their leadership/officer team, in whatever

order that best fits their needs, leadership position or interests.

CHAPTER MEETING LABS

Following the design of the Leadership Labs, the Chapter Meeting Labs

focus on hunger education as well as developing skills in

entrepreneurship and team building.

VCA

The VCA, our strategic planning process for FeelGood Chapters, has

been redesigned to better equip chapters to set fundraising goals and

create a monthly action plan for achieving those goals. 100% of our

chapter complete both the VCA in the Fall and the Revisit VCA in the

Spring.

Institutional Support

Strategic relationships for chapter longevity


CHAPTER RESOURCES

We have created a new suite of Labs and resources for Chapters to

create and strengthen partnership on their campuses. In the Fall of

2013, chapters rated their support from their advisors, student life,

student government and local business a 3.5 or higher on a scale of

1-5. Dining services were given the lowest rating of 3 in terms of

their support. We will launch new initiatives over the summer to

address this.

CHAPTER TOUR

In November, two FeelGood staff visited three FeelGood Chapters

who were eligible for a stop on the FeelGood Fall Tour. The purpose

of the tour was: 1. to celebrate/honor chapters for their contributions.

2. to garner insight and feedback on what FGW can/ought provide to

Phase III and IV chapters, and 3. to support formation or

development of strategic chapter partnerships.

The FG Staff and students met with student government, local

donors, advisors and key campus partners and those partnership

were strengthened as a result.

THE REALITY: We would like to focus on

more strategic partnership for the 2014-2015

school year.

OUR RESPONSE: During our strategic

planning, we will develop new initiatives,

including a “board of advisors” for Phase III

and IV chapters.

HOPEFUL HIGHLIGHT: We have a fantastic

partnership with Organic Valley. The majority

of our chapters are able to offer organic

cheese thanks to this national partnership!

Feelgood Flash Update - March 2014

Documents

Transcript of Feelgood Flash Update - March 2014