feel good

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//1 Feel Good Drinks Co. Brief 1/ Focus on creating a new look for our pack design. ‘The right balance between the communication that our drinks are healthy and having label designs which makes people smile and feel good. Brief 2/ Produce a national brand awareness campaign. ’Creative ideas for a national campaign to raise awareness of Feel Good Drinks. Normal range, front & back designs Bottle lid design. COME AND SAY HELLO @ www.feelgooddrinks.co.uk

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drink co feel good

Transcript of feel good

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Feel Good Drinks Co. Brief 1/

Focus on creating a new look for our pack design. ‘The right balance between the communication that our drinks are healthy and having label designs which makes people smile and feel good.

Brief 2/

Produce a national brand awareness campaign. ’Creative ideas for a national campaign to raise awareness of Feel Good Drinks.

Normal range, front & back designs Bottle lid design.

COME AND SAY HELLO @www.feelgooddrinks.co.uk

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Sparkling range. Special edition summer editions - Aluminium/

Vintage labels/

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Communications channels; “We like outdoor advertising because it can

be confident and impactful.”

With this in mind I developed a very urban environment approach,

taking advantage of wall space and bus stops..

Key concept// Bursting with flavour

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Key concept// Bursting with flavour

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Web design, contemporary, youthful, clean, functional.

Drink Good... Fruity flavours. How we make them, dump the lumps, suggest a flavour

Feel Good... About us, Meet the team, Feel Goodness, buy and sell our drinks...

Good News... Come and say ‘hi’! Facebook, Twitter, T-shirt shop, Youtube

Drink Good... Fruity flavours. How we make them, dump the lumps, suggest a flavour

Feel Good... About us, Meet the team, Feel Goodness, buy and sell our drinks...

Good News... Come and say ‘hi’! Facebook, Twitter, T-shirt shop, Youtube

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Promotional material, stickers/ Perspex signs (Could be developed into lights and placed in populated

areas) - night time advertising - Prjoections.