feel good
-
Upload
stephen-maher -
Category
Documents
-
view
214 -
download
0
description
Transcript of feel good
//1
Feel Good Drinks Co. Brief 1/
Focus on creating a new look for our pack design. ‘The right balance between the communication that our drinks are healthy and having label designs which makes people smile and feel good.
Brief 2/
Produce a national brand awareness campaign. ’Creative ideas for a national campaign to raise awareness of Feel Good Drinks.
Normal range, front & back designs Bottle lid design.
COME AND SAY HELLO @www.feelgooddrinks.co.uk
_OUGD 503 _Responsive
//2
Sparkling range. Special edition summer editions - Aluminium/
Vintage labels/
//3
Communications channels; “We like outdoor advertising because it can
be confident and impactful.”
With this in mind I developed a very urban environment approach,
taking advantage of wall space and bus stops..
Key concept// Bursting with flavour
_OUGD 503 _Responsive
//4
Key concept// Bursting with flavour
//5
Web design, contemporary, youthful, clean, functional.
Drink Good... Fruity flavours. How we make them, dump the lumps, suggest a flavour
Feel Good... About us, Meet the team, Feel Goodness, buy and sell our drinks...
Good News... Come and say ‘hi’! Facebook, Twitter, T-shirt shop, Youtube
Drink Good... Fruity flavours. How we make them, dump the lumps, suggest a flavour
Feel Good... About us, Meet the team, Feel Goodness, buy and sell our drinks...
Good News... Come and say ‘hi’! Facebook, Twitter, T-shirt shop, Youtube
_OUGD 503 _Responsive
//6
Promotional material, stickers/ Perspex signs (Could be developed into lights and placed in populated
areas) - night time advertising - Prjoections.