Feed Denver: Harvesting Urban Entrepreneurship

Urban Farms & MarketsFeed Denver


What is Feed Denver?


Feed Denver: Urban Farms & Markets

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“It’s really a small business class,

combining farming techniques with small business practices”

“This is an

entrepreneurial endeavor and that the future farmers of America are going to be small farmers around cities.”

Insights


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Many don’t know exists

They don’t understand

Or know how it affects them

Feed Denver is fighting a problem that:


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We produce only .2% of what we eat in COMore and more dependent on foreign and processed foods.

Deteriorating health of the state and nation.

Huge unemployment rates.Loss of food security.

What’s the problem?


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Start more farms!

Lisa’s Vision


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If we created 10% of our food locally, we would grow our locally

sourced food market from $4.3 million to $570 million.

Empower people through entrepreneurship.


Sunnyside Farm

Classes Innovation and Projects

What’s really happening


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Identity crisis.

No market = no marketing

Don’t understand how to effectively realize their vision

Problem


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-Poor website

-No social media

-No PR

-No online presence

-Unclear targeting


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Farming is a vehicle to:

EmpowermentProfitEconomyHealth


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Feed Denver’s focus is on Urban Farming as a means to create a business, not just a sustainable hobby.

And it is, but when you get down to it Urban Farming is really an untapped

business opportunity.


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“Harvesting Urban Entrepreneurship”


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Change impression of Feed Denver as just an urban gardening initiative

Repositioning the Image

And into the identity of an attainable business opportunity.

Big Idea


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The Application of Urban Farming

Positioning Map

Sprouts Farmers Market

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Health Conscious

Low Health Conscious

Low Cost High Cost

Sprouts

Farmers’ Markets

Kroger Co.

Safeway

Trader Joe’sKS Fresh Fare

Whole FoodsNatural Grocers



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Feed Denver: Harvesting Urban Entrepreneurship

Marketing

Transcript of Feed Denver: Harvesting Urban Entrepreneurship