Pottery barn Sales plan

Elyse Filigree Lantern

By: Sarah Janssen September 11, 2013

Table of Contents

Product Analysis Company History: Pottery Barn 1

Product 2 Features and Benefits 3-5

Competition Company History: Restoration Hardware 6

Product 7 Features and Benefits 8-10

Company History: Z Gallerie 11 Product 12

Features and Benefits 13-14

Consumer Analysis Primary Consumer

Psychographics 15-19 VALS 20-21

PRIZM NE 22-23 Educational Assessment 24

Maslow’s Hierarchy of Needs 25 Secondary Consumer

Psychographics 26 VALS 27

PRIZM NE 28

Strategic Analysis The Selling Process Overview 29

Analysis 30-34 Main Selling Points and Key Motivators 35-36

Follow Up Plan 37

Appendices Appendix A: Sales Script

Appendix B: News Articles Appendix C: Works Cited

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