Federation Guideto Web2

www.jewishagency.org

A Federation Guide to:JAFI’s Web 2.0


What is Web 2.0 or Social Networking?

• On a broad level, it is an online community of people who are socializing with each other via a particular Web site.

• On an individual level, it is the practice of growing the number of one's business and/or social contacts by networking with individuals.


What is Web 2.0 or Social Networking?

• Most of the social networks on the Web are public, allowing anyone to join. It is based on the idea of "six degrees of separation" (the concept that any two people on the planet could meet through a chain of no more than five people), social networking is a popular way to connect socially or professionally with other people!

Source: Netlingo.com


Internet Marketing Tools

• Jewish Agency Website

• Facebook

• YouTube

• Flickr

• Twitter


How does it help your Federation?

• These resources are designed to provide your Federation with content about the Jewish Agency for Israel’s activities around the world


Jewish Agency Website



• Great resource to learn about the Jewish Agency’s continuum of programs

• Two feature stories: one about a program beneficiary and the other about donors’ impact (this includes stories about missions)



• Gateway to new social networking sites:– Facebook– Twitter– YouTube– Flickr

Links on Home Page


Facebook

• Become a fan of the Jewish Agency Facebook Page: www.facebook.com/jewishagency

• Even become a fan from the convenience of your mobile phone by texting “fan JewishAgency” to FBOOK (32665)


Facebook


Facebook

• Fans receive all the latest news and updates on their Facebook feed

• You can post the stories on your personal profile and Federation pages by clicking “share” to help better communicate with your donors


YouTube

• Jewish Agency YouTube Channel: www.youtube.com/jewishagencydotorg

• If your Federation has its own YouTube channel, you can subscribe to ours too

• Videos are divided thematically using playlists. The default is the Aliyah list


YouTube


YouTube

• YouTube allows videos to be shared with on Facebook, Twitter, and other media

• Videos are posted with searchable key words like immigration, aliyah, JAFI, Jewish Agency, etc.


YouTube

• Embed Jewish Agency videos on your website by copying a pasting a short piece of code

• Simply hit the arrow highlighted in red & copy the code where it says “embed”


Flickr

• Subscribe to our Flickr Photo Stream: www.flickr.com/jewishagencyforisrael

• Photos are posted with searchable key words like immigration, Masa, etc, for easy searches


Flickr

• Download hi-resolution photos for your own print and web need by clicking the magnifying glass and selecting the desired resolution

• If used, simply attribute photos to the Jewish Agency


Twitter

• Follow the Jewish Agency Twitter Feed: www.twitter.com/jewishagency

• This is a great resource to learn about the latest Jewish Agency activities and a vehicle to pass on the news to your donors


Twitter


In Summary

Connect. Post. Share.


Other Helpful Web 2.0 Resources• NetLingo: www.netlingo.com

• Mashable: www.mashable.com

• Twitter Tips: www.twitip.com

• Web 2.0 Glossary:http://www.gooruze.com/articles/20/Web-20-Glossary-Understanding-the-New-Media-Jargon


Thank You

Federation Guideto Web2

Technology

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